📌 Core Information
🔹 Job Title: Product Marketing Manager - Commercial PC
🔹 Company: ASUS Computer International
🔹 Location: Fremont, California, United States
🔹 Job Type: Full-Time
🔹 Category: Retail
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing product marketing strategies for the North American market
- Launching commercial desktop and laptop PCs, aligning with product and sales goals
- Managing marketing campaigns and go-to-market initiatives
- Collaborating cross-functionally to drive growth and support business objectives
- Representing ASUS at tradeshows and industry events to support lead generation and brand presence
ASSUMPTION: This role requires a strategic thinker with strong executional skills, able to manage multiple projects and stakeholders effectively.
📋 Key Responsibilities
✅ Lead marketing strategy for the Commercial PC category in North America
✅ Plan and execute go-to-market strategies in line with business objectives and ROI
✅ Develop NPI (New Product Introduction) marketing collateral for commercial desktops and laptops
✅ Own the development of campaign materials and messaging across ATL (above-the-line) and BTL (below-the-line) activities
✅ Manage cross-functional implementation of marketing initiatives
✅ Collaborate with ASUS HQ Global Marketing Team to align on global product strategy
✅ Analyze and support MDF (Market Development Funds) compliance and reporting
✅ Provide market insight to identify local positioning opportunities and understand competition
✅ Represent ASUS at tradeshows and industry events to support lead generation and brand presence
✅ Maintain strong internal and external communication and project alignment
✅ Maintain good attendance and punctuality
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to ensure project alignment and successful execution.
🎯 Required Qualifications
Education: Bachelor’s degree (B.A. or B.S.) in related field or equivalent
Experience: 5-8+ years of product marketing experience; prior managerial experience preferred
Required Skills:
- Strategic mindset with executional attention to detail
- Strong presentation, negotiation, and financial analysis capabilities
- Deep understanding of B2B and B2C marketing processes and stakeholders
- Effective communication in written and verbal English
- Technical knowledge of PC hardware and market positioning
- Experience in campaign development, digital and print production
- Strong copywriting and creative direction skills
- Excellent organizational and prioritization abilities
Preferred Skills:
- Background in Gaming, PC, IoT, or hardware-related technologies
- Experience managing creative, advertising, or media agencies
ASSUMPTION: Candidates with a background in relevant technologies and experience managing agencies may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $110,000 - $200,000 annually
Benefits:
- Bonuses
- Medical
- Dental
- Vision
- Life Insurance
- AD&D Insurance
- Paid Time Off
- EAP
- 401(k)
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically focused on consumer electronics and technology
Company Size: 2-10 employees (Small company with a lean, agile structure)
Founded: 1989 (Over 35 years in the industry)
Company Description:
- ASUS is a multinational computer and phone hardware company headquartered in Taiwan
- Known for its innovative and award-winning products, including laptops, desktops, motherboards, graphics cards, and smartphones
- ASUS has a strong presence in the global market, with a focus on delivering high-quality, high-performance products
Company Specialties:
- Consumer electronics
- Computer hardware
- Gaming technology
- AI and IoT solutions
Company Website: www.asus.com
ASSUMPTION: ASUS is a well-established company with a strong brand in the consumer electronics industry, offering a stable work environment with opportunities for growth and innovation.
📊 Role Analysis
Career Level: Mid-level to senior, depending on the candidate's experience
Reporting Structure: This role reports directly to the Head of Marketing or a similar senior-level position
Work Arrangement: On-site, with approximately 30% domestic travel required
Growth Opportunities:
- Potential career progression to senior marketing roles or management positions
- Opportunities to work on diverse product lines and gain experience in various aspects of marketing
- Chance to collaborate with global teams and gain international exposure
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to advance within the marketing department or take on broader responsibilities.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 800 Corporate Way, Fremont, California 94539, United States
Geographic Context:
- Fremont is located in the San Francisco Bay Area, offering a mix of urban and suburban living
- The area is known for its diverse communities, cultural attractions, and outdoor recreation opportunities
- Fremont is approximately 35 miles southeast of San Francisco and 20 miles north of San Jose
Work Schedule: Standard business hours, with flexibility for project demands
ASSUMPTION: The office location offers a convenient base for commuting and accessing nearby amenities, with opportunities for work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interviews with hiring managers and team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Presentation and communication abilities
- Technical knowledge of PC hardware and market positioning
- Campaign development and project management skills
- Cultural fit and alignment with ASUS' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to manage projects
- Research ASUS' products and market position to demonstrate your understanding of the company and industry
- Prepare questions to ask the interviewer about the role, team, and company culture
ATS Keywords: Product Marketing, Commercial PC, Go-to-Market, Campaign Development, Digital Production, Print Production, PC Hardware, Market Positioning, B2B Marketing, B2C Marketing
ASSUMPTION: ASUS uses Applicant Tracking Systems (ATS) to manage and streamline the recruitment process, so including relevant keywords in your application can help improve visibility.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Design tools (e.g., Adobe Creative Suite, Sketch)
- PC hardware and software knowledge
ASSUMPTION: Familiarity with relevant marketing tools and PC hardware is essential for this role, as the candidate will be working with various teams and technologies to develop and execute marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Performance
- Customer-centricity
- Integrity
Work Style:
- Collaborative and cross-functional
- Agile and adaptable
- Results-driven
- Strong communication and project management skills
Self-Assessment Questions:
- How do you align with ASUS' core values, particularly innovation and customer-centricity?
- Describe your experience working in a collaborative, cross-functional environment and how you've handled conflicting priorities or tight deadlines?
- How do you approach continuous learning and staying up-to-date with industry trends and technologies?
ASSUMPTION: ASUS values candidates who embody their core values, have strong communication skills, and can thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Balancing strategic thinking with executional attention to detail
- Keeping up with industry trends and technological advancements in the fast-paced consumer electronics market
- Working with global teams across different time zones
ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Product Marketing Manager or a Marketing Manager - Commercial PC, with a focus on North American market strategy and execution
- In comparison to related roles, this position may have more emphasis on go-to-market initiatives and cross-functional collaboration
- Career progression may involve moving into senior marketing roles or management positions within ASUS
ASSUMPTION: This role offers a unique blend of strategic and executional responsibilities, with opportunities for growth and advancement within the marketing department.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new line of commercial desktops, including product positioning, pricing, and promotional materials
- Managing a marketing campaign for a new gaming laptop, coordinating with design, advertising, and media agencies to create engaging content and maximize brand exposure
- Conducting market research to identify local positioning opportunities and understand competitive dynamics in the North American commercial PC market
ASSUMPTION: These projects demonstrate the candidate's ability to manage complex marketing initiatives, collaborate with cross-functional teams, and drive growth for ASUS' commercial PC category.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other marketing teams and departments within ASUS?
- What are the most significant challenges facing the Commercial PC category in the North American market, and how can this role address them?
- How does ASUS support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and allows you to better understand the company's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to manage projects
- Research ASUS' products and market position to demonstrate your understanding of the company and industry
- Prepare questions to ask the interviewer about the role, team, and company culture
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
