📌 Core Information
🔹 Job Title: Product Marketing Manager, Creators
🔹 Company: Amazon
🔹 Location: Seattle, WA & New York, NY
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Seattle, WA & New York, NY)
🚀 Job Overview
Key aspects of this role include:
- Strategic and creative attraction and retention of a diverse population of quality Creators (influencers & publishers) at scale
- Scaling proven marketing strategies across the Creator community, covering the full funnel of attracting, retaining, and educating creators
- Engaging and educating Creators, collecting Voice of the Creator feedback, and translating learnings to product partners
- Empowering and inspiring creators with content, education, and support they need to be successful through all stages of the marketing funnel
ASSUMPTION: This role requires a strong understanding of the Creator ecosystem and a proven track record in marketing to drive growth and engagement.
📋 Key Responsibilities
✅ Own and execute Creator-facing newsletters end-to-end, concepting, briefing, executing, and reporting upon marketing emails
✅ Concept, execute, and report Creator-facing and customer-facing on site merchandising placements, collaborating closely with cross-functional partners in design, product, analytics, science, and retail
✅ Own and execute marketing placements in Associates Central, our Creator-facing affiliate platform
✅ Execute and synthesize reports on key marketing placements, leveraging data to inform improvements
✅ Collaborate with cross-functional partners to manage timelines and dependencies for deliveries
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage and juggle competing priorities while delivering on tight deadlines.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: 4+ years of professional non-internship marketing experience
Required Skills:
- Proven experience using data and metrics to drive improvements
- Proficient in Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
Preferred Skills:
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on data-driven decision making and cross-functional collaboration.
💰 Compensation & Benefits
Salary Range: $98,200 - $179,600 per year (based on location and experience)
Benefits:
- Medical, financial, and other benefits (see here for more information)
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on Amazon's compensation structure for this role and experience level. Actual compensation may vary based on location and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,001+ employees (Enterprise-level)
Founded: 1994 (as an online bookstore)
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: Amazon.com
ASSUMPTION: Working at Amazon offers opportunities to innovate and grow within a large, customer-focused organization.
📊 Role Analysis
Career Level: Mid-level to Senior-level marketing role
Reporting Structure: This role reports to the Creator Marketing Manager and works closely with cross-functional teams in marketing, design, product, analytics, science, and retail
Work Arrangement: On-site (Seattle, WA & New York, NY)
Growth Opportunities:
- Potential to grow within the Creator Marketing team or explore other marketing roles within Amazon
- Opportunities to work on high-impact projects and drive results for a global brand
- Chance to learn and develop skills in a fast-paced, dynamic environment
ASSUMPTION: This role offers growth opportunities based on individual performance and Amazon's expanding business.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Seattle, WA & New York, NY
Geographic Context:
- Seattle, WA: Tech hub with a thriving startup scene and a high cost of living
- New York, NY: Global financial and cultural center with a high cost of living
Work Schedule: Full-time (40 hours/week) with flexible hours and the opportunity for remote work on an as-needed basis
ASSUMPTION: The work environment is fast-paced and dynamic, with a focus on innovation and customer-centricity.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a recruiter
- Behavioral and situational interviews with hiring managers and team members
- Final round interviews with senior leaders
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Data-driven decision making and analytical skills
- Cross-functional collaboration and project management skills
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Amazon's leadership principles and be prepared to discuss how you embody them in your work
ATS Keywords: Marketing, Product Marketing, Creator Marketing, Influencer Marketing, Email Marketing, On-Site Merchandising, Data-Driven, Cross-Functional Collaboration, Project Management
ASSUMPTION: The interview process is designed to assess your marketing expertise, cultural fit, and potential to drive results for Amazon's Creator Marketing team.
🛠️ Tools & Technologies
- Amazon's proprietary marketing tools and platforms
- Excel or Tableau for data manipulation, charts, and pivot tables
- Email marketing software (e.g., Amazon SES, SendGrid, or Mailchimp)
- Project management tools (e.g., Asana, Trello, or JIRA)
ASSUMPTION: This role requires proficiency in Amazon's proprietary marketing tools and platforms, as well as general marketing software and tools.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and cross-functional
- Innovative and customer-centric
Self-Assessment Questions:
- Do you have a proven track record of driving marketing results and engaging audiences in a fast-paced, dynamic environment?
- Are you passionate about the Creator ecosystem and excited about the opportunity to work with influencers and publishers to drive growth and engagement?
- Do you thrive in a collaborative, cross-functional work environment and enjoy working with diverse teams to achieve common goals?
ASSUMPTION: Success in this role requires a strong cultural fit with Amazon's values and work style, as well as a passion for the Creator ecosystem and a proven track record in marketing.
⚠️ Potential Challenges
- Managing competing priorities and delivering on tight deadlines in a fast-paced environment
- Navigating a large, complex organization and collaborating with cross-functional teams
- Keeping up with the evolving Creator ecosystem and adapting marketing strategies accordingly
- Balancing company-wide inbound requests against top business priorities
ASSUMPTION: These challenges can be overcome with strong project management skills, attention to detail, and a customer-centric mindset.
📈 Similar Roles Comparison
- This role focuses on Creator-facing marketing touchpoints and requires a strong understanding of the Creator ecosystem
- Industry-specific context: The Creator Marketing team's vision is to strategically and creatively attract and retain a diverse population of quality Creators at scale
- Career path comparison: This role offers opportunities to grow within the Creator Marketing team or explore other marketing roles within Amazon
ASSUMPTION: This role is unique in its focus on the Creator ecosystem and offers opportunities for growth and development within Amazon's marketing organization.
📝 Sample Projects
- Developing and executing a marketing campaign to attract and engage a new segment of Creators
- Collaborating with cross-functional teams to create and launch a new on-site merchandising placement to drive customer engagement and sales
- Analyzing marketing performance data to identify trends and opportunities for improvement, and making data-driven recommendations to optimize campaigns
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for innovation and impact in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Creator Marketing team?
- How does the Creator Marketing team collaborate with other marketing teams and cross-functional partners within Amazon?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
- How does Amazon support the growth and development of its marketing team members?
- What are the biggest challenges facing the Creator Marketing team in the coming months, and how can this role help address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Amazon's leadership principles and be prepared to discuss how you embody them in your work
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role and ask about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
