Product Marketing Manager (Crypto)

📌 Core Information

🔹 Job Title: Product Marketing Manager (Crypto)

🔹 Company: TMGM

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: June 24, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and owning a comprehensive marketing strategy for TMGM’s crypto trading products.
• Collaborating with cross-functional teams to drive strategies that build trust, educate users, and launch new features.
• Leveraging data-driven insights to optimize marketing performance and inform future strategy.
• Immersing yourself in understanding clients’ needs and shaping go-to-market strategies for TMGM’s crypto features.

ASSUMPTION: This role requires a strong understanding of crypto products and the crypto trading market, as well as experience in B2B or B2C product marketing within a fast-paced environment, preferably in fintech or trading.

📋 Key Responsibilities

✅ Creating and owning a comprehensive marketing strategy across all channels for TMGM’s crypto trading products, aligned with our brand and global partnerships.

✅ Designing data-driven quarterly roadmaps to forecast, prioritize, and deliver impactful projects that achieve the Crypto team’s KPIs and milestones.

✅ Leveraging feedback loops and analytics to extract actionable insights, optimizing marketing performance and informing future strategy.

✅ Immersing yourself in understanding our clients’ needs and how our crypto products serve both core and emerging markets.

✅ Shaping go-to-market strategies for TMGM’s crypto features, ensuring creative excellence and seamless execution through cross-functional coordination.

✅ Briefing creative teams, developing targeted audience strategies, crafting compelling value propositions, and orchestrating PR campaigns.

✅ Building and nurturing cross-functional relationships in a fast-paced, multicultural environment to successfully launch new products and campaigns.

ASSUMPTION: This role requires strong communication, interpersonal, and analytical skills, as well as the ability to translate data into actionable marketing insights and inform product development.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: Proven experience (5-10 years) in B2B or B2C product, brand, or consumer marketing within a fast-paced environment, preferably in a high-growth fintech or trading company.

Required Skills:

• Strategic planning and execution.
• Cross-functional team collaboration.
• Data analysis and interpretation.
• Creativity and innovation in marketing campaigns.
• In-depth knowledge of crypto products and the crypto trading market.
• Excellent communication and interpersonal skills.
• Adaptability and comfort working in a dynamic, international setting.

Preferred Skills:

• Experience at a top-tier strategy consultancy.
• Fluency in multiple languages.

ASSUMPTION: Candidates with experience in a high-growth fintech or trading company and a strong track record in consumer marketing and creative strategy will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Product Marketing Manager role in Sydney, the estimated salary range is AU$120,000 - AU$160,000 per annum, plus performance-based bonuses.

Benefits:

• Opportunities for career growth and development within a global company.
• Collaborative and inclusive work environment with exposure to cross-region operations.
• Health and wellness benefits.
• Flexible working arrangements.

Working Hours: Full-time position with a standard workweek of 40 hours, with flexibility for remote work.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: TMGM operates in the competitive financial services sector, offering online trading platforms for various products, including Forex, CFDs, and crypto.

Company Size: TMGM has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: TMGM was founded in 2013 and has since grown to become a global online trading platform with headquarters in Sydney.

Company Description:

• TMGM is a global online trading platform that empowers investors to manage their investment portfolios efficiently.
• The company offers access to various products, including Forex, Shares, Precious Metals, Energies, Indices, and Futures.
• TMGM is committed to delivering innovative trading solutions, empowering clients worldwide with advanced technology, transparency, and a seamless trading experience.

Company Specialties:

• Forex trading.
• CFD trading.
• Commodity trading.
• MetaTrader.
• Forex Brokerage.

Company Website: TMGM Website

ASSUMPTION: TMGM's focus on innovation, technology, and client empowerment creates an environment that values creativity, excellence, and continuous learning.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals seeking to advance their careers in the fintech industry, with the opportunity to specialize in crypto trading products.

Reporting Structure: The Product Marketing Manager (Crypto) will report directly to the Head of Marketing and collaborate closely with Product, Design, Data Science, Back Office, Growth, and other key teams.

Work Arrangement: This role offers flexible working arrangements, including remote work options.

Growth Opportunities:

• TMGM's global presence and dynamic team provide opportunities for career growth and development within the company.
• The role's focus on cutting-edge crypto offerings and innovative trading solutions offers exposure to emerging markets and technologies.
• Collaborating with cross-functional teams allows for the development of diverse skills and expertise.

ASSUMPTION: Candidates who demonstrate a strong passion for TMGM's mission and products, as well as a commitment to driving innovation and excellence, will be well-positioned for success in this role.

🌍 Location & Work Environment

Office Type: TMGM's headquarters is located in Sydney, with a global presence across three continents.

Office Location(s): 100 Barangaroo Ave, Level 28, International One Tower, Sydney, New South Wales 2000, AU

Geographic Context:

• Sydney is a major global city and the capital of New South Wales, offering a vibrant multicultural environment and a high quality of life.
• The city is home to a thriving financial services sector and a growing tech industry, providing ample networking and professional development opportunities.
• TMGM's office is located in the Barangaroo precinct, a modern and bustling waterfront district with easy access to public transportation and amenities.

Work Schedule: The standard workweek is 40 hours, with flexibility for remote work and potential adjustments based on team needs and project demands.

ASSUMPTION: Candidates who are comfortable working in a dynamic, multicultural environment and thrive in fast-paced, collaborative settings will excel in this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR team.
• In-depth interviews with the hiring manager and cross-functional team members.
• Case study or presentation preparation and delivery.
• Final interviews with senior leadership.

Key Assessment Areas:

• Strategic thinking and planning.
• Cross-functional team collaboration.
• Data analysis and interpretation.
• Creativity and innovation in marketing campaigns.
• Cultural fit and alignment with TMGM's values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience, skills, and passion for crypto trading products.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and cultural fit.
• Familiarize yourself with TMGM's products, services, and global partnerships to demonstrate your enthusiasm and understanding of the company.

ATS Keywords: Product Marketing, Crypto, Fintech, Trading, Marketing Strategy, Cross-Functional Teams, Data-Driven Insights, Go-To-Market Strategy, Creative Excellence

ASSUMPTION: TMGM's hiring process is designed to assess candidates' skills, cultural fit, and potential to contribute to the company's mission and growth.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot).
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM).
• Data analysis and visualization tools (e.g., Google Analytics, Tableau).
• Project management tools (e.g., Asana, Trello).
• Design and creative tools (e.g., Adobe Creative Suite, Sketch).

ASSUMPTION: Candidates should be comfortable working with a variety of marketing, data, and project management tools, as well as demonstrating proficiency in relevant software applications.

👔 Cultural Fit Considerations

Company Values:

• Client-centricity.
• Innovation and continuous learning.
• Collaboration and teamwork.
• Integrity and transparency.
• Empowerment and accountability.

Work Style:

• Dynamic and fast-paced environment.
• Cross-functional collaboration and teamwork.
• Data-driven decision-making and continuous improvement.
• Adaptability and resilience in the face of change.
• Strong focus on client needs and market trends.

Self-Assessment Questions:

• Do you thrive in a dynamic, multicultural environment and enjoy working in cross-functional teams?
• Are you passionate about driving innovation and excellence in marketing strategies for crypto trading products?
• Do you possess strong analytical skills and the ability to translate data into actionable insights?
• Are you comfortable working in a fast-paced, results-driven culture that prioritizes client-centricity and continuous learning?

ASSUMPTION: Candidates who demonstrate a strong alignment with TMGM's values and work style will be well-suited for success in this role.

⚠️ Potential Challenges

• The competitive nature of the financial services sector may present challenges in standing out and driving market share for TMGM's crypto trading products.
• The dynamic and fast-paced work environment may require candidates to be adaptable, resilient, and comfortable with change.
• The role's focus on cutting-edge crypto offerings may necessitate continuous learning and staying up-to-date with industry trends and technologies.
• The global nature of TMGM's operations may require candidates to collaborate with teams across different time zones and cultures.

ASSUMPTION: Candidates who are proactive, resourceful, and committed to driving results in a fast-paced, dynamic environment will be well-equipped to overcome these challenges.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on crypto trading products, requiring a deep understanding of the crypto market and its unique dynamics.
• TMGM's global presence and partnerships with leading sports teams and cultural icons set it apart from other fintech companies, offering unique opportunities for collaboration and innovation.
• This role's emphasis on driving growth and market share for TMGM's crypto offerings provides a clear path for career progression and professional development.

ASSUMPTION: Candidates who are drawn to the unique aspects of this role and TMGM's mission will be well-positioned to succeed in this position and contribute to the company's growth.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new crypto trading feature, including targeted audience segmentation, creative campaign development, and cross-functional team coordination.
• Analyzing market trends and customer feedback to inform the marketing roadmap for TMGM's crypto products, optimizing performance, and driving user engagement.
• Collaborating with the Product team to define user personas and customer journey maps, ensuring that marketing strategies align with product development and user needs.

ASSUMPTION: Candidates who can demonstrate experience in similar projects and a strong understanding of the crypto trading market will be well-suited for this role.

❓ Key Questions to Ask During Interview

• How does TMGM differentiate its crypto trading products from competitors in the market?
• Can you describe the team structure and dynamics within the Marketing department and how this role fits into the broader organization?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does TMGM support the professional development and growth of its employees, particularly in the Marketing department?
• What is the company's approach to work-life balance, and how does this role accommodate flexible working arrangements?

ASSUMPTION: Candidates who ask thoughtful, informed questions that demonstrate their interest in the role and TMGM's mission will make a strong impression during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience, skills, and passion for crypto trading products.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and cultural fit.
• Familiarize yourself with TMGM's products, services, and global partnerships to demonstrate your enthusiasm and understanding of the company.
• Follow up with the TMGM HR team one week after submitting your application to confirm receipt and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.