Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Ravio

🔹 Location: London, United Kingdom

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: Mid-Senior level (3+ years of experience)

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing strategic positioning, messaging, and sales collateral for Ravio
• Driving go-to-market strategies for new product features and enhancements
• Creating and maintaining comprehensive sales enablement resources
• Collaborating with cross-functional teams to align on messaging and strategies
• Gathering and synthesizing customer and market insights to inform product positioning

ASSUMPTION: This role requires a strong background in sales enablement and product marketing within a B2B SaaS environment. Candidates should be comfortable working in a fast-paced, dynamic startup setting.

📋 Key Responsibilities

✅ Developing strategic positioning, messaging, and sales collateral that effectively communicates Ravio's unique value and differentiators in the market

✅ Driving the go-to-market strategy for new product features and enhancements, ensuring successful adoption among the sales team and customers

✅ Creating and maintaining comprehensive sales enablement resources, including battle cards, competitor analyses, objection handling guides, and product demos

✅ Collaborating with product teams to translate technical capabilities into compelling benefit statements and customer-focused stories

✅ Gathering and synthesizing customer and market insights to inform Ravio’s product positioning and messaging strategy

✅ Partnering with content marketing to develop high-impact materials including case studies, white papers, and product videos

✅ Supporting the sales team in strategic deals by providing tailored messaging and materials for specific prospect needs

ASSUMPTION: The ideal candidate will have experience working with marketing, sales, and design tools such as Figma, HubSpot, and Grain. Familiarity with compensation management is a significant plus.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of product marketing experience in B2B SaaS, preferably in a sales-led organization

Required Skills:

• Proven sales enablement expertise
• Ability to translate complex product capabilities into clear, compelling messaging
• Excellent written and verbal communication skills
• Strong organizational skills and ability to manage multiple priorities

Preferred Skills:

• Experience with marketing, sales, and design tools such as Figma, HubSpot, and Grain
• Knowledge of compensation management
• Background in creating and delivering sales training programs

ASSUMPTION: Candidates should have a proven track record of driving results in a B2B sales environment and be comfortable working in a fast-paced, dynamic startup setting.

💰 Compensation & Benefits

Salary Range: £50,000 - £65,000 per year

Benefits:

• Company ownership (everyone gets a meaningful equity stake in Ravio)
• 37 days paid time off (25 days holiday + 4 wellness days + 8 public holidays)
• Up to 6% pension matching scheme
• £60 a month wellness allowance
• Private healthcare cover with AXA
• Personal travel insurance
• Income protection insurance
• 16 weeks fully paid birthing parent leave, followed by 4 weeks at 50% pay & 8 weeks for non-birthing parent

Working Hours: Full-time, with a hybrid work arrangement (specific office days may vary)

ASSUMPTION: The salary range provided is based on industry standards for a mid-senior level product marketing role in London. Benefits are competitive and designed to support employees' well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focusing on compensation management solutions for tech companies

Company Size: Small (11-50 employees) - Ravio offers a dynamic, agile work environment with ample opportunities for growth and impact

Founded: Ravio was founded with a mission to help HR and reward teams manage compensation more effectively and efficiently

Company Description:

• Ravio equips HR and reward teams with data-driven tools to manage compensation, conduct salary reviews, and ensure pay equity
• The platform seamlessly integrates with popular HR tools and provides benchmarking data from over 1,000 leading tech companies globally
• Ravio empowers compensation teams to foster a culture that attracts and retains top talent by providing transparency and control in compensation processes

Company Specialties:

• Compensation management software
• Salary benchmarking and analysis
• Pay equity audits and reporting
• Integration with popular HR tools

Company Website: ravio.com

ASSUMPTION: Ravio's focus on compensation management and its commitment to helping HR teams make data-driven decisions sets it apart in the tech industry.

📊 Role Analysis

Career Level: Mid-Senior level - This role offers an excellent opportunity for experienced product marketing professionals to make a significant impact in a growing startup

Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including product, sales, and customer success

Work Arrangement: Hybrid - This role requires a mix of on-site and remote work, with specific office days to be determined

Growth Opportunities:

• As Ravio continues to grow, there will be ample opportunities for the Product Marketing Manager to take on additional responsibilities and advance their career
• The company's focus on employee development and internal promotions creates a clear path for professional growth

ASSUMPTION: The Product Marketing Manager role at Ravio is well-suited for candidates seeking to apply their expertise in a dynamic, fast-paced environment with significant growth potential.

🌍 Location & Work Environment

Office Type: Hybrid - Ravio's office is located in London, with a flexible work arrangement that combines on-site and remote work

Office Location(s): London, United Kingdom

Geographic Context:

• London is a vibrant, multicultural city with a thriving tech industry and numerous opportunities for professional growth and networking
• The city offers a wide range of cultural attractions, entertainment options, and recreational activities
• Ravio's office is centrally located, providing easy access to public transportation and amenities

Work Schedule: Full-time, with a hybrid work arrangement (specific office days may vary)

ASSUMPTION: Ravio's hybrid work environment offers the best of both worlds, allowing employees to enjoy the benefits of working from home while also fostering collaboration and team-building in the office.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team to discuss the role and company culture
• In-depth interview with the Head of Marketing and other relevant team members
• Case study or project presentation, followed by a final interview with the CEO

Key Assessment Areas:

• Sales enablement and product marketing expertise
• Cross-functional collaboration and communication skills
• Strategic thinking and problem-solving abilities
• Cultural fit and alignment with Ravio's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your sales enablement and product marketing experience
• Research Ravio's products, customers, and market position to demonstrate your understanding of the company and its mission

ATS Keywords: Product marketing, sales enablement, B2B SaaS, compensation management, messaging, positioning, go-to-market strategy, sales collateral, customer insights, market research

ASSUMPTION: Ravio's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Marketing, sales, and design tools such as Figma, HubSpot, and Grain
• Project management tools like Asana or Trello
• Communication and collaboration platforms like Slack and Microsoft Teams

ASSUMPTION: Candidates should be comfortable working with a variety of tools and technologies to streamline their workflow and collaborate effectively with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Transparency and openness in communication
• Data-driven decision-making and continuous learning
• Collaboration and teamwork across all levels of the organization
• Empowering employees to take ownership and initiative

Work Style:

• Agile and dynamic, with a focus on adaptability and continuous improvement
• Results-driven and focused on delivering value to customers and the business
• Open and inclusive, with a strong emphasis on diversity, equity, and belonging

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic startup environment?
• Are you comfortable working with cross-functional teams and collaborating with stakeholders at all levels of the organization?
• Do you have a proven track record of driving results in a B2B sales environment?

ASSUMPTION: Ravio's culture is characterized by its commitment to transparency, data-driven decision-making, and empowering employees to take ownership and initiative.

⚠️ Potential Challenges

• The fast-paced, dynamic nature of the startup environment may require candidates to be adaptable and comfortable with change
• The role may involve working with complex product capabilities and translating them into clear, compelling messaging
• The hybrid work arrangement may present challenges in maintaining effective communication and collaboration with remote team members
• The competitive compensation management landscape may require candidates to stay up-to-date with industry trends and best practices

ASSUMPTION: The Product Marketing Manager role at Ravio presents unique challenges and opportunities for candidates seeking to apply their expertise in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position places a strong emphasis on sales enablement and driving adoption among the sales team and customers
• Ravio's focus on compensation management sets it apart from other B2B SaaS companies, requiring candidates to have a strong understanding of the compensation landscape and its unique challenges
• This role offers significant growth potential and the opportunity to make a substantial impact in a growing startup, compared to more established organizations

ASSUMPTION: The Product Marketing Manager role at Ravio is distinct from other similar positions due to its emphasis on sales enablement, focus on compensation management, and growth potential in a startup environment.

📝 Sample Projects

• Developing a go-to-market strategy for a new compensation benchmarking tool, including messaging, sales collateral, and customer-facing materials
• Creating a comprehensive sales enablement resource center, including battle cards, competitor analyses, objection handling guides, and product demos, to support Ravio's sales team
• Partnering with content marketing to develop a white paper on the state of compensation management in the tech industry, highlighting Ravio's unique value proposition and thought leadership

ASSUMPTION: The Product Marketing Manager role at Ravio offers a wide range of projects and initiatives, allowing candidates to apply their expertise and make a significant impact on the company's growth and success.

❓ Key Questions to Ask During Interview

• Can you describe the typical sales enablement process at Ravio and how this role will contribute to its success?
• How does Ravio differentiate itself from other compensation management solutions in the market, and how will this role help maintain and build on that differentiation?
• What opportunities are there for professional growth and development within Ravio, and how does the company support employees in achieving their career goals?
• How does Ravio foster a culture of collaboration and teamwork across its various departments and teams, particularly in a hybrid work environment?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?

ASSUMPTION: The interview process for the Product Marketing Manager role at Ravio is designed to assess candidates' understanding of the company's mission, values, and unique challenges, as well as their ability to contribute to its continued growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your sales enablement and product marketing expertise
• Prepare for behavioral and situational interview questions that focus on your sales enablement and product marketing experience, as well as your cultural fit with Ravio's mission and values
• Research Ravio's products, customers, and market position to demonstrate your understanding of the company and its mission
• Follow up with the HR team one week after submitting your application to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.