📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Comcast
🔹 Location: Spain - Virtual
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Driving international sales marketing initiatives for FreeWheel, a Comcast company
- Conducting market research and competitive analysis to inform marketing strategies
- Supporting go-to-market plans for new product launches and collaborating with cross-functional teams
- Developing marketing collateral, sales tools, and product documentation to communicate product value
- Driving product awareness, demand generation, and customer acquisition through leadership and engagement
ASSUMPTION: This role requires a dynamic individual with a proven track record in sales marketing within the ad tech industry, as well as a deep understanding of global market trends and dynamics.
📋 Key Responsibilities
✅ Conduct thorough market research and analysis to identify emerging trends, competitive landscapes, and customer insights across international regions
✅ Monitor and analyze competitor products, strategies, and messaging to inform product strategy and differentiation efforts
✅ Support go-to-market plans for new product launches in international regions, collaborating with cross-functional teams including marketing, product, service, sales, and partnership
✅ Define clear and compelling value propositions, messaging, and positioning for products, developing marketing collateral, sales tools, and product documentation to effectively communicate product features, benefits, and value to target audiences
✅ Drive product awareness, demand generation, and customer acquisition through press and thought leadership, working closely with the brand marketing and communication team
✅ Collaborate with sales teams to develop sales enablement materials, including sales presentations, battle cards, and product training programs, providing sales teams with the necessary tools and resources to effectively sell products and overcome objections
✅ Develop and execute customer engagement programs to drive product adoption, usage, and retention, gathering customer feedback and insights to inform product roadmap and feature prioritization decisions
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution to drive product success in international markets.
🎯 Required Qualifications
Education: Bachelor's Degree (or equivalent experience)
Experience: 5-7 years of relevant work experience in sales marketing within the ad tech industry
Required Skills:
- Proven track record in sales marketing within the ad tech industry
- Deep understanding of global market trends and dynamics
- Strong analytical and research skills
- Excellent communication and presentation skills
- Ability to work effectively in a cross-functional team environment
- Fluency in English (additional languages are a plus)
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of the video advertising industry and technology
- Familiarity with customer relationship management (CRM) systems
ASSUMPTION: Candidates with a strong background in sales marketing, a deep understanding of global markets, and experience working with cross-functional teams will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (AI-estimated, based on industry standards for a mid-level marketing role in Spain)
Benefits:
- Comprehensive benefits package, including health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off and holidays
- Employee discounts on Comcast services
- Professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:30 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications, with a focus on advertising technology and media
Company Size: 10,001+ employees (global), with a significant presence in the United States and international markets
Founded: 1963 (as Comcast Corporation), with FreeWheel acquired in 2014
Company Description:
- Comcast is a global media and technology company with two primary businesses: Comcast Cable and NBCUniversal
- FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers, enabling them to transact across all screens, data types, and sales channels
- Comcast is committed to fostering an inclusive and innovative work environment, with a focus on employee development and growth
Company Specialties:
- Video advertising technology and platforms
- Media and entertainment content creation and distribution
- High-speed internet, cable television, and voice services
Company Website: corporate.comcast.com
ASSUMPTION: Comcast's size and global presence offer opportunities for career growth and exposure to diverse markets and industries.
📊 Role Analysis
Career Level: Mid-level marketing role, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Senior Director of International Marketing
Work Arrangement: On-site, with remote flexibility for some aspects of the role
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing organization
- Opportunities to work on international projects and gain global experience
- Chance to collaborate with and learn from experienced professionals across various teams and functions
ASSUMPTION: This role offers a unique opportunity to gain experience in international marketing and contribute to the success of a global company.
🌍 Location & Work Environment
Office Type: Virtual (with the option to work from Comcast offices in Spain or other international locations)
Office Location(s): Spain - Virtual, with Comcast offices in Madrid and Barcelona
Geographic Context:
- Spain has a vibrant and growing tech industry, with a strong focus on digital marketing and advertising
- The virtual work environment offers flexibility and the opportunity to work from various locations
- Comcast's international offices provide a collaborative and inclusive work culture
Work Schedule: Full-time, typically Monday-Friday, with flexibility for remote work
ASSUMPTION: The virtual work environment and international office locations offer flexibility and the opportunity to work in a diverse and dynamic setting.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team, focusing on skills, experience, and cultural fit
- Final interview with the Senior Director of International Marketing
Key Assessment Areas:
- Understanding of global market trends and dynamics
- Ability to conduct market research and competitive analysis
- Strategic thinking and planning skills
- Communication and presentation skills
- Cultural fit and alignment with Comcast's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the video advertising industry and global market trends
- Prepare examples of your market research, competitive analysis, and go-to-market strategies
- Showcase your ability to work effectively in a cross-functional team environment
ATS Keywords: Market Research, Competitive Analysis, Go-to-Market Strategy, Product Positioning, Sales Enablement, Customer Engagement, International Marketing, Ad Tech Industry
ASSUMPTION: The interview process will focus on assessing the candidate's skills, experience, and cultural fit, with a strong emphasis on their understanding of global markets and the video advertising industry.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- Customer relationship management (CRM) systems (e.g., Salesforce)
- Market research and analytics tools (e.g., Google Trends, SEMrush)
- Presentation software (e.g., PowerPoint, Google Slides)
ASSUMPTION: The required tools and technologies for this role are standard for the marketing industry and can be learned or improved upon with experience.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Centricity
- Integrity
- Agility
- Inclusion
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and analytical
- Strategic and forward-thinking
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a dynamic, international work environment?
- Are you comfortable conducting market research and competitive analysis?
- Can you effectively communicate complex ideas and data to diverse stakeholders?
- Do you have a proven track record of driving product success through strategic marketing initiatives?
ASSUMPTION: Comcast values a diverse and inclusive work environment, with a focus on innovation, customer centricity, and integrity.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, international environment
- Adapting to cultural differences and working with remote teams
- Staying up-to-date with industry trends and technological advancements
- Balancing strategic planning with hands-on execution
ASSUMPTION: These challenges can be overcome with strong organizational skills, cultural awareness, and a commitment to continuous learning and growth.
📈 Similar Roles Comparison
- This role is similar to other international marketing or product marketing positions within the ad tech industry, but with a focus on the video advertising sector
- Unlike other marketing roles, this position requires a deep understanding of global market trends and dynamics, as well as experience in sales marketing
- Career progression in this role could lead to senior marketing or management positions within Comcast or other global organizations
ASSUMPTION: This role offers a unique opportunity to gain experience in international marketing and contribute to the success of a global company within the video advertising industry.
📝 Sample Projects
- Conducting market research and competitive analysis for a new product launch in the EMEA region
- Developing and executing a go-to-market strategy for an existing product in the APAC market
- Creating sales enablement materials and product training programs to support the launch of a new feature
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, as well as the cross-functional collaboration required for success.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall success of the international marketing team and FreeWheel?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Comcast support the professional development and growth of its employees?
- What are the most challenging aspects of working in an international, virtual environment?
- How does Comcast foster a culture of innovation and customer centricity?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and the opportunity for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Comcast's careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your market research, competitive analysis, and go-to-market strategies
- Demonstrate your understanding of the video advertising industry and global market trends
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
