📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: VTS
🔹 Location: New York, NY, USA
🔹 Job Type: Hybrid (4 days in-office)
🔹 Category: Product Marketing
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing go-to-market strategies and messaging for VTS's product portfolio
- Collaborating with cross-functional teams to drive product launches and support sales enablement initiatives
- Identifying industry, market, and customer needs to ensure a clear and differentiated position for VTS solutions
- Creating compelling product collateral and supporting sales training on product messaging, positioning, and value proposition
- Building and executing full end-to-end, data-driven GTM strategies for new product releases
ASSUMPTION: This role requires a strong understanding of the commercial real estate industry and its unique challenges and opportunities.
📋 Key Responsibilities
✅ Develop and execute go-to-market strategies for new and existing products
✅ Identify industry, market, and customer needs to inform product positioning and messaging
✅ Create product collateral and sales training materials to support product launches and sales enablement
✅ Collaborate with cross-functional teams, including Marketing, Product Management, Sales, and Customer Success
✅ Measure and analyze launch success to inform future go-to-market strategies
ASSUMPTION: This role may require occasional travel to attend industry events or meet with clients.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience working in early-stage startups (Series A–D) with a focus on product marketing
Required Skills:
- Proven experience in cross-functional team management and influencing others without authority
- Strong writing and communication skills, with the ability to develop clear, concise messaging and collateral
- Strong organizational and project management skills, with the ability to prioritize and manage multiple work-streams and stakeholders
- Comfortable wearing multiple hats and stepping outside traditional role boundaries to move the business forward
Preferred Skills:
- Experience in Proptech, Commercial Real Estate (CRE), or adjacent industries, with an understanding of the unique challenges and opportunities in the space
ASSUMPTION: Candidates with a master's degree in a related field or relevant certifications may be given preference.
💰 Compensation & Benefits
Salary Range: $115,000 - $143,000 per year
Benefits:
- Comprehensive health benefits (including dental and vision)
- 401(k) plan
- Equity packages
- Flexible PTO policy
- Generous family leave program
- Education stipend
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on market data and may vary depending on the candidate's skills, experience, and interview performance.
📌 Applicant Insights
🔍 Company Context
Industry: Proptech (Property Technology)
Company Size: Medium (101-1,000 employees)
Founded: 2013
Company Description:
- VTS is the commercial real estate industry’s only technology company that unifies owners, operators, brokers, and tenants in a single platform
- The VTS Platform consists of VTS Lease, VTS Market, VTS Activate, and VTS Data, providing real-time market information and workflow tools to every business stakeholder in commercial real estate
- VTS is the global leader, with over 60% of Class A office space in the U.S. and 12 billion square feet of office, retail, and industrial space managed through its platform worldwide
Company Specialties:
- Commercial Real Estate Technology
- Property Management Software
- Lease Management
- Market Intelligence
- Data Analytics
Company Website: www.vts.com
ASSUMPTION: VTS is a well-established company in the Proptech industry, with a strong focus on innovation and data-driven decision-making.
📊 Role Analysis
Career Level: Mid-level to senior-level role, with the opportunity to grow within the company
Reporting Structure: Reports directly to the VP, Data & GTM Strategy
Work Arrangement: Hybrid, with a requirement to work from the office four days a week
Growth Opportunities:
- Potential to move into a senior-level or management role within the product marketing team
- Opportunities to work on high-impact projects and drive strategic initiatives
- Access to professional development and training opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, open floor plan with a collaborative work environment
Office Location(s): New York, NY
Geographic Context:
- New York City is a major hub for the commercial real estate industry
- The office is located in a convenient and accessible area of Manhattan
- The city offers a wide range of cultural, entertainment, and dining options
Work Schedule: Full-time, with flexible hours and the opportunity to work remotely one day per week
ASSUMPTION: The work environment at VTS is fast-paced, collaborative, and data-driven, with a strong focus on innovation and continuous improvement.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring manager and cross-functional team members
- Final interview with the VP, Data & GTM Strategy
- Background check and offer extension
Key Assessment Areas:
- Product marketing experience and expertise
- Cross-functional team management and collaboration skills
- Writing and communication skills
- Problem-solving and strategic thinking abilities
- Cultural fit and alignment with VTS's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your experience with go-to-market strategies, product launches, and sales enablement
- Research VTS's products, market position, and competition to demonstrate your industry knowledge and understanding of the role
ATS Keywords: Product Marketing, Go-To-Market, Messaging, Cross-Functional, Sales Enablement, Commercial Real Estate, Proptech
ASSUMPTION: The interview process at VTS is designed to assess the candidate's skills, experience, and cultural fit, with a strong focus on problem-solving and strategic thinking abilities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the product marketing team and the company's ongoing projects.
👔 Cultural Fit Considerations
Company Values:
- Strive for Excellence
- Be Customer Obsessed
- Be Curious
- Move as One
- Take Ownership
- Appreciate the Difference
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and analytical
- Innovative and creative
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in fast-paced, ambiguous environments and enjoy building while executing?
- Are you comfortable wearing multiple hats and stepping outside traditional role boundaries to move the business forward?
- Do you have strong writing and communication skills, with the ability to develop clear, concise messaging and collateral?
ASSUMPTION: VTS values candidates who are passionate about building and executing go-to-market strategies, with a strong focus on collaboration, innovation, and data-driven decision-making.
⚠️ Potential Challenges
- The role may require occasional travel to attend industry events or meet with clients
- The work environment is fast-paced and dynamic, which may be challenging for candidates who prefer a more structured or predictable work environment
- The role may require working with a diverse range of stakeholders, including internal teams, external partners, and clients, which may present unique communication and collaboration challenges
- The commercial real estate industry is subject to market fluctuations and economic downturns, which may impact the company's growth and stability
ASSUMPTION: These challenges are inherent to the role and the industry, and candidates should be prepared to navigate them effectively.
📈 Similar Roles Comparison
- Product Marketing Manager (VTS) vs. Product Marketing Manager (Competitor):
- VTS is a well-established company in the Proptech industry, with a strong focus on innovation and data-driven decision-making
- The competitor may be a more traditional commercial real estate company or a startup with a different focus or product offering
- The role at VTS may offer more opportunities for growth and impact, given the company's size and market position
- Industry-specific context:
- The commercial real estate industry is a dynamic and evolving market, with significant opportunities for innovation and growth
- The Proptech industry is a relatively new and rapidly growing sector, with a strong focus on technology and data-driven decision-making
- The role at VTS may offer more opportunities for exposure to cutting-edge technology and data analysis tools and methodologies
- Career path comparison:
- A Product Marketing Manager at VTS may have the opportunity to move into a senior-level or management role within the product marketing team or transition into a related role within the company
- A Product Marketing Manager at a competitor may have a more traditional career path, with limited opportunities for growth or transition within the company
ASSUMPTION: The specific details of the role, the company, and the industry should be carefully considered when comparing similar roles.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch, including market research, competitive analysis, and messaging and positioning frameworks
- Creating a comprehensive product collateral package, including product sheets, videos, case studies, white papers, and presentations, to support a product launch or sales enablement initiative
- Conducting a market analysis to identify industry, market, and customer needs and opportunities, and using the findings to inform product positioning and messaging
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a Product Marketing Manager at VTS may be responsible for, but the specific details and requirements may vary depending on the company's ongoing projects and priorities.
❓ Key Questions to Ask During Interview
- What are the most pressing challenges facing the product marketing team, and how can this role help address them?
- How does the company support the professional development and growth of its employees, particularly in the product marketing team?
- What are the key priorities for the product marketing team in the first 90 days, and how can this role contribute to their success?
- How does the company measure the success of its product marketing initiatives, and what key performance indicators (KPIs) are used to track progress?
- What opportunities are there for collaboration and knowledge-sharing with other teams within the company, such as product management, sales, and customer success?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company, and to assess their fit and potential for success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through VTS's careers page
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills, with a focus on go-to-market strategies, product launches, and sales enablement
- Prepare for behavioral and situational interview questions that focus on your experience with product marketing, cross-functional team management, and communication and collaboration skills
- Research VTS's products, market position, and competition to demonstrate your industry knowledge and understanding of the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
