Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Midea

🔹 Location: Markham, Ontario, Canada

🔹 Job Type: On-site

🔹 Category: 📦 Product Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading the product roadmap and lifecycle for assigned product divisions.
• Collaborating with cross-functional teams for successful product launches.
• Driving product success in the Canadian market by meeting growth and profitability targets.
• Acting as the primary point of contact for the Canadian Business Unit regarding the product category and P&L responsibilities.

ASSUMPTION: The role requires a strategic mindset for managing full product lifecycle processes and ensuring alignment with Midea's global strategies.

📋 Key Responsibilities

✅ Conduct comprehensive market research and analysis.

✅ Perform competitive analysis to discover new opportunities.

✅ Develop and manage multi-year product roadmaps.

✅ Collaborate with international teams for product development.

✅ Lead the new product introduction process and go-to-market strategies.

✅ Monitor and influence product performance metrics.

✅ Lead efforts in securing new business opportunities.

✅ Drive strategic product growth targets with a three-year roadmap.

ASSUMPTION: The responsibilities include both strategic and operational tasks, demanding a balance of leadership and collaboration across departments.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, Engineering, or a related field.

Experience: Over 5 years in consumer goods product management, marketing, or sales, ideally in the appliance industry.

Required Skills:

• Product Management
• Strong Analytical Skills
• Project Management
• Collaborative Teamwork
• Market Research and Competitive Analysis

Preferred Skills:

• Experience in the Canadian appliance market
• Knowledge of regulatory requirements

ASSUMPTION: Candidates with experience in global markets might have an advantage given Midea's international scope.

💰 Compensation & Benefits

Salary Range: Not specified. Industry averages suggest competitive compensation for similar roles.

Benefits:

• Health Insurance
• Retirement Plans
• Performance Bonuses

Working Hours: 40 hours per week, typical on-site business hours.

ASSUMPTION: Benefits include standard provisions for corporate roles in Canada, though specifics should be confirmed during interviews.

📌 Applicant Insights

🔍 Company Context

Industry: Appliances, Electrical, and Electronics Manufacturing

Company Size: 10,001+ employees globally, which offers stability and growth potential.

Founded: 1968, providing decades of industry experience and innovation.

Company Description:

• Global leader in home appliances.
• Commitment to innovation and quality.
• Presence in over 195 countries.

Company Specialties:

• Appliance Manufacturing
• Innovation and Engineering
• Global Operations

Company Website: https://www.midea.com/us/

ASSUMPTION: Given Midea's global scale, opportunities for international collaboration and career advancement are likely abundant.

📊 Role Analysis

Career Level: Mid to senior-level management with opportunities for strategic influence.

Reporting Structure: Reports to the Product Marketing Director, facilitating strategic alignment.

Work Arrangement: On-site position in Markham, facilitating daily in-person collaboration.

Growth Opportunities:

• Project leadership in international teams.
• Opportunities for advancing to senior management roles.
• Exposure to global market strategies and innovations.

ASSUMPTION: Career progression can lead to roles in broader strategic leadership within the company.

🌍 Location & Work Environment

Office Type: Corporate office environment in Markham.

Office Location(s): 300 Kimball Dr, Parsippany, New Jersey 07054, US

Geographic Context:

• Proximity to major Canadian business hubs.
• Access to a multicultural workforce.
• Favorable location for international connectivity.

Work Schedule: Standard business hours with potential for occasional travel.

ASSUMPTION: The strategic location supports both domestic and international business operations.

💼 Interview & Application Insights

Typical Process:

• Initial HR screening for basic qualifications.
• Technical interview with hiring manager.
• Panel interview with cross-functional teams.

Key Assessment Areas:

• Strategic thinking and leadership abilities.
• Market knowledge and analytical skills.
• Interpersonal and cross-functional collaboration.

Application Tips:

• Highlight experience in product management and marketing.
• Showcase examples of successful product launches.
• Emphasize adaptability to international market environments.

ATS Keywords: Product Development, Market Research, P&L Responsibility, Competitive Analysis, Cross-functional Collaboration

ASSUMPTION: The interview process may include case studies or practical exercises to evaluate problem-solving skills.

🛠️ Tools & Technologies

• Market research platforms
• Project management software
• Analytical and reporting tools

ASSUMPTION: Knowledge of industry-standard software such as Microsoft Office and CRM tools is expected.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality Excellence
• Customer Commitment

Work Style:

• Collaborative and team-oriented.
• Goal-driven and strategic.
• Adaptable to new initiatives.

Self-Assessment Questions:

• Do you have experience managing cross-functional teams?
• Can you provide examples of successful product introductions?
• How do you prioritize market research insights?

ASSUMPTION: Candidates should appreciate a dynamic work environment that values innovation and growth.

⚠️ Potential Challenges

• Navigating complex global market dynamics.
• Aligning diverse cross-functional teams.
• Meeting aggressive product introduction timelines.
• Handling P&L accountability in a high-stakes environment.

ASSUMPTION: Candidates with strong problem-solving skills and experience in international markets will likely find these challenges manageable.

📈 Similar Roles Comparison

• Strategic emphasis over operational details compared to junior roles.
• Greater international collaboration compared to domestic-focused positions.
• Broader impact on company profitability than more specialized roles.

ASSUMPTION: The role offers broader strategic responsibilities and decision-making authority than more focused product management positions.

📝 Sample Projects

• Development and launch of a new appliance line in the Canadian market.
• Benchmarking competitor products and defining unique selling points.
• Executing a multi-channel marketing strategy for product promotions.

ASSUMPTION: Projects are likely to cover both new product introductions and enhancements of existing product lines.

❓ Key Questions to Ask During Interview

• What are the company's key priorities for the product line in Canada?
• How does Midea support international collaboration among teams?
• What are the biggest challenges for new product introductions in the current market?
• How does the company measure success for this role?
• What strategic initiatives is the team currently pursuing?

ASSUMPTION: These questions aim to provide insights into strategic priorities and operational support for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your CV is tailored to highlight relevant product management experience.
• Prepare examples of past successes in cross-functional projects.
• Research the Canadian appliance market to discuss intelligently during the interview.
• Reach out to Midea's HR for further clarification on the application process if needed.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.