📌 Core Information
🔹 Job Title: Product Marketing Manager, Developer Tools
🔹 Company: Figma
🔹 Location: San Francisco, CA • New York, NY • United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving end-to-end go-to-market efforts for Figma’s developer products
- Leading product launches and cross-functional marketing initiatives
- Developing product messaging and positioning that sets Figma apart
- Managing beta programs and driving deeper engagement through educational content
ASSUMPTION: This role requires a strong understanding of both marketing and developer tools, as well as the ability to manage stakeholders at all levels.
📋 Key Responsibilities
✅ Take ownership of product marketing efforts for one of Figma’s developer products, with responsibility for driving end-to-end go-to-market efforts
✅ Lead product launches and be a partner to the Product team, with a focus on getting results and a desire to experiment with new channels
✅ Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs
✅ Manage our beta programs, from customer outreach, managing beta communications, coordinating feedback sessions, to promoting customer success stories
✅ Drive deeper engagement of our product through a variety of educational content — blog posts, product tips, best practice guides, live streams, and more
✅ Partner with the broader marketing team to launch campaigns that span web, onboarding, activation, and adoption.
✅ Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years in product marketing or related experience
Required Skills:
- Proven track record of driving successful product launches and go-to-market strategies
- Strong analytical skills and data-driven mindset
- Excellent communication and presentation skills
- Ability to manage stakeholders at all levels, from individual contributors to senior executives
- Proficient in SQL (beginner to intermediate level)
Preferred Skills:
- Experience with marketing developer-centric products
- Experience launching new product lines
- Experience in B2B SaaS and/or Enterprise
- Entrepreneurial experience, product experience, or personal SaaS projects
ASSUMPTION: While the job listing does not specify a required degree, a bachelor's degree in a relevant field or equivalent experience is typically expected for this level of role.
💰 Compensation & Benefits
Salary Range: $149,000 - $288,000 USD per year (for roles based in San Francisco or New York hub offices). Salary ranges for remote roles may vary based on location.
Benefits:
- Health, dental & vision insurance
- Retirement with company contribution
- Parental leave & reproductive or family planning support
- Mental health & wellness benefits
- Generous PTO & company recharge days
- Learning & development stipend
- Work from home stipend
- Cell phone reimbursement
- Sales incentive pay (for most sales roles)
- Annual bonus plan (for eligible non-sales roles)
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available.
ASSUMPTION: The salary range provided is for roles based in Figma's San Francisco or New York hub offices. For remote roles, the salary range may be adjusted based on the employee's work location.
📌 Applicant Insights
🔍 Company Context
Industry: Design Services. Figma is a design platform that enables teams to collaborate on product design, from brainstorming to prototyping to code generation.
Company Size: 1,001-5,000 employees. As a mid-sized company, Figma offers a balance between the agility of a startup and the resources of a larger organization.
Founded: 2012. Figma was founded with the mission to make design accessible to all and has since grown to become a leading design platform used by teams worldwide.
Company Description:
- Figma is a design platform that enables teams to collaborate on product design, from brainstorming to prototyping to code generation.
- The company is committed to making design accessible to all and empowering teams to bring ideas to life.
- Figma offers a range of features, including real-time collaboration, design systems, and AI-powered design tools.
Company Specialties:
- Product design
- Collaboration tools
- Design systems
- AI-powered design
Company Website: Figma.com
ASSUMPTION: Figma's mission and values are centered around accessibility, collaboration, and empowering designers and teams to bring ideas to life.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a significant amount of experience in product marketing and a proven track record of driving successful product launches and go-to-market strategies.
Reporting Structure: This role reports directly to the Head of Product Marketing and works closely with the Product, Sales, Design, and broader Marketing teams.
Work Arrangement: This role can be held from one of Figma's US hubs or remotely in the United States. The role offers a flexible work arrangement with a mix of on-site and remote work.
Growth Opportunities:
- Potential to take on more responsibility and lead larger projects as the company grows
- Opportunities to work on new product lines and features as they are developed
- Chance to gain experience in a fast-growing company and make a significant impact on the product marketing team
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on more responsibility and make a significant impact on the product marketing team.
🌍 Location & Work Environment
Office Type: Figma has hub offices in San Francisco and New York, with a flexible, hybrid work environment that combines on-site and remote work.
Office Location(s): 760 Market St, San Francisco, California 94103, US (San Francisco hub office)
Geographic Context:
- San Francisco, CA: Known for its vibrant tech industry, diverse culture, and mild Mediterranean climate
- New York, NY: A global hub for finance, media, and technology, with a fast-paced work environment and a mix of urban and suburban living options
- Remote: Figma offers remote work options for employees who prefer to work from home or a location of their choice
Work Schedule: Full-time (40 hours per week), with flexible hours and a mix of on-site and remote work.
ASSUMPTION: The work environment at Figma is collaborative and flexible, with a strong emphasis on work-life balance and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a recruiter to assess cultural fit and basic qualifications
- Behavioral and skills-based interviews with the hiring manager and other team members
- Case study or project presentation to demonstrate problem-solving skills and strategic thinking
- Final interview with the Head of Product Marketing or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and stakeholder management
- Communication and presentation skills
- Technical understanding of developer tools and products
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or project presentation that demonstrates your ability to drive successful product launches and go-to-market strategies
- Research Figma's products, mission, and values to show your enthusiasm and understanding of the company
ATS Keywords: Product marketing, go-to-market strategy, product launch, cross-functional collaboration, stakeholder management, developer tools, SQL, B2B SaaS, enterprise
ASSUMPTION: The interview process at Figma is designed to assess the candidate's strategic thinking, problem-solving skills, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Figma design platform
- SQL databases
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team's needs and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Make design accessible to all
- Collaborate openly
- Put people first
- Build an inclusive community
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Flexible and adaptable
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you share Figma's commitment to making design accessible to all?
- Are you comfortable working in a collaborative, cross-functional environment?
- Do you have a data-driven mindset and a track record of driving successful product launches?
ASSUMPTION: Figma's company culture is centered around accessibility, collaboration, and putting people first, with a strong emphasis on diversity, inclusion, and employee well-being.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Balancing strategic planning and tactical execution
- Keeping up with the fast-paced, ever-changing tech industry
- Working remotely and maintaining a healthy work-life balance
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Product Marketing Manager, Developer Tools at Figma vs. Product Marketing Manager, Enterprise Software at another company: Figma's role focuses more on developer-centric products and requires a strong understanding of both marketing and developer tools.
- Industry context: Figma operates in the design services industry, while other companies may focus on enterprise software or other tech sectors.
- Career path comparison: This role offers significant growth opportunities and the chance to make a significant impact on the product marketing team, with potential to take on more responsibility as the company grows.
ASSUMPTION: This role is unique to Figma and requires a strong understanding of both marketing and developer tools, as well as the ability to manage stakeholders at all levels.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new developer product line
- Managing a beta program for an upcoming product release, from customer outreach to promoting customer success stories
- Creating educational content, such as blog posts, product tips, and best practice guides, to drive deeper engagement with Figma's developer tools
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they might work on in this role, but the specific projects may vary depending on the team's needs and the candidate's expertise.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader product marketing organization?
- How does Figma support the professional development and growth of its employees?
- What are the biggest challenges facing the product marketing team in the next 6-12 months, and how can this role help address them?
- How does Figma approach work-life balance and employee well-being, especially for remote employees?
- What are the key priorities for this role in the first 30-60-90 days?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company, and to assess whether this opportunity aligns with their career goals and personal values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or project presentation that demonstrates your ability to drive successful product launches and go-to-market strategies
- Research Figma's products, mission, and values to show your enthusiasm and understanding of the company
- Follow up with your recruiter one week after submitting your application to check the status of your application and ask any questions you may have
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
