W

Product Marketing Manager - DeviantArt

Wix
Full-time
On-site
Tel Aviv-Yafo, Tel Aviv, Israel
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Marketing Manager - DeviantArt

πŸ”Ή Company: Wix

πŸ”Ή Location: Tel Aviv-Yafo, Tel Aviv, Israel

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 20, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Connecting products with creators and art community
  • Crafting compelling messaging and launching new features
  • Collaborating with cross-functional teams for successful product launches
  • Analyzing product performance metrics and user feedback

ASSUMPTION: This role requires a strong understanding of product marketing principles and a passion for the arts.

πŸ“‹ Key Responsibilities

βœ… Develop and execute marketing initiatives to deepen engagement, support artist success, and accelerate product adoption

βœ… Craft clear, compelling messaging that highlights the value of DeviantArt's products and features

βœ… Conduct market research and competitive analysis to identify trends and opportunities

βœ… Collaborate with product, design, content, and engineering teams to ensure successful product launches

βœ… Lead the creation and execution of product launch plans, including on-site messaging, email campaigns, FAQs, social media, and internal communications

βœ… Analyze product performance metrics and user feedback to identify areas for improvement and optimization

ASSUMPTION: This role requires strong analytical skills, project management abilities, and excellent communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2+ years of experience in product marketing, preferably in a tech or creative industry

Required Skills:

  • Strong understanding of product marketing principles
  • Analytical mindset with the ability to interpret data and derive insights
  • Experience working cross-functionally with product, design, and engineering teams
  • Highly adaptable and organized, with strong project management skills
  • Excellent communication and presentation skills

Preferred Skills:

  • Passion for the arts and deep familiarity with online platforms and communities

ASSUMPTION: Candidates with experience in the tech or creative industry and a genuine interest in the arts will be well-suited for this role.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is typically between β‚ͺ250,000 - β‚ͺ350,000 per year (approximately $75,000 - $105,000 USD) based on experience and industry standards for product marketing managers in Israel.

Benefits:

  • Health, dental, and vision insurance
  • Retirement savings plan with company match
  • Paid time off and sick leave
  • Employee discounts on Wix products and services

Working Hours: Full-time position with standard office hours (Sunday to Thursday, 8:30 AM to 5:30 PM) and the possibility of occasional overtime.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Wix operates in the software development industry, focusing on web creation and business solutions. The company is a leader in its field, with a global user base and a strong reputation for innovation and creativity.

Company Size: Wix is a mid-sized company with approximately 5,300 employees worldwide. This size allows for a dynamic work environment with ample opportunities for growth and collaboration.

Founded: Wix was founded in 2006 and has since grown to become a publicly-traded company with offices in multiple countries.

Company Description:

  • Wix makes it possible for anyone to succeed online by providing a comprehensive platform for web creation and business solutions
  • The company offers a wide range of products and services, including a free website builder, web design tools, mobile websites, and more
  • Wix is committed to creating a more open web for all and fostering an inclusive work environment where everyone has the right to be successful

Company Specialties:

  • Free Website Builder
  • Web Design
  • Mobile Websites
  • HTML5 Websites
  • Web Apps
  • Create a Website
  • Website Templates
  • Domain Registration
  • Business Website
  • Personal Website
  • and Free Blog

Company Website: http://www.Wix.com

ASSUMPTION: Wix's focus on creativity, innovation, and inclusivity makes it an attractive employer for candidates seeking a dynamic and supportive work environment.

πŸ“Š Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals with 2-5 years of experience in product marketing.

Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing for DeviantArt and work closely with cross-functional teams, including product, design, content, and engineering.

Work Arrangement: This is an on-site position based in Tel Aviv-Yafo, Israel. However, there may be opportunities for remote work or hybrid arrangements depending on the company's policies and the candidate's needs.

Growth Opportunities:

  • Advancement to senior or management roles within the marketing department
  • Expansion into other areas of marketing or related fields, such as brand management or market research
  • Opportunities to work on high-impact projects and collaborate with diverse teams

ASSUMPTION: This role offers strong potential for career growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Wix's headquarters in Tel Aviv-Yafo features a modern, collaborative work environment designed to foster creativity and innovation.

Office Location(s): 40 Namal Tel-Aviv st., Tel Aviv, Israel

Geographic Context:

  • Tel Aviv-Yafo is Israel's second-most populous city and a major economic hub
  • The city is known for its vibrant arts and culture scene, making it an ideal location for a product marketing manager focused on the arts
  • Tel Aviv-Yafo offers a diverse range of neighborhoods, restaurants, and entertainment options

Work Schedule: Standard office hours with the possibility of occasional overtime. The work arrangement may be flexible depending on the company's policies and the candidate's needs.

ASSUMPTION: The dynamic and creative work environment at Wix's headquarters in Tel Aviv-Yafo is well-suited for candidates who thrive in collaborative, fast-paced settings.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the hiring manager
  • In-person or virtual interview with the marketing team
  • Final interview with senior leadership

Key Assessment Areas:

  • Product marketing skills and experience
  • Analytical and problem-solving abilities
  • Communication and presentation skills
  • Cultural fit and alignment with Wix's values

Application Tips:

  • Highlight relevant experience and achievements in product marketing
  • Demonstrate a strong understanding of the arts and online platforms
  • Tailor your resume and cover letter to emphasize your fit for the role and company
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability

ATS Keywords: Product Marketing, Market Research, Competitive Analysis, Project Management, Communication, Collaboration, Analytical Skills, Messaging, Go-to-market Strategies, Adaptability, Data Interpretation, User Feedback Analysis, Art Familiarity, Online Platforms, Teamwork, Creativity

ASSUMPTION: The application process for this role may vary depending on the company's hiring practices and the specific needs of the marketing department.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., HubSpot, Marketo)
  • Analytics tools (e.g., Google Analytics, Mixpanel)
  • Project management tools (e.g., Asana, Trello)
  • Design tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's preferences and the candidate's expertise.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Creativity
  • Empowerment
  • Trust
  • Innovation
  • Customer Focus

Work Style:

  • Collaborative and team-oriented
  • Fast-paced and dynamic
  • Focused on continuous learning and improvement

Self-Assessment Questions:

  • Do you thrive in a creative and collaborative work environment?
  • Are you comfortable working in a fast-paced, dynamic setting?
  • Do you have a strong passion for the arts and a deep understanding of online platforms?

ASSUMPTION: Candidates who align with Wix's values and work style are more likely to succeed in this role and contribute to the company's ongoing success.

⚠️ Potential Challenges

  • Managing multiple priorities and projects in a fast-paced environment
  • Balancing the needs of various stakeholders, including artists, art lovers, and internal teams
  • Adapting to changes in the market and competitive landscape
  • Working in a global organization with diverse teams and time zones

ASSUMPTION: Successful candidates will be highly adaptable, organized, and capable of balancing multiple priorities in a dynamic work environment.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other product marketing manager positions but focuses specifically on the arts and online platforms
  • Compared to other marketing roles, this position requires a strong understanding of product marketing principles and a passion for the arts
  • Career progression may involve advancing to senior or management roles within the marketing department or exploring other areas of marketing

ASSUMPTION: Candidates should research similar roles and consider their fit for the specific focus on the arts and online platforms in this position.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign to launch a new DeviantArt feature
  • Conducting market research to identify trends and opportunities in the online art community
  • Analyzing user feedback to inform product improvements and optimize user experience

ASSUMPTION: Sample projects should be relevant to the candidate's experience and tailored to the specific needs of the role and company.

❓ Key Questions to Ask During Interview

  • How does this role fit into the broader marketing strategy for DeviantArt?
  • What are the most significant challenges facing the product marketing team, and how can this role address them?
  • How does Wix support the growth and development of its employees?
  • What are the key performance indicators (KPIs) for this role, and how will success be measured?
  • How does the company foster a creative and inclusive work environment?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and company, as well as their understanding of the industry and market landscape.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare for interview questions that focus on your product marketing experience, analytical skills, and cultural fit
  • Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.