📌 Core Information
🔹 Job Title: Product Marketing Manager - DeviantArt
🔹 Company: Wix
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Connecting products with creators to inspire, educate, and engage the global art community
- Crafting compelling messaging and launching new features
- Collaborating with cross-functional teams to ensure successful product launches
- Analyzing product performance metrics and user feedback to optimize features
ASSUMPTION: This role requires a strong understanding of product marketing principles and the ability to work effectively in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Develop and execute marketing initiatives to deepen engagement, support artist success, and accelerate product adoption
✅ Craft clear, compelling messaging that highlights the value of DeviantArt's products and features
✅ Conduct market research and competitive analysis to identify trends and opportunities
✅ Collaborate with product, design, content, and engineering teams to ensure successful product launches
✅ Lead the creation and execution of product launch plans, including on-site messaging, email campaigns, FAQs, social media, and internal communications
✅ Analyze product performance metrics and user feedback to identify areas for improvement and optimization
ASSUMPTION: This role requires strong analytical skills, excellent communication skills, and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of experience in product marketing, preferably in a tech or creative industry
Required Skills:
- Strong understanding of product marketing principles
- Analytical mindset with the ability to interpret data and derive insights
- Experience working cross-functionally with product, design, and engineering teams
- Highly adaptable and organized, with strong project management skills
- Excellent communication and presentation skills
- Passion for the arts and deep familiarity with online platforms and communities
Preferred Skills:
- Fluency in additional languages
- Experience with marketing automation tools
ASSUMPTION: Candidates with experience in the tech or creative industry and a strong passion for the arts will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically between ₪35,000 - ₪50,000 per month, depending on experience and qualifications. This estimate is based on industry standards for product marketing managers in Israel.
Benefits:
- Health insurance
- Retirement savings plan
- Employee stock purchase plan
- Generous vacation and sick leave policies
- On-site cafeteria and fitness center
Working Hours: Full-time position with standard office hours (Sunday-Thursday, 8:30 AM - 5:30 PM). Occasional flexibility may be required to accommodate project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Wix operates in the software development industry, specializing in web creation and business solutions.
Company Size: Wix is a mid-sized company with 1,001-5,000 employees, providing a dynamic and collaborative work environment.
Founded: Wix was founded in 2006 and has since grown to serve over 282 million users worldwide.
Company Description:
- Wix makes it possible for anyone to succeed online by providing a comprehensive platform for web creation and business solutions.
- The company operates in small teams that work closely together at a high level, fostering innovation and collaboration.
- Wix is an equal opportunity employer, committed to creating a work environment where everyone is welcome and has the right to succeed.
Company Specialties:
- Free website builder
- Web design
- Mobile websites
- HTML5 websites
- Web apps
- Domain registration
- Business website
- Personal website
- Free blog
Company Website: Wix.com
ASSUMPTION: Wix's commitment to diversity and inclusion creates an environment where employees can thrive and succeed.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals with 2-5 years of experience in product marketing.
Reporting Structure: The Product Marketing Manager will report directly to the Head of Product Marketing at DeviantArt.
Work Arrangement: This is an on-site position, requiring regular presence at the Wix office in Tel Aviv-Yafo.
Growth Opportunities:
- Potential career progression to Senior Product Marketing Manager or other leadership roles within the marketing department
- Opportunities to work on high-impact projects and gain exposure to various aspects of the business
- Chance to develop skills in cross-functional collaboration and project management
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in product marketing.
🌍 Location & Work Environment
Office Type: Wix's office in Tel Aviv-Yafo is a modern, collaborative workspace with on-site amenities such as a cafeteria and fitness center.
Office Location(s): 40 Namal Tel-Aviv st., Tel Aviv, IL
Geographic Context:
- Tel Aviv-Yafo is a vibrant, multicultural city known for its beaches, nightlife, and culinary scene.
- The city offers a high quality of life, with a mix of urban and coastal living.
- Tel Aviv-Yafo is a global hub for technology and innovation, providing ample opportunities for professional growth and networking.
Work Schedule: Standard office hours with occasional flexibility required to accommodate project deadlines.
ASSUMPTION: The dynamic and collaborative work environment at Wix's Tel Aviv-Yafo office fosters creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site interview with cross-functional team members
- Final interview with the Head of Product Marketing at DeviantArt
Key Assessment Areas:
- Candidates' understanding of product marketing principles and their application to DeviantArt
- Candidates' analytical skills and ability to interpret data
- Candidates' communication and presentation skills
- Candidates' cultural fit with Wix's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past work that demonstrate your ability to craft compelling messaging and launch successful products
- Research Wix and DeviantArt to showcase your understanding of the company and its products
ATS Keywords: Product Marketing, Market Research, Competitive Analysis, Project Management, Communication, Collaboration, Analytical Skills, Messaging, Go-to-market Strategies, Data Interpretation, User Feedback, Artist Engagement, Social Media, Email Campaigns, Product Launch
ASSUMPTION: The application process for this role may vary depending on the volume of applicants and the hiring team's availability.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the project and the preferences of the team.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer focus
- Integrity
- Excellence
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- How do you align with Wix's values, particularly innovation and collaboration?
- How comfortable are you working in a fast-paced, dynamic environment with multiple priorities?
- How do you approach balancing data-driven decision-making with creative problem-solving?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with Wix's values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Balancing data-driven decision-making with creative problem-solving
- Working effectively with cross-functional teams to ensure successful product launches
- Adapting to changes in the market and competitive landscape
ASSUMPTION: These challenges can be overcome by strong project management skills, adaptability, and a data-driven approach to decision-making.
📈 Similar Roles Comparison
- This role is similar to other product marketing manager positions, but with a focus on the unique needs and challenges of the art community on DeviantArt
- Unlike other product marketing roles, this position requires a strong passion for the arts and deep familiarity with online platforms and communities
- Career progression in this role may lead to senior product marketing positions or other leadership roles within the marketing department
ASSUMPTION: This role offers unique opportunities and challenges compared to other product marketing positions, making it an attractive choice for candidates with a strong passion for the arts.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new feature on DeviantArt, targeting artists and art enthusiasts
- Conducting market research to identify trends and opportunities in the art community and incorporating findings into product development
- Collaborating with cross-functional teams to optimize the user experience and improve product adoption rates
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, from market research and analysis to cross-functional collaboration and product launch planning.
❓ Key Questions to Ask During Interview
- Can you describe the typical product launch process at DeviantArt and how this role fits into it?
- How does the marketing team collaborate with other departments, such as product and design, to ensure successful product launches?
- What are the most challenging aspects of working with the art community on DeviantArt, and how does this role address them?
- How does Wix support the professional development and growth of its employees in this role?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, work environment, and growth opportunities for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past work that demonstrate your ability to craft compelling messaging and launch successful products
- Research Wix and DeviantArt to showcase your understanding of the company and its products
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
