📌 Core Information
🔹 Job Title: Product Marketing Manager - DeviantArt
🔹 Company: Wix
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Connecting DeviantArt products with creators and art lovers worldwide
- Crafting compelling messaging and launching new features
- Conducting market research and competitive analysis
- Collaborating with cross-functional teams for successful product launches
- Analyzing product performance metrics and user feedback for improvements
ASSUMPTION: This role requires a strong understanding of product marketing principles and a passion for the arts to succeed.
📋 Key Responsibilities
✅ Develop and execute marketing initiatives to deepen engagement, support artist success, and accelerate product adoption
✅ Craft clear, compelling messaging that highlights the value of DeviantArt's products and features
✅ Conduct market research and competitive analysis to identify trends and opportunities
✅ Collaborate with product, design, content, and engineering teams to ensure successful product launches
✅ Lead the creation and execution of product launch plans, including on-site messaging, email campaigns, FAQs, social media, and internal communications
✅ Analyze product performance metrics and user feedback to identify areas for improvement and optimization
ASSUMPTION: This role involves balancing multiple priorities in a fast-paced environment, requiring strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2+ years of experience in product marketing, preferably in a tech or creative industry
Required Skills:
- Strong understanding of product marketing principles
- Analytical mindset with the ability to interpret data
- Experience working cross-functionally with product, design, and engineering teams
- Highly adaptable and organized, with strong project management skills
- Excellent communication and presentation skills
- Passion for the arts and deep familiarity with online platforms and communities
Preferred Skills:
- Fluency in additional languages
- Experience with marketing automation tools
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of DeviantArt's community.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Israel typically falls between ₪ 25,000 - ₪ 40,000 per month, based on experience and skills. Wix is known for offering competitive compensation packages.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous vacation and sick leave policies
- Employee discounts on Wix products and services
- Opportunities for professional development and growth
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and company size. Actual compensation may vary based on individual qualifications and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Wix operates in the software development industry, specializing in web creation and business solutions. The company is known for its user-friendly platform that allows anyone to create a professional web presence.
Company Size: Wix is a mid-sized company with approximately 5,300 employees worldwide. This size offers applicants the opportunity to work in a large organization with significant resources while still maintaining a relatively flat hierarchy.
Founded: Wix was founded in 2006 and has since grown to serve over 282 million users worldwide, launching over 40 products and serving over 100 million registered members on DeviantArt alone.
Company Description:
- Wix makes it possible for anyone to succeed online by providing a comprehensive platform for web creation and business solutions
- The company operates in a fast-paced, innovative environment that encourages employees to push boundaries and collaborate effectively
- Wix is an equal opportunity employer committed to creating a diverse and inclusive work environment
Company Specialties:
- Free website builder
- Web design and mobile websites
- HTML5 websites and web apps
- Domain registration and business/personal website creation
- Free blog and additional services
Company Website: Wix.com
ASSUMPTION: Wix's commitment to diversity and inclusion is evident in its company culture and global user base, making it an attractive employer for candidates seeking a diverse work environment.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals seeking to gain experience in product marketing within a tech company.
Reporting Structure: The Product Marketing Manager reports directly to the Head of Product Marketing at DeviantArt and works closely with cross-functional teams, including product, design, content, and engineering.
Work Arrangement: This role is on-site, with the expectation that the employee will work from Wix's office in Tel Aviv, Israel. However, some flexibility may be available for specific projects or team needs.
Growth Opportunities:
- Advancement to senior or management roles within the product marketing team
- Expansion into other marketing disciplines or functional roles within Wix
- Opportunities to work on high-impact projects and initiatives that drive DeviantArt's growth and success
ASSUMPTION: Wix's fast-paced environment and commitment to employee growth make it an attractive employer for candidates seeking career advancement opportunities.
🌍 Location & Work Environment
Office Type: Wix's Tel Aviv office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 40 Namal Tel-Aviv st., Tel Aviv, IL
Geographic Context:
- Tel Aviv is Israel's cultural, financial, and commercial center, offering a vibrant urban environment with numerous entertainment, dining, and recreational options
- The city is known for its Mediterranean climate, with mild winters and hot, dry summers
- Tel Aviv is home to a diverse population, with a significant tech industry and startup ecosystem
Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 5:00 PM. Some flexibility may be available for specific projects or team needs.
ASSUMPTION: Tel Aviv's vibrant culture and diverse population make it an attractive location for candidates seeking a dynamic work environment and urban lifestyle.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interviews with the hiring manager and cross-functional team members
- Case study or presentation preparation and delivery
- Final interview with senior leadership
Key Assessment Areas:
- Product marketing skills and experience
- Analytical and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with Wix's values
- Passion for the arts and understanding of online platforms and communities
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your product marketing work, including messaging, launch plans, and performance analysis
- Research Wix, DeviantArt, and the art community to demonstrate your passion and understanding of the platform
- Prepare questions to ask the interviewer about the team, company culture, or growth opportunities
ATS Keywords: Product marketing, market research, competitive analysis, project management, communication, collaboration, data interpretation, user feedback analysis, art familiarity, online platforms, community engagement
ASSUMPTION: Wix's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's values and the specific role's requirements.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: While not explicitly stated, proficiency in using marketing automation, data analysis, project management, and collaboration tools is likely required for this role.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: Wix believes in empowering users and employees to succeed online
- Innovation: The company fosters a culture of creativity and continuous improvement
- Collaboration: Wix values teamwork and cross-functional collaboration
Work Style:
- Fast-paced and dynamic environment
- Cross-functional team collaboration
- Data-driven decision-making
- Focus on user experience and customer success
Self-Assessment Questions:
- How do you align with Wix's empowerment value, and how have you demonstrated this in your previous roles?
- How do you approach collaboration with cross-functional teams, and can you provide an example from your past experiences?
- How do you stay organized and manage multiple priorities in a fast-paced environment?
ASSUMPTION: Wix's cultural fit assessment focuses on candidates' alignment with the company's values, work style, and ability to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Balancing multiple priorities and projects in a fast-paced environment
- Working with a diverse, global user base and understanding their unique needs and preferences
- Keeping up with the latest trends and developments in the art community and online platforms
- Adapting to changes in the market and competitive landscape
ASSUMPTION: These challenges are inherent to the role and the dynamic nature of the art community and online platforms. Successful candidates will be adaptable, proactive, and able to thrive in a fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position focuses on the unique needs and preferences of a global art community
- While the core responsibilities may overlap with other product marketing roles, the context and focus on the art community set this role apart
- Career progression in this role may lead to senior or management positions within the product marketing team or expansion into other marketing disciplines within Wix
ASSUMPTION: While this role shares similarities with other product marketing positions, its focus on the art community and global user base makes it unique within the broader marketing landscape.
📝 Sample Projects
- Developing and executing a marketing campaign to promote a new DeviantArt feature aimed at increasing user engagement
- Conducting market research to identify trends and opportunities in the global art community and competitive landscape
- Collaborating with cross-functional teams to launch a new DeviantArt product or feature, including crafting messaging, creating launch plans, and analyzing performance metrics
ASSUMPTION: These sample projects illustrate the core responsibilities and key aspects of the Product Marketing Manager role at DeviantArt.
❓ Key Questions to Ask During Interview
- How does this role contribute to DeviantArt's overall growth and success?
- What are the most significant challenges facing the product marketing team currently, and how can this role address them?
- How does Wix support the professional development and growth of its employees?
- What is the team's approach to collaboration and cross-functional work, and how does this role fit into that dynamic?
- How does Wix measure the success of its product marketing efforts, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These questions are designed to assess the role's impact, challenges, growth opportunities, team dynamics, and performance metrics, providing valuable insights into the position and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your product marketing work, including messaging, launch plans, and performance analysis
- Research Wix, DeviantArt, and the art community to demonstrate your passion and understanding of the platform
- Prepare questions to ask the interviewer about the team, company culture, or growth opportunities
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
