📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Comcast
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 5-7 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to gain new customers and maintain the current subscriber base.
- Analyzing subscriber response to marketing programs and tracking market trends to recommend improvements.
- Managing marketing expenses and ensuring they are within budget parameters.
- Collaborating with direct sales staff to manage local promotions and event marketing.
- Translating business needs into analysis designs to provide insights into customers, products, and industries.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and execute marketing strategies to drive customer acquisition and retention.
✅ Analyze subscriber numbers, packages, and revenue to determine performance compared to budget.
✅ Manage marketing expenses and ensure they are within budget parameters.
✅ Collaborate with direct sales staff to manage local promotions and event marketing.
✅ Translate business needs into analysis designs to provide insights into customers, products, and industries.
✅ Gather and communicate marketing campaign information and subscriber feedback.
✅ Develop financial models to ensure competitive positioning in the market.
✅ Create reporting to measure the success of marketing programs.
✅ Assist with maintaining and improving ongoing marketing programs, analyses, and reports.
✅ Develop new ideas and communicate potential uses for analytics across the business.
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration. Strong project management skills are essential.
🎯 Required Qualifications
Education: Master's Degree (or equivalent experience)
Experience: 5-7 years of relevant work experience in marketing, with a focus on data analysis and campaign management.
Required Skills:
- Proven experience in marketing, with a strong focus on data analysis and campaign management.
- Excellent analytical and problem-solving skills.
- Strong communication and presentation skills.
- Ability to work effectively with cross-functional teams.
- Proficient in Microsoft Office Suite and marketing analytics tools.
Preferred Skills:
- Experience with SQL or other database management systems.
- Familiarity with marketing automation tools (e.g., Marketo, HubSpot).
- Knowledge of the telecommunications industry.
ASSUMPTION: While a Master's Degree is preferred, Comcast may consider applicants with a combination of coursework and experience, or those with extensive related professional experience.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per year (based on industry standards for a Marketing Manager role in London with 5-7 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Comcast services
- Tuition assistance and professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:30 PM. May require occasional evenings and weekends for events or campaigns.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in London with 5-7 years of experience. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Comcast operates in the telecommunications industry, providing cable television, internet, telephone, and wireless services to consumers and businesses.
Company Size: Comcast is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Comcast was founded in 1963 and has since grown to become one of the largest cable operators and media conglomerates in the world.
Company Description:
- Comcast is a global leader in media, entertainment, and communications, providing a wide range of services to customers across the United States and internationally.
- The company's portfolio includes brands such as NBCUniversal, Sky, and Xfinity.
- Comcast is committed to delivering exceptional customer experiences and driving innovation in the industries it serves.
Company Specialties:
- Cable television
- Internet services
- Telephone services
- Wireless services
- Media and entertainment
Company Website: corporate.comcast.com
ASSUMPTION: Comcast's extensive portfolio and global presence offer applicants a wide range of career opportunities and exposure to diverse industries.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth into senior management positions.
Reporting Structure: The Product Marketing Manager reports directly to the Senior Director of Marketing.
Work Arrangement: This role is on-site, with the primary office location in London. Occasional travel may be required for events or meetings.
Growth Opportunities:
- Progression into senior marketing roles, such as Senior Marketing Manager or Director of Marketing.
- Expansion into related fields, such as product management or brand management.
- Opportunities to work on high-impact projects and gain exposure to senior leadership.
ASSUMPTION: This role offers strong potential for career growth within Comcast's marketing organization or related fields.
🌍 Location & Work Environment
Office Type: Comcast's London office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 1 St Giles High St, London WC2H 8LH, United Kingdom
Geographic Context:
- London is a major global city with a vibrant culture, diverse communities, and a thriving job market.
- The office is located in the heart of the West End, close to numerous shops, restaurants, and public transportation options.
- The United Kingdom offers a high quality of life, with excellent healthcare, education, and leisure opportunities.
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:30 PM. May require occasional evenings and weekends for events or campaigns.
ASSUMPTION: The London office provides a dynamic and engaging work environment, with easy access to the city's many amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the HR team
- In-person or video interview with the hiring manager and a team member
- Final interview with senior leadership
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Strategic thinking and planning
- Cross-functional collaboration and teamwork
Application Tips:
- Tailor your resume to highlight relevant marketing experience and skills.
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for Comcast's mission.
- Be ready to discuss your experience with data analysis and campaign management, as well as your ability to work effectively with cross-functional teams.
ATS Keywords: Marketing, Data Analysis, Campaign Management, Budget Management, Cross-functional Collaboration, Strategic Planning, Customer Acquisition, Customer Retention, Market Trends, Market Research, Marketing Strategy, Marketing Execution, Marketing Reporting
ASSUMPTION: Comcast's application process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking, analytical abilities, and cross-functional collaboration.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Database management systems (e.g., SQL)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is preferred but not always required. Comcast provides training and support to help employees develop the skills they need to succeed.
👔 Cultural Fit Considerations
Company Values:
- Customer First
- Act with Integrity
- Innovate and Thrive
- Win as a Team
- Respect and Value Each Other
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you have a proven track record of driving customer acquisition and retention through strategic marketing campaigns?
- Are you comfortable working with large datasets and using analytics to inform decision-making?
- Do you thrive in a collaborative, team-based environment and enjoy working with cross-functional teams?
ASSUMPTION: Comcast values employees who are customer-focused, data-driven, and able to work effectively with diverse teams. Applicants should be prepared to demonstrate their alignment with these values during the interview process.
⚠️ Potential Challenges
- The role may require occasional evenings and weekends for events or campaigns.
- Comcast's large size and diverse portfolio can present unique challenges in terms of communication and coordination across teams.
- The telecommunications industry is subject to rapid technological change, requiring employees to stay up-to-date with the latest trends and developments.
- London's high cost of living may present financial challenges for some applicants.
ASSUMPTION: These challenges can be mitigated through effective time management, strong communication skills, and a willingness to adapt to change. Comcast offers resources and support to help employees overcome these challenges and succeed in their roles.
📈 Similar Roles Comparison
- Compared to a Marketing Manager role in a smaller company, this role may offer more opportunities for career growth and exposure to diverse projects.
- In the telecommunications industry, this role may require a stronger focus on data analysis and market trends compared to similar roles in other industries.
- Career progression in this role may involve moving into senior marketing roles or expanding into related fields such as product management or brand management.
ASSUMPTION: Applicants should consider their career goals and preferences when comparing this role to similar positions in other companies or industries.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product or service offering.
- Analyzing market trends and customer data to inform strategic marketing decisions.
- Managing a team to execute a large-scale event or promotion, with responsibility for budget, logistics, and vendor management.
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and challenges that may be encountered in this role. Actual projects may vary based on the specific needs and priorities of the organization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits into the broader marketing organization?
- How does Comcast support the professional development and growth of its marketing employees?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Comcast approach innovation and staying ahead of market trends in the telecommunications industry?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: These questions are intended to help applicants better understand the role, the team, and the company culture. Applicants should feel free to ask additional questions based on their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Comcast Careers website
- Tailor your resume to highlight relevant marketing experience and skills, with a focus on data analysis and campaign management.
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for Comcast's mission.
- Be ready to discuss your experience with data analysis and campaign management, as well as your ability to work effectively with cross-functional teams.
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
