Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: HyperionDev

🔹 Location: Johannesburg | Remote (South Africa)

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-06-18

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Hybrid (Remote working options available)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to improve product positioning and achieve product-market fit.
• Managing marketing projects and stakeholders, including higher education institutions and external partners.
• Conducting customer research and competitive analysis to inform product development and marketing decisions.
• Collaborating with cross-functional teams to create compelling sales enablement materials and product content.
• Monitoring and analyzing performance metrics to optimize marketing efforts and maximize customer retention.

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making and cross-functional collaboration.

📋 Key Responsibilities

✅ Own best practice product positioning strategy through structured A/B testing and thorough content performance analysis, iterating in an increasingly agile way.

✅ Drive HyperionDev’s overall Cost Per Lead & Registration down across all brands while growing Conversions to Trial & Sale through quality, on-brand marketing that creates brand equity and establishes thought leadership in our category.

✅ Define the strategic and tactical direction for all Marketing collateral produced by the creative studio in alignment with partner co-marketing expectations or in alignment with the HyperionDev or CoGrammar brands.

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and stakeholder management, with a focus on driving measurable results and continuous improvement.

🎯 Required Qualifications

Education: A Diploma in Business, Marketing, or Communications field.

Experience: At least 3 years of marketing experience in a high-growth digital consumer-marketing space, with at least 1 year of experience marketing education-related products.

Required Skills:

• Deep understanding of digital marketing and marketing funnels.
• Excellent written and verbal communication skills.
• Detailed understanding of Social Media marketing, Comms, and PR.
• Thorough understanding of various online and offline marketing funnels.
• Experience working in a marketing team with diverse skill sets.
• Experience working with clients and partners towards creative alignment.
• Experience with management of suppliers and 3rd party agencies.

Preferred Skills:

• A Degree in Marketing or Communications.
• 4+ years of marketing experience in a high-growth consumer-marketing space.
• 2+ years of project management experience, managing projects relating to large-scale consumer marketing at an international level.
• 2+ years of experience marketing education-related products.
• An understanding of the software development space.
• Experience with content calendars and scheduling tools.
• Experience with project management tools like Asana, Basecamp, or Trello.
• Management of sprints involving marketers and developers.
• Management of external suppliers and freelancers.
• Detailed knowledge of Website / Data Analysis.
• Detailed reporting on key website and social media metrics, including Google Ads, Meta Ads, and the like.
• Experience in developing and executing go-to-market strategies.
• Strong analytical skills to interpret data and make informed decisions.
• Ability to create compelling sales enablement materials and product content.

ASSUMPTION: While a diploma is the minimum requirement, a degree in Marketing or Communications would be beneficial for this role. Additionally, while 3 years of marketing experience is required, candidates with 4+ years of experience would be preferred.

💰 Compensation & Benefits

Salary Range: The salary range for this role is not specified. However, based on industry standards for a Product Marketing Manager with 2-5 years of experience in South Africa, the estimated salary range is ZAR 600,000 - ZAR 900,000 per annum.

Benefits:

• Hybrid work: We are a hybrid work organization offering flexibility on your schedule. Remote working options are available for candidates not in proximity of a HyperionDev Campus.
• Learn new tech skills: We offer our employees the opportunity to enrol part-time in our Coding Bootcamps.
• Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you’re allowed to brag about it.

Working Hours: The standard working hours for this role are 40 hours per week, with flexibility available through the hybrid work arrangement.

ASSUMPTION: The salary range provided is an estimate based on industry standards and should be verified with the employer. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: HyperionDev is one of the largest providers of accelerated tech education in EMEA, working with top universities to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers.

Company Size: HyperionDev is a scale-up tech business, primarily bootstrapped, profitable, and backed by nearly 2000 investors, including Meta (formerly Facebook).

Founded: HyperionDev was founded in 2012 and has since grown to reach millions of learners a year from over 60 countries.

Company Description:

• HyperionDev is dedicated to closing the global tech skills gap by integrating tech education with human mentorship and expert code review powered by a workforce in Southern Africa, lowering the cost of accessible education in technology.
• The company has partnered with government bodies such as the UK’s Department for Education to provide scholarships for students to study on their bootcamps and gain employment at companies such as AstraZeneca and the United Kingdom’s National Health Service (NHS).
• HyperionDev is backed by nearly 2000 investors, having raised the largest crowdfunding round of funding for an edtech company in history.

Company Specialties:

• Accelerated tech education
• Coding bootcamps
• Tech skills development
• Education technology
• Developer assessments

Company Website: https://www.hyperiondev.com/

ASSUMPTION: HyperionDev is a purpose-driven company focused on making education and tech careers accessible to those who need it most. Their unique model of integrating tech education with human mentorship and expert code review sets them apart in the edtech industry.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making and cross-functional collaboration.

Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing and work closely with various internal and external stakeholders, including higher education institutions and external partners.

Work Arrangement: This role is offered on a hybrid basis, with remote working options available for candidates not in proximity of a HyperionDev Campus.

Growth Opportunities:

• As a growing company, HyperionDev offers opportunities for career progression and professional development.
• The role provides exposure to various aspects of marketing, allowing for the development of a well-rounded skill set.
• The company’s focus on tech education and skills development may present opportunities for employees to learn new technologies and tools.

ASSUMPTION: The growth opportunities in this role are tied to the company’s growth and expansion, as well as the employee’s ability to demonstrate strong performance and a willingness to take on new challenges.

🌍 Location & Work Environment

Office Type: HyperionDev has campuses in various locations, with remote working options available for candidates not in proximity of a campus.

Office Location(s): Johannesburg, South Africa (with remote working options available)

Geographic Context:

• Johannesburg is the largest city in South Africa and the economic hub of the African continent.
• The city offers a vibrant cultural scene, with a wide range of entertainment, dining, and recreational options.
• Johannesburg has a subtropical highland climate, with mild winters and warm summers.

Work Schedule: The standard working hours for this role are 40 hours per week, with flexibility available through the hybrid work arrangement.

ASSUMPTION: The work environment for this role is dynamic and fast-paced, with a strong focus on collaboration and continuous improvement. The hybrid work arrangement offers flexibility and work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-depth interview with the hiring manager and relevant team members
• Final interview with the Head of Marketing or another senior leader
• Background check and offer

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and interpretation
• Project management and stakeholder communication
• Creativity and innovation
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Demonstrate your understanding of the role and the company by researching HyperionDev’s mission and values.
• Prepare examples of your past marketing campaigns and their results to discuss during the interview.
• Be ready to discuss your approach to data-driven decision making and continuous improvement.

ATS Keywords: Product Marketing, Digital Marketing, Project Management, Customer Research, Competitive Analysis, Sales Enablement, SEO, Social Media Marketing, Analytical Skills, Communication Skills, Brand Positioning, Education Technology, Edtech, Coding Bootcamps, Tech Skills Development

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant marketing experience and skills, as well as their alignment with the company’s mission and values.

🛠️ Tools & Technologies

• Marketing automation and analytics tools (e.g., Google Analytics, HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Project management tools (e.g., Asana, Basecamp, Trello)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM, Zoho CRM)

ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or improved upon with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• We’re a people-forward company with a purpose that underlines everything we do.
• We’re obsessed with the potential in people and challenge them to do their best work.
• We embrace a culture of growth and learning to deliver on our vision and ours is a relentless quest for improvement.

Work Style:

• Collaborative and cross-functional, with a focus on data-driven decision making and continuous improvement.
• Fast-paced and dynamic, with a strong focus on results and measurable impact.
• Flexible and adaptable, with a willingness to take on new challenges and learn new skills.

Self-Assessment Questions:

• Do you align with HyperionDev’s mission to make education and tech careers accessible to those who need it most?
• Are you comfortable working in a fast-paced, collaborative environment with a strong focus on data-driven decision making and continuous improvement?
• Do you have a growth mindset and a willingness to take on new challenges and learn new skills?

ASSUMPTION: HyperionDev’s company culture is purpose-driven and focused on making a positive impact on the world. Candidates should be prepared to demonstrate their alignment with the company’s mission and values, as well as their willingness to work collaboratively and continuously improve.

⚠️ Potential Challenges

• The role requires a balance of strategic thinking and tactical execution, which may be challenging for candidates with limited marketing experience.
• The fast-paced and dynamic work environment may be overwhelming for candidates who prefer a more structured and predictable work environment.
• The role requires a strong focus on data-driven decision making and continuous improvement, which may be challenging for candidates who prefer a more intuitive and creative approach to marketing.
• The hybrid work arrangement may present challenges for candidates who prefer a more traditional office-based work environment.

ASSUMPTION: The potential challenges for this role are tied to the company’s fast-paced and dynamic work environment, as well as the role’s requirement for a strong focus on data-driven decision making and continuous improvement.

📈 Similar Roles Comparison

• Compared to other Product Marketing Manager roles, this role places a stronger emphasis on data-driven decision making and continuous improvement.
• Compared to other roles in the edtech industry, this role offers a unique opportunity to work with a company that integrates tech education with human mentorship and expert code review.
• Compared to other roles in the tech industry, this role offers a unique opportunity to work with a company that is dedicated to closing the global tech skills gap and making education and tech careers accessible to those who need it most.

ASSUMPTION: This role is unique in its focus on data-driven decision making and continuous improvement, as well as its dedication to closing the global tech skills gap and making education and tech careers accessible to those who need it most.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new coding bootcamp program, including market research, competitive analysis, and launch planning.
• Conducting customer research and creating detailed personas for a new marketing campaign targeting tech professionals looking to upskill or reskill.
• Analyzing website and social media metrics to optimize content performance and improve user engagement.

ASSUMPTION: The sample projects for this role are designed to demonstrate the candidate’s ability to develop and execute marketing strategies, conduct customer research, and analyze data to optimize marketing efforts.

❓ Key Questions to Ask During Interview

• Can you describe the company’s approach to data-driven decision making and continuous improvement?
• How does the marketing team collaborate with other departments, such as product and sales, to ensure alignment and success?
• What opportunities are there for professional development and growth within the marketing team and the company as a whole?
• How does the company support work-life balance and employee well-being, particularly in a hybrid work environment?
• Can you provide an example of a successful marketing campaign that the company has executed, and what made it successful?

ASSUMPTION: The key questions to ask during the interview are designed to provide insight into the company’s approach to data-driven decision making and continuous improvement, as well as the marketing team’s culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on data-driven decision making and continuous improvement.
• Prepare examples of your past marketing campaigns and their results to discuss during the interview.
• Research HyperionDev’s mission and values to demonstrate your alignment with the company’s purpose.
• Follow up with the HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.