📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Agicap
🔹 Location: Lyon, France
🔹 Job Type: Permanent - Full-time
🔹 Category: Software Development
🔹 Date Posted: 2025-05-22
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for multiple countries
- Monitoring product performance and recommending corrective actions
- Defining clear and differentiated product positioning and messaging
- Collaborating with stakeholders to align on strategic goals and performance indicators
- Contributing to pricing strategy and sales enablement efforts
ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing and a deep interest in the financial challenges of SMBs and mid-market companies.
📋 Key Responsibilities
✅ Design, structure, and execute go-to-market strategies for multiple countries
✅ Set equipment and activation goals for key products and monitor performance
✅ Define clear and differentiated product positioning and ensure message consistency across channels
✅ Collaborate with local teams to ensure successful product launches
✅ Align key stakeholders on strategic goals and performance indicators
✅ Equip sales and customer success teams with relevant materials
✅ Optimize lead acquisition and conversion through content marketing initiatives
✅ Contribute to defining relevant pricing models based on market insights and business goals
ASSUMPTION: This role may require occasional travel to meet with local teams and stakeholders.
🎯 Required Qualifications
Education: Master's degree in a top business or engineering school
Experience: 3+ years of experience, ideally in a SaaS scale-up or finance consulting firm
Required Skills:
- Strong analytical skills with the ability to provide actionable recommendations
- Proficiency in data analysis and modeling to extract insights and forecast performance
- Excellent written and verbal communication skills with high attention to detail
- Strong expertise in positioning and messaging, with the ability to craft compelling value propositions
- Solid project management skills: planning, execution, stakeholder alignment
- Good understanding of finance; advanced knowledge is a plus
- Familiarity with AI tools for Product Marketing use cases would be a plus
Preferred Skills:
- Fluency in multiple languages
- Experience working in a fast-paced, startup environment
- Knowledge of the B2B SaaS ecosystem
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the multinational scope.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year
Benefits:
- Restaurant tickets (Swile)
- Team buildings and challenges
- Attractive salary package (fixed + variable)
- Amazing new offices with rooftop
- Fast learning environment, entrepreneurship, and team spirit
- Best time to join in terms of growth potential
- An incredible team of ambitious entrepreneurs
Working Hours: 40 hours per week, with flexibility for occasional travel
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager role with the given experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, with a focus on cash flow management solutions for SMBs and mid-market companies
Company Size: 501-1,000 employees, with a fast-growing team and a strong focus on innovation and international expansion
Founded: 2016, with a mission to become the global financial management solution for SMEs and mid-market companies worldwide
Company Description:
- Agicap allows CEOs and Finance teams to efficiently manage and forecast their cash flow, pay their suppliers, and get paid
- Part of the FT120, rewarding the most promising startups in France
- Raised €145M since its creation, with prestigious VC funds including AVP, Greenoaks, Partech, and BlackFin
Company Specialties:
- Cash flow management solutions
- SaaS scale-up
- International expansion
Company Website: agicap.com/en/
ASSUMPTION: Agicap's focus on international expansion may lead to opportunities for candidates with language skills and experience working in multinational environments.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and career advancement within the company
Reporting Structure: Reports directly to the Head of Product Marketing, who reports to the VP of Product
Work Arrangement: On-site, with occasional travel required for meetings with local teams and stakeholders
Growth Opportunities:
- Potential for career progression within the Product Marketing team or other departments
- Chance to work on international projects and gain experience in multinational environments
- Opportunity to contribute to the company's growth and expansion efforts
ASSUMPTION: The company's fast growth and international expansion may lead to new opportunities and challenges for the right candidate.
🌍 Location & Work Environment
Office Type: Amazing new offices with a rooftop, located in Lyon, France
Office Location(s): Lyon, France
Geographic Context:
- Lyon is the third-largest city in France, known for its historical and architectural landmarks, and its vibrant cultural scene
- The city is also a major hub for the technology and startup industries
- Lyon has a humid subtropical climate, with mild winters and warm summers
Work Schedule: Standard business hours, with flexibility for occasional travel
ASSUMPTION: While the role is on-site, the company's focus on international expansion may lead to opportunities for remote work or hybrid arrangements in the future.
💼 Interview & Application Insights
Typical Process:
- Initial interview with Maria, Talent Acquisition (30-minute introduction call)
- 1st round with Charlotte May, Head of Product Marketing (30-minute introduction call)
- 2nd round with Charlotte May again (45-minute live case study)
- 3rd round with Maik, Product Marketing Manager (45-minute live case study)
- Final step at the offices: a tour of the workplace, a chance to meet part of the team, and an interview with Etienne Desbrières, VP Product
Key Assessment Areas:
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with company values
- Understanding of the B2B SaaS ecosystem and the financial challenges of SMBs and mid-market companies
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for case study interviews by researching the company and its products, and practicing your problem-solving skills
- Be ready to discuss your understanding of the B2B SaaS ecosystem and the financial challenges of SMBs and mid-market companies
ATS Keywords: Go-to-Market Strategy, Performance Tracking, Positioning, Messaging, Sales Enablement, Lead Optimization, Pricing Strategy, Analytical Skills, Data Analysis, Communication Skills, Project Management, Finance Knowledge, B2B SaaS Knowledge, Entrepreneurial Mindset, Proactive Attitude, Curiosity
ASSUMPTION: The company's focus on international expansion may lead to opportunities for candidates with language skills and experience working in multinational environments.
🛠️ Tools & Technologies
- Data analysis and modeling tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
- AI tools for Product Marketing use cases (a plus)
ASSUMPTION: The required tools and technologies may evolve as the company continues to grow and expand its offerings.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven and metrics-focused approach
- Entrepreneurial mindset and strong ownership of projects
- Proactive, self-starter attitude, comfortable with experimentation
- Challenger mindset: able to question and optimize processes and priorities
- Ability to multitask and adapt in a fast-paced environment
- Curiosity and commitment to continuous learning and self-development
Work Style:
- Collaborative and cross-functional teamwork
- Fast-paced and dynamic environment
- Focus on growth and international expansion
Self-Assessment Questions:
- Do you have a strong interest in the financial challenges of SMBs and mid-market companies?
- Are you comfortable working in a fast-paced, startup environment?
- Do you have a good understanding of the B2B SaaS ecosystem?
- Are you able to work effectively in a multinational team and adapt to different cultural contexts?
ASSUMPTION: The company's focus on international expansion may lead to opportunities for candidates with language skills and experience working in multinational environments.
⚠️ Potential Challenges
- Managing multiple country-specific go-to-market strategies simultaneously
- Balancing the need for data-driven decision-making with the need for quick execution in a fast-paced environment
- Adapting to the unique cultural and business contexts of different countries
- Keeping up with the company's rapid growth and expansion efforts
ASSUMPTION: The company's focus on international expansion may lead to new opportunities and challenges for the right candidate.
📈 Similar Roles Comparison
- Unlike traditional Product Marketing Manager roles, this position requires a strong understanding of the financial challenges of SMBs and mid-market companies
- This role offers the opportunity to work in a fast-growing, international company with a strong focus on innovation and expansion
- Career progression opportunities may be faster in a company of this size and growth stage compared to larger, more established organizations
ASSUMPTION: The company's focus on international expansion may lead to opportunities for candidates with language skills and experience working in multinational environments.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch in multiple countries
- Conducting market research and competitive analysis to inform product positioning and messaging
- Collaborating with local teams to ensure successful product launches and optimize lead acquisition and conversion
ASSUMPTION: The specific projects and responsibilities for this role may evolve as the company continues to grow and expand its offerings.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the company's overall growth and expansion plans?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: The company's focus on international expansion may lead to opportunities for candidates with language skills and experience working in multinational environments.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: agicap.com/en/careers/
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for case study interviews by researching the company and its products, and practicing your problem-solving skills
- Be ready to discuss your understanding of the B2B SaaS ecosystem and the financial challenges of SMBs and mid-market companies
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
