Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Kinsta

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-time Remote

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and refining product positioning, messaging, and competitive differentiation based on customer insights, market trends, and product capabilities.
• Owning go-to-market (GTM) strategy and execution for new features and product launches.
• Collaborating with cross-functional teams to create compelling sales enablement materials and enable internal teams with training, messaging briefs, and regular updates on product/market insights.
• Conducting customer research, win/loss analysis, and competitor analysis to inform strategy and messaging.

ASSUMPTION: This role requires a strong strategic thinker with excellent communication skills and experience in product marketing at a B2B SaaS company.

📋 Key Responsibilities

✅ Define and maintain ideal customer profiles (ICPs) and buyer personas across segments and use cases.

✅ Develop and maintain compelling product narratives and collateral that clearly communicate the value proposition of our offerings.

✅ Support the execution of global and regional go-to-market (GTM) initiatives.

✅ Conduct customer research, win/loss analysis, and competitor analysis to inform strategy and messaging.

✅ Enable internal teams with training, messaging briefs, and regular updates on product/market insights.

ASSUMPTION: This role involves a mix of strategic planning, creative storytelling, and cross-functional collaboration to drive product success.

🎯 Required Qualifications

Education: Bachelor’s degree in business, marketing, or a related field, MBA preferred

Experience: 4–6+ years of experience in product marketing, ideally at a B2B SaaS company.

Required Skills:

• Strong strategic thinking and storytelling skills.
• Experience launching products or features with measurable business impact.
• Proven ability to translate complex technology into compelling, customer-facing narratives.
• Excellent collaboration and communication skills across cross-functional teams.
• Comfortable working in a fast-paced, growth-stage environment.
• Experience with CRM and marketing tools (e.g., HubSpot, Salesforce, Google Analytics, etc.).

Preferred Skills:

• Experience with PLG (product-led growth) or developer-focused SaaS.
• A background in hosting technology or experience marketing to development personas.
• Pragmatic Marketing certified.

ASSUMPTION: Candidates should have a strong background in product marketing and be comfortable working in a fast-paced, growth-stage environment.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD per year (based on industry standards for a Product Marketing Manager with 4-6 years of experience in the B2B SaaS space)

Benefits:

• Annual remote expense budget.
• Flexible PTO.
• Paid parental leave.
• Annual professional development budget: available after one year with Kinsta.
• Sabbatical: available after three years with Kinsta (and every three years thereafter).
• Location-specific healthcare benefits (including vision and dental) for employees hired in the USA, UK, and Hungary.
• Pension plan for employees hired in the UK, and 401k contributions for employees hired in the USA

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for a Product Marketing Manager with the required experience level. Benefits are subject to change and may vary based on the employee's location.

📌 Applicant Insights

🔍 Company Context

Industry: Kinsta operates in the IT Services and IT Consulting industry, focusing on enterprise WordPress hosting, managed WordPress hosting, and high-availability WordPress hosting.

Company Size: Kinsta is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.

Founded: Kinsta was founded in 2013 and has since grown to serve over 120,000 businesses worldwide.

Company Description:

• Kinsta is a top-managed WordPress hosting company with a 97% satisfaction rating from customers.
• The company offers fast, secure, and feature-rich hosting solutions that make work easier for businesses, startups, universities, and Fortune 500 firms.
• Kinsta is proud to be an equal opportunity employer, committed to diversity and inclusion.

Company Specialties:

• Enterprise WordPress Hosting
• Managed WordPress Hosting
• Expert WordPress Support
• Performance WordPress Hosting
• WordPress Infinite Scalability
• High-Availability WordPress Hosting
• Container Technology
• WordPress Hosting
• Application Hosting
• Database Hosting
• Cloud Hosting
• Kubernetes
• IaaS
• PaaS
• PHP

Company Website: kinsta.com

ASSUMPTION: Kinsta's focus on quality and customer satisfaction sets it apart in the competitive WordPress hosting market.

📊 Role Analysis

Career Level: This role is suitable for an experienced professional looking to advance their career in product marketing within the B2B SaaS industry.

Reporting Structure: The Product Marketing Manager will report directly to the VP of Marketing and work closely with cross-functional teams, including Product, Sales, and Customer Success.

Work Arrangement: This is a full-time remote position, with flexible working hours and the option to work from anywhere in the United States, United Kingdom, or Hungary.

Growth Opportunities:

• As Kinsta continues to grow, there will be opportunities for the Product Marketing Manager to take on more responsibilities and advance their career within the marketing department or the company.
• The role offers the chance to work on a wide range of products and features, allowing the incumbent to develop new skills and gain diverse experience.
• Kinsta's flexible PTO policy and annual professional development budget enable employees to pursue personal and professional growth opportunities.

ASSUMPTION: The Product Marketing Manager will have ample opportunities to grow and develop their skills within this role and at Kinsta.

🌍 Location & Work Environment

Office Type: Kinsta operates a remote-first work environment, with no physical office location for this role.

Office Location(s): N/A (remote work only)

Geographic Context:

• Toronto, Ontario, Canada, is a multicultural city with a vibrant tech industry and a high quality of life.
• The city offers a diverse range of neighborhoods, cultural attractions, and outdoor activities.
• Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters.

Work Schedule: Full-time (40 hours/week) with flexible scheduling, allowing for a healthy work-life balance.

ASSUMPTION: The remote work arrangement and flexible scheduling enable employees to maintain a healthy work-life balance and enjoy the benefits of working from home.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Interview with the hiring manager (VP of Marketing)
• Interview with cross-functional team members
• Final interview with the CEO or another senior leader
• Decision and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Collaboration and teamwork
• Understanding of product marketing and go-to-market strategies
• Cultural fit and alignment with Kinsta's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Kinsta's products and market position in your application materials.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and collaboration.
• Research Kinsta's company culture and values to ensure a strong cultural fit.

ATS Keywords: Product Marketing, Go-To-Market Strategy, Customer Insights, Sales Enablement, Collaboration, Communication, Strategic Thinking, Storytelling, Market Trends, Competitive Differentiation, Customer Research, Win/Loss Analysis, CRM Tools, Marketing Tools, Product Positioning, Messaging

ASSUMPTION: Kinsta's interview process is designed to assess candidates' skills, cultural fit, and potential for success in the role.

🛠️ Tools & Technologies

• CRM: HubSpot or Salesforce
• Marketing Automation: HubSpot or similar platform
• Analytics: Google Analytics
• Project Management: Asana, Trello, or similar tool
• Communication: Slack, Google Workspace, or similar tools

ASSUMPTION: The Product Marketing Manager will be expected to use and become proficient in the tools and technologies required for the role.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Customer Satisfaction
• Continuous Improvement
• Collaboration
• Transparency
• Work-Life Balance

Work Style:

• Remote and flexible work arrangements
• Cross-functional collaboration and teamwork
• Data-driven decision making
• Continuous learning and growth
• Results-oriented and proactive approach

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy the flexibility it offers?
• Are you comfortable collaborating with cross-functional teams and working independently?
• Do you have a strong customer focus and a commitment to quality?
• Are you proactive, results-driven, and comfortable working in a fast-paced environment?

ASSUMPTION: Kinsta values employees who are self-motivated, results-driven, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• The fast-paced, growth-stage environment may require the Product Marketing Manager to adapt quickly and manage multiple priorities.
• The role involves working with various teams and stakeholders, which may present communication and collaboration challenges.
• The Product Marketing Manager must stay up-to-date with market trends and competitor activities, which can be time-consuming and require continuous learning.
• The remote work arrangement may present challenges in maintaining work-life balance and staying connected with the team.

ASSUMPTION: The Product Marketing Manager must be proactive, organized, and capable of managing multiple priorities and working independently in a remote environment.

📈 Similar Roles Comparison

• Compared to other Product Marketing Manager roles, this position offers a unique opportunity to work in the fast-growing WordPress hosting industry and collaborate with a diverse range of teams and stakeholders.
• The role requires a strong understanding of both marketing and technical concepts, making it an excellent fit for candidates with a background in B2B SaaS or related industries.
• As Kinsta continues to grow, there are ample opportunities for career advancement and professional development within the company.

ASSUMPTION: This role offers a unique blend of marketing and technical responsibilities, making it an attractive opportunity for candidates with relevant experience in the B2B SaaS space.

📝 Sample Projects

• Developing and refining product positioning and messaging for a new WordPress hosting feature targeting enterprise customers.
• Conducting customer research and win/loss analysis to inform product strategy and go-to-market initiatives.
• Creating sales enablement materials, such as pitch decks and battle cards, to support the sales team's efforts in closing deals.

ASSUMPTION: The Product Marketing Manager will have the opportunity to work on a wide range of projects that drive product success and contribute to Kinsta's growth.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department and how this role fits into the broader organization?
• How does Kinsta support the professional development and growth of its employees, particularly in the marketing department?
• Can you provide examples of how Kinsta's values are demonstrated in day-to-day work and decision-making processes?
• What are the most significant challenges facing the company in the next 12-24 months, and how does this role contribute to addressing them?
• How does Kinsta measure the success of the Product Marketing Manager role, and what key performance indicators (KPIs) will I be expected to track and report on?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success at Kinsta.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Kinsta careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and collaboration.
• Research Kinsta's company culture and values to ensure a strong cultural fit.
• Follow up with the Kinsta HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.