📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Blackbird
🔹 Location: New York, NY
🔹 Job Type: On-site
🔹 Category: Technology, Information and Media
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and executing strategies to drive product awareness, adoption, and engagement
- Cross-functional collaboration with Marketing, Product, Design, UXR, Engineering, Sales, and Data teams
- Developing and refining audience insights and value propositions
- Leading go-to-market strategy and execution for new product features, partnerships, and campaigns
- Managing user communications and lifecycle marketing
- Optimizing content strategy and positioning for key platforms
- Analyzing performance data to inform marketing strategies and improve product adoption
ASSUMPTION: This role requires a strong ability to work cross-functionally, a data-driven approach to marketing, and excellent storytelling and communication skills.
📋 Key Responsibilities
✅ Develop and refine audience insights and value propositions for diners, restaurants, and industry partners to drive engagement and adoption
✅ Lead go-to-market strategy and execution for new product features, partnerships, and campaigns, ensuring consistent messaging across all channels
✅ Own user communications and lifecycle marketing, including in-app messaging, email, and push notifications to drive retention and engagement
✅ Manage content strategy and optimization for key platforms, including the website and app store to improve discoverability and conversion
✅ Oversee the strategy, positioning, and in-app merchandising of Blackbird’s Passes and Clubs, to drive user acquisition and engagement
✅ Collaborate cross-functionally with Product, Design, Engineering, Sales, and Data teams to ensure alignment and execution of marketing strategies
✅ Define success metrics and analyze performance, using data to inform marketing strategies, optimize campaigns, and improve product adoption
ASSUMPTION: This role requires a high level of initiative, proactivity, and the ability to execute independently.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of product marketing experience in consumer tech, hospitality, or fintech
Required Skills:
- Strong cross-functional collaboration skills
- Data-driven approach to marketing
- Excellent storytelling and communication skills
- Highly entrepreneurial mindset
- Strong understanding of retention, lifecycle marketing, and engagement strategies
Preferred Skills:
- Experience at an early-stage startup
- Passion for restaurants and hospitality
ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and a strong portfolio may be considered in lieu of a degree.
💰 Compensation & Benefits
Salary Range: $140,000 - $175,000 USD (Disclosure in accordance with New York City's Pay Transparency Law)
Benefits:
- Medical
- Dental
- Vision
- Flexible Time Off
- 401(k)
- Stock Options
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager role in New York City with 6+ years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Blackbird operates in the technology, information, and media industry, focusing on loyalty and payments platforms for restaurants
Company Size: Blackbird is a small company with 11-50 employees, offering a dynamic and fast-paced work environment
Founded: Blackbird was founded in 2022 by Ben Leventhal, co-founder of Eater and Resy
Company Description:
- Blackbird is a loyalty and payments platform establishing meaningful connections between the world’s best restaurants and their customers
- Served up in 2022, Blackbird offers a fully customizable loyalty programming platform for restaurants and a consumer app designed to make every guest feel like a bonafide VIP no matter where they dine
- Backed by Union Square Ventures, a16z, Amex Ventures, Variant Fund, and other forward-thinking investors, Blackbird is out to revolutionize the restaurant industry
Company Specialties:
- Loyalty and payments platform
- Restaurant technology
- Consumer app development
Company Website: https://www.blackbird.xyz/
ASSUMPTION: Blackbird's focus on the restaurant industry and its innovative loyalty platform make it an exciting and unique place to work.
📊 Role Analysis
Career Level: This role is suitable for an experienced professional with 6+ years of product marketing experience
Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams
Work Arrangement: This is an on-site role, requiring employees to work from Blackbird's office in New York, NY
Growth Opportunities:
- As Blackbird grows, there will be opportunities for the Product Marketing Manager to take on more responsibilities and advance their career within the company
- The dynamic and fast-paced work environment at Blackbird offers ample opportunities for learning and professional development
ASSUMPTION: The Product Marketing Manager role at Blackbird offers significant growth potential as the company continues to expand and innovate in the restaurant technology space.
🌍 Location & Work Environment
Office Type: Blackbird has an in-office culture, valuing the power of in-person connection and collaboration
Office Location(s): Blackbird's headquarters is located in New York, NY
Geographic Context:
- New York City offers a vibrant and diverse culinary scene, providing ample opportunities for Blackbird to connect with restaurants and diners
- The city's fast-paced and dynamic environment aligns well with Blackbird's entrepreneurial spirit and growth mindset
- Blackbird's office is centrally located, making it easily accessible for employees
Work Schedule: The Product Marketing Manager will work standard business hours, with flexibility for occasional remote work or adjusted hours as needed
ASSUMPTION: Blackbird's in-office culture and central location in New York City create an ideal work environment for the Product Marketing Manager, fostering collaboration and creativity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- On-site interview with the Head of Marketing and cross-functional team members
- Final interview with the CEO
Key Assessment Areas:
- Cross-functional collaboration skills
- Data-driven approach to marketing
- Storytelling and communication skills
- Entrepreneurial mindset
- Alignment with Blackbird's values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research Blackbird's products, target audience, and competition to demonstrate your understanding of the market and your enthusiasm for the role
ATS Keywords: Product Marketing, Cross-Functional Collaboration, Data-Driven, Go-To-Market Strategy, User Communications, Lifecycle Marketing, Content Strategy, Engagement Strategies, Storytelling, Communication Skills, Entrepreneurial Mindset, Retention, Mobile Apps, Marketplaces, Hospitality, Restaurant Tech
ASSUMPTION: Blackbird's interview process is designed to assess candidates' skills, experience, and cultural fit, ensuring they are the best fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Product Marketing Manager will be expected to have experience with marketing automation platforms, CRM software, and data analysis tools to effectively perform their role.
👔 Cultural Fit Considerations
Company Values:
- Passion for our product
- Elite performers
- Make others better
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Entrepreneurial and proactive
Self-Assessment Questions:
- Do you have a genuine passion for Blackbird's mission and products?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do you have a proven track record of driving results through data-driven marketing strategies?
ASSUMPTION: Blackbird's company values and work style require candidates to be passionate, collaborative, data-driven, and entrepreneurial to thrive in the role and contribute to the company's success.
⚠️ Potential Challenges
- The fast-paced and dynamic work environment may require candidates to be adaptable and comfortable with change
- Blackbird's early-stage startup nature may present challenges in terms of resources and infrastructure
- The competitive restaurant technology landscape may require candidates to be innovative and strategic in their approach to marketing
- The on-site work arrangement may require candidates to be comfortable working in an office environment and commuting to Blackbird's headquarters in New York City
ASSUMPTION: While Blackbird offers a dynamic and exciting work environment, candidates should be prepared to face challenges and adapt to the company's fast-paced and ever-evolving nature.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles, this position may offer more cross-functional collaboration and ownership over marketing strategies
- Blackbird's focus on the restaurant industry sets it apart from other technology companies, providing unique opportunities for candidates passionate about the culinary world
- As a small company, Blackbird may offer more growth and advancement opportunities than larger, more established organizations
ASSUMPTION: The Product Marketing Manager role at Blackbird offers unique opportunities and challenges compared to similar roles in the industry, making it an attractive option for the right candidate.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new restaurant partnership, including messaging, channel selection, and promotional materials
- Analyzing user engagement data to identify trends and opportunities for improving retention and increasing adoption of Blackbird's Passes and Clubs
- Managing a content optimization project for Blackbird's website and app store listings, improving discoverability and conversion rates
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for the Product Marketing Manager role at Blackbird.
❓ Key Questions to Ask During Interview
- How does Blackbird differentiate itself from other restaurant technology companies, and how can this role contribute to that differentiation?
- What are the most significant challenges facing the restaurant industry, and how is Blackbird positioned to address them?
- How does Blackbird support the professional growth and development of its employees, particularly in the Product Marketing Manager role?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Blackbird's company culture foster collaboration and innovation, and what specific initiatives or programs support this?
ASSUMPTION: Asking these questions during the interview will help candidates better understand Blackbird's unique value proposition, company culture, and the expectations for the Product Marketing Manager role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/blackbird/jobs/4565329006
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research Blackbird's products, target audience, and competition to demonstrate your understanding of the market and your enthusiasm for the role
- Follow up with the Talent Acquisition team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
