📌 Core Information
🔹 Job Title: Product Marketing Manager, Speed, North American Stores Marketing
🔹 Company: Amazon
🔹 Location: Seattle, WA; Santa Monica, CA; New York, NY
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 17, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: On-site (with potential for hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for Amazon's Same-Day Storefront, focusing on speed-related initiatives
- Collaborating cross-functionally with product, tech, creative, and merchandising teams to test and implement new features and experiments
- Leveraging data and analytics to measure and optimize marketing programs, ensuring they drive customer engagement and business results
- Managing multiple projects and deadlines in an ambiguous environment, with a strong focus on detail and quality
- Operating both strategically and tactically, with a customer-centric mindset and a bias towards action
ASSUMPTION: This role requires a high degree of autonomy and self-motivation, as well as strong communication and collaboration skills to work effectively with various teams across the organization.
📋 Key Responsibilities
✅ Own Same-Day Storefront marketing merchandising and develop high-visibility speed campaigns and launches
✅ Work closely with product and tech teams to test and implement new features and experiments
✅ Own and execute marketing-led experimentation, testing, optimizing, scaling, and automating successful traffic-driving strategies
✅ Track KPIs and progress to goals, measuring the success of CX, campaigns, experimentation, and new initiatives
✅ Develop processes to gather inputs from partner teams and communicate back with key information and deadlines
✅ Actively investigate and suggest new ways to help customers discover products on Amazon
✅ Manage and report on project status and results
ASSUMPTION: This role requires a strong focus on data-driven decision making, continuous learning, and adaptability to changing priorities and market conditions.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communication, or a related field
Experience: 5+ years of experience in digital marketing or product management
Required Skills:
- Proven ability to move fast and manage complex high-visibility projects in an ambiguous environment without close supervision
- Demonstrated ability to manage multiple competing projects across functional teams
- Proven track record of taking end-to-end ownership and delivering results
- Strong analytic skills and ability to use data to develop and measure marketing programs
- Excellent verbal and written communication skills, with elevated attention to detail
Preferred Skills:
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
ASSUMPTION: Candidates with experience in e-commerce, retail, or fast-paced startup environments may be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: $98,200 - $179,600 per year (based on location and experience level)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Maternity and parental leave
- Employee discounts and more
Working Hours: Full-time (40 hours/week), with potential for flexible hours or hybrid work arrangement
ASSUMPTION: Amazon's compensation and benefits packages are competitive and may vary based on location, experience, and role.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon operates in the e-commerce and technology sectors, with a focus on customer-centric innovation and operational excellence.
Company Size: Amazon is a large, multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, WA.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon is committed to being Earth's most customer-centric company and continually innovates to improve the customer experience.
Company Specialties:
- E-commerce and online retail
- Cloud computing (Amazon Web Services)
- Digital content and streaming (Amazon Prime, Kindle, Audible)
- Artificial intelligence and machine learning (Alexa, Amazon Go, Amazon Robotics)
- Advertising and marketing services (Amazon Advertising)
Company Website: Amazon.com
ASSUMPTION: Amazon's vast product offerings, global presence, and commitment to innovation make it an attractive employer for marketing professionals seeking a dynamic and challenging work environment.
📊 Role Analysis
Career Level: Mid-Senior level (5+ years of experience)
Reporting Structure: This role reports directly to the Senior Manager, North America Stores Marketing, and works closely with cross-functional teams across marketing, product, tech, and creative.
Work Arrangement: On-site, with potential for hybrid work arrangement (2-3 days per week remote)
Growth Opportunities:
- Advancement to Senior Product Marketing Manager or similar leadership roles
- Expansion into other marketing channels or product categories
- Potential relocation to other Amazon offices worldwide
ASSUMPTION: This role offers significant opportunities for career growth and development within Amazon's expansive marketing organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with on-site amenities and services
Office Location(s): Seattle, WA; Santa Monica, CA; New York, NY
Geographic Context:
- Seattle, WA: Known for its tech industry, vibrant culture, and natural beauty
- Santa Monica, CA: Offers a coastal lifestyle, creative industry, and sunny weather
- New York, NY: A global hub for finance, media, and entertainment, with a fast-paced, multicultural environment
Work Schedule: Full-time (40 hours/week), with potential for flexible hours or hybrid work arrangement
ASSUMPTION: Each office location offers unique cultural and professional experiences, with opportunities for employees to connect and collaborate with diverse teams.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with a recruiter
- Behavioral and situational interview with the hiring manager
- Case study or project presentation (for marketing roles)
- Final round interviews with senior leadership
Key Assessment Areas:
- Problem-solving and analytical skills
- Communication and presentation skills
- Cultural fit and alignment with Amazon's leadership principles
- Customer-centric mindset and customer experience focus
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving approach and customer-centric mindset
- For the case study or project presentation, develop a comprehensive, data-driven strategy for a hypothetical marketing campaign
ATS Keywords: Product Marketing, Marketing Strategy, Campaign Development, Customer Experience, Cross-Functional Collaboration, Marketing Optimization, Data Analysis, Customer-Centric, Amazon
ASSUMPTION: Amazon's interview process is designed to assess candidates' problem-solving skills, cultural fit, and alignment with the company's leadership principles.
🛠️ Tools & Technologies
- Amazon's proprietary marketing and analytics tools
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Social media platforms (Facebook, Instagram, Twitter, etc.)
- Project management tools (Asana, Trello, JIRA, etc.)
ASSUMPTION: Amazon provides its employees with access to cutting-edge tools and technologies to support their work and drive business results.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Owners Mindset
- Invent and Simplify
- Learn and Be Curious
- Hire and Develop the Best
- Insist on the Highest Standards
- Think Big
- Bias for Action
- Frugal
Work Style:
- Fast-paced and dynamic, with a focus on innovation and continuous improvement
- Collaborative and cross-functional, with a strong emphasis on teamwork and communication
- Data-driven and analytical, with a focus on measurable results and performance metrics
- Customer-centric, with a deep understanding of customer needs and preferences
Self-Assessment Questions:
- Do you have a strong customer-centric mindset and a passion for understanding customer needs and preferences?
- Are you comfortable working in a fast-paced, dynamic environment with changing priorities and market conditions?
- Do you have strong analytical skills and a data-driven approach to decision making?
- Are you a strong communicator and collaborator, with the ability to work effectively with diverse teams across the organization?
ASSUMPTION: Candidates who align with Amazon's leadership principles and work style are more likely to succeed and thrive in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in an ambiguous environment
- Working with diverse teams across marketing, product, tech, and creative, requiring strong communication and collaboration skills
- Keeping up with Amazon's fast-paced, ever-evolving work environment
- Balancing customer-centric focus with business objectives and performance metrics
ASSUMPTION: These challenges can be overcome with strong problem-solving skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- Product Marketing Manager (e-commerce) vs. Product Marketing Manager (tech): E-commerce roles focus more on customer experience and retail trends, while tech roles emphasize product features and functionality
- Amazon vs. other e-commerce companies: Amazon's vast product offerings, global presence, and commitment to innovation set it apart from other e-commerce companies
- Mid-Senior level roles: These roles require a balance of strategic thinking and tactical execution, with a focus on driving business results and customer engagement
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions in the industry can help candidates tailor their application and interview approach.
📝 Sample Projects
- Developing and executing a marketing campaign to promote Amazon's Same-Day Storefront and its rapid shipping speeds
- Conducting customer research and analysis to inform marketing strategies and improve customer experience
- Collaborating with product and tech teams to test and implement new features and experiments, such as one-day shipping or localized Same-Day Storefront offerings
ASSUMPTION: These sample projects illustrate the diverse and dynamic nature of the Product Marketing Manager role at Amazon.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Amazon's Same-Day Storefront and shipping initiatives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the team collaborate with other marketing, product, and tech teams to drive customer engagement and business results?
- What opportunities are there for growth and development within the North America Stores Marketing team and Amazon more broadly?
- How does Amazon support work-life balance and employee well-being, particularly for roles that require frequent travel or remote work?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding the organization's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving approach and customer-centric mindset
- For the case study or project presentation, develop a comprehensive, data-driven strategy for a hypothetical marketing campaign
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
