📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Storyblok
🔹 Location: Remote (United States)
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Bridging the gap between product and revenue teams to drive sales success
- Developing and leading a comprehensive sales content and enablement strategy
- Creating high-impact sales content and messaging tailored to different buyer personas
- Monitoring competitors and providing regular updates to position Storyblok effectively
- Collaborating closely with Sales, Product, and Talent Management & Development teams
ASSUMPTION: This role requires a strong understanding of B2B SaaS sales cycles and the ability to translate complex technical concepts into compelling narratives. The ideal candidate will thrive in a fast-paced environment and enjoy working directly with sales teams.
📋 Key Responsibilities
✅ Develop and lead a comprehensive sales content and enablement strategy in partnership with Sales and Talent Management & Development
✅ Own and evolve product messaging tailored to different buyer personas and use cases
✅ Create high-impact sales content including pitch decks, one-pagers, battlecards, use case briefs, objection-handling guides, and email templates
✅ Monitor and analyze competitors, providing regular updates and battlecards that help Sales position Storyblok effectively in competitive situations
✅ Define and track key metrics related to enablement, content usage, engagement, and impact on pipeline and win rates
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or a related field
Experience: A minimum of 4+ years of experience in B2B SaaS product marketing, with a strong focus on sales enablement
Required Skills:
- Deep understanding of the B2B sales process, especially in enterprise or mid-market environments
- Proven success creating sales enablement programs and collateral that drive results
- Strong knowledge of competitive intelligence practices and GTM motions
- Experience with CMS platforms, MarTech tools, or developer-focused software is a plus
- Strong cross-functional collaboration skills, particularly with Sales, Product, and Enablement teams
- Passion for technology and a deep understanding of customer and user needs in the digital experience space
Preferred Skills:
- Experience with Storyblok or similar headless CMS platforms
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in B2B SaaS product marketing and a proven track record of driving sales enablement success will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: $102,000 - $154,000 USD per year (based on US base salary range provided by the company)
Benefits:
- Monthly remote work stipend (home internet costs, electricity)
- Home office equipment package right at the start (laptop, keyboard, monitor...)
- Home office equipment upgrade (furniture, ear plugs ...) or membership to a local co-working space after onboarding
- Sick leave benefit, parental leave and 25 days of annual leave plus local national holidays
- Personal development fund for courses, books, conferences, and material
- VSOP (Virtual Stock Option Plan)
- The annual international team-building trip, quarterly and monthly online get-togethers
- Flexible schedules
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on the company's US base salary range. Actual compensation may vary based on factors such as location, experience, and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on headless CMS solutions for enterprise clients
Company Size: 201-500 employees (as of 2025)
Founded: 2017, with headquarters in Linz, Oberösterreich, Austria
Company Description:
- Storyblok is an enterprise-ready headless CMS that empowers developers and marketers to bring ideas to market faster
- It supports the entire content lifecycle, streamlining workflows, boosting productivity, and ensuring exceptional performance and accessibility
- Designed for global scalability and secure collaboration, Storyblok enables teams to deliver seamless, engaging digital experiences at scale
Company Specialties:
- CMS
- Content Management System
- headless CMS
- SaaS
- and headless e-commerce
Company Website: https://www.storyblok.com
ASSUMPTION: Storyblok is a growing company where you can contribute to many “firsts” and enjoy various benefits, including a remote work stipend, home office equipment, and a personal development fund.
📊 Role Analysis
Career Level: Mid-Senior level, with the opportunity to grow within the organization
Reporting Structure: This role reports directly to the Head of Marketing and works closely with Sales, Product, and Talent Management & Development teams
Work Arrangement: Remote solely, with the option to work from a co-working space after onboarding
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on international projects and collaborate with global teams
- Chance to contribute to the development of Storyblok's go-to-market strategy and expand its market impact
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on Storyblok's sales enablement and go-to-market success.
🌍 Location & Work Environment
Office Type: Remote, with the option to work from a co-working space after onboarding
Office Location(s): United States (remote), with additional offices in Austria, the United Kingdom, the United States, Brazil, and Germany
Geographic Context:
- The United States is the primary market for this role, with a focus on enterprise clients
- Storyblok has a strong presence in Europe and is expanding its global footprint
- The company offers a flexible, remote-friendly work environment with a focus on work-life balance
Work Schedule: Full-time (40 hours per week), with flexible scheduling options
ASSUMPTION: The remote work arrangement for this role allows for a better work-life balance and the opportunity to work from various locations within the United States.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final interview with the Head of Marketing and relevant team members
Key Assessment Areas:
- Understanding of B2B SaaS sales cycles and sales enablement strategies
- Ability to translate complex technical concepts into compelling narratives
- Cross-functional collaboration skills and ability to work effectively with various teams
- Alignment with Storyblok's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your sales enablement experience and relevant skills
- Prepare examples of successful sales enablement programs or projects you've worked on in the past
- Research Storyblok's products, competitors, and market position to demonstrate your understanding of the role and company
ATS Keywords: B2B SaaS, sales enablement, product marketing, messaging frameworks, competitive intelligence, GTM motions, cross-functional collaboration, customer needs, digital experience
ASSUMPTION: Storyblok's interview process focuses on assessing your understanding of B2B SaaS sales cycles, sales enablement strategies, and your ability to work effectively with various teams.
🛠️ Tools & Technologies
- Sales enablement platforms (e.g., Showpad, Seismic, Highspot)
- CMS platforms (e.g., Storyblok, Contentful, Sanity)
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- Project management tools (e.g., Asana, Trello, Jira)
- Design tools (e.g., Sketch, Figma, Adobe XD)
ASSUMPTION: Familiarity with sales enablement platforms, CMS platforms, and marketing automation tools will be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Innovative
- Transparent
- Empowering
Work Style:
- Remote-friendly and flexible
- Focus on results and impact, rather than hours worked
- Open and transparent communication
- Continuous learning and improvement
- Strong focus on work-life balance
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have a passion for technology and a deep understanding of customer and user needs in the digital experience space?
ASSUMPTION: Storyblok values candidates who are customer-centric, collaborative, innovative, transparent, and empowering, with a strong focus on work-life balance and continuous learning.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, remote work environment
- Balancing the needs of various stakeholders, including Sales, Product, and Talent Management & Development teams
- Keeping up with the latest trends and best practices in B2B SaaS sales enablement
- Adapting to a growing company and evolving organizational structure
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- Compared to traditional product marketing roles, this position places a stronger emphasis on sales enablement and collaboration with sales teams
- Storyblok's focus on headless CMS solutions differentiates it from other B2B SaaS companies, requiring a unique understanding of the market and customer needs
- This role offers significant growth potential and the opportunity to make a substantial impact on Storyblok's sales enablement and go-to-market success
ASSUMPTION: This role is well-suited for candidates with experience in B2B SaaS product marketing and a strong focus on sales enablement, looking to grow within a dynamic, innovative company.
📝 Sample Projects
- Developing and executing a comprehensive sales enablement strategy for a new product launch
- Creating a competitive battlecard to help sales teams position Storyblok effectively against a major competitor
- Collaborating with the design team to create visually appealing sales collateral that aligns with Storyblok's brand guidelines
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Product Marketing Manager role at Storyblok.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the sales team currently, and how can this role address them?
- How does the marketing team collaborate with the sales team to ensure consistent messaging and positioning?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Storyblok support the professional development and growth of its employees?
- What is the company's long-term vision for the product marketing function, and how does this role fit into that?
ASSUMPTION: Asking these questions will help you better understand the role, the company, and the team dynamics, allowing you to make a more informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your sales enablement experience and relevant skills
- Prepare examples of successful sales enablement programs or projects you've worked on in the past
- Research Storyblok's products, competitors, and market position to demonstrate your understanding of the role and company
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
