📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: PeopleConnect Staffing
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-23
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing product marketing strategies to communicate the company’s value proposition.
- Collaborating with cross-functional teams to launch new features and ensure alignment across departments.
- Translating technical capabilities into clear, customer-centric messaging.
- Conducting market research and competitive analysis to refine positioning and uncover new opportunities.
- Measuring performance of marketing initiatives and iterating based on insights.
ASSUMPTION: This role requires a strong understanding of B2B marketing, complex SaaS products, and enterprise platforms. The ideal candidate will have experience working in an early-stage or high-growth environment and be a self-starter who thrives in fast-paced, collaborative teams.
📋 Key Responsibilities
✅ Develop and execute product marketing strategies that clearly communicate the company’s value proposition.
✅ Partner with product, engineering, sales, and customer success teams to launch new features and ensure alignment across departments.
✅ Translate technical capabilities into clear, customer-centric messaging by working closely with the engineering team.
✅ Create customer-facing materials including messaging frameworks, pitch decks, product one-pagers, and website content.
✅ Conduct market research and competitive analysis to refine positioning and uncover new opportunities.
✅ Measure performance of marketing initiatives and iterate based on insights.
ASSUMPTION: The role requires a balance of strategic thinking and hands-on execution. The ideal candidate will be comfortable working in a dynamic environment and adapting to changing priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 3+ years of product marketing experience in B2B complex SaaS or enterprise platforms.
Required Skills:
- Proven track record in product marketing, with a focus on B2B SaaS or enterprise platforms.
- Ability to work cross-functionally and translate technical details into impactful messaging.
- Strong analytical skills and data-driven mindset.
- Excellent communication and presentation skills.
- Familiarity with marketing automation tools and CRM systems.
Preferred Skills:
- Experience working in an early-stage or high-growth environment.
- Fluency in SQL or other data querying languages.
- Knowledge of conversational AI or similar technologies.
ASSUMPTION: While not explicitly stated, a Master's degree in a related field or an MBA may be beneficial but is not required.
💰 Compensation & Benefits
Salary Range: The salary for this role is equity in lieu of salary for the first 2-3 months. After this period, the salary is expected to be in the range of $120,000 - $160,000 per year, based on industry standards for a mid-senior level product marketing role in a similar company size and location.
Benefits:
- Equity in the company.
- Health, dental, and vision insurance (after the initial equity-only period).
- 401(k) plan with company match (after the initial equity-only period).
- Flexible work hours and remote work arrangement.
Working Hours: Full-time (40 hours per week), with flexible hours to accommodate different time zones and work-life balance.
ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Staffing and Recruiting. PeopleConnect Staffing specializes in placing professionals in high tech, clean tech, and scientific industries.
Company Size: Small (2-10 employees). This means the company is agile and decisions are made quickly, providing opportunities for growth and impact.
Founded: 1998. PeopleConnect Staffing has over two decades of experience in executive search and recruitment.
Company Description:
- PeopleConnect is a full-service executive search firm that works on a contingency basis.
- The company focuses on placing senior-level executives, managers, and specialists in various areas of a company, including sales, business development, marketing, finance, accounting, IT, and product development.
- PeopleConnect also successfully fills scientific and specialized technical positions.
Company Specialties:
- Employees Without Paychecks (EWP) program.
- Interim Staffing.
- Contingency Plus Recruiting.
- Outsourced Recruiting Solutions.
- Startup Pitch Events.
Company Website: http://www.peopleconnectstaffing.com
ASSUMPTION: As a small company, PeopleConnect Staffing offers a collaborative work environment where employees have a high degree of influence on the company's direction and growth.
📊 Role Analysis
Career Level: Mid-Senior level. This role requires a balance of strategic thinking and hands-on execution, with a focus on driving results and making an impact.
Reporting Structure: The Product Marketing Manager will report directly to the CEO or another executive-level position, given the company's size.
Work Arrangement: Remote (Solely). This role is designed to be fully remote, allowing for flexibility and work-life balance.
Growth Opportunities:
- As a small company, there are ample opportunities for growth and advancement as the company expands.
- The role offers the chance to wear multiple hats and gain experience in various aspects of marketing and business development.
- The company's focus on high tech and innovative industries provides opportunities to work on cutting-edge projects and technologies.
ASSUMPTION: Given the company's size and focus on executive search, there may be opportunities for the Product Marketing Manager to work closely with clients and candidates, providing valuable networking and relationship-building experience.
🌍 Location & Work Environment
Office Type: Remote. The company does not have a physical office, and all work is conducted remotely.
Office Location(s): N/A
Geographic Context:
- The company is headquartered in San Francisco, California, but the role is remote and can be performed from anywhere.
- The company's focus on high tech and innovative industries allows for a diverse and global candidate pool.
- The remote work arrangement provides flexibility and the opportunity to work from various locations.
Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate different time zones and work-life balance.
ASSUMPTION: While the role is remote, the company may occasionally host in-person events or meetings, requiring some travel.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager to discuss the role and assess cultural fit.
- In-depth interview with the CEO or another executive-level position to discuss the company's mission, vision, and values.
- Skills assessment or case study to evaluate the candidate's product marketing skills and strategic thinking.
- Final interview with the hiring team to discuss the candidate's fit with the company's culture and long-term goals.
Key Assessment Areas:
- Product marketing skills and experience.
- Strategic thinking and problem-solving abilities.
- Communication and presentation skills.
- Cultural fit and alignment with the company's mission and values.
Application Tips:
- Tailor your resume and cover letter to highlight your product marketing experience and relevant skills.
- Be prepared to discuss your approach to product marketing, including your process for developing and executing marketing strategies.
- Demonstrate your ability to translate technical capabilities into clear, customer-centric messaging.
- Showcase your experience with market research and competitive analysis, and how you've used these insights to refine positioning and uncover new opportunities.
ATS Keywords: Product Marketing, B2B, SaaS, Enterprise Platforms, Cross-Functional Collaboration, Market Research, Competitive Analysis, Messaging Frameworks, Customer-Centric Messaging, Performance Measurement, Self-Starter, Fast-Paced Environment, Creative, Data-Driven, Technical Translation, Customer Success
ASSUMPTION: As a small company, PeopleConnect Staffing may not use an Applicant Tracking System (ATS) for all aspects of the recruitment process. However, including relevant keywords in your resume and application materials can help ensure that your application is seen by the hiring team.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot).
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM).
- Data analysis and visualization tools (e.g., Tableau, Power BI, Google Data Studio).
- Project management tools (e.g., Asana, Trello, Jira).
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's experience and recommendations.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: PeopleConnect Staffing values a collaborative work environment where employees work together to achieve common goals.
- Integrity: The company is committed to conducting business with honesty and transparency, both internally and externally.
- Innovation: PeopleConnect Staffing encourages creativity and continuous learning to stay ahead of industry trends and best practices.
Work Style:
- Self-starter: The ideal candidate will be proactive and take initiative in driving projects and tasks forward.
- Adaptable: As a small company, employees are expected to be flexible and adaptable to changing priorities and workloads.
- Data-driven: The company values a data-driven approach to decision-making and continuous improvement.
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment where you can make a significant impact?
- Are you comfortable working remotely and managing your own time and priorities?
- Do you have a proven track record of driving results and making data-driven decisions?
ASSUMPTION: As a small company, PeopleConnect Staffing places a high value on cultural fit and alignment with the company's mission and values. Candidates who are a strong cultural fit are more likely to be successful in the role and the company.
⚠️ Potential Challenges
- The role may require working with complex, technical products and translating them into clear, customer-centric messaging.
- The company's focus on executive search and recruitment may require the Product Marketing Manager to work closely with clients and candidates, which can be challenging and time-consuming.
- The role may require occasional travel to attend in-person events or meetings, which can disrupt work-life balance.
- The company's small size may result in limited resources and budget for marketing initiatives.
ASSUMPTION: While these challenges exist, the role also offers significant opportunities for growth, impact, and career development.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position may offer more exposure to executive-level decision-makers and the opportunity to shape the company's go-to-market strategy.
- The role may require more technical proficiency and the ability to translate complex, technical concepts into clear, customer-centric messaging.
- As a small company, there may be more opportunities for growth and advancement as the company expands.
ASSUMPTION: While this role may have unique challenges and opportunities, it also shares many similarities with other product marketing roles in B2B SaaS or enterprise platforms.
📝 Sample Projects
- Developing a go-to-market strategy for a new conversational AI platform that allows users to talk to their data.
- Creating customer-facing materials, including messaging frameworks, pitch decks, product one-pagers, and website content, to communicate the company's value proposition.
- Conducting market research and competitive analysis to refine positioning and uncover new opportunities for the company's conversational AI platform.
ASSUMPTION: These sample projects are based on the job description and may vary depending on the specific needs and priorities of the company.
❓ Key Questions to Ask During Interview
- Can you describe the company's target enterprise audiences and how the conversational AI platform addresses their pain points and needs?
- How does the company's conversational AI platform differentiate itself from competitors in the market?
- What is the company's approach to product development and how does it involve the marketing team?
- How does the company measure the success of its marketing initiatives and what key performance indicators (KPIs) does it track?
- What opportunities are there for growth and advancement within the company, both in the short and long term?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your product marketing experience and relevant skills.
- Prepare for the interview by researching the company, its mission, and its products, and be ready to discuss your approach to product marketing and your experience with market research and competitive analysis.
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
