π Core Information
πΉ Job Title: Product Marketing Manager
πΉ Company: Unum
πΉ Location: Portland, Maine, USA (with flexibility for other US locations)
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: May 22, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: Hybrid (on-site and remote work)
π Job Overview
Key aspects of this role include:
- Developing product positioning, messaging, and marketing strategies
- Collaborating with cross-functional teams to create sales materials and content
- Representing customer perspective and marketing initiatives with business partners
- Driving organizational capabilities and leading team meetings and customer engagements
ASSUMPTION: This role requires a strategic mindset, strong cross-functional collaboration skills, understanding of market and customer dynamics, and a capacity for deep product knowledge.
π Key Responsibilities
β
Develop processes for the creation of requirements and represent those insights throughout the marketing organization and broader business units.
β
Lead marketing strategy implementation efforts, including management of various stakeholder relationships and cross-functional marketing and business efforts.
β
Represent customer perspective and marketing initiatives with business partners, including consolidating the efforts of multiple marketing areas.
β
Drive organizational capabilities of the Marketing Strategy team, including leadership of team meetings, working sessions and customer engagements.
β
Perform other duties as assigned.
ASSUMPTION: The role may evolve based on business needs and priorities, so flexibility and adaptability are crucial.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred but not required)
Experience: 5 years of experience in customer requirements and market strategy
Required Skills:
- Customer-centric mindset
- Strategy development, planning, and implementation skills
- Strong partnership and teamwork capabilities
- Organizational skills and ability to coordinate complex projects
- Disciplined, strategic approach to developing integrated marketing plans
Preferred Skills:
- Familiarity with modern marketing in diverse industries
- Action orientation and focus on results
ASSUMPTION: While an MBA is preferred, relevant experience and a strong track record can compensate for it.
π° Compensation & Benefits
Salary Range: $75,500.00 - $142,700.00 per year (based on experience and location)
Benefits:
- Health, Vision, Dental, Short & Long-Term Disability insurance
- Generous PTO (including paid time to volunteer)
- Up to 9.5% 401(k) employer contribution
- Mental health support
- Career advancement opportunities
- Student loan repayment options
- Tuition reimbursement
- Flexible work environments
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Actual pay may vary based on individual performance and other factors.
π Applicant Insights
π Company Context
Industry: Insurance
Company Size: 1,001-5,000 employees
Founded: 1939 (as Colonial Life & Accident Insurance Company)
Company Description:
- Unum is a leading provider of employee benefits to companies worldwide
- Offers workplace benefits, including disability, life, accident, dental, cancer, critical illness, and hospital confinement indemnity insurance
- Emphasizes customer-centric approach, organizational capabilities, and cross-functional collaboration
Company Specialties:
- Benefits communication and education
- Enrollment services
- Personal insurance products
Company Website: http://www.coloniallife.com
ASSUMPTION: Unum is a well-established company with a strong focus on employee benefits and customer support.
π Role Analysis
Career Level: Mid-level to senior marketing role, with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Head of Marketing Strategy and collaborates with cross-functional teams
Work Arrangement: Hybrid (on-site and remote work, with flexibility for other US locations)
Growth Opportunities:
- Potential to lead and mentor team members
- Opportunities to work on diverse projects and initiatives
- Career advancement within the marketing department or broader organization
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
π Location & Work Environment
Office Type: Hybrid (on-site and remote work)
Office Location(s): Portland, Maine, USA (with flexibility for other US locations)
Geographic Context:
- Portland, Maine, is a vibrant city with a growing job market and a high quality of life
- Other US locations may offer similar benefits and work-life balance
- Remote work flexibility allows for a better work-life balance and reduced commute time
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The hybrid work arrangement provides a good balance between on-site collaboration and remote flexibility.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with HR
- In-depth interviews with hiring manager and team members
- Final interviews with senior leadership
Key Assessment Areas:
- Customer-centric mindset and understanding of customer research
- Strategy development, planning, and implementation skills
- Cross-functional collaboration and teamwork capabilities
- Organizational skills and ability to coordinate complex projects
Application Tips:
- Highlight relevant experience and achievements in customer requirements and market strategy
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of your strategy development and implementation skills
- Research Unum's company culture and mission to demonstrate your fit
ATS Keywords: Product positioning, messaging, marketing strategies, cross-functional collaboration, customer-centric mindset, strategy development, planning, implementation, relationship-building, communication, organizational skills, project coordination
ASSUMPTION: Unum uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords will improve your chances of being selected for an interview.
π οΈ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for this role.
π Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Organizational capabilities
- Cross-functional collaboration
Work Style:
- Strategic and action-oriented
- Adaptable and flexible
- Strong communication and teamwork skills
Self-Assessment Questions:
- How do you stay updated on customer needs and market trends?
- Can you provide an example of a successful marketing strategy you've developed and implemented?
- How do you approach working with cross-functional teams, and how have you handled conflicts or differing opinions in the past?
ASSUMPTION: Unum values candidates who align with their customer-centric approach, organizational capabilities, and cross-functional collaboration.
β οΈ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with industry trends and customer needs
- Balancing on-site and remote work responsibilities
- Adapting to changes in business priorities and strategies
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a customer-centric mindset.
π Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Strategist position in other industries
- However, the focus on employee benefits and insurance products is unique to Unum
- Career progression may involve moving into a leadership role or specializing in a specific product or market segment
ASSUMPTION: While this role shares similarities with other marketing positions, the focus on employee benefits and insurance products makes it unique.
π Sample Projects
- Developing a go-to-market strategy for a new employee benefit product
- Conducting customer research to inform product positioning and messaging
- Collaborating with cross-functional teams to create sales materials and content for a product launch
ASSUMPTION: These projects demonstrate the strategic and collaborative nature of the role and the impact it can have on the organization.
β Key Questions to Ask During Interview
- How does Unum support the professional development and growth of its marketing team members?
- Can you describe the team structure and dynamics within the Marketing Strategy department?
- How does Unum ensure that its products and services remain competitive and relevant in the market?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Unum foster a customer-centric culture, and what role does this play in the success of the marketing team?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and its culture, and will help you better understand the expectations and requirements of the position.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your strategy development and implementation skills
- Research Unum's company culture and mission to demonstrate your fit
- Follow up with the hiring manager or HR within one week of submitting your application to express your interest and reiterate your qualifications
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.