U

Product Marketing Manager

Unum
Full-time
On-site
Portland, Maine, United States
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Marketing Manager

πŸ”Ή Company: Unum

πŸ”Ή Location: Portland, Maine, USA (with flexibility for other US locations)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 22, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid (on-site and remote work)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing product positioning, messaging, and marketing strategies
  • Collaborating with cross-functional teams to create sales materials and content
  • Representing customer perspective and marketing initiatives with business partners
  • Driving organizational capabilities and leading team meetings and customer engagements

ASSUMPTION: This role requires a strategic mindset, strong cross-functional collaboration skills, understanding of market and customer dynamics, and a capacity for deep product knowledge.

πŸ“‹ Key Responsibilities

βœ… Develop processes for the creation of requirements and represent those insights throughout the marketing organization and broader business units.

βœ… Lead marketing strategy implementation efforts, including management of various stakeholder relationships and cross-functional marketing and business efforts.

βœ… Represent customer perspective and marketing initiatives with business partners, including consolidating the efforts of multiple marketing areas.

βœ… Drive organizational capabilities of the Marketing Strategy team, including leadership of team meetings, working sessions and customer engagements.

βœ… Perform other duties as assigned.

ASSUMPTION: The role may evolve based on business needs and priorities, so flexibility and adaptability are crucial.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred but not required)

Experience: 5 years of experience in customer requirements and market strategy

Required Skills:

  • Customer-centric mindset
  • Strategy development, planning, and implementation skills
  • Strong partnership and teamwork capabilities
  • Organizational skills and ability to coordinate complex projects
  • Disciplined, strategic approach to developing integrated marketing plans

Preferred Skills:

  • Familiarity with modern marketing in diverse industries
  • Action orientation and focus on results

ASSUMPTION: While an MBA is preferred, relevant experience and a strong track record can compensate for it.

πŸ’° Compensation & Benefits

Salary Range: $75,500.00 - $142,700.00 per year (based on experience and location)

Benefits:

  • Health, Vision, Dental, Short & Long-Term Disability insurance
  • Generous PTO (including paid time to volunteer)
  • Up to 9.5% 401(k) employer contribution
  • Mental health support
  • Career advancement opportunities
  • Student loan repayment options
  • Tuition reimbursement
  • Flexible work environments

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Actual pay may vary based on individual performance and other factors.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Insurance

Company Size: 1,001-5,000 employees

Founded: 1939 (as Colonial Life & Accident Insurance Company)

Company Description:

  • Unum is a leading provider of employee benefits to companies worldwide
  • Offers workplace benefits, including disability, life, accident, dental, cancer, critical illness, and hospital confinement indemnity insurance
  • Emphasizes customer-centric approach, organizational capabilities, and cross-functional collaboration

Company Specialties:

  • Benefits communication and education
  • Enrollment services
  • Personal insurance products

Company Website: http://www.coloniallife.com

ASSUMPTION: Unum is a well-established company with a strong focus on employee benefits and customer support.

πŸ“Š Role Analysis

Career Level: Mid-level to senior marketing role, with potential for growth and leadership opportunities

Reporting Structure: This role reports directly to the Head of Marketing Strategy and collaborates with cross-functional teams

Work Arrangement: Hybrid (on-site and remote work, with flexibility for other US locations)

Growth Opportunities:

  • Potential to lead and mentor team members
  • Opportunities to work on diverse projects and initiatives
  • Career advancement within the marketing department or broader organization

ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.

🌍 Location & Work Environment

Office Type: Hybrid (on-site and remote work)

Office Location(s): Portland, Maine, USA (with flexibility for other US locations)

Geographic Context:

  • Portland, Maine, is a vibrant city with a growing job market and a high quality of life
  • Other US locations may offer similar benefits and work-life balance
  • Remote work flexibility allows for a better work-life balance and reduced commute time

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The hybrid work arrangement provides a good balance between on-site collaboration and remote flexibility.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screen with HR
  • In-depth interviews with hiring manager and team members
  • Final interviews with senior leadership

Key Assessment Areas:

  • Customer-centric mindset and understanding of customer research
  • Strategy development, planning, and implementation skills
  • Cross-functional collaboration and teamwork capabilities
  • Organizational skills and ability to coordinate complex projects

Application Tips:

  • Highlight relevant experience and achievements in customer requirements and market strategy
  • Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
  • Prepare examples of your strategy development and implementation skills
  • Research Unum's company culture and mission to demonstrate your fit

ATS Keywords: Product positioning, messaging, marketing strategies, cross-functional collaboration, customer-centric mindset, strategy development, planning, implementation, relationship-building, communication, organizational skills, project coordination

ASSUMPTION: Unum uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords will improve your chances of being selected for an interview.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., Marketo, HubSpot)
  • Customer relationship management (CRM) software (e.g., Salesforce)
  • Project management tools (e.g., Asana, Trello)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric approach
  • Organizational capabilities
  • Cross-functional collaboration

Work Style:

  • Strategic and action-oriented
  • Adaptable and flexible
  • Strong communication and teamwork skills

Self-Assessment Questions:

  • How do you stay updated on customer needs and market trends?
  • Can you provide an example of a successful marketing strategy you've developed and implemented?
  • How do you approach working with cross-functional teams, and how have you handled conflicts or differing opinions in the past?

ASSUMPTION: Unum values candidates who align with their customer-centric approach, organizational capabilities, and cross-functional collaboration.

⚠️ Potential Challenges

  • Managing multiple projects and stakeholders simultaneously
  • Keeping up with industry trends and customer needs
  • Balancing on-site and remote work responsibilities
  • Adapting to changes in business priorities and strategies

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a customer-centric mindset.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Senior Marketing Manager or Marketing Strategist position in other industries
  • However, the focus on employee benefits and insurance products is unique to Unum
  • Career progression may involve moving into a leadership role or specializing in a specific product or market segment

ASSUMPTION: While this role shares similarities with other marketing positions, the focus on employee benefits and insurance products makes it unique.

πŸ“ Sample Projects

  • Developing a go-to-market strategy for a new employee benefit product
  • Conducting customer research to inform product positioning and messaging
  • Collaborating with cross-functional teams to create sales materials and content for a product launch

ASSUMPTION: These projects demonstrate the strategic and collaborative nature of the role and the impact it can have on the organization.

❓ Key Questions to Ask During Interview

  • How does Unum support the professional development and growth of its marketing team members?
  • Can you describe the team structure and dynamics within the Marketing Strategy department?
  • How does Unum ensure that its products and services remain competitive and relevant in the market?
  • What are the most challenging aspects of this role, and how can I best prepare for them?
  • How does Unum foster a customer-centric culture, and what role does this play in the success of the marketing team?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and its culture, and will help you better understand the expectations and requirements of the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare examples of your strategy development and implementation skills
  • Research Unum's company culture and mission to demonstrate your fit
  • Follow up with the hiring manager or HR within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.