📌 Core Information
🔹 Job Title: Product Marketing Manager (Embedded Finance Experience Required)
🔹 Company: Worldpay
🔹 Location: United States (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving attach rates and usage of embedded finance products through targeted messaging and positioning
- Leading multiple product launches to increase awareness, adoption, and revenue
- Collaborating with cross-functional teams to ensure market-facing teams are trained and effective
- Representing the voice of the market and customer in internal discussions
ASSUMPTION: This role requires a strong understanding of B2B SaaS, payments, or eCommerce markets and a proven track record in product marketing.
📋 Key Responsibilities
✅ Define product vision and strategy for embedded finance products to drive attach rates and usage
✅ Build and refine messaging for products, focusing on value to customers and differentiation in the market
✅ Identify ideal customer profiles and create targeted messaging for priority market segments and personas
✅ Collaborate with GTM Enablement team to ensure market-facing teams are trained and effective
✅ Partner with Product Management to influence the product roadmap and inform product development
✅ Gather, synthesize, and disseminate market and competitive intelligence throughout the organization
✅ Leverage win/loss analysis to create change and better meet the needs of the market
✅ Represent the voice of the market/customer in internal discussions
ASSUMPTION: This role requires strong communication, collaboration, and analytical skills to succeed.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business administration, or a related discipline (post-graduate education desired)
Experience: 5-7 years of dedicated B2B Product Marketing experience, preferably in B2B SaaS, payments, or eCommerce
Required Skills:
- Proven ability to work across multiple disciplines, including Brand, Digital, Product Management, Content, and Sales
- Experience working in the B2B SaaS, payments, and/or eCommerce space with a history of scaling B2B SaaS go-to-market motions
- Familiarity with marketing to small and mid-market businesses
- Ability to listen and build authentic connections with customers and teammates, translating customer insights into actionable insights
- Passion for working in and managing a fast-paced and collaborative environment
Preferred Skills:
- Experience in the payments industry
- Fluency in additional languages
ASSUMPTION: Candidates with relevant industry experience and a strong track record in product marketing are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $108,200 - $181,800 (USD) per year
Benefits:
- Competitive benefits package
- 401(k) matching
- Health, dental, and vision insurance
- Flexible time off
- Employee discounts
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range provided is based on the company's job posting and reflects the minimum and maximum target for new hire salaries for this position.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 5,001-10,000 employees
Founded: 1993
Company Description:
- Worldpay is an industry-leading payments technology and solutions company
- Processes over 40 billion transactions annually across 146 countries and 135 currencies
- Helps businesses of all sizes take, make, and manage payments in-person and online
Company Specialties:
- Technology
- Payment Systems
- Alternative Payments
- Risk Management
- Currency Exchange
- E-Commerce
Company Website: http://www.worldpay.com
ASSUMPTION: Worldpay is a well-established company in the financial services industry with a global presence and extensive experience in payment processing.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports to the Head of Product Marketing
Work Arrangement: Remote OK, with flexible hours
Growth Opportunities:
- Potential to grow into a leadership role within the product marketing team
- Opportunities to work on high-impact projects and drive significant business growth
- Chance to learn from and collaborate with experienced professionals in the payments industry
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote-friendly with physical offices in Cincinnati, Ohio, and London, UK
Office Location(s): 8500 Governors Hill Dr, Cincinnati, Ohio 45249, US; The Walbrook Building, EC4N 8AE, London, GB
Geographic Context:
- Cincinnati, Ohio: A mid-sized city with a vibrant business community and a lower cost of living compared to major metropolitan areas
- London, UK: A global financial hub with a diverse and multicultural workforce
Work Schedule: Full-time, with flexible hours and remote work options
ASSUMPTION: The remote-friendly work environment allows for greater flexibility and work-life balance, while the physical offices provide opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a recruiter
- Behavioral and skills-based interviews with hiring managers and team members
- Final interview with the Head of Product Marketing
Key Assessment Areas:
- Product marketing skills and experience
- Communication and collaboration abilities
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant product marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and the company
- Prepare examples of successful product launches or campaigns to discuss during interviews
ATS Keywords: Product Marketing, B2B, Embedded Finance, Messaging, Positioning, Customer Insights, Collaboration, Market Intelligence, Go-to-market Strategy, SaaS, eCommerce, Brand, Digital, Sales, Communication, Teamwork
ASSUMPTION: The interview process will focus on assessing the candidate's product marketing skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the company's overall tech stack.
👔 Cultural Fit Considerations
Company Values:
- Think, Act, Win
- Simplify the Complex
- Dynamic and Determined
Work Style:
- Collaborative and team-oriented
- Fast-paced and agile
- Data-driven and analytical
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you align with the company's Think, Act, Win values?
ASSUMPTION: Candidates who are strong cultural fits will demonstrate a collaborative work style, a data-driven approach, and a commitment to the company's core values.
⚠️ Potential Challenges
- Managing multiple product launches simultaneously
- Balancing the needs of internal stakeholders with those of the market and customers
- Keeping up with the fast-paced nature of the payments industry
- Working effectively in a remote or hybrid work environment
ASSUMPTION: These challenges can be overcome by strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position has a stronger focus on embedded finance and payments industry-specific knowledge
- Industry-specific context: The payments industry is highly competitive and dynamic, requiring constant adaptation and innovation
- Career path comparison: This role offers opportunities for growth into leadership positions within the product marketing team
ASSUMPTION: Candidates should be prepared to differentiate this role from other product marketing positions and demonstrate their understanding of the payments industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new embedded finance product
- Conducting market research and competitive analysis to inform product positioning and messaging
- Creating and delivering product training sessions for internal teams and partners
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of strategic thinking required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the current product roadmap and how this role will influence it?
- How does the company support the professional development of its product marketing team members?
- What are the biggest challenges facing the product marketing team in the next 6-12 months, and how can this role help address them?
- How does the company measure the success of its product marketing efforts, and how will my performance be evaluated?
- What is the company's approach to diversity, equity, and inclusion, and how does that manifest in the product marketing team?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the team, and the company's long-term success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements
- Prepare examples of successful product launches or campaigns to discuss during interviews
- Follow up with the recruiter one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
