📌 Core Information
🔹 Job Title: Product Marketing Manager – Enterprise Retail
🔹 Company: Nayax
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Financial Services
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing strategic marketing plans for Retail Pro, Nayax's recently acquired SaaS retail solution
- Crafting compelling narratives and positioning for enterprise and large retail customers
- Driving growth across channels through go-to-market strategies, product launches, and customer engagement
- Collaborating with cross-functional teams, including sales, product, and marketing
ASSUMPTION: This role requires a strong background in SaaS and retail technology, with a focus on enterprise customers. The ideal candidate will have experience in B2B marketing and launching products or features.
📋 Key Responsibilities
✅ Developing and delivering strategic marketing plans for Retail Pro
✅ Crafting compelling product positioning and messaging for enterprise and large retail customers
✅ Creating high-impact materials, such as presentations, case studies, and white papers, for potential customers
✅ Defining and executing go-to-market strategies for new products and features
✅ Overseeing email campaigns targeting potential customers and optimizing performance using analytics
✅ Collaborating with the marketing team on event strategies, including shows, channel support, and on-ground presence
✅ Working closely with sales, product, and marketing teams to ensure seamless collaboration and alignment
✅ Conducting market research to understand customer needs, market trends, and competitive dynamics
✅ Translating insights into actionable recommendations for product development and marketing strategies
ASSUMPTION: The role involves a mix of strategic planning, content creation, and cross-functional collaboration. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Up to 3 years of experience in Product Marketing or related roles, preferably in the SaaS and/or retail technology sector
Required Skills:
- Experience in developing B2B marketing strategies for enterprise/large customers
- Understanding of SaaS product ecosystems and retail technology trends
- Exceptional writing, communication, and presentation skills
- Experience in launching and managing email campaigns, product launches, and GTM strategies
- Ability to manage cross-functional teams and thrive in a fast-paced, dynamic environment
- Familiarity with POS Solutions or similar retail technology solutions (advantage)
Preferred Skills:
- Experience in the fintech industry
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in SaaS and retail technology, as well as experience in B2B marketing and launching products or features, will be most successful in this role.
💰 Compensation & Benefits
Salary Range: Up to $130,000 USD per annum
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, Monday-Friday, with some flexibility for occasional remote work
ASSUMPTION: The salary range is based on industry standards for Product Marketing Manager roles in the United States. Benefits are typical for a company of Nayax's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically cashless payment solutions for devices such as vending machines, self-check-out stations, electric vehicle chargers, and more
Company Size: Medium (501-1,000 employees), offering a dynamic and collaborative work environment
Founded: 2005, with a strong focus on innovation and growth
Company Description:
- Global fintech leader offering cashless payment solutions for various devices and industries
- Develops both hardware and software products, telemetry, remote management, BI solutions, and mobile apps
- Serves consumers in 55 countries and accepts 26 currencies
Company Specialties:
- Cashless payments
- Contactless payments
- Retail technology
- Fintech solutions
- Payment processing
- Telemetry solutions
- Loyalty programs
- Retail management systems
- Digital payments
- IoT services
- Omnichannel solutions
- Payment integration
- E-commerce solutions
- Mobile wallets
- Financial technology
- Global payments
- Payment security
- Data analytics
- Customer engagement
- Unattended retail
Company Website: www.nayax.com
ASSUMPTION: Nayax is a well-established company in the fintech industry, with a strong focus on innovation and growth. The company offers a dynamic and collaborative work environment, with opportunities for professional development and advancement.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including sales, product, and marketing
Work Arrangement: On-site, with some flexibility for occasional remote work
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Senior Product Marketing Manager or Marketing Director
- Expansion into other areas of the business, such as sales or product management
- Opportunities to work on high-impact projects and drive significant growth for the company
ASSUMPTION: The Product Marketing Manager role offers significant opportunities for growth and advancement within the marketing department and the company as a whole. The ideal candidate will be proactive, ambitious, and eager to take on new challenges and responsibilities.
🌍 Location & Work Environment
Office Type: Corporate office environment, with a focus on collaboration and innovation
Office Location(s): Herzliya, Israel (headquarters); Hunt Valley, MD, USA (North American office); and other global locations
Geographic Context:
- The United States is a large and diverse market for Retail Pro, with significant opportunities for growth and expansion
- The company's headquarters in Herzliya, Israel, offers a dynamic and multicultural work environment
- Nayax has a strong global presence, with offices and customers in over 55 countries
Work Schedule: Full-time, Monday-Friday, with some flexibility for occasional remote work
ASSUMPTION: The work environment at Nayax is dynamic, collaborative, and fast-paced. The ideal candidate will be comfortable working in a global organization and thriving in a multicultural environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the Head of Marketing and/or other members of the marketing team
- Final interview with the CEO or another senior executive
Key Assessment Areas:
- Marketing strategy and planning
- Content creation and messaging
- Cross-functional collaboration and teamwork
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with SaaS, retail technology, and enterprise customers
- Showcase your ability to develop and execute strategic marketing plans
- Demonstrate your strong communication and presentation skills
ATS Keywords: Product Marketing, SaaS, Retail Technology, B2B Marketing, Enterprise Customers, Go-To-Market Strategies, Email Campaigns, Cross-Functional Teams, Market Research, Customer Needs Analysis
ASSUMPTION: The interview process at Nayax is comprehensive and designed to assess the candidate's skills, experience, and cultural fit. The ideal candidate will be proactive, ambitious, and eager to take on new challenges and responsibilities.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Design and presentation tools (e.g., PowerPoint, Adobe Creative Suite)
ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, CRM software, and other relevant tools and technologies. Familiarity with the specific tools used by Nayax is a plus but not required.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Collaboration
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on growth
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working in a global and multicultural organization?
- Do you have strong communication and presentation skills?
- Are you proactive, ambitious, and eager to take on new challenges and responsibilities?
ASSUMPTION: The ideal candidate will be a strong cultural fit for Nayax, with a dynamic and collaborative work style, a focus on innovation and growth, and a commitment to customer focus and integrity.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may be challenging for candidates who prefer a more structured or predictable work environment
- The role requires a strong understanding of SaaS, retail technology, and enterprise customers, which may be a barrier to entry for candidates without relevant experience
- The company's global presence and multicultural work environment may present communication and collaboration challenges
- The role may require occasional travel to attend industry events, conferences, or client meetings
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced and dynamic environment, with a strong understanding of SaaS, retail technology, and enterprise customers. They will also be comfortable working in a global and multicultural organization and be open to occasional travel.
📈 Similar Roles Comparison
- Product Marketing Manager roles in other SaaS or retail technology companies may have a broader or more narrow focus, depending on the size and structure of the organization
- Product Marketing Manager roles in other industries may have different customer segments, product offerings, or marketing channels
- Product Marketing Manager roles in other companies may offer different career growth opportunities, depending on the size and structure of the organization
ASSUMPTION: The Product Marketing Manager role at Nayax offers a unique opportunity to work on a recently acquired SaaS retail solution, with a focus on enterprise and large retail customers. The ideal candidate will have experience in SaaS, retail technology, and enterprise customers, and be eager to take on new challenges and responsibilities.
📝 Sample Projects
- Developing a go-to-market strategy for a new product or feature launch
- Conducting market research to understand customer needs, market trends, and competitive dynamics
- Creating high-impact materials, such as presentations, case studies, or white papers, for potential customers
- Overseeing email campaigns targeting potential customers and optimizing performance using analytics
- Collaborating with the marketing team on event strategies, including shows, channel support, and on-ground presence
ASSUMPTION: The ideal candidate will have experience with similar projects in their previous roles and be eager to take on new challenges and responsibilities in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for Retail Pro and how this role fits into that vision?
- How does the marketing team collaborate with other departments, such as sales and product, to ensure alignment and success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Nayax support the professional development and growth of its employees?
- What are the key challenges and opportunities facing the company in the next 1-2 years, and how does this role contribute to addressing them?
ASSUMPTION: The ideal candidate will be proactive and curious, eager to ask insightful questions and demonstrate their understanding of the role, the company, and the industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching the company, the role, and the industry
- Follow up with the HR department or the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
