Product Marketing Manager - EQS

📌 Core Information

🔹 Job Title: Product Marketing Manager - EQS

🔹 Company: Cytiva

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing targeted marketing growth strategies for the OptiRun Services Parts and Upgrades Portfolio
• Understanding customer needs and supporting market analysis activities to monitor market trends and competitors
• Collaborating with product management to define and influence product roadmaps
• Tracking product adoption, market share, and messaging impact

ASSUMPTION: This role requires a strong understanding of service offerings and experience in lead generation, content creation, and project management.

📋 Key Responsibilities

✅ Develop and own product-specific marketing strategies, product positioning, targeting, and commercialization plans

✅ Set the goals, objectives, and positioning for marketing campaigns based on market orientation and support the development of persona-driven content to drive message consistency

✅ Understand customer needs by supporting market analysis activities to monitor market trends, needs, segmentation, and competitors

✅ Partner with product management to define and influence product roadmaps and ensure product-market fit

✅ Track product adoption, market share, and messaging impact

ASSUMPTION: The role may require occasional travel to meet with stakeholders and attend industry events.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Business, or a related field (MBA preferred)

Experience: 5 years’ experience in marketing/service product management/marketing communications with a strong understanding of service offerings such as contracts, qualifications, operator training, spare parts, remote monitoring, and eCommerce catalog expansion

Required Skills:

• Demonstrated experience in building and executing lead generation and awareness initiatives
• Demonstrated experience in building content/ creative concepts per buyers’ journey
• Experienced and confident in managing marketing projects (e.g., eCommerce catalog, NPIs, customer VOC)

Preferred Skills:

• Familiarity with Danaher Business Tools (DBS): Transformative Marketing, Launch Excellence, Strategic Segmentation and PSP
• Prior experience with Service Max, Sales Force and Google Analytics
• Able to communicate clearly and effectively with all levels of stakeholder

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 LPA (Estimated based on industry standards for a 5-10 year experienced marketing professional in Bangalore)

Benefits:

• Health Care Program
• Paid Time Off

Working Hours: Full-time, typically Monday-Friday, 9:00 AM to 6:00 PM IST (with flexibility based on project needs)

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology Research

Company Size: 10,001+ employees

Founded: Cytiva was founded in 2020, following the acquisition of Pall Corporation's life sciences business by Danaher.

Company Description:

• Cytiva is a global biotechnology leader dedicated to helping customers discover and commercialize the next generation of therapeutics.
• As part of Danaher, Cytiva accelerates the impact of tomorrow’s science and technology innovation to improve human health.

Company Specialties:

• Biotechnology
• mRNA
• bioprocess
• cell therapy
• gene therapy
• lab filtration
• molecular biology
• nanomedicine
• downstream
• upstream
• bioreactor
• cell culture
• aseptic filling

Company Website: www.cytiva.com

ASSUMPTION: Cytiva offers a dynamic work environment with opportunities for growth and development in the biotechnology industry.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports to the EQS Global Product Marketing Director

Work Arrangement: On-site, with occasional travel required

Growth Opportunities:

• Potential to work on high-impact projects with global reach
• Opportunities to collaborate with cross-functional teams and develop leadership skills
• Possibility to advance to a senior marketing role or move into product management

ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing and product management in the biotechnology industry.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment

Office Location(s): Bangalore, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its thriving tech industry and cosmopolitan culture.
• The city offers a mix of traditional Indian and modern amenities, with a wide range of dining, entertainment, and shopping options.
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year.

Work Schedule: Full-time, typically Monday-Friday, with flexibility based on project needs

ASSUMPTION: Bangalore offers a vibrant and dynamic work environment, with a diverse range of cultural and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round with hiring manager or panel

Key Assessment Areas:

• Marketing and product management skills
• Customer understanding and market analysis
• Project management and stakeholder communication
• Cultural fit and alignment with Cytiva's values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and product management experience, as well as your understanding of the biotechnology industry.
• Prepare examples of your marketing campaigns, market analysis, and project management skills.
• Research Cytiva's products and services, and be ready to discuss how your marketing strategies can drive growth and customer engagement.

ATS Keywords: Product Marketing, Market Analysis, Lead Generation, Content Creation, Project Management, Customer Needs Assessment, Product Positioning, Commercialization Plans, Market Trends, Segmentation, Competitor Analysis, eCommerce, Service Offerings, Stakeholder Communication, Data Analysis, Marketing Campaigns

ASSUMPTION: Cytiva uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Service Max
• Sales Force
• Google Analytics
• Danaher Business Tools (DBS): Transformative Marketing, Launch Excellence, Strategic Segmentation and PSP

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Training may be provided for the right candidate.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer Focus
• One Team
• Integrity
• Accountability

Work Style:

• Collaborative and cross-functional teamwork
• Data-driven decision making
• Agile and adaptable approach to work
• Strong communication and stakeholder management skills

Self-Assessment Questions:

• How do you stay up-to-date with market trends and customer needs in the biotechnology industry?
• Can you describe a time when you successfully executed a marketing campaign that drove customer engagement and product adoption?
• How do you prioritize and manage multiple projects and stakeholders simultaneously?

ASSUMPTION: Cytiva values candidates who are passionate about innovation, customer focus, and collaborative teamwork, and who demonstrate strong communication and project management skills.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic biotechnology industry
• Managing multiple projects and stakeholders simultaneously
• Occasional travel requirements
• Keeping up with the latest market trends and customer needs

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a customer-focused mindset.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on the OptiRun Services Parts and Upgrades Portfolio, requiring a deep understanding of service offerings and customer needs.
• Cytiva's focus on biotechnology research provides unique opportunities to work on cutting-edge products and therapies.
• This role offers a clear career path to senior marketing or product management positions within Cytiva or Danaher's other operating companies.

ASSUMPTION: While this role may share similarities with other marketing positions, its focus on the biotechnology industry and service offerings sets it apart.

📝 Sample Projects

• Developing a targeted marketing campaign to launch a new service offering for the OptiRun Services Parts and Upgrades Portfolio
• Conducting market research to identify customer needs and preferences for service offerings
• Collaborating with product management to define and influence product roadmaps based on market trends and customer feedback

ASSUMPTION: These sample projects illustrate the breadth of responsibilities and opportunities for growth and development in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the OptiRun Services Parts and Upgrades Portfolio, and how this role contributes to that vision?
• How does Cytiva support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Cytiva measure the success of its marketing campaigns, and what metrics are most important for this role?
• What opportunities are there for collaboration and knowledge-sharing with other marketing and product management teams within Cytiva or Danaher's other operating companies?

ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and product management experience, as well as your understanding of the biotechnology industry.
• Prepare examples of your marketing campaigns, market analysis, and project management skills.
• Research Cytiva's products and services, and be ready to discuss how your marketing strategies can drive growth and customer engagement.
• Follow up with the hiring manager or HR representative one week after your final interview to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.