Product Marketing Manager (F&B Expert)

📌 Core Information

🔹 Job Title: Product Marketing Manager (F&B Expert)

🔹 Company: Tastewise

🔹 Location: New York, New York, United States

🔹 Job Type: Full-time

🔹 Category: Technology, Information and Internet

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2-3 days a week in NYC office)

🚀 Job Overview

Key aspects of this role include:

• Deeply understanding the product and its value to customers
• Translating technical functionality into clear, benefit-driven messaging
• Leading product positioning and messaging frameworks
• Actively supporting the sales process and customer calls
• Collaborating cross-functionally with product, sales, and GTM teams
• Creating and maintaining high-impact enablement assets
• Conducting ongoing market and competitor analysis
• Leading go-to-market strategy for new products and features

ASSUMPTION: This role requires a strong understanding of the food and beverage industry, as well as experience in marketing and SaaS environments. The ideal candidate will be comfortable working in a fast-paced, entrepreneurial environment and have excellent analytical and communication skills.

📋 Key Responsibilities

✅ Deeply understand the product, its features, technical capabilities, use cases, and customer value

✅ Translate technical functionality into clear, benefit-driven messaging that resonates across audiences

✅ Own product positioning and messaging frameworks, tailoring value propositions by segment, persona, and market context

✅ Actively support the sales process by joining strategic customer calls, helping to articulate product value, address objections, and accelerate deal velocity

✅ Collaborate cross-functionally with product, sales, and GTM teams to align on roadmap priorities, launch timing, and customer value delivery

✅ Create and maintain high-impact enablement assets, including sales decks, one-pagers, battlecards, product briefs, and internal FAQs

✅ Enable internal teams through structured training on product capabilities, use cases, and competitive differentiation

✅ Conduct ongoing market and competitor analysis to identify product gaps, technical differentiators, and opportunities for positioning refinement

✅ Lead go-to-market strategy for new products and features, including messaging rollout, launch toolkits, and post-launch performance tracking

ASSUMPTION: The responsibilities listed above are subject to change based on the company's evolving needs and the successful candidate's skills and experiences.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in marketing roles within the Food & Beverage sector – a must

Required Skills:

• Storytelling capabilities to craft a coherent and compelling narrative for internal stakeholders and customers
• Excellent track record of creating high-quality marketing collateral across multiple channels
• Strong analytical skills with the ability to define, track, and measure outcomes
• Independent research and analysis skills for markets and business opportunities
• Highly motivated, quick to learn, and proactive with a strong ability to take initiative

Preferred Skills:

• Experience in startups and/or SaaS companies – a significant advantage

ASSUMPTION: While not explicitly stated, proficiency in English is assumed for this role, given the nature of the industry and the company's global presence.

💰 Compensation & Benefits

Salary Range: The base compensation for this role is approximately $100,000 - $120,000 per year, excluding bonus targets. The candidate’s final compensation will be based on their skills and experience. For candidates outside of New York City, the compensation may vary depending on the local cost of labor and other factors.

Benefits:

• Hybrid environment- 2-3 days a week in our NYC office
• Equity options
• Medical, Dental, and Vision Benefits (individual plan 100% covered)

Working Hours: Full-time, with a flexible hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on the company's size and the industry standard for similar roles. However, the final compensation may vary based on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Tastewise operates in the technology, information, and internet industry, focusing on food and beverage AI, predictive analytics, and business intelligence.

Company Size: Tastewise has 51-200 employees, which means it offers a mid-sized company environment with opportunities for growth and impact.

Founded: Tastewise was founded in 2017, making it a relatively young and innovative company in the tech industry.

Company Description:

• Tastewise is the food and beverage AI platform built for revenue activation.
• The company helps major brands like Nestle, Pepsi, and Campbell’s create, market, and sell their products faster and more successfully using insights from billions of data points.
• Tastewise empowers its clients to create, market, and sell their products faster and more successfully by providing them with consumer data and insights.

Company Specialties:

• Analytics
• Food Tech
• Predictive Analytics
• Business Intelligence
• Insights
• Restaurants
• Personalization
• Digital Food
• Artificial Intelligence
• Big Data
• Hospitality
• Innovation
• New Product Development
• Marketing
• Sales
• Food Service Sales
• On-prem brand tracking
• Generative AI
• and Food Marketing

Company Website: https://www.tastewise.io

ASSUMPTION: Tastewise is a fast-growing tech company focused on revolutionizing the food and beverage industry through AI and data-driven insights. The company's success relies on its ability to attract and retain top talent in the tech and marketing sectors.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in marketing, preferably within the food and beverage sector.

Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including product, sales, and GTM teams.

Work Arrangement: This is a hybrid role, requiring employees to work 2-3 days a week in the NYC office and remotely for the rest of the week.

Growth Opportunities:

• As Tastewise continues to grow, there may be opportunities for the successful candidate to take on more responsibilities and advance their career within the company.
• The company's focus on innovation and new product development may also present opportunities for the candidate to work on cutting-edge projects and gain valuable experience.
• Tastewise's commitment to fostering a diverse and inclusive workplace may also provide opportunities for the candidate to grow both personally and professionally.

ASSUMPTION: The growth opportunities for this role will depend on the company's performance, the candidate's skills and experiences, and the overall market conditions in the tech industry.

🌍 Location & Work Environment

Office Type: Tastewise has a hybrid work environment, with employees working 2-3 days a week in the NYC office and remotely for the rest of the week.

Office Location(s): New York, NY, US; TLV, Tel-Aviv, Tel-Aviv 600000, IL; Madrid, ES; London, GB

Geographic Context:

• New York City is a major hub for the tech industry, with a vibrant and diverse startup ecosystem.
• The city offers a wide range of cultural, entertainment, and dining options, making it an attractive location for young professionals.
• Tastewise's global presence also provides opportunities for the candidate to work with international teams and gain exposure to different markets.

Work Schedule: Full-time, with a flexible hybrid work arrangement

ASSUMPTION: The work environment at Tastewise is likely to be dynamic, fast-paced, and collaborative, with a strong focus on innovation and data-driven decision-making.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and cross-functional team members
• Final interview with the Head of Marketing or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Understanding of the food and beverage industry and consumer trends
• Marketing skills and experience, with a focus on product marketing and messaging
• Analytical skills and ability to define, track, and measure outcomes
• Communication skills and ability to craft a compelling narrative
• Cultural fit and alignment with Tastewise's values and mission

Application Tips:

• Highlight your relevant experience in the food and beverage industry and marketing sector
• Tailor your resume and cover letter to emphasize your skills and experiences that match the required qualifications
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication abilities, and cultural fit
• Research Tastewise's products, services, and industry to demonstrate your enthusiasm and understanding of the company's mission

ATS Keywords: Product Marketing, Consumer Understanding, Analytical Skills, Storytelling, Market Analysis, Sales Support, Cross-Functional Collaboration, Training, Messaging, Positioning, SaaS Experience, Startup Experience, Initiative, Proactivity, High-Quality Marketing Collateral

ASSUMPTION: The interview process at Tastewise is likely to be thorough and comprehensive, with a focus on assessing the candidate's skills, experiences, and cultural fit. The company may also use applicant tracking systems (ATS) to screen and rank candidates based on their submitted materials.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• AI and machine learning platforms (e.g., Python, R)

ASSUMPTION: The tools and technologies required for this role may vary depending on the company's specific needs and the candidate's skills and experiences.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Data-driven decision-making
• Collaboration
• Customer-centricity
• Integrity

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and analytical
• Innovative and entrepreneurial

Self-Assessment Questions:

• Do you have a strong understanding of the food and beverage industry and consumer trends?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you have excellent communication skills and the ability to craft a compelling narrative?
• Are you a self-starter with a strong ability to take initiative and work independently?
• Do you align with Tastewise's values and mission, and are you excited about the opportunity to contribute to the company's success?

ASSUMPTION: Tastewise is likely to prioritize cultural fit and alignment with its values and mission when evaluating candidates for this role. The company may use behavioral and situational interview questions to assess the candidate's skills, experiences, and cultural fit.

⚠️ Potential Challenges

• The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment.
• The role requires a strong understanding of the food and beverage industry and consumer trends, which may be challenging for candidates without relevant experience.
• The hybrid work arrangement may present challenges for candidates who prefer to work entirely remotely or entirely on-site.
• The company's focus on innovation and new product development may require the candidate to adapt to changing priorities and work on multiple projects simultaneously.

ASSUMPTION: The potential challenges listed above are subject to change based on the company's evolving needs and the successful candidate's skills and experiences.

📈 Similar Roles Comparison

• This role is similar to a Product Marketing Manager in other industries, but with a specific focus on the food and beverage sector.
• Compared to other marketing roles, this position requires a strong understanding of the product and its technical capabilities, as well as the ability to translate technical functionality into clear, benefit-driven messaging.
• Career-wise, this role may provide opportunities for the candidate to advance to senior marketing positions or take on more strategic responsibilities within the company.

ASSUMPTION: The comparison points listed above are subject to change based on the company's evolving needs and the successful candidate's skills and experiences.

📝 Sample Projects

• Developing a go-to-market strategy for a new product launch, including messaging rollout, launch toolkits, and post-launch performance tracking
• Conducting market and competitor analysis to identify product gaps, technical differentiators, and opportunities for positioning refinement
• Creating and maintaining high-impact enablement assets, such as sales decks, one-pagers, battlecards, product briefs, and internal FAQs

ASSUMPTION: The sample projects listed above are subject to change based on the company's evolving needs and the successful candidate's skills and experiences.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role will contribute to its success?
• How does Tastewise support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Tastewise measure the success of its product marketing efforts, and what metrics will I be responsible for tracking?
• What are the biggest challenges facing the food and beverage industry, and how does Tastewise's platform address them?

ASSUMPTION: The key questions listed above are designed to help the candidate better understand the role, the company, and the industry, as well as to assess the candidate's fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in the food and beverage industry and marketing sector
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication abilities, and cultural fit
• Research Tastewise's products, services, and industry to demonstrate your enthusiasm and understanding of the company's mission
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.