📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: ScaleOps
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: July 3, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Defining and refining product messaging to resonate with technical buyers
- Leading go-to-market strategies for product launches, from naming to enablement and campaign orchestration
- Conducting win/loss interviews, competitive analysis, and customer research to inform positioning
- Collaborating cross-functionally with Product, Sales, DevRel, and Content teams to ensure a unified narrative
- Acting as the market's voice in roadmap planning, pricing discussions, and strategic initiatives
ASSUMPTION: This role requires a strong understanding of B2B SaaS product marketing, with a focus on devtools or infrastructure. The ideal candidate will have exceptional writing and storytelling skills, with the ability to translate technical value into strategic business impact.
📋 Key Responsibilities
✅ Define and refine messaging for ScaleOps’s products and features
✅ Lead GTM strategy for launches from naming to enablement and campaign orchestration
✅ Conduct win/loss interviews, competitive analysis, and customer research to inform positioning
✅ Develop high-quality sales and customer-facing materials: decks, one-pagers, battlecards
✅ Collaborate with Product, Sales, DevRel, and Content to ensure a unified narrative
✅ Act as the market’s voice in roadmap planning, pricing discussions, and strategic initiatives
ASSUMPTION: This role requires a proactive approach to gathering and analyzing market data, as well as strong communication skills to effectively convey insights and recommendations to various stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4-6 years of B2B SaaS product marketing experience (devtools or infrastructure a strong plus)
Required Skills:
- Exceptional writing and storytelling skills with a developer-savvy tone
- Ability to translate technical value into strategic business impact
- Comfortable working cross-functionally and driving alignment across teams
Preferred Skills:
- Experience with cloud-native application infrastructures
- Familiarity with competitive intelligence tools and techniques
ASSUMPTION: While not explicitly stated, experience with cloud-native application infrastructures and familiarity with competitive intelligence tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Product Marketing Manager role in Israel, the estimated salary range is ₪250,000 - ₪350,000 per year (approximately $75,000 - $105,000 USD).
Benefits:
- Health insurance
- Retirement plan
- Flexible work arrangements (Remote OK)
Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work remotely.
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits may also vary and are subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: ScaleOps is a privately-held company specializing in IT Services and IT Consulting, with a focus on cloud-native application infrastructures and compliance management.
Company Size: ScaleOps has 11-50 employees, providing a dynamic and agile work environment.
Founded: ScaleOps was founded in 2020, making it a relatively new but rapidly growing company.
Company Description:
- ScaleOps is a leader in real-time automated cloud resource management, revolutionizing how DevOps teams manage their cloud-native application infrastructures.
- The company's platform dynamically manages application resource allocation, improving performance, reducing cloud costs by 60%-80%, and automating the allocation process.
- ScaleOps has seen tremendous business growth, attracting global industry leaders to its customer base, including Wiz, CATO Networks, Outreach, SentinelOne, Maxar, Playtika, Orca Security, EQ Bank, Outbrain, PayU, and Noname.
Company Specialties:
- Cloud resource management
- Cloud-native application infrastructures
- Compliance monitoring and management
Company Website: scaleops.io
ASSUMPTION: ScaleOps' focus on cloud-native application infrastructures and compliance management makes it an attractive opportunity for candidates interested in cutting-edge technology and regulatory compliance.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in product marketing.
Reporting Structure: The Product Marketing Manager will report directly to the VP of Marketing and work closely with various teams, including Product, Sales, DevRel, and Content.
Work Arrangement: This role offers flexible work arrangements, including the option to work remotely.
Growth Opportunities:
- As ScaleOps continues to grow, there may be opportunities for the Product Marketing Manager to take on additional responsibilities or move into a leadership role.
- The company's focus on innovation and cutting-edge technology provides ample opportunities for professional development and skill-building.
ASSUMPTION: Given ScaleOps' rapid growth and focus on innovation, there are likely to be numerous growth opportunities for the right candidate in this role.
🌍 Location & Work Environment
Office Type: ScaleOps has an on-site office in San Francisco, CA, with the option to work remotely.
Office Location(s): San Francisco, CA, USA
Geographic Context:
- Tel Aviv-Yafo, Tel Aviv, Israel, is a vibrant, multicultural city with a thriving tech industry.
- The city offers a high quality of life, with a Mediterranean climate, rich history, and diverse cultural attractions.
- Tel Aviv-Yafo is well-connected by public transportation, making it easy to commute to the office or explore the city.
Work Schedule: The work schedule is full-time (40 hours per week), with flexible working hours and the option to work remotely.
ASSUMPTION: While the office is located in San Francisco, CA, the option to work remotely makes this role accessible to candidates based in Tel Aviv-Yafo, Tel Aviv, Israel, or other locations.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- Technical interview with the VP of Marketing
- On-site or virtual interview with the Marketing team
- Final interview with the CEO
Key Assessment Areas:
- Product marketing expertise and experience
- Writing and storytelling skills
- Ability to translate technical value into business impact
- Cross-functional collaboration and alignment skills
Application Tips:
- Tailor your resume and cover letter to highlight your product marketing experience, writing skills, and ability to translate technical value into business impact.
- Prepare examples of your writing and storytelling skills, as well as any relevant market research or competitive analysis projects you've worked on.
- Research ScaleOps' products and customer base to demonstrate your understanding of the company and its market position.
ATS Keywords: Product Marketing, B2B SaaS, DevTools, Infrastructure, Messaging, GTM Strategy, Competitive Analysis, Customer Research, Sales Enablement, Collaboration, Storytelling, Technical Value Translation, Cross-Functional Alignment
ASSUMPTION: The application process for this role may involve multiple interviews and assessments, focusing on the candidate's product marketing expertise, writing skills, and ability to work collaboratively with various teams.
🛠️ Tools & Technologies
- Marketo or similar marketing automation platform
- Salesforce or similar CRM
- Competitive intelligence tools (e.g., SimilarWeb, BuiltWith, Datanyze)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies used by ScaleOps may vary and are subject to change. Candidates should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
Work Style:
- Dynamic and agile
- Cross-functional collaboration
- Data-driven decision-making
- Focus on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment?
- Are you comfortable working collaboratively with various teams to drive alignment and consensus?
- Do you have a strong data-driven approach to decision-making, with a focus on continuous learning and improvement?
ASSUMPTION: ScaleOps values candidates who are innovative, customer-focused, and comfortable working collaboratively in a dynamic, agile environment.
⚠️ Potential Challenges
- The role may require frequent travel to the San Francisco office for team meetings and company events.
- As a relatively new company, ScaleOps may have less established processes and procedures, requiring the Product Marketing Manager to be proactive and adaptable.
- The competitive landscape for cloud resource management and compliance monitoring is constantly evolving, requiring the Product Marketing Manager to stay up-to-date with industry trends and best practices.
- The role may involve working with multiple stakeholders, including technical teams, sales teams, and customers, requiring strong communication and collaboration skills.
ASSUMPTION: While there may be challenges associated with this role, the opportunity to work at a rapidly growing, innovative company in a dynamic and agile environment is likely to outweigh any potential drawbacks.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles, this position offers a unique opportunity to work in a rapidly growing, innovative company focused on cloud-native application infrastructures and compliance management.
- While the role may require more frequent travel to the San Francisco office, the option to work remotely provides greater flexibility and work-life balance.
- As a mid-senior level role, this position offers significant growth opportunities and the chance to make a meaningful impact on the company's success.
ASSUMPTION: This role is well-suited for candidates with a strong background in product marketing, a passion for innovation, and a desire to work in a dynamic, agile environment.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch, including naming, messaging, and enablement materials
- Conducting competitive analysis and customer research to inform product positioning and differentiation
- Creating high-quality sales and customer-facing materials, such as decks, one-pagers, and battlecards
- Collaborating with cross-functional teams to ensure a unified narrative and drive alignment around product messaging and positioning
ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities the Product Marketing Manager may be expected to undertake. The specific projects and priorities may vary depending on the company's needs and the individual's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role will contribute to its success?
- How does the Marketing team collaborate with other departments, such as Product and Sales, to ensure a unified narrative and drive alignment around product messaging and positioning?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the work environment. The specific questions asked may vary depending on the candidate's interests and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your product marketing experience, writing skills, and ability to translate technical value into business impact.
- Prepare examples of your writing and storytelling skills, as well as any relevant market research or competitive analysis projects you've worked on.
- Research ScaleOps' products and customer base to demonstrate your understanding of the company and its market position.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
