Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Nooks

🔹 Location: San Francisco, California, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 17, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Hybrid (3 days a week in San Francisco office)

🚀 Job Overview

Key aspects of this role include:

• Shaping product positioning, messaging, and launch strategy for key product areas
• Creating high-impact content to support campaigns, enablement, and demand
• Working cross-functionally with Product, Sales, and Growth to align roadmap with buyer needs
• Driving launches from planning through execution, with clear goals, internal enablement, and external impact

ASSUMPTION: This role requires strong storytelling skills, experience in B2B SaaS product marketing, and comfort with fast-paced, ambiguous environments. It's ideal for a strategic and creative product marketer who thrives in dynamic environments and wants to play a key role in driving growth.

📋 Key Responsibilities

✅ Partner on the go-to-market for key product areas: positioning, messaging, and launch strategy

✅ Develop clear, differentiated narratives that make our platform resonate with sales and SDR leaders

✅ Create high-impact content to support campaigns, enablement, and demand (e.g., one-pagers, decks, landing pages, videos, release notes, competitor battlecards)

✅ Work cross-functionally with Product, Sales, and Growth to align roadmap with buyer needs

✅ Drive launches from planning through execution, with clear goals, internal enablement, and external impact

✅ Support customer expansion and adoption by helping users discover more value from the platform

✅ Drive competitive intelligence: track trends, assess positioning, and keep our messaging sharp

✅ Partner with the team on programs that drive more pipeline

ASSUMPTION: This role involves a mix of strategic planning, content creation, and cross-functional collaboration. It requires strong communication skills and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4+ years in B2B SaaS product marketing or equivalent experience

Required Skills:

• Strong storytelling skills – ability to turn technical features into customer-focused value
• Experience launching products and driving adoption post-launch
• Great at working cross-functionally and building alignment across Product and Sales
• Comfortable with fast-paced, ambiguous environments
• Naturally curious, outcome-oriented, and excited to wear many hats

Preferred Skills:

• Experience with AI, MarTech, or SalesTech
• Experience selling or marketing to enterprise sales teams
• Prior work in a PLG or hybrid SLG/PLG model

ASSUMPTION: Candidates with experience marketing to sales audiences (SDRs, sales leaders, RevOps) will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $170,000 per year (Based on industry standards for a mid-senior level product marketing role in San Francisco)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO
• Flexible work hours
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible hours and a hybrid work arrangement (3 days a week in the San Francisco office)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the San Francisco area. The actual salary may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: AI Sales Assistant Platform (ASAP) for automating sales busywork and generating more sales pipeline

Company Size: Small to mid-sized (11-50 employees)

Founded: 2021

Company Description:

• Nooks is an AI-powered sales assistant platform that automates busywork so reps can focus on the human part of selling
• Helps sales teams generate more pipeline, hit quota, and save time
• Used by sales teams at companies like 1Password, Fivetran, Greenhouse, and hundreds more

Company Specialties:

• AI Sales Assistant Platform
• Sales Automation
• Pipeline Generation

Company Website: Nooks.ai

ASSUMPTION: Nooks is a fast-growing startup focused on helping sales teams automate busywork and generate more pipeline. They value innovation, collaboration, and customer success.

📊 Role Analysis

Career Level: Mid-Senior Level (5-10 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: Hybrid (3 days a week in the San Francisco office)

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to work on various products and features, gaining diverse experience
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers significant growth potential as Nooks continues to expand and gain market share in the AI sales assistant platform space.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in San Francisco

Office Location(s): San Francisco, California

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup scene
• The city offers a diverse range of cultural attractions, restaurants, and outdoor activities
• San Francisco has a Mediterranean climate, with mild, wet winters and dry, warm summers

Work Schedule: Full-time (40 hours/week), with flexible hours and a hybrid work arrangement (3 days a week in the San Francisco office)

ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Case study or project presentation
• Final interview with the CEO

Key Assessment Areas:

• Storytelling and communication skills
• Product marketing experience and expertise
• Alignment with company values and culture
• Problem-solving and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight your product marketing experience and relevant skills
• Prepare examples of your past work, such as product launch campaigns or content you've created
• Be ready to discuss your understanding of Nooks' products and market position

ATS Keywords: Product Marketing, B2B SaaS, Storytelling, Product Launch, Cross-Functional Collaboration, Fast-Paced Environment, Curiosity, Sales Marketing

ASSUMPTION: The interview process will focus on assessing your product marketing skills, strategic thinking, and cultural fit with Nooks.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite)
• Analytics tools (e.g., Google Analytics, Mixpanel)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the candidate's role-specific needs.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and results-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in fast-paced, ambiguous environments?
• Are you comfortable working cross-functionally and building alignment across teams?
• Do you have strong storytelling skills and the ability to turn technical features into customer-focused value?

ASSUMPTION: Nooks values candidates who are comfortable with fast-paced environments, strong communicators, and able to work effectively with various teams.

⚠️ Potential Challenges

• Working in a fast-paced, startup environment with frequent changes and priorities
• Balancing multiple projects and deadlines
• Adapting to new tools and technologies as the company grows
• Competing for market share in a competitive AI sales assistant platform space

ASSUMPTION: These challenges are common in fast-growing startups and can be overcome with strong communication, adaptability, and a focus on customer success.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on product marketing for an AI sales assistant platform
• This role requires a strong understanding of both marketing and sales processes, as well as the ability to work effectively with both teams
• Career progression in this role could lead to leadership positions in product marketing or other areas of the business

ASSUMPTION: This role is unique in its focus on product marketing for an AI sales assistant platform, requiring a blend of marketing and sales expertise.

📝 Sample Projects

• Developing a go-to-market strategy for a new product feature, including positioning, messaging, and launch plan
• Creating high-impact content, such as one-pagers, decks, and landing pages, to support a product launch campaign
• Conducting competitive analysis and creating battlecards to differentiate Nooks' platform in the market

ASSUMPTION: These sample projects illustrate the strategic and creative aspects of the product marketing role at Nooks.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Nooks?
• What are the biggest challenges facing the sales team, and how can this role help address them?
• How does Nooks differentiate itself from other AI sales assistant platforms in the market?
• What opportunities are there for growth and development in this role?
• How does the marketing team collaborate with other departments, such as Product and Sales?

ASSUMPTION: These interview questions help assess the role's strategic fit, company culture, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your product marketing experience and relevant skills
• Prepare examples of your past work, such as product launch campaigns or content you've created
• Be ready to discuss your understanding of Nooks' products and market position
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.