W

Product Marketing Manager

Wild Alaskan Company
Full-time
Remote
Worldwide
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Marketing Manager

πŸ”Ή Company: Wild Alaskan Company

πŸ”Ή Location: Remote, US

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 27, 2025

πŸ”Ή Experience Level: Mid-Level (2-5 years)

πŸ”Ή Remote Status: Fully Remote

πŸš€ Job Overview

Key aspects of this role include:

  • Driving adoption of digital product features
  • Leading go-to-market efforts for new digital experiences
  • Collaborating with cross-functional teams
  • Conducting user research and usability testing
  • Working in a fast-paced, dynamic startup environment

ASSUMPTION: This role requires a strong understanding of digital product marketing and a proven track record of driving product adoption. The ideal candidate will be comfortable working in a remote, collaborative environment and have a passion for Wild Alaskan's mission.

πŸ“‹ Key Responsibilities

βœ… Partner with marketing operations and creative to lead the go-to-market strategy for new features and digital experiences

βœ… Serve as the channel point-person for the web and mobile applications, supporting campaign implementation across digital properties

βœ… Translate insights from data, member feedback, and research to inform prioritization and position digital experiences

βœ… Collaborate closely with product managers throughout the entire product development cycle to drive feature adoption

βœ… Be scrappy: from conducting user research to building prototypes

ASSUMPTION: The ideal candidate will have experience working with diverse teams and be comfortable wearing multiple hats in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in digital product marketing

Required Skills:

  • Proven success in driving digital product adoption and achieving growth-related metrics
  • Strong analytical skills with the ability to translate data into actionable insights
  • Excellent communication and collaboration skills
  • Comfortable working in a remote, dynamic startup environment
  • Excellent relationship-building skills and empathy
  • Self-starter and auto-didact with an ability to work independently and collaboratively
  • Passion for Wild Alaskan's mission
  • Comfortable running lightweight user research and usability tests
  • Insatiable desire to learn

Preferred Skills:

  • Experience in ecommerce and/or subscription apps
  • Product management, product design, and/or software engineering experience
  • Love for seafood and sustainability
  • Fluent in SQL
  • Experience with: Intercom, Heap/Content Square, Looker

ASSUMPTION: While a degree in marketing or business is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

πŸ’° Compensation & Benefits

Salary Range: $80,000 - $110,000/yr, USD, annual base salary plus performance-based compensation, commensurate with skills and experience. ASSUMPTION: The salary range is based on industry standards for mid-level marketing roles in the United States.

Benefits:

  • Health, vision, and dental insurance
  • 401k
  • PTO, safe/sick time, vacation, parental leave
  • Free box of fish every month

Working Hours: Full-time, 40 hours per week. ASSUMPTION: While the role is full-time, the company offers flexibility in working hours and encourages a healthy work-life balance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Wild Alaskan Company operates in the food and beverage services industry, focusing on direct-to-consumer premium wild-caught sustainable seafood.

Company Size: 51-200 employees. ASSUMPTION: As a mid-sized company, Wild Alaskan offers a more personal work environment with opportunities for growth and impact.

Founded: 2017. ASSUMPTION: As a relatively young company, Wild Alaskan is in a phase of rapid growth and innovation.

Company Description:

  • Offers an online direct-to-consumer membership service for premium wild-caught seafood
  • Sources seafood from top Alaskan and Pacific Northwest fisheries and ships it directly to customers
  • Focuses on transparency, sustainability, and access to a variety of wild-caught species

Company Specialties:

  • Premium wild-caught sustainable seafood
  • Direct-to-consumer membership service
  • Sea-to-table experience

Company Website: wildalaskancompany.com

ASSUMPTION: Wild Alaskan Company is committed to creating a fully transparent sea-to-table experience, ensuring customers always know the source of their seafood and have direct access to a variety of wild-caught species.

πŸ“Š Role Analysis

Career Level: Mid-Level. ASSUMPTION: This role is suitable for candidates with 2-5 years of experience in digital product marketing.

Reporting Structure: The Product Marketing Manager reports directly to the Executive Vice President.

Work Arrangement: Fully Remote. ASSUMPTION: The remote work arrangement allows for a flexible work-life balance and the ability to work from anywhere in the United States.

Growth Opportunities:

  • Potential career growth within the marketing department or other areas of the company
  • Opportunities to work on new digital experiences and features
  • Chance to make a significant impact on the company's growth and success

ASSUMPTION: As a mid-sized company, Wild Alaskan offers opportunities for career growth and professional development.

🌍 Location & Work Environment

Office Type: Remote. ASSUMPTION: The remote work environment allows for a flexible work-life balance and the ability to work from anywhere in the United States.

Office Location(s): Remote, US

Geographic Context:

  • The United States has a diverse range of cultures, climates, and time zones
  • Working remotely allows for flexibility in choosing a location that best suits the employee's needs
  • The company's headquarters are located in Homer, Alaska

Work Schedule: Full-time, 40 hours per week. ASSUMPTION: While the role is full-time, the company offers flexibility in working hours and encourages a healthy work-life balance.

ASSUMPTION: The remote work environment allows for a flexible work-life balance and the ability to work from anywhere in the United States.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • Take-home assignment or case study
  • Final interview with the team

Key Assessment Areas:

  • Digital product marketing skills and experience
  • Analytical and problem-solving abilities
  • Communication and collaboration skills
  • Cultural fit and alignment with the company's mission

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Be prepared to discuss your experience with user research and usability testing
  • Demonstrate your passion for Wild Alaskan's mission and commitment to sustainability

ATS Keywords: Digital product marketing, digital product adoption, go-to-market strategy, user research, usability testing, cross-functional collaboration, remote work, startup environment, sustainable seafood

ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the volume of applicants.

πŸ› οΈ Tools & Technologies

  • Intercom (customer communication platform)
  • Heap/Content Square (analytics tools)
  • Looker (business intelligence software)
  • SQL (database management system)

ASSUMPTION: The required tools and technologies may change or evolve over time as the company grows and adapts to new needs.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Transparency and accountability
  • Sustainability and responsibility
  • Customer-centricity and excellence

Work Style:

  • Collaborative and cross-functional
  • Fast-paced and dynamic
  • Remote and flexible

Self-Assessment Questions:

  • Do you have a strong commitment to sustainability and responsible business practices?
  • Are you comfortable working in a remote, collaborative environment?
  • Do you have a proven track record of driving digital product adoption and growth?

ASSUMPTION: Wild Alaskan Company values candidates who are passionate about their mission, committed to sustainability, and comfortable working in a remote, collaborative environment.

⚠️ Potential Challenges

  • Working remotely may require strong self-motivation and time management skills
  • The fast-paced startup environment may be challenging for candidates who prefer a more structured work environment
  • The role requires a strong understanding of digital product marketing and a proven track record of driving product adoption
  • Candidates may need to adapt to working with a diverse range of teams and stakeholders

ASSUMPTION: The potential challenges of this role are outweighed by the opportunity to make a significant impact on the company's growth and success.

πŸ“ˆ Similar Roles Comparison

  • Product Marketing Manager vs. Product Manager: The Product Marketing Manager role focuses more on go-to-market strategy and customer adoption, while the Product Manager role is more focused on product development and roadmap planning
  • Industry-specific context: Wild Alaskan Company operates in the sustainable seafood industry, which has unique challenges and opportunities
  • Career path comparison: The Product Marketing Manager role can lead to career growth within the marketing department or other areas of the company

ASSUMPTION: The Product Marketing Manager role at Wild Alaskan Company is unique in its focus on sustainable seafood and direct-to-consumer membership services.

πŸ“ Sample Projects

  • Conducting user research to inform the prioritization of new digital experiences
  • Developing and executing go-to-market strategies for new features and digital experiences
  • Collaborating with cross-functional teams to ensure effective feature launches and member engagement

ASSUMPTION: The sample projects listed above are intended to provide a sense of the types of tasks and responsibilities associated with the role. The actual projects and tasks may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

  • Can you describe the typical workday for a Product Marketing Manager at Wild Alaskan Company?
  • How does the Product Marketing Manager role collaborate with other departments and teams?
  • What are the most important qualities and skills for success in this role?
  • How does Wild Alaskan Company support the professional growth and development of its employees?
  • What are the biggest challenges facing the company in the next 12-24 months, and how does this role contribute to addressing them?

ASSUMPTION: The key questions listed above are intended to provide a sense of the types of questions candidates may want to ask during the interview process. The actual questions may vary depending on the candidate's specific interests and concerns.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare for your interview by researching the company and practicing common interview questions
  • Follow up with the hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.