Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager
🔹 Company: Tazapay Pte Ltd
🔹 Location: Pan, India (Banglore/Chennai/Delhi)
🔹 Job Type: Full-Time
🔹 Category: Product Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

1. Own the GTM strategy: Craft segment-specific value propositions, messaging, and positioning for new and existing products. Define launch tiers (α/β/GA) and success metrics, then track performance against adoption and revenue goals.
2. Drive launch execution & excellence: Build and run detailed launch plans that align product, engineering, data, compliance, legal, sales, and marketing timelines. Orchestrate cross-functional readiness (internal enablement, collateral, pricing, support playbooks, legal & risk sign-offs). Act as the single point of truth during launch “war rooms”, removing blockers so dates and quality targets are met.
3. Maximize in-market utility: Analyze usage data and merchant feedback to surface insights that feed back into product roadmaps. Lead post-launch campaigns and lifecycle marketing to deepen feature adoption and customer value. Maintain a living view of how each launch ladders into a coherent Tazapay narrative across payments, compliance, and data products.
4. Champion the voice of the market: Conduct quantitative and qualitative research that shapes product-market fit and competitive positioning. Share crisp, data-backed market insights to influence strategy and investment decisions.

📋 Key Responsibilities

- Own the GTM strategy:
- Craft segment-specific value propositions, messaging, and positioning for new and existing products.
- Define launch tiers (α/β/GA) and success metrics, then track performance against adoption and revenue goals.

- Drive launch execution & excellence:
- Build and run detailed launch plans that align product, engineering, data, compliance, legal, sales, and marketing timelines.
- Orchestrate cross-functional readiness (internal enablement, collateral, pricing, support playbooks, legal & risk sign-offs).
- Act as the single point of truth during launch “war rooms”, removing blockers so dates and quality targets are met.

- Maximize in-market utility:
- Analyze usage data and merchant feedback to surface insights that feed back into product roadmaps.
- Lead post-launch campaigns and lifecycle marketing to deepen feature adoption and customer value.
- Maintain a living view of how each launch ladders into a coherent Tazapay narrative across payments, compliance, and data products.

- Champion the voice of the market:
- Conduct quantitative and qualitative research that shapes product-market fit and competitive positioning.
- Share crisp, data-backed market insights to influence strategy and investment decisions.

🎯 Required Qualifications

Education:
- Bachelor's degree in Marketing, Business, or a related field.

Experience:
- 2-3 years in product marketing, growth, or GTM strategy within a high-velocity B2B or fintech environment.

Required Skills:
- Proven track record of leading multi-stakeholder product launches end to end – from narrative to post-launch optimization.
- Exceptional written and verbal communication; ability to translate complex technical concepts into compelling stories for diverse audiences.
- Comfortable working with data (SQL / BI dashboards) to size markets, measure adoption, and identify growth levers.
- Ownership mindset with a bias for action; ability to spot gaps, connect dots, and drive alignment without formal authority.

Preferred Qualifications:
- Experience marketing API-led or payments products.
- Familiarity with regulatory and compliance considerations in financial services.
- Prior exposure to account-based marketing, pricing strategy, or partner/channel enablement programs.
- Demonstrated strategic thinking and analytical skills developed through hands-on experience.

💰 Compensation & Benefits

Salary Range: ₹25,00,000 - ₹35,00,000 INR ( industry standard range based on role, experience level, and location )

Benefits:
- Competitive health insurance and retirement plans.
- Generous vacation and leave policies.
- Employee stock ownership plans (ESOP) for long-term employees.
- Professional development opportunities and training programs.
- A dynamic, collaborative work environment with a strong focus on employee growth and success.

Working Hours: 40 hours per week, with flexibility for remote work as needed.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services
Company Size: 51-200 employees
Founded: 2020
Company Description:
Tazapay is a Singapore-based fintech company, designed to redefine the cross-border payment experience. Since its inception in 2021 by industry veterans, Tazapay has raised a successful $16.9 million Series A funding round, with significant investment from prestigious institutions such as Sequoia and the PayPal Alumni Fund. The platform allows businesses to transact with ease in 173+ countries, offering an array of card and local payment options. Its unified interface simplifies the onboarding process, allowing businesses to partner with just one entity, thereby streamlining their payment process. Tazapay continues to drive global business growth by offering a trusted and accessible platform for cross-border e-commerce transactions.
Company Specialties:
- Cross-border trade
- Cross-border payments
- Trade finance
- Escrow
- Payment links
- Payment gateway
- International payments

📊 Role Analysis

Career Level: Mid-career
Reporting Structure: Reports directly to the Head of Product Marketing or a similar role.
Work Arrangement: On-site, with flexibility for remote work as needed.
Growth Opportunities:
- Potential to lead a team and mentor junior marketing professionals as the company grows.
- Opportunities to work on high-impact projects and drive strategic initiatives that shape the company's future.
- Exposure to a dynamic, fast-paced work environment with ample opportunities for professional development.

🌍 Location & Work Environment

Office Type: On-site, with a hybrid work arrangement available for eligible roles.
Office Location(s): New Delhi, Chennai, or Bengaluru, India.
Geographic Context:
- New Delhi: The capital city of India, known for its rich history, cultural diversity, and bustling business environment.
- Chennai: A major urban center in southern India, with a strong focus on technology, manufacturing, and healthcare industries.
- Bengaluru: The Silicon Valley of India, renowned for its thriving IT industry and vibrant startup ecosystem.

Work Schedule: Standard office hours, with flexibility for remote work as needed.

💼 Interview & Application Insights

Typical Process:
1. Online application submission through the provided link.
2. Phone or video screening to assess communication and cultural fit.
3. In-depth behavioral and technical interviews with relevant stakeholders.
4. Final round interviews with senior leadership, focusing on strategic thinking and problem-solving skills.

Key Assessment Areas:
1. Strategic thinking and analytical skills.
2. Communication and presentation skills.
3. Ability to work with data and draw insights from market research.
4. Understanding of the fintech industry and cross-border payment landscape.

Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work in a dynamic, fast-paced environment.
3. Familiarize yourself with Tazapay's products, services, and industry trends to demonstrate your enthusiasm and understanding of the role.

ATS Keywords: Product Marketing, GTM Strategy, Cross-Functional Collaboration, Data Analysis, Communication, Market Research, Product Launch, Lifecycle Marketing, Compliance, Strategic Thinking, Analytical Skills, API Marketing, Payments Products, Account-Based Marketing, Pricing Strategy, Stakeholder Management

🛠️ Tools & Technologies

- CRM: Salesforce
- Marketing Automation: HubSpot
- Analytics: Google Analytics, Tableau
- Project Management: Asana, Jira
- Collaboration: Slack, Microsoft Teams
- Product Management: Jira, Asana
- Data Visualization: Tableau, Power BI

👔 Cultural Fit Considerations

Company Values:
- Customer-centricity: Putting customers first in all decisions and actions.
- Integrity: Upholding ethical standards and acting with honesty and transparency.
- Innovation: Embracing a growth mindset and continuously seeking new solutions to challenges.
- Collaboration: Working together to achieve common goals and driving success as a team.
- Excellence: Striving for the highest standards in all aspects of the business.

Work Style:
- Agile and dynamic, with a strong focus on execution and results.
- Collaborative and inclusive, with a culture of open communication and feedback.
- Data-driven and analytical, with a emphasis on informed decision-making and continuous improvement.

Self-Assessment Questions:
1. How do you align with Tazapay's core values, particularly in the context of this role?
2. Describe a time when you had to adapt your work style to fit a new team or project. How did you approach this change, and what was the outcome?
3. How do you ensure that your marketing strategies are informed by a deep understanding of the market and customer needs?

⚠️ Potential Challenges

1. Market volatility: The cross-border payment landscape can be volatile, requiring the ability to adapt strategies quickly in response to changing market conditions.
2. Regulatory compliance: Navigating complex regulatory environments and ensuring compliance with relevant laws and standards can be a significant challenge in the fintech industry.
3. Stakeholder management: Balancing the needs and expectations of multiple stakeholders, including internal teams, partners, and customers, can be demanding and requires strong communication and negotiation skills.
4. Data-driven decision-making: The role requires a strong analytical mindset and the ability to draw insights from data to inform marketing strategies and measure their effectiveness.

📈 Similar Roles Comparison

1. Product Marketing Manager vs. Product Manager:
- Product Marketing Managers focus on go-to-market strategy, market research, and customer segmentation, while Product Managers are responsible for product development, roadmap planning, and feature prioritization.
- Both roles require strong communication skills, strategic thinking, and the ability to work cross-functionally, but they differ in their primary focus areas.

2. Product Marketing Manager vs. Marketing Manager:
- Product Marketing Managers specialize in product-specific marketing strategies, while Marketing Managers oversee overall marketing efforts across multiple products or brands.
- Both roles require strong marketing skills, but Product Marketing Managers need a deeper understanding of the product and its unique value proposition, while Marketing Managers focus on broader brand awareness and market penetration.

📝 Sample Projects

1. Product Launch Campaign: Develop and execute a comprehensive launch campaign for a new cross-border payment solution, including market research, segmentation, messaging, and go-to-market strategy.
2. Market Research Study: Conduct a detailed market research study to identify gaps in the cross-border payment landscape and inform product development and marketing strategies.
3. Competitive Analysis: Analyze competitors' offerings, pricing, and marketing strategies to identify opportunities for differentiation and market expansion.

❓ Key Questions to Ask During Interview

1. Role Responsibilities: Can you describe the key responsibilities of the Product Marketing Manager role at Tazapay, and how they align with my skills and experience?
2. Team Structure: How does the Product Marketing team fit into the broader organization, and who will I be working with on a day-to-day basis?
3. Product Roadmap: What are the key products and features in Tazapay's pipeline, and how will this role contribute to their successful launch and adoption?
4. Marketing Strategy: How does Tazapay approach marketing and branding in the cross-border payment landscape, and how can I contribute to refining and executing these strategies?
5. Career Growth: What opportunities exist for professional development and career advancement within Tazapay, particularly for someone in this role?

📝 Next Steps for Applicants

To apply for this position:

1. Submit your application through [this link](https://tazapay.freshteam.com/jobs/f-T2_UVcFzum/product-marketing-manager).
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work in a dynamic, fast-paced environment.
4. Familiarize yourself with Tazapay's products, services, and industry trends to demonstrate your enthusiasm and understanding of the role.
5. Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.