Product Marketing Manager (Fixed-term Maternity Cover)

📌 Core Information

🔹 Job Title: Product Marketing Manager (Fixed-term Maternity Cover)

🔹 Company: Booksy

🔹 Location: Poland (Remote with visits to Warsaw office)

🔹 Job Type: Temporary

🔹 Category: Marketing

🔹 Date Posted: June 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote with office visits

🚀 Job Overview

Key aspects of this role include:

• Developing go-to-market strategies for key product lines like Booksy Med and Booksy Store
• Crafting compelling product messaging that resonates with customers
• Coordinating seamless product launches and driving product adoption
• Collaborating with senior leaders and diverse teams across marketing, sales, customer success, and product

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in a dynamic, cross-functional environment.

📋 Key Responsibilities

✅ Develop and execute go-to-market strategies for new products and features

✅ Craft clear, customer-friendly product messaging that highlights key benefits and differentiators

✅ Coordinate product launches, ensuring alignment across marketing, sales, and customer success teams

✅ Analyze product performance data and gather customer feedback to inform product evolution and marketing strategies

✅ Create written content for various customer-facing materials, such as product descriptions, case studies, and blog posts

✅ Collaborate with senior leaders, marketing teams, and other stakeholders to ensure products meet market needs and achieve business objectives

ASSUMPTION: This role involves a mix of strategic planning, data-driven analysis, and cross-functional collaboration to drive product success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in product marketing, ideally within a tech, start-up, or e-commerce environment

Required Skills:

• Proven analytical skills to track performance data and derive actionable insights
• Excellent interpersonal and communication skills, with fluent English
• Strong organizational and project management skills
• Curiosity and a keen interest in learning about new products, markets, and marketing trends

Preferred Skills:

• Experience with marketing automation tools and CRM systems
• Familiarity with the beauty, health, or wellness industry

ASSUMPTION: Candidates with a strong background in product marketing and a proven track record of driving product adoption will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (AI-estimated, based on industry standards for the role, experience level, and location)

Benefits:

• Private medical care from Allianz health (subsidized by the company)
• Multisport card (voluntary and unsubsidized)
• Additional life insurance from PZU (voluntary and unsubsidized)
• Pethelp (voluntary and unsubsidized)
• Online consultations with Psychologist Booksy (fully subsidized by the company)
• Wellbeing tools (Worksmile and Officevibe)
• Happiness Team initiatives

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for a product marketing manager role in Poland with 5-10 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Booksy operates in the internet marketplace platforms industry, connecting entrepreneurs in the beauty, health, and wellness industry with their customers through a cloud-based marketplace.

Company Size: Booksy has 501-1,000 employees, offering a dynamic and growing work environment.

Founded: Booksy was founded in 2014 and has since expanded globally, with headquarters in France, Poland, Spain, the UK, and the US.

Company Description:

• Booksy empowers entrepreneurs to build successful businesses and supports their customers in arranging 'me time' moments.
• The company aims to elevate people, helping them thrive and feel fantastic by lifting others up.
• Booksy started in Poland and has since grown into an international, cloud-based marketplace that's scaling quickly.

Company Specialties:

• Smart Scheduling
• Mobile apps
• Marketplaces
• Software development
• Booking software

Company Website: booksy.com

ASSUMPTION: Booksy's focus on empowering entrepreneurs and supporting their customers' well-being creates a unique work environment that prioritizes purpose and personal satisfaction.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity to make a significant impact on product success and growth.

Reporting Structure: This role reports directly to the Chief Innovation Officer and collaborates with senior leaders and diverse teams across marketing, sales, customer success, and product.

Work Arrangement: Remote with office visits (several times per month) to the Warsaw office.

Growth Opportunities:

• Gain experience in driving product adoption and growth for key product lines.
• Develop skills in cross-functional collaboration and stakeholder management.
• Potential for long-term growth within the marketing department or other areas of the business.

ASSUMPTION: This role offers a unique opportunity to shape the go-to-market strategy for innovative products and make a real impact on their success.

🌍 Location & Work Environment

Office Type: Hybrid, with a remote-friendly culture and regular office visits.

Office Location(s): Warsaw, Poland

Geographic Context:

• Poland offers a vibrant tech industry and a growing startup ecosystem.
• Warsaw, the capital city, is a major tech hub with a thriving business environment.
• The cost of living in Warsaw is generally lower than in other major European cities.

Work Schedule: Full-time (40 hours per week), with flexible hours and the opportunity to work remotely.

ASSUMPTION: The hybrid work arrangement offers a balance between remote flexibility and in-person collaboration, fostering a dynamic and engaging work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interview with senior marketing team members
• Final interview with the Chief Innovation Officer

Key Assessment Areas:

• Product marketing experience and achievements
• Analytical skills and data-driven decision-making
• Communication and collaboration abilities
• Alignment with Booksy's mission and values

Application Tips:

• Highlight specific examples of your product marketing experience and the impact you've made on product success.
• Tailor your resume and cover letter to emphasize your analytical skills, communication abilities, and curiosity.
• Prepare questions that demonstrate your interest in Booksy's products and company culture.

ATS Keywords: Product Marketing, Go-to-Market Strategy, Product Messaging, Product Launch, Cross-functional Collaboration, Stakeholder Management, Customer-centric, Data-driven Decision Making, Marketing Automation, CRM

ASSUMPTION: The interview process will focus on assessing your product marketing expertise, analytical skills, and cultural fit within Booksy's dynamic and growing organization.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Familiarity with marketing automation tools and CRM systems will be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Empowering Entrepreneurs
• Supporting Well-being
• Celebrating Independence
• Believing in Community

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Data-driven and results-oriented
• Focused on personal and professional growth

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment where you can make a real impact on product success?
• Are you comfortable working collaboratively across diverse teams and stakeholders?
• Do you possess a strong curiosity and a keen interest in learning about new products, markets, and marketing trends?

ASSUMPTION: Candidates who align with Booksy's values and work style will be most successful in this role and contribute to the company's growth and success.

⚠️ Potential Challenges

• Managing multiple product lines and prioritizing resources effectively
• Balancing strategic planning with day-to-day execution and tactical tasks
• Adapting to a dynamic, growing organization with evolving priorities and structures
• Working remotely with regular office visits, requiring strong self-motivation and time management skills

ASSUMPTION: These challenges can be overcome by effective prioritization, strong communication, and a proactive approach to managing workload and expectations.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on product marketing and go-to-market strategy.
• In the beauty, health, and wellness industry, Booksy's products cater to a unique market segment, requiring a deep understanding of customer needs and preferences.
• This role offers the opportunity to drive product adoption and growth, with a clear focus on measurable results and impact.

ASSUMPTION: Candidates with experience in product marketing within the tech, start-up, or e-commerce environment will find this role most comparable to their previous experiences.

📝 Sample Projects

• Developing a go-to-market strategy for a new Booksy Med feature, including customer segmentation, messaging, and launch planning
• Conducting market research and competitive analysis to inform product positioning and differentiation
• Creating customer-facing content, such as product descriptions, case studies, and blog posts, to highlight key product benefits and success stories

ASSUMPTION: These sample projects reflect the core responsibilities and required skills for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current product pipeline and roadmap for Booksy Med and Booksy Store?
• How does the marketing team collaborate with other departments, such as sales and customer success, to drive product adoption and growth?
• What are the most significant challenges facing the products I'll be working on, and how can I help address them?
• How does Booksy support the professional development and growth of its employees, particularly in the marketing department?
• What are the key performance indicators (KPIs) used to measure the success of Booksy's products, and how will my performance be evaluated?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into Booksy's products, culture, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your product marketing experience, analytical skills, and communication abilities
• Prepare for interviews by researching Booksy's products, company culture, and industry trends
• Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.