📌 Core Information
🔹 Job Title: Product Marketing Manager (for Integrations)
🔹 Company: Apify Technologies s.r.o.
🔹 Location: Prague, Czech Republic (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for Apify's integrations
- Crafting tailored product messaging and positioning for various user segments
- Leading successful go-to-market strategies for new integrations
- Measuring and reporting on marketing campaign performance
- Collaborating with product and engineering teams to influence integration roadmaps
- Identifying integration trends and monitoring the competitive landscape
- Keeping internal teams informed about integration use cases
ASSUMPTION: This role requires a strong understanding of B2B product marketing, with a focus on integrations and APIs. Experience in a technology company with a developer focus and a product-led growth model is highly desirable.
📋 Key Responsibilities
✅ Developing and executing marketing strategies for Apify's integrations
✅ Conducting user research to understand needs and craft tailored messaging
✅ Performing competitive analysis to identify key differentiators and opportunities
✅ Creating compelling product messaging and marketing collateral for integrations
✅ Measuring and reporting on marketing campaign performance using data
✅ Collaborating with product and engineering teams to provide market and user feedback
✅ Identifying integration trends and monitoring the competitive landscape
✅ Keeping internal teams informed about integration use cases
ASSUMPTION: This role requires strong organizational and multitasking skills, as well as the ability to thrive in a fast-paced environment and collaborate across various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in B2B product marketing, ideally in a technology company with a strong developer focus and a product-led growth (PLG) model
Required Skills:
- Proven track record of developing and executing successful product marketing strategies
- Genuine passion for the power of integrations and staying current with the latest API and integration trends
- Ability to translate complex technical concepts into clear, relatable, and engaging marketing campaigns
- Strategic thinking and prioritization skills in a fast-paced environment
- Excellent written and verbal communication skills in English
Preferred Skills:
- Any technical background and experience in the integrations space
- Familiarity with Apify's existing integrations, including API, webhooks, and key partner integrations
ASSUMPTION: While not explicitly stated, a strong understanding of the web scraping and data extraction industry would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Product Marketing Manager role with 5-10 years of experience in the Czech Republic, the estimated salary range is CZK 150,000 - 250,000 per month (gross).
Benefits:
- Stock options and profit sharing
- Free Multisport card
- Flexible working hours
- Free lunches
- Generous hardware budget
- Solid education and training budget
- Free entry to Prague Zoo
Working Hours: Full-time (40 hours per week) with flexible working hours and the option to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Web automation and data extraction
Company Size: Small to medium-sized (51-200 employees)
Founded: 2015
Company Description:
- Apify's mission is to make the web more programmable by providing web automation and data extraction tools
- The company offers a range of integrations, including APIs, webhooks, and partnerships with platforms like Zapier and Make
- Apify's users automate various tasks, collect data, and build applications using the company's tools
Company Specialties:
- Web scraping and data extraction
- Web automation
- API and integration development
- Data collection and processing
Company Website: apify.com
ASSUMPTION: Apify is a growing company in the web automation and data extraction industry, with a strong focus on providing tools for developers and businesses.
📊 Role Analysis
Career Level: Mid-level to senior product marketing role
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO)
Work Arrangement: Remote OK, with the option to work from the office in Prague
Growth Opportunities:
- Potential to grow into a leadership role within the marketing team
- Opportunities to work on various integrations and expand knowledge in the web automation and data extraction industry
- Chance to contribute to Apify's overall marketing strategy and have a significant impact on the company's success
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Apify's marketing efforts and the company's overall success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Lucerna Palace, Prague
Office Location(s): Prague, Czech Republic
Geographic Context:
- Prague is the capital and largest city of the Czech Republic, with a population of over 1.3 million
- The city is known for its rich history, vibrant culture, and high quality of life
- Prague offers a variety of recreational activities, including parks, museums, and historical sites
Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work remotely
ASSUMPTION: Apify's office in Prague offers a modern, collaborative work environment, with the option to work remotely for those who prefer to do so.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with the marketing team
- Final interview with the CMO
Key Assessment Areas:
- Understanding of Apify's integrations and the web automation industry
- Product marketing skills and experience
- Ability to translate complex technical concepts into engaging marketing campaigns
- Strategic thinking and prioritization skills
- Communication and collaboration skills
Application Tips:
- Highlight relevant product marketing experience and achievements in your resume
- Prepare examples of successful product marketing campaigns you've led in the past
- Demonstrate your understanding of Apify's integrations and the web automation industry in your cover letter
- Be ready to discuss your approach to user research, competitive analysis, and go-to-market strategies
ATS Keywords: Product marketing, go-to-market strategies, user research, competitive analysis, APIs, webhooks, integration trends, data analysis, marketing campaigns, user engagement
ASSUMPTION: Apify's application process is designed to assess candidates' product marketing skills, industry knowledge, and strategic thinking abilities.
🛠️ Tools & Technologies
- Apify's integrations (API, webhooks, partner integrations)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Apify's marketing team uses a variety of tools to manage marketing campaigns, analyze data, and collaborate on projects.
👔 Cultural Fit Considerations
Company Values:
- Space, support, and autonomy for personal growth
- Direct impact on Apify's success
- Zero bullshit policy: No Jira, no Okta, no Confluence, no quarterly estimates
- Flexible working hours and remote work options
Work Style:
- Collaborative and agile work environment
- Focus on shipping stuff to production and driving results
- Strong emphasis on communication, transparency, and continuous learning
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with complex technical concepts and translating them into engaging marketing campaigns?
- Do you have a proven track record of developing and executing successful product marketing strategies?
ASSUMPTION: Apify values candidates who are comfortable working in a fast-paced, collaborative environment and have a strong track record of successful product marketing experience.
⚠️ Potential Challenges
- Working with complex technical concepts and translating them into engaging marketing campaigns
- Keeping up with the latest API and integration trends in the web automation industry
- Balancing multiple projects and priorities in a fast-paced environment
- Collaborating effectively with various teams, including product, engineering, and marketing
ASSUMPTION: This role presents several challenges, including working with complex technical concepts, staying current with industry trends, and balancing multiple projects and priorities in a fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position focuses specifically on Apify's integrations and the web automation industry
- Apify's emphasis on direct impact and personal growth sets it apart from other companies in the industry
- This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Apify's marketing efforts and the company's overall success
ASSUMPTION: While this role shares similarities with traditional product marketing positions, its focus on Apify's integrations and the web automation industry sets it apart.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new integration with a popular third-party platform
- Conducting user research to identify key use cases and pain points for Apify's integrations
- Creating compelling marketing collateral and messaging for Apify's API and webhook integrations
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the successful candidate might undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategy for Apify's integrations, and how this role would contribute to its evolution?
- How does Apify's team structure support collaboration and communication between marketing, product, and engineering teams?
- What are the most significant challenges facing Apify's integrations, and how can this role help address them?
- How does Apify measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities exist for growth and professional development within Apify's marketing team?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Careers page
- Tailor your resume to highlight relevant product marketing experience and achievements
- Prepare examples of successful product marketing campaigns you've led in the past
- Demonstrate your understanding of Apify's integrations and the web automation industry in your cover letter
- Be ready to discuss your approach to user research, competitive analysis, and go-to-market strategies during your interviews
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
