G

Product Marketing Manager (Fundraisers)

GiveDirectly
Full-time
On-site
Remote
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Marketing Manager (Fundraisers)

πŸ”Ή Company: GiveDirectly

πŸ”Ή Location: Remote (with overlap with East Africa timezone by at least 4 hours)

πŸ”Ή Job Type: Manager

πŸ”Ή Category: Non-profit Organizations

πŸ”Ή Date Posted: June 5, 2025

πŸ”Ή Experience Level: 3-5+ years

πŸ”Ή Remote Status: Fully Remote

πŸš€ Job Overview

Key aspects of this role include:

  • Driving fundraiser acquisition and engagement through strategic partnerships with influential creators and thought leaders.
  • Positioning and promoting GiveDirectly's in-house built fundraising campaigns product to potential fundraisers.
  • Collaborating cross-functionally with teams in Growth, Research, Finance, and Operations.
  • Measuring and reporting on campaign performance to internal and external stakeholders.

ASSUMPTION: This role requires a high level of autonomy and ownership, with a significant impact on GiveDirectly's fundraising efforts and overall mission.

πŸ“‹ Key Responsibilities

βœ… Partner Campaign Management:

  • Lead and execute fundraiser acquisition campaigns using GiveDirectly's in-house fundraising tools.
  • Project manage campaign calendar and collaborate with internal stakeholders for successful campaign delivery.
  • Own the full lifecycle of partnership campaigns, from pitch to launch to performance reporting.

βœ… Donor-Facing Content Development:

  • Develop compelling content and execute strategic distribution across owned, paid, and earned channels.
  • Manage content execution end-to-end, ensuring alignment with organizational messaging and audience targeting.

βœ… Growth Acquisition Initiatives & Marketing Experiments:

  • Initiate and drive new marketing experiments aimed at accelerating growth, expanding the donor base, and increasing the impact of GiveDirectly's work.
  • Collaborate cross-functionally on broader Growth team projects to innovate and scale successful marketing bets.

βœ… Measurement & Reporting:

  • Ensure campaign performance is measured against clear KPIs, providing regular reporting and insights to internal and external stakeholders.
  • Support oversight on required reporting for external marketing partnerships, ensuring timely and accurate performance insights.

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Not specified (but relevant fields could include product management, data analytics, project management, program management, international development, management consulting, or more)

Experience: 3-5+ years of professional experience in relevant fields

Required Skills:

  • Strong, succinct communication (native English level)
  • Analytical problem-solving
  • Alignment with GiveDirectly's values
  • Strong project management skills

Preferred Skills:

  • Experience working with relational databases (e.g., SQL)
  • Familiarity with GiveDirectly's growth stack (Salesforce, Hubspot, Wordpress, Github, Tableau, PostHog, Ads, A/B testing)
  • Experience in writing or data storytelling for large layperson audiences

ASSUMPTION: Candidates with a diverse range of backgrounds and skill sets are encouraged to apply, as GiveDirectly values a wide range of perspectives.

πŸ’° Compensation & Benefits

Salary Range: $93,500 USD (United States base salary)

Benefits:

  • Health benefits (exact details will vary by country)
  • Flexible paid time off
  • Allowances for desk set-up and learning and development

Working Hours: Full-time (40 hours per week)

ASSUMPTION: Salary and benefits are competitive and in line with industry standards for similar roles and organizations.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Non-profit Organizations, focusing on poverty alleviation through cash transfers and impact evaluation

Company Size: Medium (501-1,000 employees)

Founded: 2008, with a mission to reshape international giving by providing cash grants directly to the world’s poorest

Company Description:

  • GiveDirectly allows governments, foundations, and individual donors to provide direct cash transfers to people living in extreme poverty.
  • The organization uses the latest technology at every step to locate recipients, integrate them into electronic payments networks, and monitor transfers end-to-end.
  • GiveDirectly charges the full cost of delivering this service and nothing more.

Company Specialties:

  • Cash transfers
  • Impact evaluation
  • Field technology
  • Poverty alleviation
  • International development

Company Website: www.givedirectly.org

ASSUMPTION: GiveDirectly's unique approach to poverty alleviation and commitment to transparency and efficiency make it an attractive place to work for individuals passionate about social impact.

πŸ“Š Role Analysis

Career Level: Managerial, with opportunities for growth and impact within the organization

Reporting Structure: Reports directly to the VP of Growth, with cross-functional collaboration with various teams

Work Arrangement: Fully remote, with a requirement to overlap with an East Africa timezone by at least 4 hours

Growth Opportunities:

  • Potential to grow within the Growth team or explore other opportunities within the organization as GiveDirectly continues to expand its impact
  • Chance to work on high-impact projects and initiatives, with a direct influence on GiveDirectly's mission and goals

ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and the impact of one's work on GiveDirectly's mission.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): Not applicable (remote work only)

Geographic Context:

  • GiveDirectly operates globally, with a presence in multiple countries and regions
  • The organization's headquarters are in New York, NY, USA
  • GiveDirectly's work requires a global perspective and understanding of diverse cultural contexts

Work Schedule: Full-time (40 hours per week), with flexibility for occasional overtime as needed

ASSUMPTION: GiveDirectly's fully remote work environment offers a high degree of flexibility and autonomy, with the expectation of regular communication and collaboration with team members across time zones.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen with the hiring manager
  • Technical assessment or case study
  • Final interview with key stakeholders
  • Background check and reference check

Key Assessment Areas:

  • Communication and presentation skills
  • Analytical problem-solving abilities
  • Alignment with GiveDirectly's values and mission
  • Cultural fit and team dynamics

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Be prepared to discuss your approach to marketing, campaign management, and data-driven decision-making
  • Demonstrate your understanding of GiveDirectly's mission and values, and how you can contribute to the organization's success

ATS Keywords: Product Marketing, Fundraising, Campaign Management, Strategic Partnerships, Influencer Marketing, Data-Driven Decision Making, Non-profit, Poverty Alleviation, Impact Evaluation

ASSUMPTION: GiveDirectly's hiring process is designed to be transparent, fair, and efficient, with a focus on finding the best fit for both the organization and the candidate.

πŸ› οΈ Tools & Technologies

  • Salesforce (CRM)
  • Hubspot (ESP)
  • Wordpress (marketing website)
  • Github
  • Tableau
  • PostHog
  • Ads
  • A/B testing

ASSUMPTION: Familiarity with GiveDirectly's growth stack is preferred but not required, as the organization values candidates with diverse backgrounds and skill sets.

πŸ‘” Cultural Fit Considerations

Company Values:

  • GiveDirectly values exceptional alignment with its core competencies: emotional intelligence, problem-solving, project management, follow-through, and fostering inclusivity.

Work Style:

  • GiveDirectly values a fast-moving, no-ego environment, with a focus on collaboration, innovation, and continuous learning.
  • The organization encourages a high degree of autonomy and ownership, with a strong emphasis on results and impact.

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you comfortable working with a diverse range of stakeholders, from influencers to donors to internal team members?
  • Do you have a strong sense of ownership and accountability for your work?

ASSUMPTION: GiveDirectly's culture is highly collaborative, innovative, and mission-driven, with a strong emphasis on results and impact.

⚠️ Potential Challenges

  • Working with a diverse range of stakeholders, each with their own unique needs and expectations
  • Managing multiple workstreams and prioritizing effectively in a fast-paced, dynamic environment
  • Balancing the need for strategic, long-term planning with the requirement for quick, data-driven decision-making
  • Navigating the complexities of international development and poverty alleviation, with a deep understanding of the cultural, political, and economic contexts in which GiveDirectly operates

ASSUMPTION: GiveDirectly's work is complex and challenging, but also deeply rewarding and impactful, with the potential to transform the lives of millions of people living in extreme poverty.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on strategic partnerships with influencers and thought leaders in the fundraising space, with a direct impact on GiveDirectly's mission and goals.
  • Similar roles in the non-profit sector may focus more on traditional fundraising methods, such as grant writing or event planning, or may be more focused on internal operations and management.
  • Career paths in this field may include progression to senior management roles within GiveDirectly or other non-profit organizations, or transition to related roles in the private sector, such as marketing or consulting.

ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing, fundraising, and international development, with a direct impact on GiveDirectly's mission and goals.

πŸ“ Sample Projects

  • Developing and executing a successful influencer marketing campaign to raise awareness and funds for a specific cause or initiative
  • Collaborating with internal teams to create compelling content and resources for donors, recipients, and other stakeholders
  • Conducting market research and analysis to identify new opportunities for growth and impact within the fundraising landscape

ASSUMPTION: GiveDirectly's work is highly varied and dynamic, with a constant need for innovation, creativity, and adaptability.

❓ Key Questions to Ask During Interview

  • How does this role fit into GiveDirectly's overall strategy and mission?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does GiveDirectly support the professional growth and development of its employees?
  • What are the most significant challenges facing GiveDirectly in the next 1-3 years, and how can this role contribute to addressing them?
  • How does GiveDirectly measure and evaluate the success of its fundraising campaigns and initiatives?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and organization, and helps you make an informed decision about your fit within the team.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link: GiveDirectly Candidate Application Prep Guide
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare for interviews by researching GiveDirectly's mission, values, and work, and practicing your responses to common interview questions
  • Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
  • If you are not selected for this role, consider asking for feedback to improve your future applications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.