📌 Core Information
🔹 Job Title: Product Marketing Manager (Fundraisers)
🔹 Company: GiveDirectly
🔹 Location: Remote (with overlap with East Africa timezone by at least 4 hours)
🔹 Job Type: Manager
🔹 Category: Non-profit Organizations
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 3-5+ years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Driving fundraiser acquisition and engagement through strategic partnerships with influential creators and thought leaders.
- Positioning and promoting GiveDirectly's in-house built fundraising campaigns product to potential fundraisers.
- Collaborating cross-functionally with teams in Growth, Research, Finance, and Operations.
- Measuring and reporting on campaign performance to internal and external stakeholders.
ASSUMPTION: This role requires a high level of autonomy and ownership, with a significant impact on GiveDirectly's fundraising efforts and overall mission.
📋 Key Responsibilities
✅ Partner Campaign Management:
- Lead and execute fundraiser acquisition campaigns using GiveDirectly's in-house fundraising tools.
- Project manage campaign calendar and collaborate with internal stakeholders for successful campaign delivery.
- Own the full lifecycle of partnership campaigns, from pitch to launch to performance reporting.
✅ Donor-Facing Content Development:
- Develop compelling content and execute strategic distribution across owned, paid, and earned channels.
- Manage content execution end-to-end, ensuring alignment with organizational messaging and audience targeting.
✅ Growth Acquisition Initiatives & Marketing Experiments:
- Initiate and drive new marketing experiments aimed at accelerating growth, expanding the donor base, and increasing the impact of GiveDirectly's work.
- Collaborate cross-functionally on broader Growth team projects to innovate and scale successful marketing bets.
✅ Measurement & Reporting:
- Ensure campaign performance is measured against clear KPIs, providing regular reporting and insights to internal and external stakeholders.
- Support oversight on required reporting for external marketing partnerships, ensuring timely and accurate performance insights.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Not specified (but relevant fields could include product management, data analytics, project management, program management, international development, management consulting, or more)
Experience: 3-5+ years of professional experience in relevant fields
Required Skills:
- Strong, succinct communication (native English level)
- Analytical problem-solving
- Alignment with GiveDirectly's values
- Strong project management skills
Preferred Skills:
- Experience working with relational databases (e.g., SQL)
- Familiarity with GiveDirectly's growth stack (Salesforce, Hubspot, Wordpress, Github, Tableau, PostHog, Ads, A/B testing)
- Experience in writing or data storytelling for large layperson audiences
ASSUMPTION: Candidates with a diverse range of backgrounds and skill sets are encouraged to apply, as GiveDirectly values a wide range of perspectives.
💰 Compensation & Benefits
Salary Range: $93,500 USD (United States base salary)
Benefits:
- Health benefits (exact details will vary by country)
- Flexible paid time off
- Allowances for desk set-up and learning and development
Working Hours: Full-time (40 hours per week)
ASSUMPTION: Salary and benefits are competitive and in line with industry standards for similar roles and organizations.
📌 Applicant Insights
🔍 Company Context
Industry: Non-profit Organizations, focusing on poverty alleviation through cash transfers and impact evaluation
Company Size: Medium (501-1,000 employees)
Founded: 2008, with a mission to reshape international giving by providing cash grants directly to the world’s poorest
Company Description:
- GiveDirectly allows governments, foundations, and individual donors to provide direct cash transfers to people living in extreme poverty.
- The organization uses the latest technology at every step to locate recipients, integrate them into electronic payments networks, and monitor transfers end-to-end.
- GiveDirectly charges the full cost of delivering this service and nothing more.
Company Specialties:
- Cash transfers
- Impact evaluation
- Field technology
- Poverty alleviation
- International development
Company Website: www.givedirectly.org
ASSUMPTION: GiveDirectly's unique approach to poverty alleviation and commitment to transparency and efficiency make it an attractive place to work for individuals passionate about social impact.
📊 Role Analysis
Career Level: Managerial, with opportunities for growth and impact within the organization
Reporting Structure: Reports directly to the VP of Growth, with cross-functional collaboration with various teams
Work Arrangement: Fully remote, with a requirement to overlap with an East Africa timezone by at least 4 hours
Growth Opportunities:
- Potential to grow within the Growth team or explore other opportunities within the organization as GiveDirectly continues to expand its impact
- Chance to work on high-impact projects and initiatives, with a direct influence on GiveDirectly's mission and goals
ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and the impact of one's work on GiveDirectly's mission.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location
Office Location(s): Not applicable (remote work only)
Geographic Context:
- GiveDirectly operates globally, with a presence in multiple countries and regions
- The organization's headquarters are in New York, NY, USA
- GiveDirectly's work requires a global perspective and understanding of diverse cultural contexts
Work Schedule: Full-time (40 hours per week), with flexibility for occasional overtime as needed
ASSUMPTION: GiveDirectly's fully remote work environment offers a high degree of flexibility and autonomy, with the expectation of regular communication and collaboration with team members across time zones.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with key stakeholders
- Background check and reference check
Key Assessment Areas:
- Communication and presentation skills
- Analytical problem-solving abilities
- Alignment with GiveDirectly's values and mission
- Cultural fit and team dynamics
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Be prepared to discuss your approach to marketing, campaign management, and data-driven decision-making
- Demonstrate your understanding of GiveDirectly's mission and values, and how you can contribute to the organization's success
ATS Keywords: Product Marketing, Fundraising, Campaign Management, Strategic Partnerships, Influencer Marketing, Data-Driven Decision Making, Non-profit, Poverty Alleviation, Impact Evaluation
ASSUMPTION: GiveDirectly's hiring process is designed to be transparent, fair, and efficient, with a focus on finding the best fit for both the organization and the candidate.
🛠️ Tools & Technologies
- Salesforce (CRM)
- Hubspot (ESP)
- Wordpress (marketing website)
- Github
- Tableau
- PostHog
- Ads
- A/B testing
ASSUMPTION: Familiarity with GiveDirectly's growth stack is preferred but not required, as the organization values candidates with diverse backgrounds and skill sets.
👔 Cultural Fit Considerations
Company Values:
- GiveDirectly values exceptional alignment with its core competencies: emotional intelligence, problem-solving, project management, follow-through, and fostering inclusivity.
Work Style:
- GiveDirectly values a fast-moving, no-ego environment, with a focus on collaboration, innovation, and continuous learning.
- The organization encourages a high degree of autonomy and ownership, with a strong emphasis on results and impact.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with a diverse range of stakeholders, from influencers to donors to internal team members?
- Do you have a strong sense of ownership and accountability for your work?
ASSUMPTION: GiveDirectly's culture is highly collaborative, innovative, and mission-driven, with a strong emphasis on results and impact.
⚠️ Potential Challenges
- Working with a diverse range of stakeholders, each with their own unique needs and expectations
- Managing multiple workstreams and prioritizing effectively in a fast-paced, dynamic environment
- Balancing the need for strategic, long-term planning with the requirement for quick, data-driven decision-making
- Navigating the complexities of international development and poverty alleviation, with a deep understanding of the cultural, political, and economic contexts in which GiveDirectly operates
ASSUMPTION: GiveDirectly's work is complex and challenging, but also deeply rewarding and impactful, with the potential to transform the lives of millions of people living in extreme poverty.
📈 Similar Roles Comparison
- This role is unique in its focus on strategic partnerships with influencers and thought leaders in the fundraising space, with a direct impact on GiveDirectly's mission and goals.
- Similar roles in the non-profit sector may focus more on traditional fundraising methods, such as grant writing or event planning, or may be more focused on internal operations and management.
- Career paths in this field may include progression to senior management roles within GiveDirectly or other non-profit organizations, or transition to related roles in the private sector, such as marketing or consulting.
ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing, fundraising, and international development, with a direct impact on GiveDirectly's mission and goals.
📝 Sample Projects
- Developing and executing a successful influencer marketing campaign to raise awareness and funds for a specific cause or initiative
- Collaborating with internal teams to create compelling content and resources for donors, recipients, and other stakeholders
- Conducting market research and analysis to identify new opportunities for growth and impact within the fundraising landscape
ASSUMPTION: GiveDirectly's work is highly varied and dynamic, with a constant need for innovation, creativity, and adaptability.
❓ Key Questions to Ask During Interview
- How does this role fit into GiveDirectly's overall strategy and mission?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does GiveDirectly support the professional growth and development of its employees?
- What are the most significant challenges facing GiveDirectly in the next 1-3 years, and how can this role contribute to addressing them?
- How does GiveDirectly measure and evaluate the success of its fundraising campaigns and initiatives?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and organization, and helps you make an informed decision about your fit within the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: GiveDirectly Candidate Application Prep Guide
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for interviews by researching GiveDirectly's mission, values, and work, and practicing your responses to common interview questions
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
- If you are not selected for this role, consider asking for feedback to improve your future applications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
