📌 Core Information
🔹 Job Title: Product Marketing Manager (Fundraisers)
🔹 Company: GiveDirectly
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Non-profit Organizations
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving fundraiser acquisition and engagement through strategic partnerships with influential creators and thought leaders.
- Positioning and promoting GiveDirectly's in-house fundraising campaigns product to potential fundraisers.
- Collaborating with internal stakeholders to ensure successful campaign delivery.
- Developing compelling content and executing strategic distribution across various channels.
- Initiating and driving new marketing experiments aimed at accelerating growth and increasing impact.
ASSUMPTION: This role requires a high level of self-motivation, creativity, and the ability to work independently in a remote setting.
📋 Key Responsibilities
✅ Partner Campaign Management:
- Lead and execute fundraiser acquisition campaigns using GiveDirectly's in-house fundraising tools.
- Onboard new partners to run emergency response appeals, brand partnership activations, research disseminations, and seasonal giving opportunities through the platform.
- Project manage campaign calendar and collaborate closely with internal stakeholders to ensure successful campaign delivery.
- Own the full lifecycle of partnership campaigns, from pitch to launch to performance reporting.
✅ Donor-Facing Content Development:
- Develop compelling content and execute strategic distribution across owned, paid, and earned channels.
- Manage content execution end-to-end, ensuring alignment with organizational messaging and audience targeting.
- Collaborate with design, content collection, and marketing automation teams.
✅ Growth Acquisition Initiatives & Marketing Experiments:
- Initiate and drive new marketing experiments aimed at accelerating growth, expanding the donor base, and increasing the impact of GiveDirectly's work.
- Collaborate cross-functionally on broader Growth team projects, partnering with teams throughout the organization to innovate and scale successful marketing bets.
✅ Measurement & Reporting:
- Ensure campaign performance is measured against clear KPIs, providing regular reporting and insights to internal and external stakeholders demonstrating impact.
- Support oversight on required reporting for external marketing partnerships, ensuring timely and accurate performance insights.
ASSUMPTION: This role requires strong analytical skills and the ability to translate complex data into actionable insights.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, Communications) or equivalent experience.
Experience: 3-5+ years of professional experience in related fields such as product management, data analytics, project management, program management, international development, management consulting, or more.
Required Skills:
- Strong, succinct communication skills, with native English proficiency.
- Analytical problem-solving skills, with a strong framework for prioritization and the ability to put structure and process to ambiguous problems.
- Alignment with GiveDirectly's values and an active demonstration of core competencies: emotional intelligence, problem-solving, project management, follow-through, and fostering inclusivity.
- Strong project management skills and the ability to manage multiple workstreams, prioritize/explicitly deprioritize, and hold a high quality bar.
Preferred Skills:
- Experience working with relational databases (e.g., SQL).
- Familiarity with GiveDirectly's growth stack: Salesforce (CRM), Hubspot (ESP), Wordpress (marketing website), Github, Tableau, PostHog, Ads, A/B testing.
- Experience in writing or data storytelling for large layperson audiences.
ASSUMPTION: Candidates with a diverse range of backgrounds and skill sets are encouraged to apply, as long as they possess the required qualifications and align with GiveDirectly's values.
💰 Compensation & Benefits
Salary Range: The United States base salary for this role is $93,500. If you are not based in the US, an estimated salary benchmark for your country will be shared during the hiring process.
Benefits:
- Health benefits (exact details will vary by country).
- Flexible paid time off.
- Allowances for desk set-up and learning and development.
Working Hours: Full-time (40 hours per week).
ASSUMPTION: GiveDirectly strives to pay its employees generously and equitably, using an accredited third-party salary aggregator to ensure that staff's total compensation package falls within the 75th percentile of similar roles at similar organizations.
📌 Applicant Insights
🔍 Company Context
Industry: GiveDirectly operates in the non-profit sector, focusing on poverty alleviation through cash transfers.
Company Size: GiveDirectly has 501-1,000 employees, making it a mid-sized organization with a significant impact on the global stage.
Founded: GiveDirectly was founded in 2008 and has since grown to become a leader in the cash transfer movement.
Company Description:
- GiveDirectly allows governments, foundations, and individual donors to provide direct cash transfers to people living in extreme poverty.
- The organization uses the latest technology at every step to locate recipients, integrate them into electronic payments networks, and monitor transfers end-to-end.
- GiveDirectly charges the full cost of delivering this service and nothing more.
Company Specialties:
- Cash transfers.
- Impact evaluation.
- Field technology.
- Poverty alleviation.
- International development.
Company Website: http://www.givedirectly.org
ASSUMPTION: GiveDirectly's focus on direct cash transfers sets it apart from traditional non-profits, allowing it to have a more significant and immediate impact on recipients' lives.
📊 Role Analysis
Career Level: This role is a Manager-level position, reporting directly to the VP of Growth.
Reporting Structure: The Product Marketing Manager (Fundraisers) will report directly to the VP of Growth and collaborate closely with internal stakeholders, including the Communications and Fundraising Tech teams.
Work Arrangement: This role is fully remote, with the requirement to overlap with an East Africa timezone by at least 4 hours.
Growth Opportunities:
- As GiveDirectly continues to grow and expand its impact, there will be opportunities for the Product Marketing Manager (Fundraisers) to take on additional responsibilities and advance within the organization.
- This role offers the chance to work closely with senior leadership and influence GiveDirectly's growth strategy.
ASSUMPTION: The Product Marketing Manager (Fundraisers) will have ample opportunities to grow both personally and professionally within GiveDirectly's dynamic and fast-paced environment.
🌍 Location & Work Environment
Office Type: Remote.
Office Location(s): The Product Marketing Manager (Fundraisers) will work remotely, with the requirement to overlap with an East Africa timezone by at least 4 hours.
Geographic Context:
- GiveDirectly has a global presence, with operations in multiple countries, including the United States, Kenya, and Uganda.
- The organization's headquarters are in New York, NY, with additional offices in Kisumu, Kenya, and Mbale, Uganda.
Work Schedule: Full-time (40 hours per week), with flexibility to work asynchronously within the required timezone overlap.
ASSUMPTION: The remote work arrangement offers the Product Marketing Manager (Fundraisers) the flexibility to balance work and personal life, while still collaborating effectively with the global GiveDirectly team.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screen with the Hiring Manager.
- Skills assessment or case study presentation.
- Final round interviews with senior leadership.
Key Assessment Areas:
- Communication skills and cultural fit.
- Problem-solving and analytical skills.
- Strategic thinking and creativity.
- Alignment with GiveDirectly's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work collaboratively in a remote setting.
- Familiarize yourself with GiveDirectly's mission, values, and recent projects to demonstrate your enthusiasm and commitment to the organization's goals.
ATS Keywords: Product Marketing, Fundraising, Strategic Partnerships, Influencer Marketing, Campaign Management, Marketing Experiments, Data-Driven Decision Making, Non-profit, Poverty Alleviation, Cash Transfers
ASSUMPTION: The interview process will focus on assessing the candidate's cultural fit, problem-solving skills, and alignment with GiveDirectly's mission and values.
🛠️ Tools & Technologies
- Salesforce (CRM).
- Hubspot (ESP).
- Wordpress (marketing website).
- Github.
- Tableau.
- PostHog.
- Ads.
- A/B testing.
ASSUMPTION: The Product Marketing Manager (Fundraisers) will be expected to become proficient in using GiveDirectly's growth stack and other relevant tools to execute their responsibilities effectively.
👔 Cultural Fit Considerations
Company Values:
- GiveDirectly values directness, candor, and a no-ego approach to work.
- The organization prioritizes analytical thinking, data-driven decision making, and continuous learning.
- GiveDirectly fosters a culture of inclusivity, collaboration, and mutual respect.
Work Style:
- GiveDirectly's remote work environment requires strong self-motivation, time management, and communication skills.
- The organization values a fast-paced, dynamic, and entrepreneurial mindset.
- GiveDirectly encourages a healthy work-life balance and supports its employees' personal and professional growth.
Self-Assessment Questions:
- Do you thrive in a fast-paced, remote work environment with minimal supervision?
- Are you comfortable working with a diverse range of stakeholders, from YouTubers to researchers to donors?
- Do you possess strong problem-solving skills and the ability to put structure and process to ambiguous problems?
ASSUMPTION: The ideal candidate for this role will be highly self-motivated, entrepreneurial, and comfortable working in a fast-paced, remote environment with minimal supervision.
⚠️ Potential Challenges
- The Product Marketing Manager (Fundraisers) may face challenges in balancing multiple workstreams and prioritizing tasks effectively in a remote work setting.
- This role requires strong communication and collaboration skills to work effectively with a global team and diverse stakeholders.
- The Product Marketing Manager (Fundraisers) may need to navigate cultural and time zone differences when working with international partners and team members.
- GiveDirectly's focus on direct cash transfers may present unique challenges in terms of recipient privacy, security, and fraud prevention.
ASSUMPTION: The Product Marketing Manager (Fundraisers) will need to be adaptable, resourceful, and proactive in addressing the unique challenges that arise in this role.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, the Product Marketing Manager (Fundraisers) will have a more significant impact on GiveDirectly's growth and recipient outcomes.
- This role requires a higher level of strategic thinking, creativity, and problem-solving than more transactional marketing positions.
- As a Manager-level role, the Product Marketing Manager (Fundraisers) will have more autonomy and responsibility than individual contributor positions.
ASSUMPTION: The Product Marketing Manager (Fundraisers) will find this role to be more challenging, impactful, and rewarding than traditional marketing positions, given the unique context and high stakes of GiveDirectly's mission.
📝 Sample Projects
- Developing and executing a strategic partnership campaign with a major influencer to raise funds for a specific cause or emergency response.
- Creating a compelling content series to educate potential fundraisers about GiveDirectly's in-house fundraising campaigns product and its impact on recipients' lives.
- Conducting a comprehensive analysis of GiveDirectly's donor acquisition channels and recommending data-driven optimizations to improve overall performance.
ASSUMPTION: The Product Marketing Manager (Fundraisers) will have the opportunity to work on high-impact projects that directly contribute to GiveDirectly's mission and recipient outcomes.
❓ Key Questions to Ask During Interview
- How does GiveDirectly measure the success of its fundraising campaigns, and how can I contribute to improving these metrics?
- Can you describe the team structure and dynamics within the Growth department, and how does this role fit into the broader organizational strategy?
- How does GiveDirectly ensure the privacy and security of its recipients when working with external partners and influencers?
- What opportunities are there for professional growth and development within this role and the organization as a whole?
- How does GiveDirectly balance the need for data-driven decision making with the organization's commitment to direct cash transfers and recipient autonomy?
ASSUMPTION: The Product Marketing Manager (Fundraisers) should ask thoughtful, insightful questions that demonstrate their curiosity, critical thinking, and commitment to GiveDirectly's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work collaboratively in a remote setting.
- Familiarize yourself with GiveDirectly's mission, values, and recent projects to demonstrate your enthusiasm and commitment to the organization's goals.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
