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Product Marketing Manager (Fundraisers)

GiveDirectly
Full-time
On-site
San Francisco, California, United States
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Marketing Manager (Fundraisers)

πŸ”Ή Company: GiveDirectly

πŸ”Ή Location: Remote

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Non-profit Organizations

πŸ”Ή Date Posted: June 5, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote

πŸš€ Job Overview

Key aspects of this role include:

  • Driving fundraiser acquisition and engagement through strategic partnerships with influential creators and thought leaders.
  • Positioning and promoting GiveDirectly's in-house fundraising campaigns product to potential fundraisers.
  • Collaborating with internal stakeholders to ensure successful campaign delivery.
  • Developing compelling content and executing strategic distribution across various channels.
  • Initiating and driving new marketing experiments aimed at accelerating growth and increasing impact.

ASSUMPTION: This role requires a high level of self-motivation, creativity, and the ability to work independently in a remote setting.

πŸ“‹ Key Responsibilities

βœ… Partner Campaign Management:

  • Lead and execute fundraiser acquisition campaigns using GiveDirectly's in-house fundraising tools.
  • Onboard new partners to run emergency response appeals, brand partnership activations, research disseminations, and seasonal giving opportunities through the platform.
  • Project manage campaign calendar and collaborate closely with internal stakeholders to ensure successful campaign delivery.
  • Own the full lifecycle of partnership campaigns, from pitch to launch to performance reporting.

βœ… Donor-Facing Content Development:

  • Develop compelling content and execute strategic distribution across owned, paid, and earned channels.
  • Manage content execution end-to-end, ensuring alignment with organizational messaging and audience targeting.
  • Collaborate with design, content collection, and marketing automation teams.

βœ… Growth Acquisition Initiatives & Marketing Experiments:

  • Initiate and drive new marketing experiments aimed at accelerating growth, expanding the donor base, and increasing the impact of GiveDirectly's work.
  • Collaborate cross-functionally on broader Growth team projects, partnering with teams throughout the organization to innovate and scale successful marketing bets.

βœ… Measurement & Reporting:

  • Ensure campaign performance is measured against clear KPIs, providing regular reporting and insights to internal and external stakeholders demonstrating impact.
  • Support oversight on required reporting for external marketing partnerships, ensuring timely and accurate performance insights.

ASSUMPTION: This role requires strong analytical skills and the ability to translate complex data into actionable insights.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, Communications) or equivalent experience.

Experience: 3-5+ years of professional experience in related fields such as product management, data analytics, project management, program management, international development, management consulting, or more.

Required Skills:

  • Strong, succinct communication skills, with native English proficiency.
  • Analytical problem-solving skills, with a strong framework for prioritization and the ability to put structure and process to ambiguous problems.
  • Alignment with GiveDirectly's values and an active demonstration of core competencies: emotional intelligence, problem-solving, project management, follow-through, and fostering inclusivity.
  • Strong project management skills and the ability to manage multiple workstreams, prioritize/explicitly deprioritize, and hold a high quality bar.

Preferred Skills:

  • Experience working with relational databases (e.g., SQL).
  • Familiarity with GiveDirectly's growth stack: Salesforce (CRM), Hubspot (ESP), Wordpress (marketing website), Github, Tableau, PostHog, Ads, A/B testing.
  • Experience in writing or data storytelling for large layperson audiences.

ASSUMPTION: Candidates with a diverse range of backgrounds and skill sets are encouraged to apply, as long as they possess the required qualifications and align with GiveDirectly's values.

πŸ’° Compensation & Benefits

Salary Range: The United States base salary for this role is $93,500. If you are not based in the US, an estimated salary benchmark for your country will be shared during the hiring process.

Benefits:

  • Health benefits (exact details will vary by country).
  • Flexible paid time off.
  • Allowances for desk set-up and learning and development.

Working Hours: Full-time (40 hours per week).

ASSUMPTION: GiveDirectly strives to pay its employees generously and equitably, using an accredited third-party salary aggregator to ensure that staff's total compensation package falls within the 75th percentile of similar roles at similar organizations.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: GiveDirectly operates in the non-profit sector, focusing on poverty alleviation through cash transfers.

Company Size: GiveDirectly has 501-1,000 employees, making it a mid-sized organization with a significant impact on the global stage.

Founded: GiveDirectly was founded in 2008 and has since grown to become a leader in the cash transfer movement.

Company Description:

  • GiveDirectly allows governments, foundations, and individual donors to provide direct cash transfers to people living in extreme poverty.
  • The organization uses the latest technology at every step to locate recipients, integrate them into electronic payments networks, and monitor transfers end-to-end.
  • GiveDirectly charges the full cost of delivering this service and nothing more.

Company Specialties:

  • Cash transfers.
  • Impact evaluation.
  • Field technology.
  • Poverty alleviation.
  • International development.

Company Website: http://www.givedirectly.org

ASSUMPTION: GiveDirectly's focus on direct cash transfers sets it apart from traditional non-profits, allowing it to have a more significant and immediate impact on recipients' lives.

πŸ“Š Role Analysis

Career Level: This role is a Manager-level position, reporting directly to the VP of Growth.

Reporting Structure: The Product Marketing Manager (Fundraisers) will report directly to the VP of Growth and collaborate closely with internal stakeholders, including the Communications and Fundraising Tech teams.

Work Arrangement: This role is fully remote, with the requirement to overlap with an East Africa timezone by at least 4 hours.

Growth Opportunities:

  • As GiveDirectly continues to grow and expand its impact, there will be opportunities for the Product Marketing Manager (Fundraisers) to take on additional responsibilities and advance within the organization.
  • This role offers the chance to work closely with senior leadership and influence GiveDirectly's growth strategy.

ASSUMPTION: The Product Marketing Manager (Fundraisers) will have ample opportunities to grow both personally and professionally within GiveDirectly's dynamic and fast-paced environment.

🌍 Location & Work Environment

Office Type: Remote.

Office Location(s): The Product Marketing Manager (Fundraisers) will work remotely, with the requirement to overlap with an East Africa timezone by at least 4 hours.

Geographic Context:

  • GiveDirectly has a global presence, with operations in multiple countries, including the United States, Kenya, and Uganda.
  • The organization's headquarters are in New York, NY, with additional offices in Kisumu, Kenya, and Mbale, Uganda.

Work Schedule: Full-time (40 hours per week), with flexibility to work asynchronously within the required timezone overlap.

ASSUMPTION: The remote work arrangement offers the Product Marketing Manager (Fundraisers) the flexibility to balance work and personal life, while still collaborating effectively with the global GiveDirectly team.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission.
  • Phone or video screen with the Hiring Manager.
  • Skills assessment or case study presentation.
  • Final round interviews with senior leadership.

Key Assessment Areas:

  • Communication skills and cultural fit.
  • Problem-solving and analytical skills.
  • Strategic thinking and creativity.
  • Alignment with GiveDirectly's values and mission.

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
  • Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work collaboratively in a remote setting.
  • Familiarize yourself with GiveDirectly's mission, values, and recent projects to demonstrate your enthusiasm and commitment to the organization's goals.

ATS Keywords: Product Marketing, Fundraising, Strategic Partnerships, Influencer Marketing, Campaign Management, Marketing Experiments, Data-Driven Decision Making, Non-profit, Poverty Alleviation, Cash Transfers

ASSUMPTION: The interview process will focus on assessing the candidate's cultural fit, problem-solving skills, and alignment with GiveDirectly's mission and values.

πŸ› οΈ Tools & Technologies

  • Salesforce (CRM).
  • Hubspot (ESP).
  • Wordpress (marketing website).
  • Github.
  • Tableau.
  • PostHog.
  • Ads.
  • A/B testing.

ASSUMPTION: The Product Marketing Manager (Fundraisers) will be expected to become proficient in using GiveDirectly's growth stack and other relevant tools to execute their responsibilities effectively.

πŸ‘” Cultural Fit Considerations

Company Values:

  • GiveDirectly values directness, candor, and a no-ego approach to work.
  • The organization prioritizes analytical thinking, data-driven decision making, and continuous learning.
  • GiveDirectly fosters a culture of inclusivity, collaboration, and mutual respect.

Work Style:

  • GiveDirectly's remote work environment requires strong self-motivation, time management, and communication skills.
  • The organization values a fast-paced, dynamic, and entrepreneurial mindset.
  • GiveDirectly encourages a healthy work-life balance and supports its employees' personal and professional growth.

Self-Assessment Questions:

  • Do you thrive in a fast-paced, remote work environment with minimal supervision?
  • Are you comfortable working with a diverse range of stakeholders, from YouTubers to researchers to donors?
  • Do you possess strong problem-solving skills and the ability to put structure and process to ambiguous problems?

ASSUMPTION: The ideal candidate for this role will be highly self-motivated, entrepreneurial, and comfortable working in a fast-paced, remote environment with minimal supervision.

⚠️ Potential Challenges

  • The Product Marketing Manager (Fundraisers) may face challenges in balancing multiple workstreams and prioritizing tasks effectively in a remote work setting.
  • This role requires strong communication and collaboration skills to work effectively with a global team and diverse stakeholders.
  • The Product Marketing Manager (Fundraisers) may need to navigate cultural and time zone differences when working with international partners and team members.
  • GiveDirectly's focus on direct cash transfers may present unique challenges in terms of recipient privacy, security, and fraud prevention.

ASSUMPTION: The Product Marketing Manager (Fundraisers) will need to be adaptable, resourceful, and proactive in addressing the unique challenges that arise in this role.

πŸ“ˆ Similar Roles Comparison

  • Compared to traditional marketing roles, the Product Marketing Manager (Fundraisers) will have a more significant impact on GiveDirectly's growth and recipient outcomes.
  • This role requires a higher level of strategic thinking, creativity, and problem-solving than more transactional marketing positions.
  • As a Manager-level role, the Product Marketing Manager (Fundraisers) will have more autonomy and responsibility than individual contributor positions.

ASSUMPTION: The Product Marketing Manager (Fundraisers) will find this role to be more challenging, impactful, and rewarding than traditional marketing positions, given the unique context and high stakes of GiveDirectly's mission.

πŸ“ Sample Projects

  • Developing and executing a strategic partnership campaign with a major influencer to raise funds for a specific cause or emergency response.
  • Creating a compelling content series to educate potential fundraisers about GiveDirectly's in-house fundraising campaigns product and its impact on recipients' lives.
  • Conducting a comprehensive analysis of GiveDirectly's donor acquisition channels and recommending data-driven optimizations to improve overall performance.

ASSUMPTION: The Product Marketing Manager (Fundraisers) will have the opportunity to work on high-impact projects that directly contribute to GiveDirectly's mission and recipient outcomes.

❓ Key Questions to Ask During Interview

  • How does GiveDirectly measure the success of its fundraising campaigns, and how can I contribute to improving these metrics?
  • Can you describe the team structure and dynamics within the Growth department, and how does this role fit into the broader organizational strategy?
  • How does GiveDirectly ensure the privacy and security of its recipients when working with external partners and influencers?
  • What opportunities are there for professional growth and development within this role and the organization as a whole?
  • How does GiveDirectly balance the need for data-driven decision making with the organization's commitment to direct cash transfers and recipient autonomy?

ASSUMPTION: The Product Marketing Manager (Fundraisers) should ask thoughtful, insightful questions that demonstrate their curiosity, critical thinking, and commitment to GiveDirectly's mission.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link.
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
  • Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work collaboratively in a remote setting.
  • Familiarize yourself with GiveDirectly's mission, values, and recent projects to demonstrate your enthusiasm and commitment to the organization's goals.
  • Follow up with the hiring manager one week after your final interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.