Product Marketing Manager, Growth

📌 Core Information

🔹 Job Title: Product Marketing Manager, Growth

🔹 Company: Trustpilot

🔹 Location: London

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving business adoption and product engagement for Trustpilot users
• Collaborating cross-functionally with Product, Customer Experience, Marketing, and Commercial teams
• Improving user discovery, adoption, and ongoing product usage
• Championing the customer across the business
• Managing in-app communications and delivering in-app campaigns

ASSUMPTION: This role requires a strong focus on customer-centricity, cross-functional collaboration, and data-driven decision making.

📋 Key Responsibilities

✅ Drive user adoption and engagement through effective onboarding, in-app messaging, and feature launches

✅ Collaborate with cross-functional teams to define, test, and optimize user journeys and experiences

✅ Design, execute, and analyze A/B tests and growth experiments to improve user engagement and adoption

✅ Develop clear, compelling product messaging and positioning that resonates with target audiences

✅ Monitor and report on key performance indicators (KPIs) to measure the success of growth initiatives

✅ Present data-driven insights and strategic recommendations to senior management and stakeholders

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data analysis to drive growth and improve user experiences.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in product marketing, growth marketing, or a related role within a SaaS environment

Required Skills:

• Proven experience in user journey mapping and optimization
• Extensive experience in A/B testing and experimentation
• Strong proficiency in using product analytics tools
• Excellent communication and presentation skills
• Strong commercial acumen and understanding of business objectives
• Proven ability to lead and coordinate cross-functional teams

Preferred Skills:

• Experience working with product-led growth (PLG) strategies
• Familiarity with marketing automation tools and CRM systems
• Knowledge of Agile or Scrum project management methodologies

ASSUMPTION: Candidates should have a strong background in product marketing, growth marketing, or a related field within a SaaS environment. Relevant experience in user journey mapping, A/B testing, and data analysis is essential.

💰 Compensation & Benefits

Salary Range: £50,000 - £70,000 per annum (based on industry standards for mid-senior level marketing roles in London)

Benefits:

• Flexible working options
• Competitive compensation package + bonus
• 25 days holiday per year
• Two paid volunteering days per year
• Learning and development opportunities
• Pension and life insurance
• Health cash plan, online GP, and employee assistance program
• Access to Headspace mindfulness app
• Paid parental leave
• Season ticket loan and cycle-to-work scheme
• Central office location with various amenities
• Regular opportunities to connect and get to know colleagues
• Access to over 4,000 deals and discounts
• Independent financial advice and free standard professional mortgage broker advice
• Talent acceleration programs

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in London. Benefits are subject to change and may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Trustpilot operates in the technology and internet industry, focusing on online reviews and reputation management for businesses and consumers.

Company Size: Trustpilot has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Trustpilot was founded in 2007 and has since grown to become a global leader in online reviews, with operations in multiple countries.

Company Description:

• Trustpilot is an open, independent, and impartial platform that connects consumers and businesses through reviews
• The company aims to be the universal symbol of trust, helping consumers make informed decisions and businesses build trust, grow, and improve
• Trustpilot has over 300 million reviews and 64 million monthly active users, with 140 billion annual Trustbox impressions

Company Specialties:

• Online reviews
• Review software
• Online reputation management
• Customer reviews
• Consumer reviews
• Customer feedback
• Consumer trust
• Merchant reviews
• Ecommerce reviews
• Customer experience
• Brand trust
• Brand reputation
• Marketing
• SEO
• Digital
• Conversion
• Open internet
• Growth hacking

Company Website: https://www.trustpilot.com/

ASSUMPTION: Trustpilot is a well-established company in the online reviews industry, with a strong global presence and a focus on connecting consumers and businesses through reviews.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Product Marketing Manager, Growth will report directly to the Head of Growth Marketing and work closely with cross-functional teams, including Product, Customer Experience, Marketing, and Commercial.

Work Arrangement: This role is a hybrid position, requiring a mix of on-site and remote work. The specific work arrangement may vary based on the candidate's location and the company's policies.

Growth Opportunities:

• Progression to a senior or management role within the marketing function
• Expansion into other areas of the business, such as product management or commercial roles
• Opportunities to work on high-impact projects and drive significant business growth

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to make a significant impact on the business and advance their career within the marketing function or beyond.

🌍 Location & Work Environment

Office Type: Trustpilot's London office is a central location with various amenities, including table tennis, gaming corners, coffee bars, and snacks.

Office Location(s): Pilestræde 58, Copenhagen K, 1112, DK (headquarters); 50 W 23rd St, Suite 1000, New York, NY 10010, US; 21 Mincing Lane, 5th Floor, City of London, England EC3R 7AG, GB; 3000 Lawrence St, Denver, Colorado 80205, US; 3 Newton St, Level 2, Cremorne, Victoria 3121, AU; Talent Garden Milan Calabiana, Via Arcivescovo Calabiana 6, 1st Floor, Milan, 20139, IT; 10 George Street, 1st Floor, Edinburgh, Scotland EH2 2PF, GB; Leidsestraat 32, 5th Floor, Amsterdam, 1017 EJ, NL

Geographic Context:

• London is a major global city with a thriving tech industry and a diverse talent pool
• The city offers a wide range of cultural, entertainment, and dining options
• London has a temperate maritime climate, with mild winters and warm summers

Work Schedule: The hybrid work arrangement allows for flexibility in working hours, with a core working day from 10:00 AM to 4:00 PM and the option to work remotely on certain days.

ASSUMPTION: The hybrid work arrangement provides a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment based on their personal preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• On-site or virtual interview with the hiring manager and relevant stakeholders
• Final interview with the Head of Growth Marketing and/or other senior leaders
• Background check and offer extension

Key Assessment Areas:

• Cultural fit and alignment with Trustpilot's values
• Relevant experience in product marketing, growth marketing, or a related field
• Strong analytical and data-driven decision-making skills
• Excellent communication and presentation skills
• Ability to lead and coordinate cross-functional teams

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Trustpilot's business and the role's requirements through thoughtful and targeted responses
• Prepare examples of your past successes in user journey mapping, A/B testing, and data analysis to showcase your skills and experience
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

ATS Keywords: Product Marketing, Growth Marketing, User Journey Mapping, A/B Testing, SaaS, Cross-Functional Collaboration, Data-Driven Decision Making, Customer-Centric, Hybrid Work

ASSUMPTION: The interview process for this role will focus on assessing the candidate's cultural fit, relevant experience, and skills in product marketing, growth marketing, and data analysis.

🛠️ Tools & Technologies

• Product analytics tools (e.g., Mixpanel, Amplitude, or similar)
• Marketing automation tools (e.g., HubSpot, Marketo, or similar)
• CRM systems (e.g., Salesforce, HubSpot CRM, or similar)
• Project management tools (e.g., Asana, Trello, or similar)
• Data visualization tools (e.g., Tableau, Power BI, or similar)

ASSUMPTION: The specific tools and technologies required for this role may vary based on the company's existing tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Open and honest
• Independent and impartial
• Customer-centric
• Collaborative and inclusive
• Continuously learning and improving

Work Style:

• Data-driven and analytical
• Collaborative and cross-functional
• Agile and adaptable
• Results-oriented and focused on impact
• Open and transparent communication

Self-Assessment Questions:

• How do you ensure that your work aligns with Trustpilot's values, particularly in being open, honest, and customer-centric?
• Describe a time when you had to adapt your approach or strategy based on new data or feedback. How did you ensure that your change was effective and well-received?
• How do you approach working collaboratively with cross-functional teams, and how do you ensure that your work aligns with the broader business objectives?

ASSUMPTION: Trustpilot values a strong cultural fit, with an emphasis on open and honest communication, customer-centricity, and collaboration. Candidates should be prepared to demonstrate their alignment with these values and work style preferences.

⚠️ Potential Challenges

• Balancing the need for data-driven decision making with the need for swift execution and iteration
• Managing multiple stakeholders and priorities in a cross-functional role
• Adapting to a hybrid work environment and maintaining productivity and collaboration
• Navigating a fast-paced and ever-changing industry, with a focus on continuous learning and improvement

ASSUMPTION: This role presents unique challenges that require strong analytical skills, effective communication, and the ability to thrive in a dynamic and collaborative environment.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position has a stronger focus on growth, experimentation, and driving user adoption and engagement
• Unlike traditional product marketing roles, this role requires a deep understanding of user behavior, A/B testing, and data analysis to inform strategic decisions
• Career progression in this role may lead to senior or management positions within the marketing function or expansion into other areas of the business

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a strong focus on growth, experimentation, and data-driven decision making.

📝 Sample Projects

• Designing and executing a user onboarding campaign to improve activation and retention rates
• Conducting a comprehensive user journey mapping exercise to identify areas of friction and improvement opportunities
• Developing and implementing a feature launch strategy to drive user adoption and engagement
• Analyzing user data to identify trends, patterns, and insights to inform product and marketing strategies

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, with a focus on user journey mapping, A/B testing, data analysis, and strategic decision making.

❓ Key Questions to Ask During Interview

• Can you describe the current user onboarding process and how it could be improved to drive better activation and retention rates?
• How do you approach A/B testing and experimentation, and can you provide an example of a successful test you've conducted in the past?
• How do you ensure that your work aligns with the broader business objectives and the needs of various stakeholders?
• Can you describe a time when you had to pivot or change your strategy based on new data or feedback? How did you ensure that your change was effective and well-received?
• How do you approach working collaboratively with cross-functional teams, and how do you ensure that your work aligns with the broader business objectives?

ASSUMPTION: These key questions help candidates assess the role's requirements, the company's priorities, and the cultural fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past successes in user journey mapping, A/B testing, and data analysis to showcase your skills and experience
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
• If selected for the final interview, be prepared to present your thoughts on a hypothetical scenario or project, demonstrating your strategic thinking and problem-solving skills

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.