📌 Core Information
🔹 Job Title: Product Marketing Manager / Growth Marketing
🔹 Company: Kendago
🔹 Location: Israel (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-26
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Israel)
🚀 Job Overview
Key aspects of this role include:
- Leading brand launches and shaping positioning strategies
- Optimizing high-performing DTC funnels and driving business outcomes
- Collaborating across departments to enhance brand value
- Working at the intersection of Growth Marketing and Product Marketing
ASSUMPTION: This role requires a strong analytical mindset and a balance of strategic thinking and hands-on execution.
📋 Key Responsibilities
✅ Research & Data Analysis: Analyze past brand performance, identify key drivers of success, and extract insights to refine marketing strategies.
✅ Brand & Funnel Development: Oversee DTC brand launches, build conversion funnels, and lead the creative strategy to maximize engagement and sales.
✅ Go-To-Market Execution: Develop and implement GTM strategies, including messaging, positioning, and marketing collateral.
✅ Cross-Department Collaboration: Work closely with creative, CO, PPC, and analytics teams to ensure seamless execution of marketing campaigns.
✅ Performance Optimization: Monitor key KPIs (CPC, CVR, ROAS, LTV), analyze campaign data, and adjust strategies accordingly.
✅ Growth Strategy & Monetization: Drive revenue growth through CRO, upsell strategies, and paid media optimizations.
✅ Creative & Messaging Refinement: Leverage A/B testing and data insights to refine messaging and improve ad performance.
✅ Project Management: Lead end-to-end marketing projects, from research and planning to execution and performance tracking.
ASSUMPTION: This role requires a high level of ownership and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4+ years of experience in growth marketing, product marketing, or brand management in a global, performance-driven company.
Required Skills:
- Expertise in Google Analytics
- Deep understanding of CRO, performance marketing, PPC, and conversion optimization
- Strong analytical mindset and data-driven decision-making
- Experience in GTM strategy development and execution
- Hands-on experience in data analysis, Excel, and marketing performance tracking
- Ability to drive collaboration between marketing, analytics, and creative teams
Preferred Skills:
- Experience working with U.S. audiences and competitive landscapes
- Fluency in English
ASSUMPTION: Candidates should have a proven track record of launching and scaling DTC brands, with a strong focus on data analysis and optimization.
💰 Compensation & Benefits
Salary Range: The salary range for this role is $80,000 - $120,000 per year, depending on experience and qualifications. This estimate is based on industry standards for similar roles in Israel.
Benefits:
- Health insurance
- Retirement plan
- Flexible work hours
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options available.
ASSUMPTION: Kendago offers competitive compensation and benefits packages for the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Kendago is a global Ad-Tech leader, powered by AI and Big Data, specializing in digital optimization and creative technologies to profitably scale DTC brands.
Company Size: Kendago has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Kendago was founded in 2006 and has since grown into a global leader in its industry.
Company Description:
- Kendago leverages its full range of digital optimization and creative technologies to reach and maintain unmatched performance for large scale, global media campaigns.
- The company's AI and Big Data platform, ADvice, enables experts to profitably scale DTC brands.
- Kendago works with some of the world’s most successful DTC brands to drive growth and maximize ROI.
Company Specialties:
- Digital Marketing
- Innovative Products
- Online Advertising
- Global Reach
- Traffic Optimization
- High Conversions
- Sales Funnels
- Advanced Analytics
- Affiliate Campaigns
- Monetization Strategies
- PPC
- Paid Traffic
- Facebook Advertising
- Google Adwords
- Digital Performance Advertising
- Conversion Rate Optimization
- Creative Services
- Display Advertising
- Consulting & Strategic Services
- Instagram Advertising
Company Website: http://www.kendago.com/
ASSUMPTION: Kendago's focus on data-driven decision-making and global reach makes it an attractive employer for growth-minded marketing professionals.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring significant experience in growth marketing and product marketing.
Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing and work closely with various departments, including creative, CO, PPC, and analytics.
Work Arrangement: This role is remote, with a requirement to be based in Israel. Flexible work hours are available.
Growth Opportunities:
- Kendago's global presence and focus on growth provide opportunities for career advancement within the company.
- This role offers the chance to work on high-impact projects and drive business outcomes for some of the world's most successful DTC brands.
- The company's emphasis on professional development enables employees to expand their skills and expertise.
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and have a strong desire to grow both personally and professionally.
🌍 Location & Work Environment
Office Type: Remote (with the option to work from Kendago's headquarters in Kiryat Ono, Israel)
Office Location(s): Shlomo Hamelech 37, Kiryat Ono, TLV Area, IL
Geographic Context:
- Israel has a thriving tech industry and a strong startup ecosystem, providing ample opportunities for professional growth and networking.
- The remote work option allows for a better work-life balance and the ability to work from anywhere within Israel.
- Kiryat Ono is located near Tel Aviv, offering easy access to the city's cultural attractions and amenities.
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely.
ASSUMPTION: Candidates should be comfortable working remotely and have a reliable internet connection and workspace.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen
- In-depth interview with the hiring manager
- Final interview with the Head of Marketing
Key Assessment Areas:
- Analytical skills and data-driven decision-making
- Strategic thinking and creative problem-solving
- Collaboration and communication skills
- Understanding of growth marketing and product marketing principles
Application Tips:
- Tailor your resume and cover letter to highlight your experience in growth marketing, product marketing, and data analysis.
- Include specific examples of your past successes in launching and scaling DTC brands.
- Demonstrate your understanding of Kendago's business and the role's requirements in your application materials.
ATS Keywords: Google Analytics, CRO, PPC, conversion optimization, data analysis, brand management, go-to-market strategy, marketing performance tracking, collaboration, project management
ASSUMPTION: Kendago's application process is designed to assess candidates' skills and cultural fit, with a focus on data-driven decision-making and strategic thinking.
🛠️ Tools & Technologies
- Google Analytics
- Excel
- Marketing performance tracking tools
- Project management software
- Collaboration and communication tools (e.g., Slack, Google Workspace)
ASSUMPTION: Candidates should be comfortable using data analysis tools and marketing performance tracking platforms.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision-making
- Global reach and impact
- Collaboration and teamwork
- Continuous learning and growth
Work Style:
- Fast-paced and dynamic
- Results-driven and outcome-focused
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you enjoy collaborating with cross-functional teams to drive business outcomes?
ASSUMPTION: Kendago values candidates who are comfortable working in a fast-paced, dynamic environment and have a strong desire to grow both personally and professionally.
⚠️ Potential Challenges
- The role requires a strong analytical mindset and the ability to make data-driven decisions, which may be challenging for candidates without a solid background in data analysis.
- The remote work option may present challenges in terms of communication and collaboration, requiring candidates to be proactive and self-motivated.
- The fast-paced nature of the role may be overwhelming for candidates who prefer a more structured or predictable work environment.
- The competitive landscape of DTC brands may present challenges in terms of market share and customer acquisition.
ASSUMPTION: Candidates should be aware of the potential challenges associated with the role and be prepared to address them proactively.
📈 Similar Roles Comparison
- This role is similar to a Growth Marketing Manager or a Product Marketing Manager, but with a stronger focus on data analysis and optimization.
- In comparison to other marketing roles, this position requires a higher level of analytical skills and a deeper understanding of data-driven decision-making.
- Career paths for this role may include advancement to a Director or VP of Marketing, or transition to a more specialized role within the marketing or data analytics fields.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new DTC brand launch
- Optimizing a high-performing DTC funnel to improve conversion rates and maximize ROI
- Analyzing campaign data to identify trends and opportunities for growth and optimization
ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for the role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a Product Marketing Manager at Kendago?
- How does the marketing team collaborate with other departments to drive business outcomes?
- What are the most challenging aspects of working in a remote environment for this role?
- How does Kendago support the professional growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, work environment, and growth opportunities for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in growth marketing, product marketing, and data analysis.
- Prepare examples of your past successes in launching and scaling DTC brands.
- Follow up with the hiring manager one week after submission to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
