📌 Core Information
- Job Title: Product Marketing Manager (Headway App)
- Company: Genesis
- Location: Kyiv, Ukraine (Remote)
- Job Type: Full-Time
- Category: Product Marketing
- Date Posted: July 4, 2025
- Experience Level: 2-5 years
- Remote Status: Hybrid (Remote & On-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing full-funnel growth strategies to attract new audiences.
- Building complex onboarding and paywall concepts to drive revenue growth through improvements in CR and LTV.
- Collaborating with cross-functional teams to execute A/B tests and validate hypotheses.
- Leading the team and defining the A/B testing timeline.
ASSUMPTION: This role requires a strong focus on data-driven decision making and a deep understanding of app monetization strategies.
📋 Key Responsibilities
- Growth Strategy: Develop and execute strategies to drive user acquisition and retention.
- Monetization: Implement and optimize hybrid monetization models to maximize revenue.
- Onboarding & Paywall: Design and test onboarding flows and paywall concepts to improve activation and conversion rates.
- Team Leadership: Lead the product marketing team and collaborate with cross-functional teams to achieve shared goals.
- A/B Testing: Work with hypotheses, validate them, and execute A/B tests to drive growth.
ASSUMPTION: This role involves a high degree of autonomy and requires strong prioritization and hypothesis validation skills.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 2-3+ years as a Product Marketing Manager or Growth Manager with a proven track record of driving app growth and monetization.
- Required Skills:
- Proven experience in app monetization and growth.
- Strong analytical skills and data-driven mindset.
- Excellent communication and collaboration skills.
- Proficiency in A/B testing and funnel optimization.
- Deep understanding of hybrid monetization strategies.
- Preferred Skills:
- Experience with AI/ML monetization strategies.
- Familiarity with the education or edtech industry.
ASSUMPTION: Candidates with experience in app monetization and growth strategies are most likely to succeed in this role.
💰 Compensation & Benefits
- Salary Range: $80,000 - $120,000 per year (Estimated based on experience level and industry standards)
- Benefits:
- Medical insurance and full sick leave compensation.
- Company doctor and massage in the office.
- Sports activities and corporate holidays.
- Compensation for English language learning, external training, and courses.
- Personal development plan.
- Working Hours: 40 hours per week with a flexible hybrid remote option.
ASSUMPTION: The salary range is estimated based on industry standards for a Product Marketing Manager role with 2-5 years of experience in the tech industry.
📌 Applicant Insights
🔍 Company Context
- Industry: Tech, specifically in the education and edtech sector.
- Company Size: 51-200 employees
- Founded: 2020
- Company Description: Genesis is a global tech company revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. They believe in the power of lifelong learning and strive to make it accessible, personalized, and impactful to each individual.
- Company Specialties: Developing and publishing personalized books, audiobooks, interactive stories, and video series using AI technology.
📊 Role Analysis
- Career Level: Mid-level to senior, depending on experience.
- Reporting Structure: This role reports directly to the Head of Product Marketing.
- Work Arrangement: Hybrid (Remote & On-site) with flexible scheduling.
- Growth Opportunities: Working in a fast-paced environment with opportunities for learning and collaboration with experienced PMs.
🌍 Location & Work Environment
- Office Type: Hybrid (Remote & On-site)
- Office Location(s): Kyiv, Ukraine
- Geographic Context: Kyiv is the capital and largest city of Ukraine, with a population of over 2.9 million people. It is known for its vibrant culture, historical sites, and growing tech industry.
- Work Schedule: Flexible, with the option to work remotely or on-site.
💼 Interview & Application Insights
- Typical Process: Online application review, phone or video screen, take-home assignment, and on-site or video interview with the hiring manager and team members.
- Key Assessment Areas: Problem-solving skills, data analysis, A/B testing experience, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your experience in app monetization and growth strategies.
- Prepare examples of successful A/B tests you've executed and their outcomes.
- Research the company and the Headway app to demonstrate your enthusiasm and understanding of the product.
🛠️ Tools & Technologies
- A/B testing tools (e.g., Optimizely, VWO, or Google Optimize)
- Analytics tools (e.g., Google Analytics, Mixpanel, or Amplitude)
- Project management tools (e.g., Asana, Trello, or Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)
👔 Cultural Fit Considerations
- Company Values: SELECT (not explicitly stated, but inferred from the job description)
- Work Style: Fast-paced, collaborative, and data-driven.
- Self-Assessment Questions:
- How do you approach hypothesis validation and prioritization in a fast-paced environment?
- How have you successfully implemented hybrid monetization strategies in the past?
- How do you ensure that your work aligns with the company's values and mission?
⚠️ Potential Challenges
- Working in a fast-paced environment with tight deadlines.
- Balancing the need for data-driven decision making with the need for quick execution.
- Collaborating effectively with cross-functional teams to execute A/B tests and validate hypotheses.
📈 Similar Roles Comparison
- Product Marketing Manager (Edtech): This role is similar to a Product Marketing Manager role in the edtech industry, with a focus on driving user acquisition and retention through growth strategies and app monetization.
- Growth Manager (Tech): This role is similar to a Growth Manager role in the tech industry, with a focus on driving user growth and revenue through data-driven strategies and A/B testing.
📝 Sample Projects
- Developing and executing a user acquisition campaign to drive app installs and improve CR.
- Designing and testing an onboarding flow to improve user activation and reduce churn.
- Implementing a hybrid monetization strategy to maximize revenue and improve LTV.
❓ Key Questions to Ask During Interview
- How does the team approach hypothesis validation and prioritization in the A/B testing process?
- What are the most significant challenges facing the Headway app in the current market, and how can this role address them?
- How does the company support the professional growth and development of its employees?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through
this link.
- Tailor your resume and cover letter to highlight your experience in app monetization and growth strategies.
- Prepare examples of successful A/B tests you've executed and their outcomes.
- Research the company and the Headway app to demonstrate your enthusiasm and understanding of the product.
- Follow up with the hiring manager after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
