📌 Core Information
🔹 Job Title: Product Marketing Manager - High voltage modules
🔹 Company: Infineon Technologies
🔹 Location: Shanghai, China
🔹 Job Type: Full-time
🔹 Category: Semiconductor Manufacturing
🔹 Date Posted: May 26, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing power module products (IGBT and SiC) in Greater China
- Supporting key applications like inverter, OBC/DCDC, e-compressor, etc.
- Achieving product design-win targets and maximizing profit margins
- Collaborating with headquarters to align with China market and customer needs
- Participating in Greater China pricing strategy and product line alignment
- Driving G2M activities at the product level through product management
- Initiating innovative ideas and leading project execution for tangible results
- Leading and driving internal and external team members towards project design-win
- Providing product training to customers and distributors
- Developing ecosystem partnerships to drive emerging and focus product and application growth
ASSUMPTION: This role requires a strong understanding of power electronics and automotive applications, as well as experience in product marketing and management.
📋 Key Responsibilities
✅ Responsible for power module products (including IGBT and SiC) management in GC
✅ Support the key applications related to power modules, including inverter, OBC/DCDC, e-compressor, etc.
✅ Responsible to achieve product design-win target and maximize profit margin
✅ Feedback, support & align with Headquarter on China market and customer needs
✅ Participate Greater China pricing strategy and align with Product Line.
✅ Supports G2M activities at product level by product management.
✅ New product definition & proposal, especially to fit China automotive market and requirements.
✅ To initiate innovative ideas or projects and lead the project execution to achieve tangible result
✅ Lead and drive internal & external team members toward projects design-win
✅ Provide product training to customers/distributors
✅ Ecosystem partnership development, to drive emerging and focus product and application growth.
ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong project management and communication skills.
🎯 Required Qualifications
Education: Bachelor or Master in Electrical/Electronic Engineering or Automotive Engineering
Experience: At least 5+ years of automotive working experience in SIC/IGBT based applications like inverter, OBC/DCDC, e-compressor, etc.
Required Skills:
- Product marketing or marketing-related work experience (preferably >3 years)
- Good project management skill
- Good at strategic thinking and storytelling
- An entrepreneurial spirit
- Excellent communication and presentation skill
- Fluent in spoken & written English and Chinese
- Team player, work closely with sales, FAE, HQ product team striving for excellence to achieve the end goal
Preferred Skills:
- Experience or education background related to automotive electronics
ASSUMPTION: Candidates with a strong technical background in power electronics and experience in the automotive industry will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between CNY 350,000 - 500,000 per year, based on industry standards for a Product Marketing Manager with 5-10 years of experience in the semiconductor industry in Shanghai.
Benefits:
- Health insurance
- Retirement benefits
- Employee discounts
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexible working hours and the possibility of remote work.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Infineon Technologies is a global leader in semiconductor solutions for power systems and IoT, enabling game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT.
Company Size: Infineon Technologies has over 58,000 employees worldwide, providing a large and diverse work environment.
Founded: Infineon Technologies was founded in 1999 and is headquartered in Neubiberg, Germany.
Company Description:
- Infineon is committed to driving decarbonization and digitalization
- The company enables innovative products and solutions for a better tomorrow
- Infineon offers work-life balance, long-term growth, and a supportive environment where individuality is celebrated
Company Specialties:
- Energy Efficiency
- Mobility
- Security
- Decarbonization and digitalization
- Internet of Things
Company Website: infineon.com
ASSUMPTION: Infineon Technologies is a large, global company with a strong focus on innovation and sustainability.
📊 Role Analysis
Career Level: This role is a mid-level management position, requiring a balance of technical expertise and strategic thinking.
Reporting Structure: The Product Marketing Manager reports directly to the Head of Marketing for Greater China.
Work Arrangement: This role requires frequent travel within China and to overseas countries.
Growth Opportunities:
- Potential career progression into senior marketing or management roles
- Opportunities to work on cutting-edge technologies and innovative projects
- Possibility to gain international experience through working with global teams
ASSUMPTION: This role offers strong growth potential for candidates with the right skills and ambition.
🌍 Location & Work Environment
Office Type: Infineon Technologies' Shanghai office is located in the Pudong district, offering a modern and collaborative work environment.
Office Location(s): No. 4, Lane 55, Chuanhe Road, Pudong, Shanghai 201210, China
Geographic Context:
- Shanghai is a major global city and a key hub for the automotive industry
- The city offers a vibrant culture, rich history, and numerous entertainment options
- Shanghai has a humid subtropical monsoon climate, with mild winters and hot, humid summers
Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 4:00 PM.
ASSUMPTION: The work environment at Infineon Technologies' Shanghai office is dynamic and multicultural, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Technical expertise in power electronics and automotive applications
- Product marketing and management skills
- Communication and presentation skills
- Cultural fit and alignment with Infineon's values
Application Tips:
- Highlight relevant experience and achievements in power electronics and product marketing
- Tailor your resume and cover letter to emphasize your fit for this role
- Prepare for behavioral and situational interview questions related to product marketing and management
- Research Infineon Technologies and the automotive industry to demonstrate your knowledge and enthusiasm
ATS Keywords: Power module, IGBT, SiC, inverter, OBC/DCDC, e-compressor, product management, marketing, China market, customer needs, pricing strategy, G2M activities, project execution, product training, ecosystem partnership
ASSUMPTION: The application process at Infineon Technologies is competitive, and candidates should be prepared to demonstrate their technical expertise and strategic thinking throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team and projects the candidate is working on.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Performance
- Trust
- Responsibility
- Passion
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving targets
- Adaptable and open to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you have a strong passion for driving innovation in the automotive industry?
- Are you comfortable working in a dynamic and multicultural environment?
- Do you thrive in a results-driven and collaborative work environment?
ASSUMPTION: Candidates who align with Infineon Technologies' values and work style will be well-suited for this role and the company's culture.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the automotive industry may require adaptability and flexibility
- The role involves frequent travel and may require working in different time zones
- The competitive nature of the semiconductor industry may present challenges in achieving product design-win targets
- The role requires a strong understanding of both technical and business aspects of product marketing
ASSUMPTION: Candidates should be prepared to face these challenges and have the skills and experience necessary to overcome them.
📈 Similar Roles Comparison
- This role is similar to a Product Marketing Manager in the automotive or semiconductor industries, but with a focus on power modules and applications
- The role requires a strong understanding of both technical and business aspects of product marketing, unlike more specialized roles in either field
- Career progression in this role may lead to senior marketing or management positions within Infineon Technologies or the broader semiconductor industry
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to similar roles in the industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new power module product in the Chinese automotive market
- Conducting market research and analysis to identify trends and opportunities in the power electronics industry
- Leading a cross-functional team to achieve a product design-win target for a key customer in the automotive industry
ASSUMPTION: These sample projects illustrate the types of initiatives the Product Marketing Manager may be involved in, but the specific projects will vary depending on the company's priorities and market conditions.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other teams within Infineon Technologies and with external partners?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Infineon Technologies support the growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they measured?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Infineon Technologies, the automotive industry, and the specific requirements of this role
- Follow up with the hiring manager, Crystal Wei, within one week of submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
