Product Marketing Manager, Hivemind Contractor

📌 Core Information

🔹 Job Title: Product Marketing Manager, Hivemind Contractor

🔹 Company: Shield AI

🔹 Location: United States

🔹 Job Type: Contractor

🔹 Category: Software Development

🔹 Date Posted: June 12, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market plans for Hivemind, Shield AI's autonomous systems software platform.
• Collaborating cross-functionally with teams to drive product adoption and market understanding.
• Creating compelling product messaging and content for both commercial and defense applications.
• Conducting market research and gathering insights to refine marketing strategies and product roadmaps.
• Driving international expansion and sales enablement efforts.

ASSUMPTION: This role requires a strong understanding of software development processes and excellent communication skills to effectively work with various teams and stakeholders.

📋 Key Responsibilities

✅ Develop a deep understanding of the autonomous systems market, including trends, customer needs, competitive landscape, and industry developments.

✅ Develop and execute go-to-market plans for Hivemind, including positioning, messaging, pricing strategies, and sales enablement.

✅ Create compelling messaging and content for Hivemind, including website content, case studies, whitepapers, blog posts, videos, and presentations.

✅ Plan and oversee the execution of integrated marketing campaigns (digital, social, email, events, etc.) to generate leads and increase product awareness.

✅ Work closely with the sales team to develop effective sales tools, training materials, and presentations that support the selling process.

✅ Conduct market research, gather insights from customers, sales, and industry analysts to refine marketing strategies and product roadmaps.

✅ Partner with product management, engineering, and other teams to influence product roadmap and ensure alignment on marketing initiatives.

✅ Define and track key performance indicators (KPIs) to measure the effectiveness of marketing programs and regularly report on marketing ROI.

ASSUMPTION: The successful candidate will have experience in selling software to the Department of Defense, understanding Federal Acquisition Regulations, and driving substantial international expansion of a software product.

🎯 Required Qualifications

Education: B.S. in Marketing or Business. Similar degree or equivalent practical experience acceptable.

Experience: 10+ years of experience in product marketing within the software industry, preferably with experience in SDKs, APIs, or developer tools.

Required Skills:

• Proven track record of successfully launching and marketing technical products to developers and/or enterprise customers.
• Strong understanding of software development processes and technologies, particularly in autonomous systems or related fields.
• Excellent communication and writing skills, with the ability to create compelling narratives and effectively communicate technical concepts.

Preferred Skills:

• MBA or equivalent advanced degree.
• Experience selling software to the Department of Defense or defense companies.
• Experience driving substantial international expansion of a software product.

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the company's global presence.

💰 Compensation & Benefits

Salary Range: $155,478 - $194,348 a year

Benefits:

• Bonus
• Benefits
• Equity

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is influenced by factors such as skill set, level of experience, licenses and certifications, and specific work location. All offers are contingent on a cleared background and possible reference check.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on autonomous systems and defense technology.

Company Size: 501-1,000 employees. This size allows for a structured environment with opportunities for collaboration and growth.

Founded: 2015. Shield AI has been operating for a decade, providing stability and experience in the industry.

Company Description:

• Shield AI is a venture-backed defense technology company with a mission to protect service members and civilians with intelligent, autonomous systems.
• The company's products include Hivemind Enterprise, V-BAT, and Sentient Vision Systems, which actively support U.S. and allied operations worldwide.
• Shield AI has offices in San Diego, Dallas, Washington, D.C., Abu Dhabi (UAE), Kyiv (Ukraine), and Melbourne (Australia), fostering a global work environment.

Company Specialties:

• Robotics
• Autonomy
• Defense
• Perception
• Artificial Intelligence
• Technology
• Engineering
• Hardware
• Software
• Drones
• UAV
• UAS
• Machine Learning
• National Security

Company Website: shield.ai

ASSUMPTION: Shield AI's focus on defense technology and autonomous systems requires applicants to be comfortable working in a security-minded environment and potentially handling sensitive information.

📊 Role Analysis

Career Level: Experienced professional with a focus on strategic planning and execution in product marketing.

Reporting Structure: This role reports directly to the leadership team and collaborates with various departments, including product, sales, and engineering.

Work Arrangement: On-site, with the possibility of hybrid or remote work arrangements depending on the company's policies and the individual's needs.

Growth Opportunities:

• Expanding the Hivemind product line and entering new markets.
• Developing expertise in autonomous systems and defense technology.
• Advancing to a leadership role within the marketing department or the company.

ASSUMPTION: The successful candidate will have the opportunity to grow within the company as it continues to expand its product offerings and global presence.

🌍 Location & Work Environment

Office Type: Shield AI has multiple offices worldwide, with a headquarters in San Diego, California.

Office Location(s): San Diego, Dallas, Washington, D.C., Abu Dhabi (UAE), Kyiv (Ukraine), and Melbourne (Australia)

Geographic Context:

• San Diego, California: A coastal city with a Mediterranean climate, known for its beaches, parks, and vibrant culture.
• Dallas, Texas: A large city in the central region of the United States, known for its diverse economy and cultural attractions.
• Washington, D.C.: The capital of the United States, located on the East Coast, with a rich history and political significance.
• Abu Dhabi, UAE: The capital and the second most populous city of the United Arab Emirates, known for its modern architecture and cultural attractions.
• Kyiv, Ukraine: The capital and the largest city of Ukraine, known for its historical sites, cultural institutions, and vibrant nightlife.
• Melbourne, Australia: The second-most populous city in Australia, known for its cultural diversity, sports, and education.

Work Schedule: Full-time, with the possibility of flexible hours depending on the role and the company's policies.

ASSUMPTION: Applicants should be comfortable working in a global environment and potentially traveling to different offices for meetings and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with hiring managers and team members
• Background check and reference check
• Job offer

Key Assessment Areas:

• Market understanding and analysis
• Go-to-market strategy development and execution
• Communication and presentation skills
• Cross-functional collaboration and teamwork
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in product marketing, software development, and autonomous systems.
• Prepare examples of your go-to-market strategies, marketing campaigns, and sales enablement materials.
• Research Shield AI's products, mission, and company culture to demonstrate your enthusiasm and fit for the role.

ATS Keywords: Product Marketing, Go-to-Market Strategy, Market Research, Sales Enablement, Autonomous Systems, Software Development, Defense Technology, International Expansion

ASSUMPTION: Applicants should be prepared to discuss their experience with defense technology, international expansion, and selling to the Department of Defense during the interview process.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management software (e.g., Salesforce)
• Project management tools (e.g., Asana, Trello)
• Design and content creation tools (e.g., Adobe Creative Suite, Canva)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The successful candidate will have experience with relevant marketing tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Collaboration
• Excellence
• Customer Focus

Work Style:

• Data-driven and analytical
• Strategic and creative
• Collaborative and team-oriented
• Adaptable and resilient

Self-Assessment Questions:

• How do you align with Shield AI's company values, particularly innovation and excellence?
• Are you comfortable working in a global, collaborative environment with diverse teams?
• How do you approach problem-solving and adaptability in the face of challenges?

ASSUMPTION: Applicants should be comfortable working in a fast-paced, dynamic environment and be able to thrive in a culture that values innovation, collaboration, and excellence.

⚠️ Potential Challenges

• Working with sensitive defense technology and handling classified information.
• Navigating international expansion and cultural differences in global markets.
• Balancing strategic planning with day-to-day tactical execution.
• Managing multiple stakeholders and competing priorities.

ASSUMPTION: The successful candidate will have experience working in a defense or security-focused environment and be comfortable handling sensitive information.

📈 Similar Roles Comparison

• Product Marketing Manager (Software Industry): Focuses on marketing software products to enterprise customers, with a broader range of products and markets.
• Product Marketing Manager (Defense Industry): Specializes in marketing defense technology products, with a focus on government and military customers.
• International Marketing Manager: Responsible for driving international expansion, with a focus on market research, localization, and cultural adaptation.

ASSUMPTION: The Product Marketing Manager, Hivemind Contractor role combines aspects of these similar roles, with a focus on autonomous systems and defense technology.

📝 Sample Projects

• Developing a go-to-market strategy for a new autonomous systems product, including market analysis, positioning, pricing, and sales enablement.
• Creating a comprehensive marketing campaign for an existing product, including content creation, digital advertising, event planning, and lead generation.
• Conducting market research and competitive analysis to inform product roadmaps and marketing strategies.

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they contributed to the success of the product or company.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall product marketing strategy for Hivemind and Shield AI?
• What are the key priorities for the first 90 days in this role?
• How does Shield AI support the professional development and growth of its employees?
• What are the most significant challenges facing the Hivemind product line, and how can this role address them?
• How does Shield AI approach international expansion, and what are the key markets for Hivemind?

ASSUMPTION: Applicants should use the interview process to gather information about the company's goals, culture, and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Shield AI careers page
• Tailor your resume and cover letter to highlight your relevant experience in product marketing, software development, and autonomous systems.
• Prepare examples of your go-to-market strategies, marketing campaigns, and sales enablement materials.
• Research Shield AI's products, mission, and company culture to demonstrate your enthusiasm and fit for the role.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.