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Product Marketing Manager (Howly - Q2’ 25)

SKELAR
Full-time
On-site
Kyiv, Kyiv, Misto, Ukraine
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Marketing Manager (Howly - Q2’ 25)

πŸ”Ή Company: SKELAR

πŸ”Ή Location: Kyiv, Kyiv, Misto, Ukraine

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Technology, Information and Internet

πŸ”Ή Date Posted: 2025-06-24

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Conducting market research and competitor analysis to inform product strategy
  • Managing the full product development cycle, from ideation to launch
  • Collaborating with cross-functional teams, including marketing, product, and development
  • Implementing A/B testing to optimize product performance and user experience

ASSUMPTION: This role requires a strong understanding of market trends and customer needs, as well as the ability to work effectively with diverse teams.

πŸ“‹ Key Responsibilities

βœ… Analyze competitors and conduct market research to form hypotheses for A/B tests and improve Value Proposition

βœ… Manage the full development cycle: ideation, design, development, and analysis

βœ… Launch and analyze A/B tests on the funnel to increase conversion

βœ… Collaborate closely with marketing, analytics, product, and development teams

ASSUMPTION: The role may evolve based on the company's growth and changing market conditions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 1+ years of experience in Product Marketing Management or a related role (UAM, Creative Marketing Manager, Marketing Operations Manager, Analyst, Marketer, Product Manager)

Required Skills:

  • Proven experience in A/B testing, market research, and data analysis
  • Ability to analyze complex data and draw practical conclusions
  • Experience in task setting and communication with development and design teams
  • Excellent communication skills and proactivity
  • Upper-Intermediate level of English or higher

Preferred Skills:

  • Experience in the tech industry or with global products
  • Familiarity with venture builder environments

ASSUMPTION: While not explicitly stated, candidates with experience in the tech industry or with global products may have an advantage.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is typically between $50,000 and $80,000 per year, depending on experience and qualifications. This estimate is based on industry standards for Product Marketing Managers in Kyiv, Ukraine.

Benefits:

  • Medical Insurance
  • Corporate Doctor
  • Mental Health Program Compensation
  • Free Sports Classes with Corporate Trainers
  • Breakfasts and Lunches in the Office

Working Hours: Full-time, with standard business hours (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: SKELAR is a venture builder focused on high tech, data, and analytics, with a strong presence in the global market.

Company Size: SKELAR has 201-500 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: SKELAR was founded in 2014 and has since grown to become a leading venture builder in Ukraine.

Company Description:

  • SKELAR builds and runs startups with a focus on high tech, data, and analytics
  • The company has eight products in different niches, serving millions of users worldwide
  • SKELAR supports Ukraine through humanitarian aid, equipment provision, tax payments, and educational investments

Company Specialties:

  • Venture building
  • Product development
  • Global market expansion

Company Website: skelar.tech

ASSUMPTION: SKELAR's focus on global markets and tech products makes it an attractive option for candidates interested in international and innovative work environments.

πŸ“Š Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in Product Marketing Management or a related field, seeking to advance their careers in a dynamic and growing company.

Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including product, development, and marketing.

Work Arrangement: This role is on-site, with the opportunity to work from the company's Kyiv office.

Growth Opportunities:

  • Working on global products with millions of users worldwide
  • Collaborating with a strong team of professionals
  • Potential for career advancement as the company continues to grow

ASSUMPTION: The growth opportunities in this role are substantial, given SKELAR's global presence and commitment to employee development.

🌍 Location & Work Environment

Office Type: SKELAR's Kyiv office provides a modern and collaborative work environment, with ample opportunities for professional growth and networking.

Office Location(s): Kyiv, Ukraine

Geographic Context:

  • Kyiv is the capital and largest city of Ukraine, with a population of over 2.9 million
  • The city is known for its vibrant culture, rich history, and diverse economy
  • Kyiv offers a high quality of life, with affordable housing, a well-developed public transportation system, and numerous cultural attractions

Work Schedule: Standard business hours, with the opportunity for flexible working arrangements as needed

ASSUMPTION: Kyiv offers a dynamic and vibrant work environment, with a high quality of life and ample opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-depth interview with the hiring manager
  • Final decision and offer

Key Assessment Areas:

  • Market research and analysis skills
  • Ability to work effectively with cross-functional teams
  • Problem-solving and decision-making skills
  • Communication and presentation skills

Application Tips:

  • Highlight relevant experience in market research, A/B testing, and data analysis
  • Tailor your resume and cover letter to emphasize your fit for the role and company
  • Prepare examples of successful market research projects or campaigns you've led
  • Follow up with the hiring manager after your interview to express your interest in the role

ATS Keywords: Product Marketing Management, Market Research, A/B Testing, Data Analysis, Team Communication, Proactivity, Responsibility, English Language Proficiency

ASSUMPTION: The application process for this role may involve multiple interviews and assessments, focusing on the candidate's market research and analytical skills, as well as their ability to work effectively with cross-functional teams.

πŸ› οΈ Tools & Technologies

  • Market research tools (e.g., Google Trends, SEMrush, SimilarWeb)
  • Data analysis tools (e.g., Excel, Google Analytics)
  • Project management tools (e.g., Asana, Trello)
  • Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's areas of expertise.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Growth: Evolve Today β€” Excel Tomorrow
  • Ownership: Take charge. Deliver results.
  • Bias for action: Quick Moves β€” Big Wins.
  • Openness: Be Brave. Embrace Change. Value Feedback.

Work Style:

  • Collaborative and cross-functional
  • Data-driven and analytical
  • Fast-paced and dynamic

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment?
  • Are you comfortable working with complex data and drawing practical conclusions?
  • Do you have a bias for action and a strong sense of ownership?

ASSUMPTION: Candidates who align with SKELAR's values and work style will be most successful in this role.

⚠️ Potential Challenges

  • Managing multiple projects and priorities simultaneously
  • Working in a fast-paced and dynamic environment
  • Collaborating effectively with cross-functional teams
  • Adapting to changing market conditions and product requirements

ASSUMPTION: The potential challenges in this role are primarily related to the fast-paced and dynamic nature of the work environment, as well as the need to collaborate effectively with cross-functional teams.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Product Marketing Manager roles, this position offers the opportunity to work on global products with millions of users worldwide
  • SKELAR's focus on global markets and tech products sets it apart from other venture builders and tech companies in the region
  • This role offers significant growth opportunities, as SKELAR continues to expand its global presence

ASSUMPTION: Candidates interested in global products and tech companies with a strong focus on growth and expansion should consider this role.

πŸ“ Sample Projects

  • Conducting market research and competitor analysis for a new product launch
  • Developing and implementing A/B tests to optimize product performance and user experience
  • Collaborating with cross-functional teams to refine product positioning and messaging

ASSUMPTION: The specific projects required for this role may vary depending on the company's product roadmap and market conditions.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the company's overall product strategy and roadmap?
  • What are the most significant challenges facing the product and how can this role help address them?
  • How does SKELAR support the professional growth and development of its employees?
  • What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: The key questions to ask during the interview should focus on the role's priorities, challenges, and opportunities for professional growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare examples of successful market research projects or campaigns you've led
  • Follow up with the hiring manager after your interview to express your interest in the role
  • If selected for the final round, be prepared to present your market research findings and recommendations

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.