Here's the based on the provided data:
📌 Core Information
Job Title: Product Marketing Manager I
Company: Abrigo
Location: Raleigh, NC (Hybrid)
Job Type: Full-Time
Category: Financial Services
Date Posted: June 23, 2025
Experience Level: 2-5 years
Remote Status: Hybrid (2 days on-site per week)
🚀 Job Overview
Key aspects of this role include:
- Defining and communicating the value of Abrigo’s portfolio risk software solutions
- Managing marketing launches for new products and enhancements
- Supporting sales enablement and deal support
- Administering win/loss programs and conducting market research
- Collaborating with cross-functional teams to achieve strategic objectives
ASSUMPTION: This role requires a proactive approach to all initiatives, strong communication skills, and the ability to work effectively with various teams. A background in financial technology and portfolio risk solutions is preferred.
📋 Key Responsibilities
Product Marketing:
- Define and communicate the value of Abrigo’s current and future portfolio risk software solutions
- Create and maintain content to support GTM initiatives, including launch plans, messaging documents, persona guides, product one pagers, competitive battlecards, web content, and video scripts
- Manage marketing launches for new products, significant enhancements, and advisory offerings
- Partner with cross-functional teams to understand products and advisory offerings and translate them into value-based communication strategies
ASSUMPTION: The successful candidate will have a strong understanding of product marketing principles and be able to apply them effectively in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years in B2B marketing, with at least 1 year in product marketing or a related role
Required Skills:
- Proven ability to understand and communicate complex industry and technical issues
- Excellent written and verbal communication skills
- Data-driven decision making
- Strong project management skills
- Familiarity with marketing automation tools (e.g., Marketo, HubSpot)
- Knowledge of financial technology and portfolio risk solutions (preferred)
Preferred Skills:
- Experience with CRM systems (e.g., Salesforce)
- Fluency in Spanish (for communicating with our Latin American customer base)
ASSUMPTION: Candidates should have a proactive approach to all initiatives, be comfortable working in a dynamic environment, and be able to manage multiple projects simultaneously.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on experience and qualifications)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible PTO and bank holidays
- Company-paid life and disability insurance
- Employee assistance program
- Tuition reimbursement for job-related courses
- Gym membership reimbursement
Working Hours: Full-time (40 hours per week) with flexible scheduling options
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. The final offer may vary based on the candidate's qualifications and the company's internal budgeting processes.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services - Community Financial Institutions
Company Size: Medium (501-1,000 employees)
Founded: 2008 (as a spin-off from a larger financial institution)
Company Description:
- Abrigo provides market-leading compliance, credit risk, and lending solutions to enable community financial institutions to manage risk and drive growth.
- The company's mission is to "Make Big Things Happen" by helping its customers succeed against ever-changing regulatory requirements, limited resources, and increasing competition.
Company Specialties:
- Portfolio risk management
- Compliance solutions
- Credit risk and lending workflows
- CECL readiness
Company Website: https://www.abrigo.com
ASSUMPTION: Abrigo's focus on community financial institutions allows it to provide tailored solutions and expertise to help its customers navigate the unique challenges they face.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Director of Product Marketing
Work Arrangement: Hybrid (2 days on-site per week) with flexible scheduling options
Growth Opportunities:
- Potential career progression to Senior Product Marketing Manager or other leadership roles
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development resources and training opportunities
ASSUMPTION: The Product Marketing Manager I role offers a unique opportunity to gain experience in a dynamic, fast-paced environment and make a significant impact on the company's growth and success.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with on-site amenities
Office Location(s): Raleigh, NC (headquarters) and Austin, TX (secondary office)
Geographic Context:
- Raleigh, NC: A vibrant, growing city with a thriving tech industry and a cost of living lower than many major East Coast cities
- Austin, TX: A dynamic, culturally diverse city with a strong job market and a vibrant music and arts scene
Work Schedule: Flexible scheduling options with core hours of 9:00 AM - 5:00 PM (EST)
ASSUMPTION: Both Raleigh and Austin offer a high quality of life, with abundant cultural attractions, outdoor recreation, and a diverse range of housing options.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the product marketing team
- Final interview with the director of product marketing
Key Assessment Areas:
- Communication skills and presentation abilities
- Product marketing expertise and strategic thinking
- Problem-solving skills and adaptability
- Cultural fit and team dynamics
Application Tips:
- Highlight your relevant experience and achievements in product marketing
- Demonstrate your understanding of Abrigo's products and industry trends
- Prepare questions to ask the interview panel about the role and the company
- Showcase your ability to work collaboratively and adapt to a dynamic environment
ATS Keywords: Product Marketing, B2B Marketing, Financial Technology, Portfolio Risk, Marketing Launch, Content Creation, Sales Enablement, Market Research, Data-Driven Decision Making, Communication Skills
ASSUMPTION: Successful candidates will be able to articulate their understanding of Abrigo's products, demonstrate their marketing expertise, and showcase their ability to work effectively in a team.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
ASSUMPTION: Familiarity with these tools is preferred, but training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Expertise
- Innovation
- Collaboration
- Customer Focus
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and resilient
Self-Assessment Questions:
- How do you align with Abrigo's core values, particularly 'Integrity' and 'Customer Focus'?
- How do you approach working in a dynamic, collaborative environment?
- How do you prioritize and manage multiple projects simultaneously?
ASSUMPTION: Successful candidates will be able to demonstrate their alignment with Abrigo's core values and showcase their ability to thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment
- Navigating a complex product portfolio and industry landscape
- Collaborating effectively with cross-functional teams
ASSUMPTION: Candidates should be comfortable working in a fast-paced environment, managing multiple priorities, and collaborating effectively with various teams.
📈 Similar Roles Comparison
- Product Marketing Manager I (Abrigo) vs. Senior Product Marketing Manager (Large Enterprise):
- Smaller company size and more direct impact on product strategy
- Greater exposure to senior leadership and decision-making processes
- Potential for faster career progression and growth opportunities
ASSUMPTION: The Product Marketing Manager I role at Abrigo offers unique advantages compared to similar roles in larger enterprises, including a more direct impact on product strategy and faster career growth potential.
📝 Sample Projects
- Launching a new portfolio risk management solution
- Developing a competitive battlecard for a key product offering
- Creating a comprehensive marketing plan for an upcoming industry conference
ASSUMPTION: These sample projects illustrate the diverse and impactful nature of the work expected of the Product Marketing Manager I at Abrigo.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Abrigo's portfolio risk solutions?
- What are the key priorities for the first 90 days in this role?
- How does Abrigo support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the portfolio risk management industry, and how is Abrigo positioned to address them?
- How does Abrigo measure the success of its product marketing efforts, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company's strategic priorities, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.jobvite.com/bankerstoolbox/job/oMTowfwj
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Abrigo's products, industry trends, and company culture
- Follow up with the hiring manager after your interview to express your interest in the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
