📌 Core Information
🔹 Job Title: Product Marketing Manager II
🔹 Company: GM Financial
🔹 Location: Irving, Texas, United States
🔹 Job Type: Full time
🔹 Category: Financial Services
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for GM Financial's products
- Collaborating with cross-functional teams to enhance customer engagement
- Driving business growth through innovative marketing campaigns
- Analyzing market trends and competitor activities to inform strategy
ASSUMPTION: This role requires a strong understanding of both marketing and the automotive finance industry to succeed.
📋 Key Responsibilities
✅ Develop and execute marketing strategies for GM Financial's products
✅ Collaborate with cross-functional teams to enhance customer engagement
✅ Drive business growth through innovative marketing campaigns
✅ Analyze market trends and competitor activities to inform strategy
✅ Monitor and report on campaign performance and ROI
✅ Manage relationships with external agencies and vendors
ASSUMPTION: This role may require occasional travel to attend industry events or meet with external partners.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in product marketing, with a focus on the automotive or financial services industry
Required Skills:
- Proven track record of developing and executing successful marketing campaigns
- Strong analytical skills and data-driven mindset
- Excellent communication and presentation skills
- Ability to work collaboratively in a cross-functional team environment
- Proficiency in marketing automation tools and CRM systems
Preferred Skills:
- Master's degree in Marketing or a related field
- Experience with Adobe Analytics and/or Google Analytics
- Bilingual or multilingual skills
ASSUMPTION: While not explicitly stated, a valid driver's license and willingness to travel may be required for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Product Marketing Manager II in the Irving, TX area)
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Employee discounts on GM vehicles
- Tuition assistance and professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 8:30am-5:00pm, with some flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically automotive finance
Company Size: 5,001-10,000 employees
Founded: 1992
Company Description:
- GM Financial is the captive finance company and wholly owned subsidiary of General Motors
- Provides auto finance solutions, including retail financing and leasing, to customers and commercial lending to dealers
- Operates in North America, Latin America, and China
Company Specialties:
- Auto Finance
- Auto Remarketing
- Commercial Lending
Company Website: www.gmfinancial.com
ASSUMPTION: GM Financial's large size may offer more opportunities for career growth and development, but may also have a more structured and hierarchical work environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth into senior roles
Reporting Structure: This role reports directly to the Senior Manager, Product Marketing
Work Arrangement: On-site, with some flexibility for remote work
Growth Opportunities:
- Potential to move into senior roles within the product marketing team
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
- Tuition assistance and professional development opportunities
ASSUMPTION: Given GM Financial's size and global presence, there may be opportunities for international assignments or transfers.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 220 E Las Colinas Blvd, Irving, TX 75039, US
Geographic Context:
- Irving is located in the Dallas-Fort Worth metropolitan area
- Offers a mix of urban and suburban living, with a relatively low cost of living compared to other major metropolitan areas
- Home to a diverse range of industries, including finance, technology, and healthcare
Work Schedule: Full-time, typically Monday-Friday, 8:30am-5:00pm, with some flexibility for remote work
ASSUMPTION: The Irving office is GM Financial's headquarters and may have a more formal and structured work environment than other locations.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the Senior Manager, Product Marketing
Key Assessment Areas:
- Marketing strategy and campaign development
- Analytical skills and data-driven mindset
- Communication and presentation skills
- Collaboration and teamwork
Application Tips:
- Highlight your experience with marketing automation tools and CRM systems
- Include examples of successful marketing campaigns you've developed and executed
- Tailor your resume and cover letter to emphasize your relevant experience and skills
ATS Keywords: Product marketing, marketing strategy, campaign development, analytics, CRM, marketing automation, automotive finance
ASSUMPTION: GM Financial's large size and structured hiring process may result in a more formal and thorough interview process.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Adobe Analytics
- Google Analytics
- Microsoft Office Suite
ASSUMPTION: Proficiency in these tools is not explicitly required, but may be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Teamwork
- Excellence
- Integrity
- Diversity, Equity and Inclusion
- Community Investment
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you approach working collaboratively with cross-functional teams?
- Can you provide an example of a time when you used data to inform a marketing strategy?
- How do you stay up-to-date with industry trends and best practices in marketing?
ASSUMPTION: GM Financial's large size and diverse workforce may result in a more diverse range of work styles and cultural norms.
⚠️ Potential Challenges
- Working in a large, matrixed organization may require navigating complex reporting structures and decision-making processes
- The automotive finance industry is subject to regulatory changes and market fluctuations, which may impact marketing strategies
- Occasional travel may be required to attend industry events or meet with external partners
- The Irving office may have a more formal and structured work environment than other locations
ASSUMPTION: These challenges may be offset by the opportunities for career growth and development that come with working for a large, global organization.
📈 Similar Roles Comparison
- Compared to a Product Marketing Manager role at a smaller company, this role may offer more opportunities for career growth and development, but may also have a more structured and hierarchical work environment
- In the automotive finance industry, this role may be more focused on retail financing and leasing products, while similar roles at other financial services companies may focus on different product lines
- Career paths for this role may include moving into senior roles within the product marketing team, or transitioning into other areas of the business, such as sales or business development
ASSUMPTION: The specific career path for this role may depend on the individual's skills, interests, and the organization's needs.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new retail financing product
- Analyzing market trends and competitor activities to inform marketing strategy for an existing lease product
- Managing relationships with external agencies and vendors to execute a marketing campaign for a commercial lending product
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be representative of all aspects of the job.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the product marketing team?
- How does this role fit into the broader marketing organization and the company as a whole?
- What are the most pressing challenges facing the product marketing team currently, and how can this role help address them?
- What opportunities are there for professional development and career growth within this role?
- How does GM Financial support work-life balance for its employees?
ASSUMPTION: These questions are intended to help applicants better understand the role, the team, and the company, and to assess whether the position is a good fit for their skills, interests, and career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for the interview by researching GM Financial's products, services, and company culture
- Follow up with the hiring manager after the interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
