π Core Information
πΉ Job Title: Product Marketing Manager III
πΉ Company: GM Financial
πΉ Location: Irving, Texas
πΉ Job Type: Full time
πΉ Category: Financial Services
πΉ Date Posted: May 29, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for GM Financial's products
- Collaborating with cross-functional teams to align with company goals and customer needs
- Leveraging market research and customer insights to inform product positioning
- Managing product launches and go-to-market strategies
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on customer-centricity and data-driven decision making.
π Key Responsibilities
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Define and implement marketing strategies for GM Financial's products
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Collaborate with cross-functional teams to ensure alignment with company goals and customer needs
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Conduct market research and analyze customer insights to inform product positioning
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Manage product launches and go-to-market strategies
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Develop and maintain product roadmaps and launch plans
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Monitor and report on product performance metrics
ASSUMPTION: This role involves a mix of strategic planning, project management, and data analysis, with a focus on driving product success and customer satisfaction.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in product marketing, with a focus on financial services or a related industry
Required Skills:
- Proven track record of successful marketing initiatives
- Strong understanding of the auto finance industry
- Excellent analytical and problem-solving skills
- Strong project management skills
- Excellent communication and presentation skills
- Proficiency in Microsoft Office Suite and marketing automation tools
Preferred Skills:
- Master's degree in Marketing, Business, or a related field
- Experience with CRM systems (e.g., Salesforce)
- Fluency in Spanish
ASSUMPTION: Candidates with experience in auto finance or a related industry, as well as those with advanced degrees in marketing or business, will be strongly considered.
π° Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Product Marketing Manager III role in the Irving, Texas area)
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on GM vehicles and services
- Tuition assistance and professional development opportunities
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for project needs)
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: Financial Services, specifically Auto Finance
Company Size: 5,001-10,000 employees (Large enterprise with a global presence)
Founded: 1992, with a rich history in auto finance and a strong connection to General Motors
Company Description:
- GM Financial is the wholly owned captive finance subsidiary of General Motors
- Offers auto finance solutions, including retail financing and leasing, as well as commercial lending to dealers
- Emphasizes teamwork, excellence, integrity, diversity, equity, and inclusion, and community investment
Company Specialties:
- Auto Finance
- Auto Remarketing
- Commercial Lending
Company Website: www.gmfinancial.com
ASSUMPTION: GM Financial's large size and global presence offer opportunities for career growth and exposure to diverse teams and projects.
π Role Analysis
Career Level: Mid-level, with opportunities for growth into senior roles
Reporting Structure: This role reports directly to the Senior Manager, Product Marketing
Work Arrangement: On-site, with the possibility of hybrid or remote work in the future
Growth Opportunities:
- Advancement to Senior Product Marketing Manager or similar roles
- Expansion into other areas of marketing or finance within the organization
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: This role offers a clear path for career progression, with opportunities to grow within the product marketing function or explore other areas of the business.
π Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): 220 E Las Colinas Blvd, Irving, TX 75039, US
Geographic Context:
- Irving is a suburb of Dallas, Texas, with a diverse population and a strong job market
- The office is located in the Las Colinas urban center, offering easy access to amenities and public transportation
- The area experiences hot, humid summers and mild winters, with occasional severe weather events
Work Schedule: Standard business hours, with flexibility for project needs and potential overtime during peak periods
ASSUMPTION: The Irving office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional development.
πΌ Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- In-depth behavioral interview with the hiring manager and a team member
- Final interview with the senior leader of the product marketing team
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Industry knowledge and understanding of auto finance
- Communication and presentation skills
- Cultural fit and alignment with GM Financial's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
- Research GM Financial's products, services, and company culture to demonstrate your interest and preparation
ATS Keywords: Product marketing, auto finance, go-to-market strategy, market research, customer insights, product launch, roadmap, metrics, CRM, Salesforce, marketing automation
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, industry knowledge, and cultural fit, with a strong emphasis on behavioral-based questions.
π οΈ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be learned or improved upon with relevant experience and training.
π Cultural Fit Considerations
Company Values:
- Teamwork
- Excellence
- Integrity
- Diversity, Equity, and Inclusion
- Community Investment
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to changing market conditions
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable analyzing data and using insights to inform decision-making?
- Can you adapt to changing priorities and work effectively under pressure?
- Do you hold yourself accountable for delivering results and driving success?
ASSUMPTION: Candidates who align with GM Financial's values and work style will be well-suited to this role and the company culture.
β οΈ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Keeping up with industry trends and regulatory changes in auto finance
- Working with cross-functional teams and stakeholders with varying priorities and perspectives
- Adapting to a large, global organization with a complex structure
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to learn and adapt in a dynamic environment.
π Similar Roles Comparison
- This role is similar to a Senior Product Marketing Manager in a smaller organization, but offers the opportunity to work in a larger, global environment
- Compared to a Product Marketing Manager in a different industry, this role requires a strong understanding of auto finance and its unique dynamics
- Career progression in this role may involve moving into senior leadership or exploring other areas of marketing or finance within the organization
ASSUMPTION: This role offers a unique blend of strategic thinking, project management, and industry-specific knowledge, with opportunities for growth and development within a large, global organization.
π Sample Projects
- Developing and executing a go-to-market strategy for a new auto loan product
- Conducting market research and customer segmentation to inform product positioning and messaging
- Managing a product launch, including coordination with cross-functional teams, development of marketing materials, and tracking of launch metrics
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, with a focus on driving product success and customer satisfaction.
β Key Questions to Ask During Interview
- How does this role fit into the overall product marketing strategy for GM Financial?
- What are the key priorities for this role in the first 90 days?
- How does the product marketing team collaborate with other departments, such as sales and operations?
- What opportunities are there for professional development and career growth within the product marketing function or the broader organization?
- How does GM Financial support work-life balance for its employees?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company, and demonstrate their interest and preparation for the position.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in product marketing, auto finance, and market research
- Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
- Research GM Financial's products, services, and company culture to demonstrate your interest and preparation
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your continued interest in the position
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.