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Product Marketing Manager III

GM Financial United States
Full-time
On-site
Irving, Texas, United States
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Marketing Manager III

πŸ”Ή Company: GM Financial

πŸ”Ή Location: Irving, Texas

πŸ”Ή Job Type: Full time

πŸ”Ή Category: Financial Services

πŸ”Ή Date Posted: May 29, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing marketing strategies for GM Financial's products
  • Collaborating with cross-functional teams to align with company goals and customer needs
  • Leveraging market research and customer insights to inform product positioning
  • Managing product launches and go-to-market strategies

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on customer-centricity and data-driven decision making.

πŸ“‹ Key Responsibilities

βœ… Define and implement marketing strategies for GM Financial's products

βœ… Collaborate with cross-functional teams to ensure alignment with company goals and customer needs

βœ… Conduct market research and analyze customer insights to inform product positioning

βœ… Manage product launches and go-to-market strategies

βœ… Develop and maintain product roadmaps and launch plans

βœ… Monitor and report on product performance metrics

ASSUMPTION: This role involves a mix of strategic planning, project management, and data analysis, with a focus on driving product success and customer satisfaction.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in product marketing, with a focus on financial services or a related industry

Required Skills:

  • Proven track record of successful marketing initiatives
  • Strong understanding of the auto finance industry
  • Excellent analytical and problem-solving skills
  • Strong project management skills
  • Excellent communication and presentation skills
  • Proficiency in Microsoft Office Suite and marketing automation tools

Preferred Skills:

  • Master's degree in Marketing, Business, or a related field
  • Experience with CRM systems (e.g., Salesforce)
  • Fluency in Spanish

ASSUMPTION: Candidates with experience in auto finance or a related industry, as well as those with advanced degrees in marketing or business, will be strongly considered.

πŸ’° Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a Product Marketing Manager III role in the Irving, Texas area)

Benefits:

  • Medical, dental, and vision insurance
  • 401(k) plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Employee discounts on GM vehicles and services
  • Tuition assistance and professional development opportunities

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for project needs)

ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services, specifically Auto Finance

Company Size: 5,001-10,000 employees (Large enterprise with a global presence)

Founded: 1992, with a rich history in auto finance and a strong connection to General Motors

Company Description:

  • GM Financial is the wholly owned captive finance subsidiary of General Motors
  • Offers auto finance solutions, including retail financing and leasing, as well as commercial lending to dealers
  • Emphasizes teamwork, excellence, integrity, diversity, equity, and inclusion, and community investment

Company Specialties:

  • Auto Finance
  • Auto Remarketing
  • Commercial Lending

Company Website: www.gmfinancial.com

ASSUMPTION: GM Financial's large size and global presence offer opportunities for career growth and exposure to diverse teams and projects.

πŸ“Š Role Analysis

Career Level: Mid-level, with opportunities for growth into senior roles

Reporting Structure: This role reports directly to the Senior Manager, Product Marketing

Work Arrangement: On-site, with the possibility of hybrid or remote work in the future

Growth Opportunities:

  • Advancement to Senior Product Marketing Manager or similar roles
  • Expansion into other areas of marketing or finance within the organization
  • Development of leadership and management skills through mentorship and training programs

ASSUMPTION: This role offers a clear path for career progression, with opportunities to grow within the product marketing function or explore other areas of the business.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a modern, collaborative work environment

Office Location(s): 220 E Las Colinas Blvd, Irving, TX 75039, US

Geographic Context:

  • Irving is a suburb of Dallas, Texas, with a diverse population and a strong job market
  • The office is located in the Las Colinas urban center, offering easy access to amenities and public transportation
  • The area experiences hot, humid summers and mild winters, with occasional severe weather events

Work Schedule: Standard business hours, with flexibility for project needs and potential overtime during peak periods

ASSUMPTION: The Irving office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with a member of the HR team
  • In-depth behavioral interview with the hiring manager and a team member
  • Final interview with the senior leader of the product marketing team
  • Background check and offer extension

Key Assessment Areas:

  • Problem-solving skills and strategic thinking
  • Industry knowledge and understanding of auto finance
  • Communication and presentation skills
  • Cultural fit and alignment with GM Financial's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
  • Research GM Financial's products, services, and company culture to demonstrate your interest and preparation

ATS Keywords: Product marketing, auto finance, go-to-market strategy, market research, customer insights, product launch, roadmap, metrics, CRM, Salesforce, marketing automation

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, industry knowledge, and cultural fit, with a strong emphasis on behavioral-based questions.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Marketing automation tools (e.g., Marketo, HubSpot)
  • CRM systems (e.g., Salesforce)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be learned or improved upon with relevant experience and training.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Teamwork
  • Excellence
  • Integrity
  • Diversity, Equity, and Inclusion
  • Community Investment

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and responsive to changing market conditions
  • Results-focused and accountable

Self-Assessment Questions:

  • Do you thrive in a collaborative, team-based environment?
  • Are you comfortable analyzing data and using insights to inform decision-making?
  • Can you adapt to changing priorities and work effectively under pressure?
  • Do you hold yourself accountable for delivering results and driving success?

ASSUMPTION: Candidates who align with GM Financial's values and work style will be well-suited to this role and the company culture.

⚠️ Potential Challenges

  • Managing multiple projects and priorities simultaneously
  • Keeping up with industry trends and regulatory changes in auto finance
  • Working with cross-functional teams and stakeholders with varying priorities and perspectives
  • Adapting to a large, global organization with a complex structure

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to learn and adapt in a dynamic environment.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Senior Product Marketing Manager in a smaller organization, but offers the opportunity to work in a larger, global environment
  • Compared to a Product Marketing Manager in a different industry, this role requires a strong understanding of auto finance and its unique dynamics
  • Career progression in this role may involve moving into senior leadership or exploring other areas of marketing or finance within the organization

ASSUMPTION: This role offers a unique blend of strategic thinking, project management, and industry-specific knowledge, with opportunities for growth and development within a large, global organization.

πŸ“ Sample Projects

  • Developing and executing a go-to-market strategy for a new auto loan product
  • Conducting market research and customer segmentation to inform product positioning and messaging
  • Managing a product launch, including coordination with cross-functional teams, development of marketing materials, and tracking of launch metrics

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, with a focus on driving product success and customer satisfaction.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall product marketing strategy for GM Financial?
  • What are the key priorities for this role in the first 90 days?
  • How does the product marketing team collaborate with other departments, such as sales and operations?
  • What opportunities are there for professional development and career growth within the product marketing function or the broader organization?
  • How does GM Financial support work-life balance for its employees?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the company, and demonstrate their interest and preparation for the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills in product marketing, auto finance, and market research
  • Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
  • Research GM Financial's products, services, and company culture to demonstrate your interest and preparation
  • Follow up with the hiring manager or HR representative within one week of submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.