📌 Core Information
🔹 Job Title: Product Marketing Manager III, Mobility
🔹 Company: WEX
🔹 Location: Remote, with a requirement to reside within 30 miles of one of the following locations: Portland, ME; Boston, MA; Chicago, IL; Washington, DC; Dallas, TX; or San Jose, CA.
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading go-to-market strategy for the 10-4 app, focusing on positioning, messaging, and value proposition development.
- Applying AI and behavioral insights to improve onboarding, in-app engagement, and lifecycle marketing.
- Partnering with product, growth, and design teams to shape the customer journey across acquisition, onboarding, and retention.
- Creating campaigns and content that resonate with both fleet managers and drivers.
- Analyzing app usage, user behavior, and competitive dynamics to shape marketing and product decisions.
ASSUMPTION: This role requires a strong understanding of mobile app marketing, user behavior, and AI-driven personalization to succeed.
📋 Key Responsibilities
✅ Own positioning, messaging, and value prop development for the 10-4 app—making sure drivers instantly “get it.”
✅ Apply AI and behavioral insights to improve onboarding, in-app engagement, and lifecycle marketing.
✅ Partner with product, growth, and design to shape the customer journey across acquisition, onboarding, and retention.
✅ Develop campaigns and content that resonate with both fleet managers and drivers.
✅ Analyze app usage, user behavior, and competitive dynamics to shape marketing and product decisions.
✅ Create sales and partner enablement materials to support distribution through fleet and channel partners.
ASSUMPTION: This role requires a balance of strategic thinking, data-driven decision making, and strong communication skills to be successful.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 4-6 years of experience in product marketing, ideally in mobile apps, B2C, or consumer-focused fintech.
Required Skills:
- Proven success driving adoption, engagement, and loyalty for a digital product.
- Experience with lifecycle marketing, user research, and in-app messaging.
- Comfortable partnering with design, product, and analytics teams to improve the user experience.
- Clear communicator who can distill complex value into simple, compelling copy.
Preferred Skills:
- Experience or strong interest in using AI to drive adoption and personalization in mobile app experiences.
ASSUMPTION: Candidates with experience in mobile app marketing and a strong understanding of AI-driven personalization will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $94,000.00 - $125,000.00
Benefits:
- Health Insurance
- Dental Insurance
- Vision Insurance
- Retirement Savings Plan
- Paid Time Off
- Health Savings Account
- Flexible Spending Accounts
- Life Insurance
- Disability Insurance
- Tuition Reimbursement
Working Hours: 40 hours per week, with flexibility for remote work.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual pay rates may vary based on various factors.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on fleet payments, healthcare payments, travel payments, virtual payments, corporate payment solutions, financial technology, benefits, mobility, and pay and get paid solutions.
Company Size: WEX is a large company with 5,001-10,000 employees, providing ample opportunities for growth and collaboration.
Founded: WEX was founded in 1983 and has since grown into a global commerce platform that simplifies the business of running a business.
Company Description:
- WEX offers seamlessly embedded, personalized solutions for its customers around the world.
- The company aims to make it easy for companies to overcome complexity and reach their full potential.
- WEX has a strong focus on data and specialized expertise in simplifying benefits, reimagining mobility, and paying and getting paid.
Company Specialties:
- Fleet payments
- Healthcare payments
- Travel payments
- Virtual payments
- Corporate payment solutions
- Financial technology
- Benefits
- Mobility
- Pay and Get Paid
Company Website: http://www.wexinc.com
ASSUMPTION: WEX's extensive experience and global presence provide a strong foundation for growth and innovation in the product marketing manager role.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and strong communication skills.
Reporting Structure: The product marketing manager will report directly to the head of product marketing and work closely with cross-functional teams, including product, growth, and design.
Work Arrangement: This role is remote-friendly, with a requirement to reside within 30 miles of one of the specified locations. The work arrangement is expected to be flexible, with a focus on results and performance.
Growth Opportunities:
- As WEX continues to grow and expand its offerings, there may be opportunities for the product marketing manager to take on additional responsibilities or move into a leadership role.
- The company's global presence provides opportunities for international travel and collaboration with teams around the world.
- WEX's focus on innovation and data-driven decision making creates an environment where employees can learn and grow professionally.
ASSUMPTION: The product marketing manager role at WEX offers significant growth opportunities for the right candidate, with a strong focus on professional development and career advancement.
🌍 Location & Work Environment
Office Type: WEX has multiple offices worldwide, with the headquarters located in Portland, Maine. This role is remote-friendly, with a requirement to reside within 30 miles of one of the specified locations.
Office Location(s): Portland, ME; Boston, MA; Chicago, IL; Washington, DC; Dallas, TX; San Jose, CA
Geographic Context:
- The specified locations offer a mix of urban and suburban environments, with access to cultural attractions, outdoor activities, and strong job markets.
- Each location has its own unique character and benefits, providing flexibility for candidates to choose the best fit for their personal and professional needs.
Work Schedule: The work schedule is expected to be flexible, with a focus on results and performance. The role requires a full-time commitment, with standard business hours and occasional evening or weekend work as needed.
ASSUMPTION: The remote-friendly work arrangement and flexible schedule provide a strong work-life balance for the right candidate, while still meeting the needs of the role and the company.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-depth interview with cross-functional team members
- Final interview with the head of product marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Data-driven decision making and analytical skills
- Understanding of mobile app marketing and user behavior
- Cultural fit and alignment with WEX's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of mobile app marketing, user behavior, and AI-driven personalization in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and data-driven decision making.
- Research WEX's company culture and values to ensure a strong cultural fit.
ATS Keywords: Product Marketing, Mobile Apps, B2C, Consumer-Focused Fintech, Adoption, Engagement, Loyalty, Lifecycle Marketing, User Research, In-App Messaging, AI, Behavioral Insights, Communication, Customer Journey, Campaign Development, Content Creation
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, communication skills, and cultural fit, with a strong focus on mobile app marketing and user behavior.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- AI and machine learning platforms (e.g., TensorFlow, Python)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry, with a focus on data analysis, automation, and AI-driven personalization.
👔 Cultural Fit Considerations
Company Values:
- Simplify
- Collaborate
- Innovate
- Perform
- Respect
Work Style:
- Data-driven and results-focused
- Collaborative and team-oriented
- Adaptable and open to change
- Strong communication and presentation skills
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy using data to inform your decisions?
- Are you comfortable working collaboratively with cross-functional teams to achieve common goals?
- Do you have strong communication skills and the ability to present complex information in a clear and concise manner?
- Are you adaptable and open to change, with a willingness to learn and grow professionally?
ASSUMPTION: WEX's company culture is data-driven, collaborative, and focused on innovation and performance. Candidates who are a strong fit for this culture will be most successful in the product marketing manager role.
⚠️ Potential Challenges
- The role requires a strong understanding of mobile app marketing, user behavior, and AI-driven personalization, which may present a learning curve for candidates without this specific experience.
- The role is remote-friendly, which may present challenges in terms of communication and collaboration with cross-functional teams.
- The role requires a full-time commitment, with occasional evening or weekend work as needed, which may present challenges for candidates with personal or family commitments.
- The role is based in the United States, which may present challenges for candidates living outside the country.
ASSUMPTION: The potential challenges for this role are primarily related to the specific requirements of the role and the need for a strong understanding of mobile app marketing, user behavior, and AI-driven personalization.
📈 Similar Roles Comparison
- This role is focused on mobile app marketing and user behavior, which differs from traditional product marketing roles that may focus on broader marketing channels or specific product categories.
- The role is within the fintech industry, which has its own unique challenges and opportunities related to technology, data, and innovation.
- The role is at the manager level, with opportunities for growth and advancement within the company.
ASSUMPTION: This role is unique in its focus on mobile app marketing and user behavior within the fintech industry, providing a strong opportunity for candidates with relevant experience and skills.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new mobile app feature, including positioning, messaging, and value proposition development.
- Analyzing user behavior data to identify trends and opportunities for improved onboarding, engagement, and lifecycle marketing.
- Creating sales and partner enablement materials to support distribution through fleet and channel partners.
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute strategic marketing plans, analyze data to inform decision making, and create engaging and effective marketing materials.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for this role and how it may vary depending on the project or phase of the product lifecycle?
- How does the product marketing team collaborate with other teams, such as product, growth, and design, to shape the customer journey and improve the user experience?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does WEX support the professional development and growth of its employees, particularly in the product marketing function?
- What are the biggest challenges facing the product marketing team currently, and how can this role help address them?
ASSUMPTION: These key questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and growth opportunities for the product marketing manager role at WEX.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on mobile app marketing, user behavior, and AI-driven personalization.
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and data-driven decision making.
- Research WEX's company culture and values to ensure a strong cultural fit.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
