📌 Core Information
🔹 Job Title: Product Marketing Manager, Immunoassays
🔹 Company: Bio-Techne
🔹 Location: US - Minnesota - Remote
🔹 Job Type: Full-Time
🔹 Category: Biotechnology Research
🔹 Date Posted: 2025-07-01
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global marketing strategies for the immunoassay portfolio
- Driving market penetration and revenue growth for key instruments and related consumables
- Crafting compelling value propositions, competitive positioning, and messaging frameworks
- Designing, building, and executing high-impact go-to-market campaigns and demand generation programs
- Collaborating with cross-functional teams to ensure seamless execution of marketing programs
ASSUMPTION: This role requires a strong understanding of the life science research market and exceptional skills in market development. The ideal candidate will be able to work effectively in a fast-growing, highly collaborative environment.
📋 Key Responsibilities
✅ Developing and owning the global marketing strategy for the immunoassay portfolio, aligned with business objectives
✅ Crafting compelling value propositions, competitive positioning, and messaging frameworks
✅ Designing, building, and executing high-impact go-to-market (GTM) campaigns/programs to drive revenue growth in key customer segments
✅ Leading the development and execution of strategic multi-channel integrated marketing plans to acquire and convert new customers and engage, retain, and grow existing customers
✅ You will be the global product and market expert, providing in-depth knowledge of market trends and dynamics, competitive landscape, and critical market success factors
✅ Leading product launches, campaign development, and demand generation initiatives in collaboration with regional marketing and commercial teams
✅ Working closely with digital marketing, brand, and marcom teams to ensure seamless execution of marketing programs
✅ Partnering with R&D and product management to guide new product development and lifecycle management
✅ Collaborating with product management and scientific applications teams to develop and promote high-value content including testimonials, seminars, webinars, posters, and sales tools for new and existing products
✅ Developing and delivering product launch toolkits that provide impactful new product messaging and education to our commercial teams, including product training, positioning, key messaging, and customer-facing materials
✅ Developing relevant content across the marketing funnel; deploy via multiple channels that align with customer journeys
✅ Maintaining campaign/program KPI and metrics dashboards, performing pipeline analysis, and analyzing demand generation trends regularly, reporting on the effectiveness of marketing activities. Adjust tactics as needed to maximize performance
✅ Managing marketing budgets and optimizing the promotional mix on campaigns/programs to achieve a high return on investment
ASSUMPTION: This role requires strong analytical skills to track and analyze marketing performance, as well as excellent communication skills to collaborate effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in Biology, Biochemistry, or related discipline, advanced degree or MBA preferred
Experience: 5 years of experience in the life sciences industry with at least 3 years in a product marketing function
Required Skills:
- Proven ability to develop and communicate the unique value and promise that products offer to life science research customers
- Able to understand, integrate, and synthesize insights across customers, competitors, business areas, and markets to inform customer-centric campaigns for our instrument portfolio
- Able to develop and execute multi-channel customer-centric marketing programs to achieve business objectives
- Experience in developing successful lead generation initiatives using multi-channel strategies to drive funnel fulfillment
- Able to work effectively in a fast-growing, highly collaborative environment
- Demonstrated ability to get things done, build consensus, resolve conflict, and solve tough business problems, working in concert with others
- Excellent communication, presentation, interpersonal, and relationship-building skills at all organizational levels
Preferred Skills:
- Experience in the immunoassay market
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, experience in the immunoassay market and fluency in multiple languages may be beneficial for this role but are not strictly required.
💰 Compensation & Benefits
Salary Range: $83,400.00 - $137,100.00
Benefits:
- Competitive insurance benefits starting on day one: medical, dental, vision, life, short-term disability, long-term disability, pet, and legal and ID shield
- Investment in employees' financial futures through 401k plans, an employee stock purchase plan (ESPP), Health Saving Account (HSA), Flexible Spending Account (FSA), and Dependent Care FSA
- Empowerment of employees to develop their careers through mentorship, promotional opportunities, training and development, tuition reimbursement, internship programs, and more
- Employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging
- Accrued leave policy with paid holidays, paid time off, and paid parental leave
- Foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a product marketing manager role in the life sciences industry. The actual salary may vary depending on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Lunaphore Technologies S.A., a Bio-Techne brand, is a Swiss-based life sciences company founded in 2014 with the vision of enabling spatial biology in every laboratory
- Lunaphore has developed a game-changing chip technology which can extract spatial proteomic and genomic data from tumors and transform any simple assay into multiplex spatial biology without complexity
- Lunaphore empowers researchers to push the boundaries of research to ultimately develop the next generation of personalized therapies
Company Specialties:
- Microfluidic technology
- Immunohistochemistry
- Cancer Research
- Immuno-oncology research
- Immunofluorescence and Multiplex
Company Website: http://www.lunaphore.com
ASSUMPTION: Bio-Techne is a global life sciences company that provides tools for researchers to further treat and prevent disease worldwide. Lunaphore, as a Bio-Techne brand, focuses on enabling spatial biology in every laboratory.
📊 Role Analysis
Career Level: Mid-level to senior-level role within the product marketing function
Reporting Structure: Reports to the Sr. Manager, Immunoassays Product Marketing
Work Arrangement: Remote work with flexibility for on-site collaboration as needed
Growth Opportunities:
- Potential for career progression within the product marketing function or related areas
- Opportunities to work on diverse projects and collaborate with cross-functional teams
- Chance to make a significant impact on the growth and success of the immunoassay portfolio
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Remote work with occasional on-site collaboration
Office Location(s): US - Minnesota
Geographic Context:
- Minnesota is located in the Midwestern United States and is known for its natural beauty, with numerous lakes and forests
- The state is home to a diverse range of industries, including healthcare, finance, and technology
- Minnesota offers a high quality of life, with a strong education system, affordable housing, and a vibrant cultural scene
Work Schedule: Standard business hours with flexibility for remote work
ASSUMPTION: While the role is remote, there may be occasional on-site collaboration required, and the work schedule may vary depending on the needs of the business and the individual's personal circumstances.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with cross-functional team members
- Final interview with the Sr. Manager, Immunoassays Product Marketing
Key Assessment Areas:
- Understanding of the life science research market and immunoassay portfolio
- Marketing strategy and campaign development skills
- Communication and presentation skills
- Collaboration and teamwork abilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your marketing strategy and campaign development experience in detail
- Demonstrate your understanding of the life science research market and immunoassay portfolio
ATS Keywords: Product Marketing, Immunoassays, Life Science Research, Market Development, Go-to-Market Campaigns, Demand Generation, Multi-Channel Marketing, Competitive Positioning, Pipeline Analysis, Budget Management, Collaboration, Communication Skills, Interpersonal Skills, Relationship Building
ASSUMPTION: The interview process may vary depending on the company's needs and the candidate's qualifications. It is essential to be prepared to discuss your relevant experience and skills in detail and to demonstrate your understanding of the role and the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's skills and experience.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Excellence
- Integrity
- Customer Focus
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and teamwork
- Results-driven and data-informed decision-making
- Continuous learning and professional development
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you able to work effectively with cross-functional teams to achieve common goals?
- Do you have a strong data-driven approach to marketing and decision-making?
- Are you committed to continuous learning and professional development?
ASSUMPTION: Bio-Techne values a strong cultural fit with their employees and seeks candidates who align with their core values and work style.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Collaborating effectively with cross-functional teams and stakeholders
- Keeping up with industry trends and market dynamics in the life science research market
- Balancing remote work and on-site collaboration requirements
ASSUMPTION: These challenges are common to roles in fast-growing, innovative companies and can be mitigated with strong organizational skills, effective communication, and a proactive approach to professional development.
📈 Similar Roles Comparison
- Product Marketing Manager, Life Sciences (similar role within the same industry)
- Senior Product Marketing Manager, Biotechnology (similar role with additional responsibilities)
- Product Marketing Manager, Diagnostics (similar role within a related industry)
ASSUMPTION: While these roles share similarities, each has unique aspects that require specific skills and experiences. It is essential to research each role thoroughly to understand its specific requirements and context.
📝 Sample Projects
- Developing and executing a go-to-market campaign for a new immunoassay instrument launch
- Collaborating with regional marketing teams to create targeted demand generation programs for key customer segments
- Conducting market research and competitive analysis to inform product positioning and messaging frameworks
ASSUMPTION: These sample projects illustrate the types of initiatives a Product Marketing Manager, Immunoassays might work on, but the specific projects may vary depending on the company's priorities and the individual's skills and experiences.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign lifecycle for an immunoassay product?
- How does the company support cross-functional collaboration and teamwork for product marketing initiatives?
- What opportunities are there for professional development and growth within the product marketing function?
- How does the company measure and optimize the performance of marketing campaigns and programs?
- What is the company's approach to balancing remote work and on-site collaboration for this role?
ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching the company, the role, and the industry
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
