📌 Core Information
🔹 Job Title: Product Marketing Manager - Industrial Manufacturing
🔹 Company: AssetWatch, Inc.
🔹 Location: Remote (US)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for industrial condition monitoring solutions
- Conducting market research and competitive analysis to inform product positioning
- Building customer relationships and creating thought leadership content
- Collaborating with cross-functional teams to launch new products and ensure market penetration
ASSUMPTION: This role requires a strong understanding of the industrial manufacturing space and experience with predictive maintenance to be successful.
📋 Key Responsibilities
✅ Define and support go-to-market strategy and tactics for all solutions
✅ Conduct market research to identify customer needs, market trends, and competitive landscape
✅ Build relationships with customer teams and key prospects to develop case studies and customer advocacy
✅ Take value propositions and convert them into relevant product messaging and positioning
✅ Act as the thought leader and knowledge expert participating across all phases of the buyer journey
✅ Work with creative team on product labeling and branding, naming, and any product visual elements
✅ Develop customer training and educational content, both written and video
✅ Monitor app performance, reviews, keywords, etc. on Google and Apple stores
✅ Support CSM and Customer Support teams on onboarding documentation, training, tools, and presentations
✅ Continuously update and be the expert on buyer personas
ASSUMPTION: This role requires strong project management skills to juggle multiple projects and deadlines.
🎯 Required Qualifications
Education: Degree in Marketing, Business, Engineering, or a related field preferred
Experience: 5+ years of experience in product management, product marketing, sales, marketing, or related role for the manufacturing space
Required Skills:
- Demonstrated success in developing and executing go-to-market strategies and marketing campaigns
- Strong understanding of the product lifecycle and experience working closely with product management teams
- Exceptional storytelling and presentation skills
- Excellent writing skills with experience writing technical, educational content
- Proven ability to manage multiple projects in a fast-paced, deadline-driven environment
Preferred Skills:
- Experience in the industrial manufacturing space, with a strong preference for those with experience in predictive maintenance
- Fluency in additional languages (e.g., Spanish, German, French)
ASSUMPTION: While not explicitly stated, experience with condition monitoring or IoT technologies would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Product Marketing Manager with 5-10 years of experience in the manufacturing space)
Benefits:
- Competitive compensation package including stock options
- Flexible work schedule
- Competitive benefits and 401k match
- Unlimited PTO
Working Hours: Full-time, with core working hours required for collaboration
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience. They focus on the industrial manufacturing and automation machinery manufacturing sectors.
Company Size: AssetWatch is a mid-sized company with 51-200 employees, providing a collaborative and growing work environment.
Founded: AssetWatch was founded in 2014 and has since grown to become a leading provider of condition monitoring solutions.
Company Description:
- AssetWatch is a remote-first, rapidly growing startup providing a game-changing condition monitoring platform and mobile experience in the industrial manufacturing space.
- The company is dedicated to eliminating downtime for its customers by delivering an unparalleled condition monitoring experience.
- AssetWatch serves global manufacturers by powering manufacturing uptime through its innovative solutions.
Company Specialties:
- Internet of Things (IoT)
- Industrial Automation
- Industrial Manufacturing
- Temperature Sensing
- Vibration Sensing
- Predictive Maintenance
- Industry 4.0
Company Website: www.assetwatch.com
ASSUMPTION: AssetWatch's focus on condition monitoring and predictive maintenance sets it apart in the industrial manufacturing sector.
📊 Role Analysis
Career Level: This role is a mid-level position, requiring 5-10 years of experience in product marketing or a related field.
Reporting Structure: The Product Marketing Manager will report directly to the Chief Marketing Officer (CMO) and work closely with product management, sales, marketing, and customer success teams.
Work Arrangement: This is a remote-only position, with a flexible work schedule and unlimited PTO.
Growth Opportunities:
- As AssetWatch continues to grow, there may be opportunities for the Product Marketing Manager to take on more responsibilities or move into a leadership role.
- The company's focus on innovation and continuous improvement provides ample opportunities for professional development.
- Working closely with cross-functional teams offers the chance to gain experience in various aspects of the business.
ASSUMPTION: Given the company's growth trajectory, there may be opportunities for career advancement within the next few years.
🌍 Location & Work Environment
Office Type: Remote (Solely)
Office Location(s): Remote (US)
Geographic Context:
- The United States offers a large talent pool and diverse customer base for AssetWatch's condition monitoring solutions.
- The remote work arrangement allows for a better work-life balance and the ability to attract top talent from across the country.
- The company's headquarters is in Westerville, Ohio, but the majority of employees work remotely.
Work Schedule: Full-time, with core working hours required for collaboration
ASSUMPTION: The remote work arrangement may require some flexibility in working hours to accommodate team meetings and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the CMO and other team members
- Case study presentation or project assignment
- Final interview with the CEO
Key Assessment Areas:
- Product marketing experience and go-to-market strategy development
- Storytelling and presentation skills
- Writing and content creation skills
- Project management and organizational skills
- Industry knowledge and understanding of condition monitoring
Application Tips:
- Highlight relevant experience in the industrial manufacturing or predictive maintenance sectors.
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications.
- Prepare a case study or project presentation showcasing your ability to develop and execute go-to-market strategies.
- Be ready to discuss your understanding of AssetWatch's products and the condition monitoring industry.
ATS Keywords: Product Marketing, Go-to-Market Strategy, Market Research, Customer Advocacy, Content Development, Brand Messaging, Project Management, Storytelling, Presentation Skills, Technical Writing, Industrial Manufacturing, Predictive Maintenance, Condition Monitoring
ASSUMPTION: AssetWatch uses an Applicant Tracking System (ATS) to filter resumes based on relevant keywords, so it's essential to include these in your application materials.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Analytics
- Asana
- Slack
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Continuous improvement
Work Style:
- Remote-friendly and flexible
- Results-driven and entrepreneurial
- Team-oriented and collaborative
- Adaptable and resilient
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful go-to-market strategies in the industrial manufacturing sector?
- Are you comfortable working remotely and collaborating with a distributed team?
- Do you thrive in a fast-paced, dynamic environment and enjoy working on multiple projects simultaneously?
ASSUMPTION: AssetWatch values candidates who are customer-focused, innovative, and collaborative, with a strong work ethic and a results-driven attitude.
⚠️ Potential Challenges
- The role may require occasional travel to attend industry events or customer meetings.
- Working remotely may present challenges in maintaining work-life balance and staying connected with team members.
- The fast-paced nature of the role may require adaptability and the ability to manage multiple projects simultaneously.
- The competitive landscape in the industrial manufacturing sector may present challenges in differentiating AssetWatch's products.
ASSUMPTION: These challenges can be mitigated by effective time management, clear communication, and a strong focus on customer needs.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles, this position requires a strong understanding of the industrial manufacturing sector and experience with predictive maintenance.
- AssetWatch's focus on condition monitoring sets it apart from other companies in the industrial automation and machinery manufacturing sectors.
- This role offers the opportunity to work with a growing, innovative company and make a significant impact on its continued success.
ASSUMPTION: Candidates with experience in the industrial manufacturing sector and a strong understanding of predictive maintenance will find this role particularly appealing.
📝 Sample Projects
- Developing a go-to-market strategy for a new condition monitoring product, including market research, competitive analysis, and customer segmentation.
- Creating thought leadership content, such as blog posts, whitepapers, or webinars, to establish AssetWatch's expertise in the condition monitoring space.
- Working with the creative team to develop product branding, labeling, and visual elements that resonate with target customers.
ASSUMPTION: These sample projects provide a glimpse into the types of tasks and responsibilities the Product Marketing Manager will encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role will contribute to its success?
- How does AssetWatch differentiate its condition monitoring solutions from competitors in the industrial manufacturing sector?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for remote employees?
- Can you provide examples of successful go-to-market strategies implemented by the company in the past?
ASSUMPTION: Asking these questions will help you better understand the role, the company, and the team you'll be working with.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a case study or project presentation showcasing your ability to develop and execute go-to-market strategies.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
- If selected for an interview, be prepared to discuss your understanding of AssetWatch's products and the condition monitoring industry.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
