Product Marketing Manager - Industries

📌 Core Information

🔹 Job Title: Product Marketing Manager - Industries

🔹 Company: Contentful

🔹 Location: Denver, Colorado, United States

🔹 Job Type: Hybrid (Hybrid work arrangement)

🔹 Category: Marketing

🔹 Date Posted: June 4, 2025

🔹 Experience Level: Mid-Senior level (4+ years of experience)

🔹 Remote Status: On-site (Based in Denver. Occasional travel required)

🚀 Job Overview

Key aspects of this role include:

• Driving go-to-market strategy for industry-specific products
• Collaborating with cross-functional teams to ensure effective messaging and program resonance
• Developing deep understanding of buyers, business challenges, and trends in priority industries
• Creating differentiated positioning and messaging frameworks tailored to industry-specific use cases
• Serving as a subject matter expert and evangelist for industry solutions

ASSUMPTION: This role requires a strong understanding of B2B SaaS or technology sectors and experience in product marketing or a related field. The ideal candidate will have a proven track record of crafting and executing go-to-market strategies for industry verticals.

📋 Key Responsibilities

✅ Develop a deep understanding of buyers, business challenges, and trends in priority industries

✅ Create differentiated positioning and messaging frameworks tailored to industry-specific use cases

✅ Develop and maintain a suite of sales and marketing assets that articulate value for industry audiences

✅ Partner with Sales to support enablement, deliver training, and provide industry insights that accelerate deal velocity and improve win rates

✅ Collaborate with the Campaigns team to support and co-develop integrated marketing campaigns by industry vertical

✅ Drive the successful launch of new products and features in target industries

✅ Monitor campaign and product performance within industries, analyze results, and iterate on strategies to maximize adoption and customer satisfaction

✅ Serve as a subject matter expert and evangelist for industry solutions, representing the company at industry events, webinars, and customer engagements

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and comfortable with a dynamic work environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field; advanced degree a plus

Experience: 4+ years of experience in product marketing, industry marketing, or a related field, preferably in B2B SaaS or technology sectors

Required Skills:

• Strong analytical skills with the ability to synthesize market and customer insights into actionable plans
• Proven ability to develop high-impact sales enablement and marketing materials
• Excellent written and verbal communication skills; comfortable presenting to internal and external audiences
• Experience collaborating with cross-functional teams, including Product, Sales, and Marketing
• Self-starter with strong project management skills and the ability to manage multiple priorities in a fast-paced environment
• Curiosity & Adaptability: Eager to learn, test ideas, and iterate quickly. Brings a customer-first perspective and an interest in extensibility and developer experience

Preferred Skills:

• Experience working with industry-specific buyer personas and decision criteria
• Familiarity with content management systems (CMS) and digital experience platforms
• Knowledge of the software development lifecycle (SDLC) and agile methodologies

ASSUMPTION: While not explicitly stated, familiarity with the software development lifecycle (SDLC) and agile methodologies may be beneficial for this role, as the candidate will be working closely with Product and Engineering teams.

💰 Compensation & Benefits

Salary Range: $127,000 - $137,000 USD (Colorado-specific salary range. The offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant’s skills and prior relevant experience, certain degrees and certifications, for example.)

Benefits:

• Join an ambitious tech company reshaping the way people build digital experiences
• Full-time employees receive Stock Options for the opportunity to share in the success of our company
• Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents
• Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family
• Generous paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days
• Company paid parental leave to care for and focus on your growing family
• Use your personal annual education budget to improve your skills and grow in your career
• Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
• An annual wellbeing stipend to care for your physical, financial, or emotional health
• Monthly communication stipend and phone hardware upgrade reimbursement
• New hire office equipment stipend for hybrid or distributed employees

Working Hours: Full-time position with standard business hours (40 hours per week). Occasional travel may be required.

ASSUMPTION: The salary range provided is specific to candidates who will work or reside in the state of Colorado. For candidates in other locations, the salary range may vary based on market data and internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. They enable dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide.

Company Size: Contentful has 501-1,000 employees, making it a mid-sized company. This size allows for a more agile and innovative work environment while still providing the resources and stability of a larger organization.

Founded: Contentful was founded in 2013 and has since grown to become a global leader in its industry.

Company Description:

• Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale
• The company enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels
• Contentful serves more than 4,200 organizations worldwide, including global brands such as Spotify, Urban Outfitters, and Airbnb

Company Specialties:

• SaaS
• Cloud
• Mobile
• CMS
• Content infrastructure
• API
• SDK
• Content management
• Commerce
• Composable content
• Content marketing
• Content creator
• Headless CMS
• Applications
• Content delivery
• Content orchestration
• Content plan
• App framework
• Content platform
• Digital content
• Digital marketing
• Branding
• Content team
• Localization
• Developer
• Content at scale
• Platform architect
• Brand storytelling
• Digital storyteller
• Digital storytelling
• Visual storytelling
• Structured content
• Content infrasctructure
• Digital experience
• And digital experience platform

Company Website: www.contentful.com

ASSUMPTION: Contentful's focus on composability and native AI capabilities sets it apart in the digital experience platform market. The company's commitment to innovation and customer success has contributed to its rapid growth and success.

📊 Role Analysis

Career Level: The Product Marketing Manager - Industries role is a mid-senior level position, offering significant growth and development opportunities within the marketing function and the broader organization.

Reporting Structure: This role reports directly to the Senior Director of Product Marketing and collaborates closely with Product, Sales, Campaigns, and Customer Success teams.

Work Arrangement: This role follows a hybrid work arrangement, with employees based in the Denver office and occasional travel required.

Growth Opportunities:

• Proven success in this role may lead to advancement to a senior or director-level position within the marketing function or broader organization
• The diverse range of industries and verticals served by Contentful provides ample opportunities for career growth and development
• Contentful's commitment to internal mobility and career progression enables employees to explore different roles and functions within the company

ASSUMPTION: The Product Marketing Manager - Industries role offers a unique opportunity to drive strategic initiatives and make a significant impact on the company's growth and success. Strong performance in this role can lead to accelerated career growth and development within the marketing function and the broader organization.

🌍 Location & Work Environment

Office Type: Contentful's Denver office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 1551 Wewatta Street, Suite 300, Denver, Colorado, 80205, United States

Geographic Context:

• Denver is a vibrant, growing city with a strong tech industry and a high quality of life
• The city offers a mix of urban and outdoor living, with easy access to the Rocky Mountains for hiking, skiing, and other recreational activities
• Denver has a semi-arid climate with four distinct seasons, including mild winters and warm, sunny summers

Work Schedule: The hybrid work arrangement allows employees to work from the office and remotely, with a flexible schedule that balances work and personal responsibilities.

ASSUMPTION: The Denver office provides a dynamic and engaging work environment that supports collaboration and innovation. The hybrid work arrangement offers employees the flexibility to balance work and personal responsibilities while still benefiting from the in-person collaboration and networking opportunities provided by the office.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with a member of the HR team
• Subsequent interviews with the hiring manager and other team members, including behavioral and case study-based questions
• Final interview with the Senior Director of Product Marketing
• Background check and offer extension

Key Assessment Areas:

• Industry-specific knowledge and understanding of buyer personas
• Ability to develop and execute go-to-market strategies
• Communication and presentation skills
• Collaboration and teamwork skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant industry experience and skills
• Prepare for behavioral and case study-based interview questions by researching the company, its products, and industry trends
• Demonstrate your understanding of Contentful's platform and its unique value proposition
• Showcase your ability to develop and execute go-to-market strategies for industry verticals
• Be prepared to discuss your approach to collaboration and teamwork, as well as your problem-solving and analytical skills

ATS Keywords: Product Marketing, Industry Marketing, B2B SaaS, Go-to-Market Strategies, Analytical Skills, Sales Enablement, Communication Skills, Cross-Functional Collaboration, Project Management, Curiosity, Adaptability, Digital Experience Platform, Content Management, Digital Marketing, Branding, Localization, Developer, Content at Scale, Platform Architect, Brand Storytelling, Digital Storyteller, Digital Storytelling, Visual Storytelling, Structured Content, Content Infrastructure, Digital Experience

ASSUMPTION: The interview process for the Product Marketing Manager - Industries role will focus on assessing the candidate's industry-specific knowledge, strategic thinking, and ability to collaborate effectively with cross-functional teams. Successful candidates will demonstrate a strong understanding of Contentful's platform and its unique value proposition, as well as a proven track record of driving go-to-market strategies for industry verticals.

🛠️ Tools & Technologies

• Contentful Platform
• Contentful Studio
• Contentful Ecosystem
• Salesforce
• Marketo
• Google Workspace (G Suite)
• Slack
• Zoom

ASSUMPTION: The tools and technologies listed above are subject to change based on the company's evolving needs and market trends. The ideal candidate will be comfortable learning and adapting to new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed: We put our customers first and strive to understand their needs and exceed their expectations
• No Red Tape: We empower our employees to take ownership and make decisions that drive our business forward
• One Team, One Dream: We collaborate and support each other to achieve our shared goals
• Humility: We approach our work with humility and a growth mindset, always seeking to learn and improve
• Excellence: We strive for excellence in everything we do, from the quality of our products to the way we treat our customers and each other

Work Style:

• Collaborative: We work closely with our colleagues to achieve our shared goals and support each other's success
• Adaptable: We embrace change and are comfortable pivoting our strategies as needed to meet the evolving needs of our customers and the market
• Data-driven: We use data and analytics to inform our decision-making and continuously improve our products and processes
• Customer-focused: We prioritize the needs and preferences of our customers in all aspects of our work
• Innovative: We encourage creativity and experimentation, always seeking new ways to solve problems and drive growth

Self-Assessment Questions:

• How do you approach understanding and addressing the unique needs and challenges of customers in different industries?
• Can you provide an example of a time when you had to adapt your go-to-market strategy in response to changing market conditions or customer feedback?
• How do you balance the need for innovation with the importance of maintaining a consistent and cohesive brand message across different industries and verticals?

ASSUMPTION: Contentful's values and work style emphasize collaboration, adaptability, and a customer-focused approach. Candidates who demonstrate a strong alignment with these values and work style will be more likely to succeed in the Product Marketing Manager - Industries role.

⚠️ Potential Challenges

• The role requires a deep understanding of multiple industries and their unique challenges and opportunities
• Candidates may face competition from other experienced product marketing professionals seeking similar roles
• The hybrid work arrangement may present challenges in balancing work and personal responsibilities
• The role may require occasional travel, which could disrupt personal schedules and routines
• The fast-paced nature of the tech industry may present challenges in keeping up with market trends and evolving customer needs

ASSUMPTION: The Product Marketing Manager - Industries role presents unique challenges and opportunities for growth and development. Candidates who are adaptable, curious, and customer-focused will be best positioned to succeed in this dynamic and evolving role.

📈 Similar Roles Comparison

• The Product Marketing Manager - Industries role is similar to other product marketing roles, but with a specific focus on driving go-to-market strategies for industry verticals
• Compared to other product marketing roles, this position requires a deeper understanding of industry-specific buyer personas, decision criteria, and buying behaviors
• Career paths for this role may include advancement to senior or director-level positions within the marketing function or broader organization

ASSUMPTION: The Product Marketing Manager - Industries role offers a unique opportunity to drive strategic initiatives and make a significant impact on the company's growth and success. Strong performance in this role can lead to accelerated career growth and development within the marketing function and the broader organization.

📝 Sample Projects

• Developing a go-to-market strategy for a new content management system (CMS) targeted at the retail industry
• Creating industry-specific buyer personas and decision criteria for the healthcare sector
• Collaborating with the Campaigns team to develop and execute an integrated marketing campaign for the finance industry

ASSUMPTION: The sample projects listed above are intended to illustrate the types of initiatives a Product Marketing Manager - Industries might work on. The specific projects and responsibilities may vary based on the company's priorities and market needs.

❓ Key Questions to Ask During Interview

• How does Contentful support the professional development and growth of its product marketing team members?
• Can you describe the team structure and dynamics within the Product Marketing function?
• How does Contentful approach collaboration and information sharing between marketing, product, and sales teams?
• What are the key priorities for the Product Marketing Manager - Industries role in the first 30, 60, and 90 days?
• How does Contentful measure the success and impact of its product marketing initiatives?

ASSUMPTION: The interview questions listed above are intended to help candidates better understand the role, the team, and the company's approach to product marketing. Asking thoughtful and insightful questions demonstrates the candidate's interest and engagement in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant industry experience and skills
• Prepare for behavioral and case study-based interview questions by researching the company, its products, and industry trends
• Demonstrate your understanding of Contentful's platform and its unique value proposition
• Showcase your ability to develop and execute go-to-market strategies for industry verticals
• Be prepared to discuss your approach to collaboration and teamwork, as well as your problem-solving and analytical skills
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.