Product Marketing Manager, Invest

📌 Core Information

🔹 Job Title: Product Marketing Manager, Invest

🔹 Company: OnePay

🔹 Location: United States (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving customer acquisition, engagement, and retention for the Invest & Crypto business
• Developing and executing full-funnel go-to-market strategies and messaging
• Collaborating cross-functionally with Product, Analytics, Creative, Marketing Ops, and Legal
• Navigating regulated environments and translating complex product concepts into clear, compelling narratives

ASSUMPTION: This role requires a strong understanding of the brokerage, trading, or crypto industries and experience working in regulated environments.

📋 Key Responsibilities

✅ Define and drive full-funnel GTM strategy, from positioning and messaging to execution

✅ Own in-app and external communications, ensuring clarity, compliance, and customer relevance

✅ Translate complex product and regulatory concepts into clear, compelling narratives

✅ Lead A/B testing strategies to optimize content, offers, timing/cadence, and audience segmentation

✅ Work with Analytics to monitor performance and uncover insights, turning data into action across product and marketing strategies

✅ Deeply understand the customer journey and identify friction points and opportunities for value reinforcement

✅ Track and report marketing KPIs, regularly sharing performance updates and next-step recommendations

ASSUMPTION: This role requires a high level of autonomy and the ability to operate in the gray, making informed decisions without perfect information and adapting quickly as strategies evolve.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-10 years of experience in product marketing, with deep domain expertise in brokerage, trading, or crypto

Required Skills:

• Proven success in 0→1 product launches and multi-channel growth programs with measurable revenue impact
• Strong cross-functional leadership and stakeholder management skills
• Comfort navigating regulated environments and translating that understanding into marketing strategy
• Hands-on experience with CRM and marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud)
• Strong understanding of audience segmentation, personalization, and behavioral targeting
• Proven experience developing and executing A/B tests, experiments, and iteration roadmaps
• Excellent cross-functional collaboration skills
• Ability to think both strategically and tactically
• Ability to operate in the gray and navigate ambiguity
• Bias for action, growth mindset, and deep passion for improving the customer experience
• Experience with reporting tools (e.g., Databricks, Tableau, Amplitude) and translating data into recommendations
• Drive and proactivity

Preferred Skills:

• Experience with buy-now-pay-later installment loans
• Fluency in Spanish or Portuguese

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the industry and the company's focus on the US market.

💰 Compensation & Benefits

Salary Range: $160,000 - $200,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Competitive base salary, stock options, and health benefits from Day 1
• 401(k) plan with company match
• Remote-friendly (US), flexible time off (FTO), and opportunities for growth
• A high-growth, mission-driven, inclusive culture where your work has real impact

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: OnePay is a consumer financial services app focused on helping people achieve financial progress. They offer a range of products, including checking and high-yield savings accounts, peer-to-peer payments, credit builder and credit score monitoring, digital wallet solutions, and buy-now-pay-later installment loans at Walmart.

Company Size: OnePay is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.

Founded: OnePay was founded in 2018 and is headquartered in São Paulo, Brazil, with a focus on the US market.

Company Description:

• OnePay is a consumer financial services app with a mission to help people achieve financial progress
• The company offers a range of products, including banking, credit, and payments solutions
• OnePay is backed by Walmart and Ribbit Capital, providing strong financial and strategic support

Company Specialties:

• Consumer financial services
• Banking and credit products
• Payments and digital wallet solutions
• Buy-now-pay-later installment loans

Company Website: http://www.1pay.com.br

ASSUMPTION: OnePay is a growing company with a strong focus on innovation and customer experience, making it an attractive opportunity for candidates seeking to make a significant impact in the fintech industry.

📊 Role Analysis

Career Level: This role is suitable for experienced product marketing professionals looking to drive growth and impact in the fintech industry.

Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including Product, Analytics, Creative, Marketing Ops, and Legal.

Work Arrangement: This role is remote-friendly, with flexible time off (FTO) and opportunities for growth within the organization.

Growth Opportunities:

• As OnePay continues to grow, there may be opportunities for the Product Marketing Manager to take on additional responsibilities or move into leadership roles within the marketing organization.
• The company's focus on innovation and customer experience may also present opportunities for the Product Marketing Manager to contribute to strategic initiatives and drive long-term success.

ASSUMPTION: Given OnePay's focus on growth and innovation, this role offers significant opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: OnePay is a remote-friendly company, with a focus on flexible work arrangements for employees.

Office Location(s): OnePay's headquarters is located in São Paulo, Brazil, but the company operates primarily in the United States and has a remote-friendly work environment.

Geographic Context:

• The United States is a large and diverse market for consumer financial services, presenting significant opportunities for growth and innovation.
• The remote-friendly work environment allows employees to work from anywhere in the United States, providing flexibility and convenience.

Work Schedule: The Product Marketing Manager will work full-time (40 hours per week) with a flexible schedule that accommodates remote work.

ASSUMPTION: The remote-friendly work environment and flexible time off policy provide employees with a high degree of autonomy and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial Interview with Talent Partner
• Technical or Hiring Manager Interview
• Team Interview
• Executive Interview
• Offer!

Key Assessment Areas:

• Product marketing expertise and experience in brokerage, trading, or crypto
• Ability to navigate regulated environments and translate complex product concepts into clear, compelling narratives
• Cross-functional leadership and stakeholder management skills
• Strategic thinking and tactical execution
• Data-driven decision-making and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, focusing on your expertise in product marketing and your understanding of the brokerage, trading, or crypto industries.
• Be prepared to discuss your experience with A/B testing, audience segmentation, and behavioral targeting, as well as your ability to operate in the gray and navigate ambiguity.
• Demonstrate your passion for improving the customer experience and your commitment to driving growth and impact in the fintech industry.

ATS Keywords: Product Marketing, Invest, Crypto, Brokerage, Trading, Customer Acquisition, Engagement, Retention, GTM Strategy, Messaging, A/B Testing, Cross-Functional Collaboration, Analytics, Customer Journey, Stakeholder Management, CRM, Marketing Automation, Data Analysis, Regulatory Compliance, Growth Mindset

ASSUMPTION: Given OnePay's focus on growth and innovation, the interview process will likely prioritize candidates with a strong understanding of the fintech industry and a proven track record of driving growth and impact in product marketing roles.

🛠️ Tools & Technologies

• CRM and marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud)
• Reporting tools (e.g., Databricks, Tableau, Amplitude)
• Project management tools (e.g., Asana, Jira, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on OnePay's internal systems and processes. However, the candidate's familiarity with CRM, marketing automation, and reporting tools is likely to be essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: OnePay is focused on delivering simple, accessible banking, credit, and payments products that meet the needs of millions of customers.
• Inclusive: OnePay is committed to creating a diverse and inclusive work environment where employees can thrive and bring their unique perspectives to the table.
• Innovative: OnePay is dedicated to driving growth and innovation in the fintech industry, constantly seeking new ways to improve the customer experience and expand its product offerings.

Work Style:

• Collaborative: OnePay emphasizes cross-functional collaboration and teamwork, with a focus on driving collective success through open communication and active listening.
• Agile: OnePay operates in a fast-paced and dynamic environment, requiring employees to be adaptable, proactive, and responsive to change.
• Data-driven: OnePay prioritizes data-driven decision-making and continuous improvement, with a focus on leveraging data insights to inform marketing strategies and product development.

Self-Assessment Questions:

• Do you share OnePay's commitment to delivering simple, accessible financial products that meet the needs of millions of customers?
• Are you comfortable operating in a fast-paced and dynamic environment, with a focus on agility, adaptability, and responsiveness to change?
• Do you have a strong data-driven mindset, with a proven track record of leveraging data insights to inform marketing strategies and drive growth?

ASSUMPTION: OnePay's focus on customer-centricity, innovation, and data-driven decision-making makes it an attractive opportunity for candidates who share these values and are passionate about driving growth and impact in the fintech industry.

⚠️ Potential Challenges

• Navigating regulated environments and translating complex product concepts into clear, compelling narratives may require a steep learning curve for candidates without extensive experience in the brokerage, trading, or crypto industries.
• The fast-paced and dynamic work environment may present challenges for candidates who prefer a more structured or predictable work environment.
• The remote-friendly work arrangement may require candidates to be self-motivated and disciplined in managing their time and priorities without direct supervision.
• The competitive salary range and benefits package may attract a large number of candidates, making the application and interview process more competitive.

ASSUMPTION: While OnePay offers a compelling opportunity for growth and impact in the fintech industry, candidates should be prepared to navigate potential challenges and demonstrate their ability to thrive in a fast-paced, dynamic, and remote-friendly work environment.

📈 Similar Roles Comparison

• Compared to other product marketing roles in the fintech industry, this role may offer a more focused and specialized scope, with a primary focus on driving growth and impact for the Invest & Crypto business.
• The competitive salary range and benefits package may be more attractive than similar roles at other companies, reflecting OnePay's commitment to investing in its employees and driving growth and innovation in the fintech industry.
• As a mid-sized company, OnePay may offer more opportunities for career advancement and professional development than larger, more established companies in the industry, providing candidates with a clear path for growth and success.

ASSUMPTION: Candidates should carefully consider the unique aspects of this role and weigh the potential benefits and challenges against their personal and professional goals before applying.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new cryptocurrency trading platform, including positioning, messaging, and A/B testing to optimize user acquisition and engagement
• Collaborating with cross-functional teams to launch a new buy-now-pay-later installment loan product at Walmart, including in-store promotions, digital marketing campaigns, and customer communication strategies
• Conducting customer segmentation and personalization analysis to identify opportunities for targeted marketing campaigns and improve customer retention

ASSUMPTION: The specific projects and initiatives required for this role may vary depending on OnePay's product roadmap and market conditions. However, the candidate's ability to drive growth and impact through strategic marketing initiatives will be essential for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the Invest & Crypto business and the key priorities for growth and expansion in the near term?
• How does OnePay approach cross-functional collaboration and stakeholder management, and what specific examples can you provide of successful marketing initiatives that involved close coordination with other teams?
• What is OnePay's approach to data-driven decision-making, and how do you ensure that marketing strategies are informed by a deep understanding of customer behavior and market trends?
• How does OnePay support the professional development and career advancement of its employees, particularly in the marketing organization?
• What is OnePay's approach to work-life balance and employee well-being, particularly in a remote-friendly work environment?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process will not only help candidates better understand the role and the company but also demonstrate their engagement and commitment to driving growth and impact in the fintech industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, focusing on your expertise in product marketing and your understanding of the brokerage, trading, or crypto industries.
• Prepare for the interview process by researching OnePay's products, market position, and competitive landscape, as well as the specific challenges and opportunities facing the Invest & Crypto business.
• Be prepared to discuss your experience with A/B testing, audience segmentation, and behavioral targeting, as well as your ability to operate in the gray and navigate ambiguity.
• Demonstrate your passion for improving the customer experience and your commitment to driving growth and impact in the fintech industry.
• Follow up with the hiring manager or talent partner within one week of submitting your application to express your continued interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.