📌 Core Information
🔹 Job Title: Product Marketing Manager - IoT
🔹 Company: Canonical
🔹 Location: Home based - EMEA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-29
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (EMEA)
🚀 Job Overview
Key aspects of this role include:
- Developing global marketing strategies and go-to-market plans for Canonical's IoT portfolio
- Leading content dissemination and campaign development for product launches
- Collaborating with cross-functional teams, including Product, Engineering, Sales, and Marketing
- Monitoring the competitive landscape to define product positioning
ASSUMPTION: This role requires a strategic mindset, strong interpersonal skills, and a deep understanding of IoT and technology marketing.
📋 Key Responsibilities
✅ Be responsible for go-to-market planning and execution for Canonical's range of IoT products
✅ Lead on content dissemination planning, campaign development, and planning for product launches
✅ Develop compelling messaging and positioning that emphasizes business value and connects with target audiences
✅ Conceive and execute customer base communications and marketing programs to upsell and cross-sell into Canonical's large base of customers
✅ Collaborate with demand generation teams to create and improve strategies that drive traffic to content, optimizing marketing funnels
✅ Work with other teams to plan events, webinars, and support paid and social media promotion
✅ Create and publish content (online and print) in line with marketing plans to deliver on campaigns
✅ Monitor the competitive landscape to define product positioning that differentiates
ASSUMPTION: This role requires a high level of autonomy, strong project management skills, and the ability to work effectively in a remote, global team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in product marketing, with a focus on IoT or a related technology
Required Skills:
- Proven ability to think strategically about complex issues
- Exceptional interpersonal skills and aptitude for forging trusting relationships
- Conversant in go-to-market strategies and methodologies
- Excellent verbal and written communication skills, strong content marketer
- Proven ability to prioritize and differentiate what matters from the noise
- Growth mindset - not afraid to think big and take on risk
Preferred Skills:
- Familiarity with marketing automation tools
- Experience working in a remote, global team
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, a strong understanding of the IoT industry and Canonical's products is highly desirable for this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (AI-estimated, based on market research for similar roles in the EMEA region)
Benefits:
- Fully remote working environment
- Personal learning and development budget of €2,000 per annum
- Annual compensation review
- Recognition rewards
- Annual holiday leave
- Parental Leave
- Employee Assistance Programme
- Opportunity to travel to new locations to meet colleagues at ‘sprints’
- Priority Pass for travel and travel upgrades for long haul company events
Working Hours: Full-time, with flexible hours and a focus on results
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT, and the cloud, Canonical is changing the world daily.
Company Size: Canonical has 11-50 employees, providing a dynamic and agile work environment.
Founded: Canonical was founded in 2004 and has been a remote-first company since its inception.
Company Description:
- Canonical is a global open source solutions provider and the publisher of Ubuntu
- Canonical's portfolio of solutions supports enterprises in innovating from the data center to the edge
- Canonical supports the critical infrastructure and operations for thousands of businesses and millions of Ubuntu users worldwide
Company Specialties:
- Open source solutions
- Ubuntu platform support
- Cloud infrastructure
- Advanced robotics
- AI, blockchain, autonomous cars, and smart things
Company Website: http://www.canonical.com/
ASSUMPTION: Canonical's focus on open source and remote work provides a unique opportunity for applicants to contribute to cutting-edge technology in a flexible work environment.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in product marketing, preferably within the IoT industry.
Reporting Structure: The Product Marketing Manager - IoT will report to the product marketing lead within the marketing team.
Work Arrangement: This role is remote and based in the EMEA region, with flexible working hours and a focus on results.
Growth Opportunities:
- Expanding one's knowledge of the IoT industry and Canonical's products
- Developing leadership skills through managing cross-functional teams and projects
- Gaining experience in a global, remote-first work environment
ASSUMPTION: This role offers significant growth potential for the right candidate, as they will be instrumental in shaping Canonical's IoT marketing strategy.
🌍 Location & Work Environment
Office Type: Fully remote working environment
Office Location(s): Home-based - EMEA
Geographic Context:
- The EMEA region includes Europe, the Middle East, and Africa
- Canonical's remote-first culture allows for flexibility in working hours and location
- The company offers a personal learning and development budget to support employee growth
Work Schedule: Full-time, with flexible hours and a focus on results
ASSUMPTION: The fully remote work environment provides applicants with the opportunity to work from anywhere within the EMEA region, offering a high degree of flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the marketing team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Interpersonal and communication skills
- Understanding of IoT and technology marketing
- Cultural fit with Canonical's values and remote-first culture
Application Tips:
- Highlight relevant experience in IoT or related technology marketing
- Demonstrate a strong understanding of Canonical's products and open source philosophy
- Showcase your ability to think strategically and develop go-to-market plans
- Tailor your resume and cover letter to emphasize your skills and experience relevant to this role
ATS Keywords: Product Marketing, IoT, Go-To-Market Strategies, Content Marketing, Collaboration, Data Analysis, Customer Communications, Campaign Development, Strategic Thinking, Interpersonal Skills, Presentation Skills, Written Communication, Growth Mindset, Problem Solving, Marketing Automation, Event Planning
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant experience and skills, as well as their understanding of Canonical's products and remote-first culture.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Content creation and management tools (e.g., WordPress, Google Docs)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Openness
- Community
- Customer focus
- Excellence
Work Style:
- Remote-first and global team collaboration
- Results-driven and focused on execution
- Continuous learning and improvement
Self-Assessment Questions:
- How do you approach strategic planning and execution in a remote, global team?
- How have you adapted to working in a fully remote environment, and what challenges have you faced?
- How do you prioritize and manage multiple projects and deadlines in a dynamic work environment?
ASSUMPTION: Applicants should assess their fit with Canonical's remote-first culture, focus on innovation, and commitment to open source values.
⚠️ Potential Challenges
- Managing a global team with diverse time zones and cultural backgrounds
- Adapting to a fast-paced, dynamic work environment with changing priorities
- Balancing strategic thinking with day-to-day tactical execution
- Developing deep expertise in Canonical's IoT portfolio and the broader open source ecosystem
ASSUMPTION: Applicants should be prepared to navigate the unique challenges of working in a remote, global team and a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position requires a strong focus on IoT and open source technologies
- Canonical's remote-first culture provides a high degree of flexibility and work-life balance
- This role offers significant growth potential for the right candidate, as they will be instrumental in shaping Canonical's IoT marketing strategy
ASSUMPTION: Applicants should consider the unique aspects of this role, such as its focus on IoT and open source technologies, as well as the benefits and challenges of working in a remote, global team.
📝 Sample Projects
- Developing a go-to-market strategy for a new IoT product launch
- Creating targeted content and campaigns to upsell and cross-sell to Canonical's large customer base
- Collaborating with cross-functional teams to plan and execute events, webinars, and other promotional activities
ASSUMPTION: Applicants should be prepared to provide examples of their experience in developing and executing marketing strategies, as well as their ability to work effectively in a remote, global team.
❓ Key Questions to Ask During Interview
- How does this role fit into Canonical's overall marketing strategy for IoT?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Canonical support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the IoT marketing team, and how can this role help address them?
- How does Canonical's remote-first culture impact the day-to-day work of the marketing team?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their understanding of the role, Canonical's business, and the broader IoT industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/canonical/jobs/6547718
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for your interview by researching Canonical's products, open source philosophy, and remote-first culture
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
