Product Marketing Manager – Jamboree

📌 Core Information

🔹 Job Title: Product Marketing Manager – Jamboree

🔹 Company: Weaver Fundraising

🔹 Location: Indianapolis, IN (in-office)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving market adoption of the Jamboree mobile app through strategic marketing and user engagement
• Crafting compelling product narratives and content across various formats
• Managing marketing initiatives and projects, ensuring successful execution
• Building strong market relationships and representing the Jamboree brand in the field
• Collaborating cross-functionally to define target audiences, articulate product value propositions, and create go-to-market plans

ASSUMPTION: This role requires a versatile marketing professional with a strong user-centric mindset and proven project management abilities. The ideal candidate will thrive in a fast-paced, multifaceted environment and excel at both strategic thinking and hands-on execution.

📋 Key Responsibilities

✅ Masterful Written Communication: Craft engaging and effective content across various formats, from concise social media updates and website copy to in-depth blog posts, marketing collateral, and more.

✅ Seamless Project Management: Juggle multiple marketing initiatives with ease, maintaining clarity and keeping all stakeholders informed. Manage timelines, resources, and potentially external contractors to ensure successful execution.

✅ Deep Market Connection: Immerse yourself in understanding our users and the broader market landscape. Your curiosity and discerning nature will enable you to translate insights into impactful marketing strategies and build strong market relationships.

✅ Energetic Field Engagement: Represent Jamboree with enthusiasm at industry events and develop innovative strategies to expand our reach beyond online channels. Your passion for our brand will shine in in-person interactions, which may require occasional non-typical work hours or travel.

✅ Develop and Implement Product Marketing Strategies: Work with the team to define target audiences, articulate compelling product value propositions, and create comprehensive go-to-market plans.

✅ Collaborate Cross-Functionally: Work closely with Leadership, Product, Sales, and other teams to ensure alignment on product messaging, launch strategies, and overall market approach.

✅ Measure and Optimize: Track key performance indicators (KPIs), analyze marketing campaign performance, and identify areas for continuous improvement.

ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve over time. The ideal candidate will be adaptable and eager to take on new challenges as they arise.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of progressive marketing experience, ideally within a startup or small, growing technology company

Required Skills:

• Exceptional written communication skills with a portfolio showcasing proficiency in both short-form and long-form content creation
• Proven project management abilities, with experience managing multiple projects simultaneously and effectively communicating progress
• A strong user-centric mindset with a genuine interest in understanding and connecting with users and the market
• Enthusiasm for event and field marketing, with creative ideas for brand representation and outreach
• A self-driven and adaptable \"athlete\" mentality, with a proactive approach to problem-solving and goal achievement

Preferred Skills:

• Experience bringing a new product to market
• Experience managing external marketing vendors or contractors

ASSUMPTION: Candidates with a strong track record of success in a generalist marketing role and a broad skillset are highly encouraged to apply. Bonus points for experience in the fundraising or youth activities sectors.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a Product Marketing Manager with 5-10 years of experience in the Indianapolis area)

Benefits:

• Up to 5% 401K company match
• $2,500 annual HSA contribution
• Up to $15,000 in continued ed reimbursement
• Healthy snacks
• Free headquarters gym access
• Collaborative, positive, and energetic team environment!

Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM. Occasional non-typical work hours or travel may be required for events and field marketing initiatives.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed above are subject to change and may be contingent upon employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Weaver Fundraising is the industry leader in providing superior technology and service in product fundraising for over 44 years. Their latest offering is Jamboree, a new mobile app designed to help kids raise money for the activities they love, such as sports teams, bands, and other extracurriculars.

Company Size: Weaver Fundraising has 11-50 employees, which means applicants can expect a close-knit, collaborative work environment with ample opportunities for growth and impact.

Founded: Although the founding date is not specified, Weaver Fundraising has been operating for over 44 years, indicating a well-established presence in the fundraising industry.

Company Description:

• The best-tasting, highest-quality product fundraiser offering superior technology and service
• Weaver Fundraising is committed to making fundraising simple, fast, and fun for sports teams, bands, and other extracurricular activities
• The company is dedicated to providing exceptional customer service and supporting the communities it serves

Company Specialties:

• Technology and youth fundraising
• Mobile app development for fundraising purposes
• Exceptional customer service and community support

Company Website: weaverfundraising.com

ASSUMPTION: Weaver Fundraising is a well-established company with a strong commitment to its customers and the communities it serves. The company's focus on technology and innovation, combined with its dedication to exceptional customer service, sets it apart in the fundraising industry.

📊 Role Analysis

Career Level: This role is suitable for a mid-career marketing professional with 5-10 years of experience in a generalist marketing role. The ideal candidate will have a strong track record of success and a broad skillset.

Reporting Structure: The Product Marketing Manager will report directly to the Vice President of Marketing and work closely with the Jamboree product team, as well as other departments such as Sales and Customer Success.

Work Arrangement: This is an on-site position based in Indianapolis, IN. Occasional non-typical work hours or travel may be required for events and field marketing initiatives.

Growth Opportunities:

• As a growing company, Weaver Fundraising offers ample opportunities for career advancement and professional development
• The ideal candidate will have the opportunity to make a significant impact on the success of the Jamboree mobile app and contribute to the company's overall growth
• This role provides exposure to various aspects of marketing, allowing the candidate to develop a well-rounded skillset and gain valuable experience

ASSUMPTION: The Product Marketing Manager role at Weaver Fundraising offers a unique opportunity for a marketing professional to make a significant impact on the success of a new mobile app and contribute to the company's overall growth. The ideal candidate will have the chance to develop a well-rounded skillset and gain valuable experience in various aspects of marketing.

🌍 Location & Work Environment

Office Type: The Weaver Fundraising headquarters is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 10201 N Illinois St, Indianapolis, IN 46290, US

Geographic Context:

• Indianapolis is the capital and most populous city in Indiana, with a population of over 875,000 residents
• The city is known for its vibrant arts and culture scene, as well as its sports teams, such as the Indianapolis Colts and the Indiana Pacers
• Indianapolis is centrally located in the United States, making it an ideal hub for travel and events

Work Schedule: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM. Occasional non-typical work hours or travel may be required for events and field marketing initiatives.

ASSUMPTION: The Weaver Fundraising headquarters in Indianapolis, IN, offers a modern, collaborative work environment designed to foster creativity and productivity. The city's vibrant arts and culture scene, as well as its central location, make it an ideal hub for travel and events.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral interview to discuss past experiences and problem-solving skills
• Case study or project presentation to demonstrate strategic thinking and execution
• Final interview with the Vice President of Marketing to discuss career goals and fit within the team

Key Assessment Areas:

• Strategic thinking and problem-solving abilities
• Communication and presentation skills
• Project management and organizational skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, particularly in generalist roles and any experience with mobile apps or youth activities
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments in marketing
• Develop a case study or project presentation that demonstrates your strategic thinking and execution skills, focusing on a marketing initiative that drove results
• Research Weaver Fundraising and the Jamboree mobile app to show your enthusiasm and understanding of the company and its products

ATS Keywords: Product Marketing, Marketing Strategy, User Engagement, Content Creation, Project Management, Field Marketing, Brand Representation, Market Research, Go-To-Market Planning, Cross-Functional Collaboration

ASSUMPTION: The application process for the Product Marketing Manager role at Weaver Fundraising is designed to assess the candidate's strategic thinking, communication, and organizational skills, as well as their cultural fit and alignment with the company's values. Candidates should tailor their application materials to highlight their marketing experience and demonstrate their enthusiasm for the Jamboree mobile app and the company's mission.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The Product Marketing Manager will be expected to have experience with various marketing automation, social media management, content creation, project management, and analytics tools. The specific tools used may vary depending on the company's tech stack and the candidate's preferences.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Accountable
• Fun

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and accountable
• Enthusiastic and passionate about the company's mission

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you a strong communicator with excellent written and verbal skills?
• Do you have a proven track record of success in a generalist marketing role?
• Are you passionate about the company's mission to make fundraising simple, fast, and fun for sports teams, bands, and other extracurricular activities?
• Are you comfortable working collaboratively and adaptably in a team-oriented environment?

ASSUMPTION: The ideal candidate for the Product Marketing Manager role at Weaver Fundraising will be a strong communicator with excellent written and verbal skills, a proven track record of success in a generalist marketing role, and a passion for the company's mission. They will thrive in a fast-paced, dynamic work environment and be comfortable working collaboratively and adaptably in a team-oriented environment.

⚠️ Potential Challenges

• Managing multiple marketing initiatives simultaneously, requiring strong project management and organizational skills
• Balancing strategic thinking and execution, requiring adaptability and a proactive approach to problem-solving
• Occasional non-typical work hours or travel for events and field marketing initiatives, which may require flexibility and a willingness to work outside of standard business hours
• Working in a fast-paced, dynamic environment, which may be challenging for candidates who prefer a more structured or predictable work environment

ASSUMPTION: The Product Marketing Manager role at Weaver Fundraising presents several challenges, including managing multiple marketing initiatives simultaneously, balancing strategic thinking and execution, and working in a fast-paced, dynamic environment. Candidates should be prepared to adapt to these challenges and demonstrate their ability to thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• Product Marketing Manager vs. Brand Marketing Manager: The Product Marketing Manager role focuses more on driving market adoption and user engagement, while the Brand Marketing Manager role focuses more on building and maintaining brand awareness and equity
• Product Marketing Manager vs. Marketing Manager: The Product Marketing Manager role is more focused on a specific product or set of products, while the Marketing Manager role is responsible for overseeing the overall marketing strategy and execution for the company
• Product Marketing Manager vs. Marketing Specialist: The Product Marketing Manager role requires a broader skillset and more strategic thinking, while the Marketing Specialist role is typically more focused on tactical execution and day-to-day marketing tasks

ASSUMPTION: The Product Marketing Manager role at Weaver Fundraising is distinct from other marketing roles in its focus on driving market adoption and user engagement for a specific product. Candidates should be prepared to demonstrate their ability to thrive in a product-focused role and contribute to the success of the Jamboree mobile app.

📝 Sample Projects

• Developing and executing a go-to-market strategy for the Jamboree mobile app launch, including market research, target audience definition, and launch event planning
• Creating and implementing a content marketing strategy to engage users and drive app adoption, including blog posts, social media updates, and email campaigns
• Managing and optimizing marketing campaigns to drive user engagement and app downloads, including A/B testing and performance analysis

ASSUMPTION: The Product Marketing Manager role at Weaver Fundraising presents several opportunities for candidates to develop and execute strategic marketing initiatives that drive user engagement and app adoption. Candidates should be prepared to demonstrate their ability to manage and optimize marketing campaigns and contribute to the success of the Jamboree mobile app.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for the Jamboree product team?
• How does Weaver Fundraising support the growth and development of its employees?
• What are the key priorities for the first 90 days in this role?
• How does Weaver Fundraising measure the success of its marketing initiatives, and how will my performance be evaluated?
• What are the biggest challenges facing the Jamboree mobile app, and how can this role help address them?

ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview process to demonstrate their interest in the role and their understanding of the company's mission and values. By asking insightful questions, candidates can gain a better understanding of the team dynamics, company culture, and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, particularly in generalist roles and any experience with mobile apps or youth activities
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments in marketing
• Develop a case study or project presentation that demonstrates your strategic thinking and execution skills, focusing on a marketing initiative that drove results
• Research Weaver Fundraising and the Jamboree mobile app to show your enthusiasm and understanding of the company and its products
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.