📌 Core Information
🔹 Job Title: Product Marketing Manager (Leaply)
🔹 Company: Leaply (Backed by SKELAR)
🔹 Location: Kyiv, Ukraine (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 1-3 years
🔹 Remote Status: Remote (Ukraine)
🚀 Job Overview
Key aspects of this role include:
- Leading cross-functional projects focused on key business metrics
- Developing full-cycle product solutions
- Conducting product experiments and analyzing results
- Identifying opportunities for product and business growth
- Driving data-driven decision making
ASSUMPTION: This role requires a strong analytical mindset and the ability to work collaboratively with various teams to achieve business goals.
📋 Key Responsibilities
✅ Lead the planning and execution of cross-functional projects with a focus on key business metrics (Revenue, LTV, Retention)
✅ Develop full-cycle product solutions by collaborating closely with marketing, design, analytics, and engineering teams
✅ Design, conduct, and evaluate product experiments that solve business problems
✅ Identify and leverage hidden opportunities for product and business growth
✅ Drive data-driven decision making through comprehensive analysis of user behavior, conversion funnels, and performance metrics
ASSUMPTION: This role requires a proactive approach to problem-solving and a strong focus on data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, or a related discipline)
Experience: 1+ years of experience in IT product management/analytics/marketing/Copywriting/Content or 2+ years in FMCG/Big4 companies
Required Skills:
- Strong analytical skills
- Ability to analyze large volumes of information and draw conclusions
- Experience dealing with unknown challenges and driving projects from start to finish
- English at a B2+ level
Preferred Skills:
- Experience with analytical tools like SQL, Tableau, Python, etc.
- Experience managing cross-functional teams
- Deep domain expertise in one of the following areas: Analytics, Marketing, Product, Content
- Experience working in a startup/early-stage project or another fast-paced environment
- Experience with subscription-based monetization models and performance-first marketing
ASSUMPTION: Candidates with a strong analytical background and relevant experience in IT product management or marketing are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $40,000 - $60,000 per year, based on industry standards for a Product Marketing Manager with 1-3 years of experience in Ukraine.
Benefits:
- Competitive market compensation
- Unlimited growth and networking opportunities
- Health insurance
- Office perks like lunches, a gym, etc.
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 201-500 employees
Founded: 2014
Company Description:
- SKELAR is a venture builder focused on high tech, data, and analytics
- They have eight products in different niches with millions of users worldwide
- SKELAR supports Ukraine through humanitarian aid, equipment donations, and educational investments
Company Specialties:
- Venture building
- High tech products
- Data and analytics
Company Website: skelar.tech
ASSUMPTION: SKELAR's diverse portfolio and commitment to Ukraine make it an attractive employer for candidates seeking growth opportunities and a positive work environment.
📊 Role Analysis
Career Level: Mid-level (1-3 years of experience)
Reporting Structure: This role reports directly to the Leaply team and works collaboratively with various teams, including marketing, design, analytics, and engineering
Work Arrangement: Remote (Ukraine)
Growth Opportunities:
- Working on a high-growth product with a global user base
- Collaborating with cross-functional teams to drive business success
- Potential to take on more responsibilities and advance within the company
ASSUMPTION: This role offers significant growth opportunities for candidates eager to make an impact in a fast-paced, dynamic environment.
🌍 Location & Work Environment
Office Type: Remote (with offices in Kyiv and Warsaw)
Office Location(s): Kyiv, Ukraine
Geographic Context:
- Kyiv is the capital and largest city of Ukraine, with a population of over 2.9 million
- Kyiv offers a mix of historical and modern attractions, with a vibrant cultural scene
- The cost of living in Kyiv is generally lower than in Western Europe
Work Schedule: Full-time (40 hours per week) with flexible hours
ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, while the office locations provide opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
- Domain expertise and relevant experience
Application Tips:
- Tailor your resume and cover letter to highlight your analytical skills and relevant experience
- Prepare examples of your past projects or achievements that demonstrate your ability to drive business growth
- Research the company and the Leaply product to show your enthusiasm and understanding of the role
ATS Keywords: Product Marketing, Cross-functional Projects, Business Metrics, Data-driven Decision Making, User Behavior Analysis, Conversion Funnel Analysis, Performance Metrics, Subscription Models, Cross-functional Team Management, Problem Solving, Fast-paced Environment, SQL, Tableau
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should focus on demonstrating their analytical skills and relevant experience to increase their chances of success.
🛠️ Tools & Technologies
- SQL
- Tableau
- Python
- Google Analytics
- Social media platforms (Facebook, Instagram, TikTok)
ASSUMPTION: Familiarity with these tools and technologies is likely to be beneficial for candidates applying for this role.
👔 Cultural Fit Considerations
Company Values:
- Straightforward communication
- Quick decision-making
- Aggressive, ambitious goals
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Fast-paced and dynamic
Self-Assessment Questions:
- Do I thrive in a fast-paced, collaborative environment?
- Am I comfortable working with large volumes of data and drawing insights from it?
- Do I align with the company's values of straightforward communication and quick decision-making?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, data-driven environment and align with the company's values are likely to be a good fit for this role.
⚠️ Potential Challenges
- The role may require working with large volumes of data and complex analytical tools
- The fast-paced environment may present challenges in terms of prioritization and time management
- The role may require collaboration with remote teams, which can present communication challenges
- The company's aggressive, ambitious goals may result in high expectations and pressure to perform
ASSUMPTION: Candidates should be aware of these potential challenges and consider how they would approach them in the context of this role.
📈 Similar Roles Comparison
- This role is similar to a Product Marketing Manager role in other companies, but may have a stronger focus on data analysis and cross-functional collaboration
- Compared to other marketing roles, this position requires a higher level of analytical skills and a stronger focus on business metrics
- In terms of career path, this role can lead to opportunities in product management, marketing management, or other leadership positions within the company
ASSUMPTION: Candidates should consider how this role compares to similar positions in other companies and how it aligns with their career goals.
📝 Sample Projects
- Conducting a comprehensive analysis of user behavior to identify opportunities for improving retention
- Designing and executing a product experiment to test the impact of a new feature on revenue
- Collaborating with cross-functional teams to develop a full-cycle product solution that drives business growth
ASSUMPTION: These sample projects provide an indication of the types of tasks and responsibilities that candidates can expect in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into it?
- How does the company support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company approach data-driven decision making, and what tools do they use to facilitate this?
- What are the biggest challenges facing the Leaply product, and how can this role help address them?
ASSUMPTION: These questions can help candidates better understand the role, the company, and the team they would be working with.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your analytical skills and relevant experience
- Prepare examples of your past projects or achievements that demonstrate your ability to drive business growth
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
