📌 Core Information
🔹 Job Title: Product Marketing Manager (Leaply – Q3` 2025)
🔹 Company: SKELAR
🔹 Location: Kyiv, Ukraine (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-01
🔹 Experience Level: 1-3 years
🔹 Remote Status: Remote (with offices in Kyiv or Warsaw)
🚀 Job Overview
Key aspects of this role include:
- Leading cross-functional projects focused on key business metrics like Revenue, LTV, and Retention
- Collaborating with marketing, design, analytics, and engineering teams to develop full-cycle product solutions
- Designing, conducting, and evaluating product experiments to solve business problems
- Identifying and leveraging hidden opportunities for product and business growth
- Driving data-driven decision making through comprehensive analysis of user behavior and performance metrics
ASSUMPTION: This role requires a strong analytical mindset and a proven track record of driving projects from start to finish. Experience in IT product management, marketing, or a related field is essential for success in this position.
📋 Key Responsibilities
✅ Lead the planning and execution of cross-functional projects with a focus on key business metrics
✅ Develop full-cycle product solutions by collaborating closely with marketing, design, analytics, and engineering teams
✅ Design, conduct, and evaluate product experiments that solve business problems
✅ Identify and leverage hidden opportunities for product and business growth
✅ Drive data-driven decision making through comprehensive analysis of user behavior, conversion funnels, and performance metrics
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with various teams to achieve business goals.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)
Experience: 1+ years of experience in IT product management/analytics/marketing/Copywriting/Content or 2+ years in FMCG/Big4 companies
Required Skills:
- Strong analytical skills and the ability to analyze large volumes of information
- Experience in dealing with unknown challenges and driving projects from start to finish
- Proficiency in English (B2+ level)
Preferred Skills:
- Experience with analytical tools like SQL, Tableau, Python, etc.
- Experience managing cross-functional teams
- Deep domain expertise in one of the following areas: Analytics, Marketing, Product, Content
- Experience working in a startup/early-stage project or another fast-paced environment
- Experience with subscription-based monetization models and performance-first marketing
ASSUMPTION: While a background in IT product management or marketing is preferred, candidates from other relevant fields with strong analytical skills and a proven track record of driving projects are encouraged to apply.
💰 Compensation & Benefits
Salary Range: Industry standard for a Product Marketing Manager with 1-3 years of experience in Kyiv, Ukraine is approximately UAH 40,000 - 60,000 per month (USD 1,000 - 1,500). This estimate is based on market research and may vary depending on the candidate's skills and experience.
Benefits:
- Competitive market compensation
- Unlimited growth and networking opportunities
- Health insurance
- Office perks like lunches, a gym, etc.
Working Hours: Full-time position with standard business hours (40 hours per week). Flexible work arrangements may be available.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 201-500 employees. This size allows for ample opportunities for growth and collaboration while maintaining a startup-like atmosphere.
Founded: 2014. SKELAR has a proven track record of success, with over 10 B2C businesses in its portfolio and millions of users worldwide.
Company Description:
- SKELAR is a venture builder focused on high tech, data, and analytics.
- The company has eight products in different niches and millions of users around the world.
- SKELAR supports Ukraine through humanitarian aid, providing special equipment and ammunition to the Armed Forces, paying taxes, and investing in educational programs.
Company Specialties:
- Venture building
- High tech and data-driven products
- Global markets expansion
Company Website: skelar.tech
ASSUMPTION: SKELAR's focus on growth and innovation creates an exciting and dynamic work environment for employees.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for growth and career advancement within the company.
Reporting Structure: The Product Marketing Manager will report directly to the Leaply team and collaborate with various cross-functional teams.
Work Arrangement: Remote with offices in Kyiv or Warsaw. The role requires occasional on-site presence for team meetings and collaboration.
Growth Opportunities:
- Advancement to a senior role within the marketing department
- Expansion into other products or markets within the SKELAR portfolio
- Potential involvement in the development of new products or ventures
ASSUMPTION: This role offers ample opportunities for growth and development within the company, as well as the chance to work on cutting-edge products and technologies.
🌍 Location & Work Environment
Office Type: SKELAR has offices in Kyiv and Warsaw, with a remote-friendly work environment.
Office Location(s): Kyiv, Ukraine, and Warsaw, Poland
Geographic Context:
- Kyiv, Ukraine: A vibrant city with a rich cultural heritage, offering a high quality of life and affordable cost of living.
- Warsaw, Poland: A bustling city with a strong economy, offering a mix of history and modernity, and a vibrant cultural scene.
Work Schedule: Standard business hours with flexible work arrangements available.
ASSUMPTION: The remote-friendly work environment at SKELAR allows for a healthy work-life balance and the opportunity to work from a location that suits the employee's needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
- Domain expertise and relevant experience
Application Tips:
- Tailor your resume and cover letter to highlight your analytical skills and relevant experience.
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and decision-making processes.
- Research SKELAR and Leaply to demonstrate your understanding of the company and its products.
ATS Keywords: Product Marketing, Growth, Cross-functional, Data-driven, User Behavior, Performance Metrics, Subscription Models, Performance Marketing
ASSUMPTION: The interview process at SKELAR is designed to assess the candidate's analytical skills, cultural fit, and alignment with the company's values and goals.
🛠️ Tools & Technologies
- Analytical tools: SQL, Tableau, Python
- Marketing tools: Google Analytics, Facebook Ads, Google Ads
- Project management tools: Asana, Trello, Jira
- Communication tools: Slack, Microsoft Teams
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and the projects they work on.
👔 Cultural Fit Considerations
Company Values:
- Straightforward communication
- Quick decision-making
- Aggressive, ambitious goals
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Fast-paced and dynamic
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable making data-driven decisions and driving projects from start to finish?
- Do you align with SKELAR's core values of straightforward communication and aggressive, ambitious goals?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and share SKELAR's core values are likely to be a good fit for this role.
⚠️ Potential Challenges
- Working with large volumes of data and identifying meaningful insights
- Balancing multiple projects and priorities in a fast-paced environment
- Occasional on-site presence may be required for team meetings and collaboration
- Adapting to a remote-friendly work environment and maintaining productivity
ASSUMPTION: These challenges can be overcome with strong analytical skills, effective time management, and a willingness to adapt to a dynamic work environment.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Marketing Manager: The Product Marketing Manager role is more focused on data-driven decision making and cross-functional collaboration, while the Marketing Manager role may have a broader scope and more responsibility for overall marketing strategy.
- Product Marketing Manager vs. Product Manager: The Product Marketing Manager role is more focused on marketing and growth, while the Product Manager role is more focused on product development and feature implementation.
ASSUMPTION: The specific responsibilities and requirements of these roles may vary depending on the company and its products.
📝 Sample Projects
- Conducting a comprehensive analysis of user behavior and conversion funnels to identify opportunities for improvement
- Designing and executing product experiments to test new features or marketing strategies
- Collaborating with cross-functional teams to develop and launch new products or features
ASSUMPTION: The specific projects and responsibilities of this role may vary depending on the company's priorities and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into it?
- What are the most significant challenges facing the company or this role in the near future?
- How does SKELAR support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does SKELAR approach work-life balance, and what resources are available to support it?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and their commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your analytical skills and relevant experience
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and decision-making processes
- Research SKELAR and Leaply to demonstrate your understanding of the company and its products
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
